{"id":9567,"date":"2025-11-20T13:09:13","date_gmt":"2025-11-20T12:09:13","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=9567"},"modified":"2026-06-02T08:28:59","modified_gmt":"2026-06-02T06:28:59","slug":"seznam-event-measurement","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/seznam-event-measurement\/","title":{"rendered":"Seznam Event Measurement"},"content":{"rendered":"\n\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide alignwide wp-block-seznam-hero\"><div class=\"cover is-hero is-hero-default\" style=\"background-color:#adadad;\"><img decoding=\"async\" width=\"1280\" height=\"500\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-scaled.jpg\" class=\"cover__media cover__media--desktop\" alt=\"\" fetchpriority=\"high\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-scaled.jpg 2560w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-992x388.jpg 992w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-1984x775.jpg 1984w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-320x125.jpg 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-768x300.jpg 768w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-1536x600.jpg 1536w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-2048x800.jpg 2048w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><div class=\"cover__content is-layout-constrained\">\n<div class=\"wp-block-seznam-cover-media-layout\"><div class=\"cover-media-layout is-valign-center is-tight-y is-tight-x is-position-right\"><div class=\"cover-media-layout__content is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-left\">Seznam Event Measurement<\/h1>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-9f866891 wp-block-group-is-layout-constrained\">\n<p>Optimalizujte sv\u00e9 kampan\u011b podle chov\u00e1n\u00ed u\u017eivatel\u016f. Seznam Event Measurement (SEM) nahrazuje retargetingov\u00fd i konverzn\u00ed k\u00f3d a p\u0159in\u00e1\u0161\u00ed p\u0159esn\u011bj\u0161\u00ed m\u011b\u0159en\u00ed konverz\u00ed a pokro\u010dilej\u0161\u00ed retargeting. To v\u0161e z jednoho m\u00edsta, p\u0159\u00edmo v rozhran\u00ed Skliku.<\/p>\n<\/div>\n<\/div>\n\n<\/div><div class=\"cover-media-layout__media\"><div class=\"cover-media-layout__iframe\" style=\"max-width:560px;aspect-ratio:560\/434;\"><iframe loading=\"lazy\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/reklama-sem-desktop-3\/\" width=\"560\" height=\"434\"><\/iframe><\/div><\/div><\/div><\/div>\n\n\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns pattern-columns-3-icons is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/04\/ikonka-sklik-presne-cileni.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-text-wrap-pretty\"><strong>Chyt\u0159ej\u0161\u00ed retargeting<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-wrap-pretty\">M\u016f\u017eete tvo\u0159it p\u0159esn\u011bj\u0161\u00ed publika pro kampan\u011b v Skliku i zp\u011btn\u00e9 osloven\u00ed z\u00e1kazn\u00edk\u016f.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/04\/ikonka-sklik-reklamy-pod-kontrolou.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-text-wrap-pretty\"><strong>Jednotn\u00e9 m\u011b\u0159en\u00ed<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-wrap-pretty\">Sjednot\u00edte m\u011b\u0159en\u00ed konverz\u00ed, dal\u0161\u00edch ud\u00e1lost\u00ed i sb\u011br dotazn\u00edk\u016f spokojenosti.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns pattern-columns-3-icons is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/ikona-rostouci-graf.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-text-wrap-pretty\"><strong>V\u00edce konverzn\u00edch ud\u00e1lost\u00ed<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-wrap-pretty\">M\u011b\u0159te n\u00e1kupy, registrace i mikrokonverze a optimalizujte kampan\u011b na konkr\u00e9tn\u00ed c\u00edl.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/ikona-hodnoceni.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-text-wrap-pretty\"><strong>Spolehliv\u00e1 data<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-wrap-pretty\">Sb\u00edrejte data nez\u00e1visle na cookies prohl\u00ed\u017ee\u010de a m\u011b\u0159te konverze, kter\u00e9 nenastaly p\u0159\u00edmo na webu.