The year 2020 at Seznam was also marked by the coronavirus pandemic. At the end of March, we launched the option to share location in the Mapy.cz app to reduce the risk of coronavirus transmission. We extended a helping hand to clients with the program Nenecháme vás v tom, through which we distributed more than one hundred million crowns for their advertising campaigns. We introduced traffic navigation and the option to choose alternative routes in the Mapy.cz app, and the Seznam.cz mobile app learned to operate in dark mode. Our Seznam Zprávy became more involved in spoken word, resulting in several podcasts that quickly gained listener popularity. The homepage and content services thrived, recording a record number of visits. Televize Seznam changed its focus and became a full-format television station with steadily growing viewership. Rádio Expres FM launched a new morning show called Ranní klub, hosted by Miloš Pokorný. On content services, we launched a new discussion model and ended the Lidé.cz service before the end of the year.
Křišťálová Lupa
The Křišťálová Lupa awards were won in the Tools and Services category by Mapy.cz and in the News and Journalism category by Seznam Zprávy.
TOP Employers
Seznam.cz once again ranked first in the TOP Employers survey, specifically in the Information Technology category.
Native Advertising Awards
Seznam Brand Studio won gold in the Best Low-Budget Campaign category, silver in the Best Use of Written Word and Studio of the Year categories, and Ondřej Sitta excelled in the Native Advertising Personality of the Year category.
IMC Czech Awards
In the prestigious competition organized by IMC Czech Awards, our Seznam Brand Studio won a silver award in the Low-Budget Campaigns category.