Seznam Event Measurement
Optimize your campaigns based on user behavior. Seznam Event Measurement (SEM) replaces both the retargeting and conversion code, bringing more accurate conversion measurement and more advanced retargeting. All from one place, directly in the Sklik interface.
Smarter retargeting
Build more precise audiences for your Sklik campaigns and re-engage your customers more effectively.
Unified measurement
Unify conversion measurement, additional event tracking, and satisfaction survey collection.
More conversion events
Track purchases, registrations, and micro-conversions, and optimize campaigns toward a specific goal.
Reliable data
Collect data independently of browser cookies and measure conversions that did not happen directly on the website.
Choose the option that best describes your situation:
If you use a templated solution, implementation is handled through a ready-made module directly within your web platform. On top of that, you can do everything without any complex technical intervention.
What you get with implementation
E-commerce platforms that support SEM
E-commerce platforms currently developing SEM
Do not want to wait? Use the Google Tag Manager (GTM) template
If your platform does not support SEM yet, you can activate it using the GTM template.
Do you have a custom website or e-shop solution? Use the Google Tag Manager (GTM) template for implementation or follow our guide.
What you get with implementation
I want to implement Seznam Event Measurement
Need help with implementation?
Our verified partners can guide you through the process.
If your website runs on an open-source platform, you can implement SEM using the Google Tag Manager (GTM) template or follow our guide.
What you get with implementation
I want to implement Seznam Event Measurement
Need help with implementation?
Our verified partners can guide you through the process.
What our partners say about Seznam Event Measurement
Petra Nerodilová
Analytics Specialist, Taste
We tested Seznam’s new measurement setup with two clients using Pavel Šabatka’s intuitive and very well-prepared GTM template. In our view, both the new interface and the data collection method bring measurement on Seznam up to a modern standard. We are currently looking forward to the release of the sandbox, which should make it easier to fine-tune the setup and verify the correctness of the parameters being sent for the most accurate measurement possible.
Jan Tichý
Konzultant, analytik, školitel
Seznam Event Measurement is a response to the evolving digital environment and changing requirements for working with data. It gives advertisers better control over what data they collect and how they use it. I consider server-side measurement to be a key benefit, as it delivers more accurate and reliable data, along with the unification of retargeting, conversions, and other events into one functional whole. The result is simpler implementation and a stable data foundation for effective campaign optimization.
Jan Brzobohatý
Head of Digital Analytics, Cross Masters
Seznam Event Measurement is a real step forward that puts Seznam among the leaders of marketing platforms. I particularly appreciate the option of server-side measurement, which ensures accurate and reliable data. Unifying measurement for Sklik and Shopping Ads into a single mechanism makes perfect sense and simplifies integration. The icing on the cake is the ability to work with a larger number of different events in campaign targeting, which has an invaluable impact on business results.
Matěj Šolc
Digital Analytics Consultant, Optimics
We see Seznam Event Measurement as a significant step forward. It brings our clients advanced retargeting capabilities and the ability to track multiple conversion types across the entire purchase journey. We see the biggest benefit especially for more advanced e-shops that want to work with data in a more detailed and strategic way.
Jan Brož
Head of Product, Eshop-rychle.cz
We implemented Seznam Event Measurement in Eshop-rychle because more accurate conversion data directly impacts campaign performance. Better signals mean better optimization, which every e-shop owner advertising on Sklik will appreciate. Activation is just one click for e-shop owner – exactly the way we like it at Eshop-rychle.
More advanced retargeting and more accurate measurement. Get started today
You can activate Seznam Event Measurement in the Sklik interface. You can test the implementation before switching thanks to the testing environment – the sandbox.