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Vyberte, co nejl\u00e9pe popisuje va\u0161i situaci<\/h2>\n\n\n\n\n<div class=\"panels tabs is-behavior-tabs is-style-box wp-block-seznam-panels\">\n\n\t<div class=\"panels__menu\">\n\t\t\t<nav class=\"tab-control menu-line\">\n\t\t<ul class=\"tab-list\" role=\"tablist\" >\n\t\t\t\t\t\t\t<li class=\"tab-item\" >\n\t\t\t\t\t<button role=\"tab\" aria-controls=\"sablonova-reseni\">\n\t\t\t\t\t\tM\u00e1m \u0161ablonov\u00e9 \u0159e\u0161en\u00ed\t\t\t\t\t<\/button>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<li class=\"tab-item\" >\n\t\t\t\t\t<button role=\"tab\" aria-controls=\"vlastni-reseni\">\n\t\t\t\t\t\tM\u00e1m vlastn\u00ed \u0159e\u0161en\u00ed\t\t\t\t\t<\/button>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<li class=\"tab-item\" >\n\t\t\t\t\t<button role=\"tab\" aria-controls=\"opensource-reseni\">\n\t\t\t\t\t\tM\u00e1m open-source \u0159e\u0161en\u00ed\t\t\t\t\t<\/button>\n\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t<\/nav>\n\t<\/div>\n\n\t<div class=\"tab-group\">\n\t\t\n<div class=\"tab-content panel panel-a0f85ca97df is-layout-flow wp-block-seznam-panel-is-layout-flow\" id=\"sablonova-reseni\" data-label=\"M\u00e1m \u0161ablonov\u00e9 \u0159e\u0161en\u00ed\" role=\"tabpanel\">\n\t<span style=\"display:none\"><\/span>\n\t\n\n<p class=\"has-neutral-60-color has-text-color has-link-color wp-elements-6384d0b2771fb4c24fc2c47c2d484dc6\">Pokud pou\u017e\u00edv\u00e1te \u0161ablonov\u00e9 \u0159e\u0161en\u00ed, implementace prob\u00edh\u00e1 pomoc\u00ed p\u0159edp\u0159ipraven\u00e9ho modulu p\u0159\u00edmo ve webov\u00e9 platform\u011b. V\u0161e nav\u00edc zvl\u00e1dnete bez slo\u017eit\u00fdch technick\u00fdch z\u00e1sah\u016f.<\/p>\n\n\n\n<div id=\"boxlink-checkbox\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h5 class=\"wp-block-heading\">Co implementac\u00ed z\u00edsk\u00e1te?<\/h5>\n\n\n\n<div class=\"wp-block-seznam-tiles has-columns-3\" style=\"--seznam-tiles--columns:3\"><div class=\"inner-blocks\"><div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f4 py-f6\" href=\"#\"> <div class=\"inner-blocks\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5800fa18 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full flex-none wp-container-content-b83b6736\"><img decoding=\"async\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/images\/icon-32-done.svg\" alt=\"\u2713\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-552d0213 wp-block-group-is-layout-constrained\">\n<p><strong>Roz\u0161\u00ed\u0159en\u00e9 mo\u017enosti retargetingu<\/strong><\/p>\n\n\n\n<p class=\"has-neutral-60-color has-text-color has-link-color has-small-font-size wp-elements-d331e9fef28f43b34820e351839ff0fe\">Oslov\u00edte u\u017eivatele podle konkr\u00e9tn\u00edch krok\u016f v n\u00e1kupn\u00edm procesu, ne pouze podle n\u00e1v\u0161t\u011bvy webu.<\/p>\n<\/div>\n<\/div>\n\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f4 py-f6\" href=\"#\"> <div class=\"inner-blocks\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5800fa18 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized flex-none wp-container-content-b83b6736\"><img decoding=\"async\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/images\/icon-32-done.svg\" alt=\"\u2713\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-552d0213 wp-block-group-is-layout-constrained\">\n<p><strong>Reporting na v\u00edce typ\u016f konverz\u00ed<\/strong><\/p>\n\n\n\n<p class=\"has-neutral-60-color has-text-color has-link-color has-small-font-size wp-elements-8c93b3cd926c1b49ba4a1c99a665e043\">M\u016f\u017eete sledovat a vyhodnocovat v\u00edce c\u00edl\u016f najednou \u2013 od p\u0159id\u00e1n\u00ed do ko\u0161\u00edku a\u017e po n\u00e1kup.<\/p>\n<\/div>\n<\/div>\n\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f4 py-f6\" href=\"#\"> <div class=\"inner-blocks\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5800fa18 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized flex-none wp-container-content-b83b6736\"><img decoding=\"async\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/images\/icon-32-done.svg\" alt=\"\u2713\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-552d0213 wp-block-group-is-layout-constrained\">\n<p><strong>Server-side m\u011b\u0159en\u00ed<\/strong><\/p>\n\n\n\n<p class=\"has-neutral-60-color has-text-color has-link-color has-small-font-size wp-elements-715902656fa5073508b33aac89e82fbc\">M\u00e1te k dispozici stabiln\u011bj\u0161\u00ed a spolehliv\u011bj\u0161\u00ed data&nbsp;nez\u00e1visl\u00e1 na omezen\u00edch prohl\u00ed\u017ee\u010d\u016f.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n<\/div> <\/a><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h5 class=\"wp-block-heading\">E-commerce platformy, kter\u00e9 podporuj\u00ed SEM<\/h5>\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-b72d77f5 wp-block-group-is-layout-grid\"><div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/manual.binargon.cz\/seznam-event-measurement-sem-nove-mereni-od-seznam-cz-2026\/\" target=\"_blank\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/binargon-logo-320-1-132x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/binargon-logo-320-1-132x84.png 132w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/binargon-logo-320-1-320x204.