At Seznam, our website visitors are our top priority. We also prioritize their privacy and their trust is important to us. We do not collect any specific data and we carefully anonymize information. Therefore, we cannot link a specific name to internet activity. We only have anonymized clusters of information. We do not look into email inboxes or scan their content robotically. We fully respect the confidentiality of correspondence. We also vet partners who want to advertise with us or join our Seznam Partner advertising network.
We Protect Personal Data
On May 25, 2018, the General Data Protection Regulation, known as GDPR, came into effect. Its aim is to protect the personal data of individuals and better inform them about how their personal data is handled.
We Respect the Laws of the Czech Republic
We follow the legal system of the Czech Republic and block advertising that is illegal. Regulated areas include tobacco products, weapons, software, online betting and lotteries, alcohol, etc.
We Have Rules and Recommendations for Advertisers
Our salespeople are available to advertisers and agencies to find the best solution together. We strive to be equally helpful to those who want to use automated advertising systems like Sklik. In addition to advertising rules, we also have technical specifications available for creating ads.
We Reject Untrustworthy Advertisers
In addition to legal obligations, we also block advertisers on Seznam.cz websites that we evaluate as untrustworthy. Typically, these are advertisers from sectors such as dietary supplements (e.g., various untrustworthy miracle products for losing 10 kg in 1 day, etc.). We do this because we have long found this approach to advertising in relation to people to be correct. Visitors can trust the advertising on Seznam websites, which increases their willingness to purchase and respond to ads on our advertising spaces. Thus, we offer advertisers advertising space with a higher conversion rate than our competitors.
We Carefully Select Partners for Our Advertising Network
We carefully assess each website that wants to become part of our partner network and display ads through our Sklik advertising system. We then regularly check whether it complies with all our rules for partner websites. In addition to legal requirements, we do not include websites with sensitive content, those encouraging any illegal activity, uninteresting content, excessive advertising, or those containing any form of intrusive advertising, such as pop-up windows.
We Offer Advertisers the Option to Choose
Operators of partner websites also have the option to prevent specific ads from being displayed on their sites. Similarly, advertisers can exclude specific websites from their campaigns where they do not wish to display their ads. They can exclude an entire domain, just its category, or even a specific article. We can also prevent the display of an advertiser’s ads on specific topics. Therefore, if an advertiser decides that their ad should not be visible on topics related to religion or military, they have the option to exclude these topics from their campaigns.