The Most Famous Dog on the Czech Internet
When we were looking for a memorable symbol at Seznam, we found it in a dog, man’s most faithful friend. In 2003, it settled on the homepage and welcomes you with every visit.
The original homepage was purely functional and technical. Since 2003, the dog wandered around Seznam for a while before finding its place where you see it today. Now it appears across Seznam’s services and in TV campaigns.
The Seznam dog helped bring technology closer to people at a time when the internet was still a new and unknown world for many.
Over twenty years, it has become the most famous dog on the Czech internet.
From Analog Dog
to Digital
Because the world of technology is advancing rapidly and we want the dog to perform all sorts of tricks, we decided on its faithful digitization, which allows us to do so.
The digital model better reflects Seznam’s technological foundation. Moreover, it can interact wonderfully with people on the homepage. Thanks to digital processing, it feels like it’s truly on the page with you.
1.5 mil.
Number of hairs created for the dog’s realistic appearance.
136
Number of gesture controllers needed for natural interaction.
1
Dog’s nose, without which Seznam just wouldn’t be Seznam.
Seznam Dog in Advertising
Image Gallery
- The dog can be used in full or just a part, such as a peeking tail, ear, or head. Usage is allowed only for non-commercial purposes. Otherwise, please contact us.
- The dog cannot be combined with people or other dogs from a photo bank in one scene. It’s important that everything visually matches.
- The dog retains its canine character. We don’t give it human traits – it doesn’t talk, drive, wear human clothes, or behave like a person.