{"id":9850,"date":"2025-12-10T14:46:54","date_gmt":"2025-12-10T13:46:54","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=9850"},"modified":"2026-05-07T12:11:50","modified_gmt":"2026-05-07T10:11:50","slug":"navstevnost-a-sociodemografie","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/stream\/navstevnost-a-sociodemografie\/","title":{"rendered":"N\u00e1v\u0161t\u011bvnost a sociodemografie Stream.cz"},"content":{"rendered":"
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RU podle pohlav\u00ed<\/h2>\n\t\n\t
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\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
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\n\t\t<\/em>\n\t\tMu\u017e<\/strong>\n\t\t50,92%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t\u017dena<\/strong>\n\t\t49,08%<\/span>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div>\n
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PV podle pohlav\u00ed<\/h2>\n\t\n\t
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\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
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\n\t\t<\/em>\n\t\tMu\u017e<\/strong>\n\t\t12 896 291<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t\u017dena<\/strong>\n\t\t11 464 432<\/span>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div>\n
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RU podle v\u011bku<\/h2>\n\t\n\t
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\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
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\n\t\t<\/em>\n\t\t[55+]<\/strong>\n\t\t48,64%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[45-54]<\/strong>\n\t\t23,51%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[35-44]<\/strong>\n\t\t15,41%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[25-34]<\/strong>\n\t\t6,61%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[15-24]<\/strong>\n\t\t4,29%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[10-14]<\/strong>\n\t\t1,53%<\/span>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div>\n
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PV podle v\u011bku<\/h2>\n\t\n\t
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\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
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\n\t\t<\/em>\n\t\t[55+]<\/strong>\n\t\t64,07%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[45-54]<\/strong>\n\t\t18,99%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[35-44]<\/strong>\n\t\t10,56%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[25-34]<\/strong>\n\t\t3,06%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[15-24]<\/strong>\n\t\t2,46%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[10-14]<\/strong>\n\t\t0,86%<\/span>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div>\n
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RU podle vzd\u011bl\u00e1n\u00ed<\/h2>\n\t\n\t
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\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
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\n\t\t<\/em>\n\t\tSt\u0159edo\u0161kolsk\u00e9 s maturitou<\/strong>\n\t\t35,61%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tVyu\u010den(a) bez maturity<\/strong>\n\t\t30,63%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tVysoko\u0161kolsk\u00e9<\/strong>\n\t\t22,22%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tVy\u0161\u0161\u00ed odborn\u00e9 vzd\u011bl\u00e1n\u00ed, vysoko\u0161kolsk\u00e9 Bc.<\/strong>\n\t\t5,33%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tDokon\u010den\u00e9 z\u00e1kladn\u00ed<\/strong>\n\t\t4,26%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tNeukon\u010den\u00e9 z\u00e1kladn\u00ed<\/strong>\n\t\t1,95%<\/span>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div>\n
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PV podle vzd\u011bl\u00e1n\u00ed<\/h2>\n\t\n\t
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\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
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\n\t\t<\/em>\n\t\tSt\u0159edo\u0161kolsk\u00e9 s maturitou<\/strong>\n\t\t39,78%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tVyu\u010den(a) bez maturity<\/strong>\n\t\t29,60%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tVysoko\u0161kolsk\u00e9<\/strong>\n\t\t21,99%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tVy\u0161\u0161\u00ed odborn\u00e9 vzd\u011bl\u00e1n\u00ed, vysoko\u0161kolsk\u00e9 Bc.<\/strong>\n\t\t4,08%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tDokon\u010den\u00e9 z\u00e1kladn\u00ed<\/strong>\n\t\t3,32%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tNeukon\u010den\u00e9 z\u00e1kladn\u00ed<\/strong>\n\t\t1,22%<\/span>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div>\n
