Our logo is among protected typographic marks, so to maintain its originality, it is necessary to follow several rules when working with it. Before you start working with the logo, please ensure you have our consent to use it.
Logo
The Seznam.cz logo is an original typographic mark containing the domain name, which in its basic form combines red and black colors. Using the logo without the domain suffix “.cz” is prohibited, as is redrawing it.
A minimum protective space surrounds the logo, into which no other graphic element, text, illustration, or photograph may intrude. It also determines the minimum distance of the mark from the edge of the format for good readability. Its correct size is proportionally given. It always has a value of 2/3 x, where “x” represents the height of the logo.
The logo should always be as legible as possible and in contrast with the background surface. Therefore, we prefer using the basic red and black colors on a white background. If it is necessary to place the logo on a black or other solid color surface, we use a completely white color. We use the black and white logo in black and white printing and wherever it is technically impossible to ensure the basic color combination.
The most common mistake is using the logo on a dark background with white text and a red “S”, or even all-red text.
Colors
At Seznam, we use three basic colors derived from our logo – red, black, and white. When working with colors, please ensure you are using the correct color profile.
HEX: #CC0000
RGB: 204/0/0
CMYK: 0/100/100/8
PANTONE: 485 C
HEX: #000000
RGB: 0/0/0
CMYK: 0/0/0/100
PANTONE: Black C
HEX: #FFFFFF
RGB: 255/255/255
CMYK: 0/0/0/0
PANTONE: White C