Attract customers quickly and easily

Whether you’re new to Sklik advertising, an experienced advertiser, a small-town service provider, or a company that supplies goods throughout the Czech Republic, you can work with a budget that suits your needs. If you’re not making the most of your campaigns, Sklik will let you know. The system also recommends the ideal budget for your campaign size and type, and tells you if increasing it could have a positive impact on the outcome of your advertising. However, it is always up to you to decide the maximum cost per click or your daily budget limit.

Yes. Thanks to our high-quality display network, which includes most visited websites on the Czech internet, high-visibility ad formats, frequency capping, and a wide range of targeting options, Sklik can reach a large portion of the relevant audience. Evaluation is made easier by metrics available directly in the interface, which provide an overview of visitors reached and the sites where the ad has been displayed.

Sklik advertising is displayed alongside trusted editorial content on the largest Czech websites or on partner websites that must meet strict quality criteria. Advertisers also have access to live Czech-speaking support and settings tailored to the Czech market. Our advertisers’ data is stored securely in data centres in the Czech Republic.

In order for the ad to be displayed, you must import a list of email addresses into Sklik for which you have obtained consent to use for marketing purposes. For more on this topic, see the Help section. Email addresses can be on different domains (not just @seznam.cz). The import itself can then be done either manually or it can be automated via API through third-party tools.

Yes. With the Sklik targeting settings, you can have control over which sites or topics your ad appears on. You can also restrict the display of ads alongside specific articles or on specific websites, if you deem them irrelevant.

For a complete technical overview of information on setting up advertising, see the Help section. For self-study courses that contain recommendations and tips for working with campaigns, in particular how to set them up and evaluate them, please visit our Sklik Academy. We also offer different levels of free online and in-person courses with a tutor.

Once you have created an account on sklik.cz, you need to top up your credit in your Seznam Wallet, which you can then use to pay for advertising. Then create your campaigns in the Sklik admin interface, select the appropriate targeting and ad types, and set your cost per click limits or daily budget. If the ad meets our advertising rules, it starts appearing as per the campaign settings and can be further optimised based on detailed statistics. Less experienced users can use a simplified version of the Sklik interface called Sklik Lite which guides them through the basic setup. The ads start appearing as per the campaign settings and can be further optimised based on detailed statistics.