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RU podle kraj\u016f<\/h2>\n\t\n\t
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\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
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\n\t\t<\/em>\n\t\tSt\u0159edo\u010desk\u00fd kraj<\/strong>\n\t\t286 352<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tPraha<\/strong>\n\t\t284 064<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tMoravskoslezsk\u00fd kraj<\/strong>\n\t\t281 512<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tJihomoravsk\u00fd kraj<\/strong>\n\t\t278 520<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t\u00dasteck\u00fd kraj<\/strong>\n\t\t200 376<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tHradeck\u00fd kraj<\/strong>\n\t\t149 512<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tJiho\u010desk\u00fd kraj<\/strong>\n\t\t138 952<\/span>\n\t<\/div>\n\t<\/div>
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\n\t\t<\/em>\n\t\tOlomouck\u00fd kraj<\/strong>\n\t\t136 400<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tZl\u00ednsk\u00fd kraj<\/strong>\n\t\t126 984<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tPlze\u0148sk\u00fd kraj<\/strong>\n\t\t124 960<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tKraj Vyso\u010dina<\/strong>\n\t\t115 720<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tPardubick\u00fd kraj<\/strong>\n\t\t113 432<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tLibereck\u00fd kraj<\/strong>\n\t\t101 992<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tKarlovarsk\u00fd kraj<\/strong>\n\t\t75 856<\/span>\n\t<\/div>\n\t<\/div><\/div>\t<\/div>\n<\/div><\/div>\n
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PV podle kraj\u016f<\/h2>\n\t\n\t
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\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
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\n\t\t<\/em>\n\t\tSt\u0159edo\u010desk\u00fd kraj<\/strong>\n\t\t2 925 474<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tPraha<\/strong>\n\t\t2 850 068<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tMoravskoslezsk\u00fd kraj<\/strong>\n\t\t2 813 426<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tJihomoravsk\u00fd kraj<\/strong>\n\t\t2 697 410<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t\u00dasteck\u00fd kraj<\/strong>\n\t\t2 093 320<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tHradeck\u00fd kraj<\/strong>\n\t\t1 531 509<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tJiho\u010desk\u00fd kraj<\/strong>\n\t\t1 432 659<\/span>\n\t<\/div>\n\t<\/div>
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\n\t\t<\/em>\n\t\tOlomouck\u00fd kraj<\/strong>\n\t\t1 312 406<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tZl\u00ednsk\u00fd kraj<\/strong>\n\t\t1 249 817<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tPlze\u0148sk\u00fd kraj<\/strong>\n\t\t1 221 534<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tPardubick\u00fd kraj<\/strong>\n\t\t1 178 209<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tKraj Vyso\u010dina<\/strong>\n\t\t1 107 528<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tLibereck\u00fd kraj<\/strong>\n\t\t1 072 587<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tKarlovarsk\u00fd kraj<\/strong>\n\t\t874 775<\/span>\n\t<\/div>\n\t<\/div><\/div>\t<\/div>\n<\/div><\/div>\n
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RU podle ABCDE socioekonomick\u00e9 klasifikace<\/h2>\n\t\n\t
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\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
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\n\t\t<\/em>\n\t\tNekvalifikovan\u00fd<\/strong>\n\t\t632 456<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tA – nejvy\u0161\u0161\u00ed<\/strong>\n\t\t370 040<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tB<\/strong>\n\t\t318 824<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tC1<\/strong>\n\t\t283 272<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tC2<\/strong>\n\t\t239 536<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tC3<\/strong>\n\t\t211 640<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tD1<\/strong>\n\t\t205 832<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tD2<\/strong>\n\t\t120 824<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tE<\/strong>\n\t\t32 208<\/span>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div>\n
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PV podle ABCDE socioekonomick\u00e9 klasifikace<\/h2>\n\t\n\t
