{"id":9887,"date":"2025-09-04T08:55:24","date_gmt":"2025-09-04T06:55:24","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?post_type=b_platform&p=8820"},"modified":"2026-04-29T13:37:41","modified_gmt":"2026-04-29T11:37:41","slug":"opencart","status":"publish","type":"platform","link":"https:\/\/o-seznam.cz\/reklama\/platforma\/opencart\/","title":{"rendered":"Opencart"},"content":{"rendered":"\n
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OpenCart je open-source platforma vhodn\u00e1 pro mal\u00e9 i velk\u00e9 e-shopy, p\u0159i vhodn\u00e9 optimalizaci dok\u00e1\u017ee na nen\u00e1ro\u010dn\u00e9m hardware fungovat se statis\u00edci produkty. Celosv\u011btov\u011b jde s t\u00e9m\u011b\u0159 p\u016fl milionu instalac\u00ed o jedno ze t\u0159\u00ed nejpou\u017e\u00edvan\u011bj\u0161\u00edch open-source \u0159e\u0161en\u00ed, v \u010cesku jej vyu\u017e\u00edvaj\u00ed odhadem ni\u017e\u0161\u00ed tis\u00edcovky e-shop\u016f. Opencart nenab\u00edz\u00ed v\u0161echny funkce v z\u00e1kladu, ale d\u00edky \u0161irok\u00e9 nab\u00eddce modul\u016f je velmi p\u0159izp\u016fsobiteln\u00fd, m\u016f\u017eete si nainstalovat vlastn\u00ed dopravy, platby, feedy nebo cel\u00e9 \u0161ablony. Mezi sv\u00fdmi konkurenty vynik\u00e1 rychlost\u00ed, p\u0159ehlednost\u00ed, roz\u0161i\u0159itelnost\u00ed, srozumiteln\u00fdm k\u00f3dem. Pro provoz v \u010desk\u00e9m prost\u0159ed\u00ed je pot\u0159eba nainstalovat \u010deskou lokalizaci a n\u011bkolik modul\u016f, s minim\u00e1ln\u00edmi n\u00e1klady tak z\u00edsk\u00e1te vlastn\u00ed e-shop s v\u011bt\u0161\u00ed flexibilitou a svobodou oproti krabicov\u00fdm \u0159e\u0161en\u00edm.<\/p>\n\n\n\n

Web:<\/th>www.opencart.com<\/a> <\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n\n
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Tv\u016frci modul\u016f pro Opencart<\/h2>\n\n\n\n
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NetGate<\/p>\n\n<\/div> <\/a><\/div><\/div><\/div>\n<\/div>\n\n\n\n

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Jak\u00e9 funkce platforma nab\u00edz\u00ed?<\/h2>\n\n\n\n
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\n\t\n\t\t\t\t\t\u2713<\/span><\/span>\n\t\t\t\t P\u0159ihl\u00e1\u0161en\u00ed p\u0159es Seznam<\/strong>\n\t\t\t<\/summary>\n\t
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Umo\u017e\u0148uje rychl\u00e9 a bezpe\u010dn\u00e9 p\u0159ihl\u00e1\u0161en\u00ed pomoc\u00ed Seznam \u00da\u010dtu. E-shop tak z\u00edsk\u00e1v\u00e1 ov\u011b\u0159en\u00e9 osobn\u00ed \u00fadaje, jako jsou e-mail, jm\u00e9no nebo t\u0159eba telefonn\u00ed \u010d\u00edslo. D\u00edky tomu roste kvalita i mno\u017estv\u00ed z\u00e1kaznick\u00fdch dat. <\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\t\t\u2713<\/span><\/span>\n\t\t\t\tFedCM standard<\/strong>\n\t\t\t<\/summary>\n\t
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Nab\u00edz\u00ed z\u00e1kazn\u00edk\u016fm mo\u017enost rychl\u00e9ho a bezpe\u010dn\u00e9ho p\u0159ihl\u00e1\u0161en\u00ed na jedno kliknut\u00ed p\u0159es vyskakovac\u00ed okno v prohl\u00ed\u017ee\u010di. E-shop t\u00edm z\u00edsk\u00e1 ov\u011b\u0159en\u00e9 osobn\u00ed \u00fadaje, zat\u00edmco z\u00e1kazn\u00edk ocen\u00ed u\u017eivatelsk\u00fd komfort bez hled\u00e1n\u00ed p\u0159ihla\u0161ovac\u00edch pol\u00ed\u010dek. <\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\t\t\u2713<\/span><\/span>\n\t\t\t\tP\u0159ed\u00e1v\u00e1n\u00ed e-mailov\u00e9 adresy<\/strong>\n\t\t\t<\/summary>\n\t
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D\u00edky p\u0159ed\u00e1v\u00e1n\u00ed e-mailov\u00e9 adresy prost\u0159ednictv\u00edm m\u011b\u0159\u00edc\u00edch k\u00f3d\u016f do Skliku mohou e-shopa\u0159i efektivn\u011b m\u011b\u0159it konverze, p\u0159esn\u011b c\u00edlit reklamn\u00ed kampan\u00ed a dosahovat lep\u0161\u00edch v\u00fdsledk\u016f v retargetingu. <\/p>\n\n<\/div><\/details>\n\n\n\n\n\n