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/binargon-logo-320-1-264x168.png 264w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/binargon-logo-320-1.png 502w\" sizes=\"auto, (max-width: 132px) 100vw, 132px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/napoveda.sklik.cz\/merici-skripty\/seznam-event-measurement\/implementace-sem\/e-commerce-platformy\/bsshop-aktivace-sem\/\" target=\"_blank\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/bsshop-logo-320-2-132x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/bsshop-logo-320-2-132x84.png 132w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/bsshop-logo-320-2-320x204.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/bsshop-logo-320-2-263x168.png 263w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/bsshop-logo-320-2.png 501w\" sizes=\"auto, (max-width: 132px) 100vw, 132px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/napoveda.sklik.cz\/merici-skripty\/seznam-event-measurement\/implementace-sem\/e-commerce-platformy\/eshoprychle-aktivace-sem\/\" target=\"_blank\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/eshoprychle-logo-320-2-148x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/eshoprychle-logo-320-2-148x84.png 148w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/eshoprychle-logo-320-2-320x182.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/eshoprychle-logo-320-2-296x168.png 296w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/eshoprychle-logo-320-2.png 563w\" sizes=\"auto, (max-width: 148px) 100vw, 148px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/www.fastcentrik.cz\/jak-zacit\/manual\/fastcentrik-3-0-manual\/zakladni-nastaveni\/nastaveni-nastroju\/provozni-systemy\/statistiky-a-ppc-systemy\/aktivace-seznam-event-measurement-(sem)\" target=\"_blank\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/fastcentrik-logo-320-2-148x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/fastcentrik-logo-320-2-148x84.png 148w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/fastcentrik-logo-320-2-320x182.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/fastcentrik-logo-320-2-296x168.png 296w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/fastcentrik-logo-320-2.png 563w\" sizes=\"auto, (max-width: 148px) 100vw, 148px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/www.sunlight.cz\/blog\/2026\/05\/seznam-event-measurement-pro-e-shopy-co-to-je-a-jak-ho-spustit-v-sunlight\" target=\"_blank\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"145\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/sunlight-logo-320-2-145x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/sunlight-logo-320-2-145x84.png 145w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/sunlight-logo-320-2-320x186.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/sunlight-logo-320-2-290x168.png 290w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/sunlight-logo-320-2.png 552w\" sizes=\"auto, (max-width: 145px) 100vw, 145px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h5 class=\"wp-block-heading\">E-commerce platformy, kter\u00e9 vyv\u00edjej\u00ed SEM<\/h5>\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-b72d77f5 wp-block-group-is-layout-grid\"><div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f3 py-f3\" href=\"https:\/\/o-seznam.cz\/reklama\/platforma\/jzshop\/\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"103\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/jzshop-logo-320-2-103x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/jzshop-logo-320-2-103x84.png 103w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/jzshop-logo-320-2-320x261.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/jzshop-logo-320-2.png 393w\" sizes=\"auto, (max-width: 103px) 100vw, 103px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f3 py-f3\" href=\"https:\/\/o-seznam.cz\/reklama\/platforma\/nody-cz\/\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"104\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/nody-logo-320-1-104x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/nody-logo-320-1-104x84.png 104w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/nody-logo-320-1-320x259.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/nody-logo-320-1.png 395w\" sizes=\"auto, (max-width: 104px) 100vw, 104px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f3 py-f3\" href=\"https:\/\/o-seznam.cz\/reklama\/platforma\/shopify\/\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/shopify-logo-320-1-148x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/shopify-logo-320-1-148x84.png 148w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/shopify-logo-320-1-320x182.