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\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
\n\t\t\t
\n\t\t<\/em>\n\t\tNekvalifikovan\u00fd<\/strong>\n\t\t6 624 264<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tA – nejvy\u0161\u0161\u00ed<\/strong>\n\t\t3 416 687<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tB<\/strong>\n\t\t3 031 261<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tC1<\/strong>\n\t\t2 803 416<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tD1<\/strong>\n\t\t2 367 616<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tC2<\/strong>\n\t\t2 227 296<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tC3<\/strong>\n\t\t2 047 500<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tD2<\/strong>\n\t\t1 577 738<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tE<\/strong>\n\t\t264 944<\/span>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div>\n
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RU podle pravideln\u00fdch aktivit<\/h2>\n\t\n\t
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\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
\n\t\t
\t
\n\t\t<\/em>\n\t\tPou\u017e\u00edv\u00e1n\u00ed vyhled\u00e1va\u010de<\/strong>\n\t\t1 825 736<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tNakupuje na internetu (E-shopy)<\/strong>\n\t\t1 655 632<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tSledov\u00e1n\u00ed vide\u00ed \u010di uk\u00e1zek na internetu (nap\u0159. YouTube, iDNES, Stream, archivy TV stanic, …)<\/strong>\n\t\t1 431 408<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tInstant messaging – online komunikace typu ICQ, AOL, …<\/strong>\n\t\t1 424 192<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tJe \u010dlenem soci\u00e1ln\u00edch s\u00edt\u00ed (nap\u0159. Spolu\u017e\u00e1ci.cz, Facebook, Libimseti.cz\u2026)<\/strong>\n\t\t1 194 688<\/span>\n\t<\/div>\n\t<\/div>
\t
\n\t\t<\/em>\n\t\tStahuje hry, hudbu, filmy, videa a animace<\/strong>\n\t\t804 496<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tRespondent nebyl dotazov\u00e1n<\/strong>\n\t\t231 792<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tJin\u00e9 odpov\u011bdi (pouze star\u00fd dotazn\u00edk)<\/strong>\n\t\t51 040<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tNic z uveden\u00e9ho<\/strong>\n\t\t0<\/span>\n\t<\/div>\n\t<\/div><\/div>\t<\/div>\n<\/div><\/div>\n
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\n\n\t\t\t

PV podle pravideln\u00fdch aktivit<\/h2>\n\t\n\t
\n\t\t
\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
\n\t\t
\t
\n\t\t<\/em>\n\t\tPou\u017e\u00edv\u00e1n\u00ed vyhled\u00e1va\u010de<\/strong>\n\t\t18 680 742<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tNakupuje na internetu (E-shopy)<\/strong>\n\t\t16 915 258<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tSledov\u00e1n\u00ed vide\u00ed \u010di uk\u00e1zek na internetu (nap\u0159. YouTube, iDNES, Stream, archivy TV stanic, …)<\/strong>\n\t\t14 039 823<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tInstant messaging – online komunikace typu ICQ, AOL, …<\/strong>\n\t\t13 990 409<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tJe \u010dlenem soci\u00e1ln\u00edch s\u00edt\u00ed (nap\u0159. Spolu\u017e\u00e1ci.cz, Facebook, Libimseti.cz\u2026)<\/strong>\n\t\t11 308 822<\/span>\n\t<\/div>\n\t<\/div>
\t
\n\t\t<\/em>\n\t\tStahuje hry, hudbu, filmy, videa a animace<\/strong>\n\t\t7 216 307<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tRespondent nebyl dotazov\u00e1n<\/strong>\n\t\t1 731 991<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tJin\u00e9 odpov\u011bdi (pouze star\u00fd dotazn\u00edk)<\/strong>\n\t\t547 096<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tNic z uveden\u00e9ho<\/strong>\n\t\t0<\/span>\n\t<\/div>\n\t<\/div><\/div>\t<\/div>\n<\/div><\/div><\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":67,"featured_media":0,"parent":8866,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"SEO Framework Relevanssi index exclude","footnotes":""},"page_category":[84,102],"page_tag":[],"class_list":["post-9850","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":9850},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/9850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=9850"}],"version-history":[{"count":2,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/9850\/revisions"}],"predecessor-version":[{"id":9852,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/9850\/revisions\/9852"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/8866"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=9850"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=9850"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=9850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}