\n\t\n\t\t\t\t\t\u2713<\/span><\/span>\n\t\t\t\tSeznam Event Measurement<\/strong>\n\t\t\t<\/summary>\n\t
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SEM je jednotn\u00fd n\u00e1stroj pro m\u011b\u0159en\u00ed konverz\u00ed a retargeting, kter\u00fd nab\u00edz\u00ed roz\u0161\u00ed\u0159en\u00e9 mo\u017enosti c\u00edlen\u00ed. Pomoc\u00ed jednoho k\u00f3du umo\u017e\u0148uje sledovat v\u0161echny kl\u00ed\u010dov\u00e9 ud\u00e1losti na e-shopu \u2013 od n\u00e1v\u0161t\u011bvy str\u00e1nky p\u0159es d\u016fle\u017eit\u00e9 akce a\u017e po dokon\u010den\u00ed n\u00e1kupu.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\t\t\u2713<\/span><\/span>\n\t\t\t\tP\u0159ehled objedn\u00e1vek v e-mailu<\/strong>\n\t\t\t<\/summary>\n\t
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Platforma podporuje standard schema.org pro transak\u010dn\u00ed e-maily, kter\u00fd do zpr\u00e1v p\u0159id\u00e1v\u00e1 strukturovan\u00e1 data o stavu objedn\u00e1vky a odes\u00edlateli. D\u00edky tomu se informace o objedn\u00e1vce zobrazuj\u00ed p\u0159\u00edmo v e-mailov\u00e9 schr\u00e1nce z\u00e1kazn\u00edka. To zvy\u0161uje p\u0159ehlednost komunikace a d\u016fv\u011bru z\u00e1kazn\u00edk\u016f.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\t\t\u2713<\/span><\/span>\n\t\t\t\tStandardn\u00ed m\u011b\u0159en\u00ed konverz\u00ed<\/strong>\n\t\t\t<\/summary>\n\t
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Standardn\u00ed konverzn\u00ed k\u00f3d zaji\u0161\u0165uje p\u0159esn\u011bj\u0161\u00ed statistiky a v\u00edce detail\u016f o uskute\u010dn\u011bn\u00fdch objedn\u00e1vk\u00e1ch. Zahrnuje tak\u00e9 \u00fadaje o tom, p\u0159es jak\u00e9 zbo\u017e\u00ed se z\u00e1kazn\u00edci dostali do obchodu, co nakoupili a kolik za to zaplatili. To se hod\u00ed p\u0159i vyhodnocen\u00ed n\u00e1klad\u016f na kampa\u0148. <\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\t\t\u2713<\/span><\/span>\n\t\t\t\tOpt-out souhlas se zasl\u00e1n\u00edm dotazn\u00edku spokojenosti<\/strong>\n\t\t\t<\/summary>\n\t
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Opt-out souhlas umo\u017e\u0148uje oslovit u\u017eivatele s dotazn\u00edkem spokojenosti automaticky, a z\u00e1rove\u0148 jim d\u00e1v\u00e1 mo\u017enost se z komunikace kdykoli odhl\u00e1sit. Pom\u00e1h\u00e1 tak sb\u00edrat zp\u011btnou vazbu transparentn\u011b a s respektem k preferenc\u00edm u\u017eivatel\u016f.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\t\t\u2713<\/span><\/span>\n\t\t\t\tDoporu\u010den\u00e9 tagy pro XML feed<\/strong>\n\t\t\t<\/summary>\n\t
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E-shopov\u00e9 \u0159e\u0161en\u00ed um\u00ed vyu\u017e\u00edt v\u0161echny povinn\u00e9 i doporu\u010den\u00e9 tagy specifikace<\/a> , a tak e-shopy mohou p\u0159edat pot\u0159ebn\u00e9 informace o dan\u00e9 nab\u00eddce. <\/p>\n\n\n\n