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/shopify-logo-320-1-296x168.png 296w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/shopify-logo-320-1.png 563w\" sizes=\"auto, (max-width: 148px) 100vw, 148px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f3 py-f3\" href=\"https:\/\/o-seznam.cz\/reklama\/platforma\/shoptet\/\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/shoptet-logo-320-1-148x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/shoptet-logo-320-1-148x84.png 148w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/shoptet-logo-320-1-320x182.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/shoptet-logo-320-1-296x168.png 296w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/shoptet-logo-320-1.png 563w\" sizes=\"auto, (max-width: 148px) 100vw, 148px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f3 py-f3\" href=\"https:\/\/o-seznam.cz\/reklama\/platforma\/sofishop\/\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/sofishop-logo-320-2-148x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/sofishop-logo-320-2-148x84.png 148w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/sofishop-logo-320-2-320x182.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/sofishop-logo-320-2-296x168.png 296w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/sofishop-logo-320-2.png 563w\" sizes=\"auto, (max-width: 148px) 100vw, 148px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f3 py-f3\" href=\"https:\/\/o-seznam.cz\/reklama\/platforma\/upgates\/\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/10\/upgates-logo-320-2-148x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/10\/upgates-logo-320-2-148x84.png 148w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/10\/upgates-logo-320-2-320x182.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/10\/upgates-logo-320-2-296x168.png 296w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/10\/upgates-logo-320-2.png 563w\" sizes=\"auto, (max-width: 148px) 100vw, 148px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f3 py-f3\" href=\"https:\/\/o-seznam.cz\/reklama\/platforma\/webareal\/\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"127\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/webareal-logo-320-1-127x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/webareal-logo-320-1-127x84.png 127w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/webareal-logo-320-1-320x212.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/webareal-logo-320-1-254x168.png 254w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/webareal-logo-320-1.png 483w\" sizes=\"auto, (max-width: 127px) 100vw, 127px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-left\">Nechcete \u010dekat? Vyu\u017eijte Google Tag Manager (GTM) \u0161ablonu<\/h5>\n\n\n\n<p>Pokud va\u0161e platforma SEM zat\u00edm nepodporuje, m\u016f\u017eete si ho aktivovat pomoc\u00ed GTM \u0161ablony.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/napoveda.sklik.cz\/merici-skripty\/seznam-event-measurement\/implementace-sem\/google-tag-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zjistit, jak na to<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/div>\n\n\n<div class=\"tab-content panel panel-a0f85ca97df is-layout-flow wp-block-seznam-panel-is-layout-flow\" id=\"vlastni-reseni\" data-label=\"M\u00e1m vlastn\u00ed \u0159e\u0161en\u00ed\" role=\"tabpanel\">\n\t<span style=\"display:none\"><\/span>\n\t\n\n<p class=\"has-neutral-60-color has-text-color has-link-color wp-elements-8ea2f135222eefe7087053d5acc29ca7\">M\u00e1te vlastn\u00ed \u0159e\u0161en\u00ed webu nebo e\u2011shopu? K implementaci pou\u017eijte Google Tag Manager (GTM) \u0161ablonu nebo postupujte podle na\u0161eho n\u00e1vodu.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h5 class=\"wp-block-heading\">Co implementac\u00ed z\u00edsk\u00e1te?<\/h5>\n\n\n\n<div class=\"wp-block-seznam-tiles has-columns-3\" style=\"--seznam-tiles--columns:3\"><div class=\"inner-blocks\"><div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f4 py-f6\" href=\"#\"> <div class=\"inner-blocks\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5800fa18 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized flex-none wp-container-content-b83b6736\"><img decoding=\"async\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/images\/icon-32-done.svg\" alt=\"\u2713\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-552d0213 wp-block-group-is-layout-constrained\">\n<p><strong>Roz\u0161\u00ed\u0159en\u00e9 mo\u017enosti retargetingu<\/strong><\/p>\n\n\n\n<p class=\"has-neutral-60-color has-text-color has-link-color has-small-font-size wp-elements-d331e9fef28f43b34820e351839ff0fe\">Oslov\u00edte u\u017eivatele podle konkr\u00e9tn\u00edch krok\u016f v n\u00e1kupn\u00edm procesu, ne pouze podle n\u00e1v\u0161t\u011bvy webu.