In 2021, we made several organizational changes within Seznam’s structure, reflecting significant growth in the e-commerce sector. We visibly transformed the program schedule of Televize Seznam, whose monthly share ended above one percent in December 2021. Seznam Zprávy strengthened its position in audio production, and we launched a new podcast platform, Podcasty.cz. We introduced Seznam Premium and a new website primarily for developers with detailed descriptions of the technical solutions we use at Seznam. Panoramic photos for Mapy.cz began to be taken by the Dutch company Cyclomedia, and Seznam Browser improved its translator. Sauto.cz, Sport.cz, and the video portal Stream.cz, which was also renamed from its original name Televizeseznam.cz, boasted a new design. We also started preparing for the end of third-party cookie support in ad targeting and working on our own solution. At the end of the year, the company began a gradual migration to its own email domain, enabled by the Email Profi solution.
Křišťálová Lupa
Mapy.cz won first place in the Tools and Services category, and Seznam Zprávy in the News and Journalism category.
TOP Zaměstnavatelé
Seznam.cz defended its first place in the TOP Zaměstnavatelé of the year survey in the Information Technology category.
Randstad Award
Seznam.cz scored again, ranking third as the most attractive employer in the Czech Republic.
Fénix Content Marketing
The project “Let’s Stop the Spread of Coronavirus Together” with the Mapy.cz app won first place in the Best Heroes in Crisis category.
Zlatý středník
For the project “Let’s Stop the Spread of Coronavirus Together” with the Mapy.cz app, Seznam.cz also won first place in the Mobile Applications and Innovations category.
Superbrands
Based on consumer research, we were awarded the Czech Superbrands Award for 2021.