<\/p>\n<\/div>\n<\/div>\n\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f4 py-f6\" href=\"#\"> <div class=\"inner-blocks\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5800fa18 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized flex-none wp-container-content-b83b6736\"><img decoding=\"async\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/images\/icon-32-done.svg\" alt=\"\u2713\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-552d0213 wp-block-group-is-layout-constrained\">\n<p><strong>Reporting na v\u00edce typ\u016f konverz\u00ed<\/strong><\/p>\n\n\n\n<p class=\"has-neutral-60-color has-text-color has-link-color has-small-font-size wp-elements-8c93b3cd926c1b49ba4a1c99a665e043\">M\u016f\u017eete sledovat a vyhodnocovat v\u00edce c\u00edl\u016f najednou \u2013 od p\u0159id\u00e1n\u00ed do ko\u0161\u00edku a\u017e po n\u00e1kup.<\/p>\n<\/div>\n<\/div>\n\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f4 py-f6\" href=\"#\"> <div class=\"inner-blocks\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5800fa18 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized flex-none wp-container-content-b83b6736\"><img decoding=\"async\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/images\/icon-32-done.svg\" alt=\"\u2713\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-552d0213 wp-block-group-is-layout-constrained\">\n<p><strong>Server-side m\u011b\u0159en\u00ed<\/strong><\/p>\n\n\n\n<p class=\"has-neutral-60-color has-text-color has-link-color has-small-font-size wp-elements-715902656fa5073508b33aac89e82fbc\">M\u00e1te k dispozici stabiln\u011bj\u0161\u00ed a spolehliv\u011bj\u0161\u00ed data&nbsp;nez\u00e1visl\u00e1 na omezen\u00edch prohl\u00ed\u017ee\u010d\u016f.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n<\/div> <\/a><\/div><\/div><\/div>\n\n\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-left\">Chci implementovat Seznam Event Measurement<\/h5>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/napoveda.sklik.cz\/merici-skripty\/seznam-event-measurement\/implementace-sem\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zjistit, jak na to<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a76537d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-ea7e8adf wp-block-column-is-layout-flow\">\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Nev\u00edte si rady s nasazen\u00edm?<\/h5>\n\n\n\n<p>Implementac\u00ed v\u00e1s provedou na\u0161i ov\u011b\u0159en\u00ed partne\u0159i.<\/p>\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-b72d77f5 wp-block-group-is-layout-grid\"><div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/crossmasters.com\/\" target=\"_blank\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"129\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/crossmasters-logo-320-1-129x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/crossmasters-logo-320-1-129x84.png 129w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/crossmasters-logo-320-1-320x209.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/crossmasters-logo-320-1-257x168.png 257w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/crossmasters-logo-320-1.png 490w\" sizes=\"auto, (max-width: 129px) 100vw, 129px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/www.optimics.com\/\" target=\"_blank\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/optimics-logo-320-1-148x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/optimics-logo-320-1-148x84.png 148w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/optimics-logo-320-1-320x182.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/optimics-logo-320-1-296x168.png 296w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/optimics-logo-320-1.png 563w\" sizes=\"auto, (max-width: 148px) 100vw, 148px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/www.signals.cz\/\" target=\"_blank\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"145\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/signals-logo-320-1-145x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/signals-logo-320-1-145x84.png 145w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/signals-logo-320-1-320x186.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/signals-logo-320-1-290x168.png 290w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/signals-logo-320-1.png 552w\" sizes=\"auto, (max-width: 145px) 100vw, 145px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/taste.cz\/\" target=\"_blank\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"110\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/taste-logo-320-1-110x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/taste-logo-320-1-110x84.png 110w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/taste-logo-320-1-320x244.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/taste-logo-320-1.png 419w\" sizes=\"auto, (max-width: 110px) 100vw, 110px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"tab-content panel panel-a0f85ca97df is-layout-flow wp-block-seznam-panel-is-layout-flow\" id=\"opensource-reseni\" data-label=\"M\u00e1m open-source \u0159e\u0161en\u00ed\" role=\"tabpanel\">\n\t<span style=\"display:none\"><\/span>\n\t\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-neutral-60-color has-text-color has-link-color wp-elements-f54bd00a6cd97da1ea26148764a861bb\">Pokud v\u00e1\u0161 web b\u011b\u017e\u00ed na open-source platform\u011b, m\u016f\u017eete SEM implementovat pomoc\u00ed Google Tag Manager (GTM) \u0161ablony nebo postupovat podle na\u0161eho n\u00e1vodu.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Co implementac\u00ed z\u00edsk\u00e1te?<\/h5>\n\n\n\n<div class=\"wp-block-seznam-tiles has-columns-3\" style=\"--seznam-tiles--columns:3\"><div class=\"inner-blocks\"><div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f4 py-f6\" href=\"#\"> <div class=\"inner-blocks\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5800fa18 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full flex-none wp-container-content-b83b6736\"><img decoding=\"async\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/images\/icon-32-done.svg\" alt=\"\u2713\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-552d0213 wp-block-group-is-layout-constrained\">\n<p><strong>Roz\u0161\u00ed\u0159en\u00e9 mo\u017enosti retargetingu<\/strong><\/p>\n\n\n\n<p class=\"has-neutral-60-color has-text-color has-link-color has-small-font-size wp-elements-d331e9fef28f43b34820e351839ff0fe\">Oslov\u00edte u\u017eivatele podle konkr\u00e9tn\u00edch krok\u016f v n\u00e1kupn\u00edm procesu, ne pouze podle n\u00e1v\u0161t\u011bvy webu.<\/p>\n<\/div>\n<\/div>\n\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f4 py-f6\" href=\"#\"> <div class=\"inner-blocks\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5800fa18 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized flex-none wp-container-content-b83b6736\"><img decoding=\"async\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/images\/icon-32-done.svg\" alt=\"\u2713\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-552d0213 wp-block-group-is-layout-constrained\">\n<p><strong>Reporting na v\u00edce typ\u016f konverz\u00ed<\/strong><\/p>\n\n\n\n<p class=\"has-neutral-60-color has-text-color has-link-color has-small-font-size wp-elements-8c93b3cd926c1b49ba4a1c99a665e043\">M\u016f\u017eete sledovat a vyhodnocovat v\u00edce c\u00edl\u016f najednou \u2013 od p\u0159id\u00e1n\u00ed do ko\u0161\u00edku a\u017e po n\u00e1kup.<\/p>\n<\/div>\n<\/div>\n\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f4 py-f6\" href=\"#\"> <div class=\"inner-blocks\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5800fa18 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized flex-none wp-container-content-b83b6736\"><img decoding=\"async\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/images\/icon-32-done.svg\" alt=\"\u2713\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-552d0213 wp-block-group-is-layout-constrained\">\n<p><strong>Server-side m\u011b\u0159en\u00ed<\/strong><\/p>\n\n\n\n<p class=\"has-neutral-60-color has-text-color has-link-color has-small-font-size wp-elements-715902656fa5073508b33aac89e82fbc\">M\u00e1te k dispozici stabiln\u011bj\u0161\u00ed a spolehliv\u011bj\u0161\u00ed data&nbsp;nez\u00e1visl\u00e1 na omezen\u00edch prohl\u00ed\u017ee\u010d\u016f.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n<\/div> <\/a><\/div><\/div><\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-left\">Chci implementovat Seznam Event Measurement<\/h5>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/napoveda.sklik.cz\/merici-skripty\/seznam-event-measurement\/implementace-sem\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zjistit, jak na to<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a76537d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-ea7e8adf wp-block-column-is-layout-flow\">\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Nev\u00edte si rady s nasazen\u00edm?<\/h5>\n\n\n\n<p>Implementac\u00ed v\u00e1s provedou na\u0161i ov\u011b\u0159en\u00ed partne\u0159i.<\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-b72d77f5 wp-block-group-is-layout-grid\"><div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/crossmasters.com\/\" target=\"_blank\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"129\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/crossmasters-logo-320-1-129x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/crossmasters-logo-320-1-129x84.png 129w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/crossmasters-logo-320-1-320x209.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/crossmasters-logo-320-1-257x168.png 257w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/crossmasters-logo-320-1.png 490w\" sizes=\"auto, (max-width: 129px) 100vw, 129px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/www.optimics.com\/\" target=\"_blank\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/optimics-logo-320-1-148x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/optimics-logo-320-1-148x84.png 148w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/optimics-logo-320-1-320x182.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/optimics-logo-320-1-296x168.png 296w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/optimics-logo-320-1.png 563w\" sizes=\"auto, (max-width: 148px) 100vw, 148px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/www.signals.cz\/\" target=\"_blank\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"145\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/signals-logo-320-1-145x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/signals-logo-320-1-145x84.png 145w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/signals-logo-320-1-320x186.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/signals-logo-320-1-290x168.png 290w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/signals-logo-320-1.png 552w\" sizes=\"auto, (max-width: 145px) 100vw, 145px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/taste.cz\/\" target=\"_blank\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"110\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/taste-logo-320-1-110x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/taste-logo-320-1-110x84.png 110w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/taste-logo-320-1-320x244.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/taste-logo-320-1.png 419w\" sizes=\"auto, (max-width: 110px) 100vw, 110px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left\">Co o Seznam Event Measurement \u0159\u00edkaj\u00ed na\u0161i partne\u0159i<\/h2>\n\n\n<div class=\"carousel is-loading is-rounded wp-block-seznam-carousel\">\n\t<div class=\"carousel__inner\">\t\n\t\t\n<div class=\"inner-blocks carousel__body\">\n<div class=\"medallion-medium is-style-box wp-block-seznam-medallion-medium\">\n\t<div class=\"medallion-medium__in\">\n\t\t<div class=\"medallion-medium__photo\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/petra-nerodilova-sem-128x128.jpg\" class=\"attachment-ipq-128x128-true size-ipq-128x128-true\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/petra-nerodilova-sem-128x128.jpg 128w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/petra-nerodilova-sem-320x320.jpg 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/petra-nerodilova-sem-256x256.jpg 256w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/petra-nerodilova-sem.jpg 500w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/>\t\t<\/div>\n\t\t<div class=\"medallion-medium__head\">\n\t\t\t<p>Petra Nerodilov\u00e1<\/p>\n\t\t\t<p>Analytics Specialist, Taste<\/p>\n\t\t<\/div>\n\t\t<div class=\"medallion-medium__content\">\t\t\n\t\t\t\n\n<p>Nov\u00e9 m\u011b\u0159en\u00ed od Seznamu jsme testovali na dvou klientech s vyu\u017eit\u00edm intuitivn\u00ed a skv\u011ble p\u0159ipraven\u00e9 <a href=\"https:\/\/www.sabatka.net\/cs\/seznam-sem-gtm-template\/\" data-type=\"link\" data-id=\"https:\/\/www.sabatka.net\/cs\/seznam-sem-gtm-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">GTM \u0161ablony od Pavla \u0160abatky<\/a>. Nov\u00e9 rozhran\u00ed i zp\u016fsob sb\u011bru dat podle n\u00e1s posouv\u00e1 m\u011b\u0159en\u00ed na Seznamu na modern\u00ed \u00farove\u0148. Aktu\u00e1ln\u011b se t\u011b\u0161\u00edme na zp\u0159\u00edstupn\u011bn\u00ed sandboxu, kter\u00fd by m\u011bl usnadnit lad\u011bn\u00ed a kontrolu spr\u00e1vnosti odes\u00edlan\u00fdch parametr\u016f pro co nejp\u0159esn\u011bj\u0161\u00ed m\u011b\u0159en\u00ed.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"medallion-medium is-style-box wp-block-seznam-medallion-medium\">\n\t<div class=\"medallion-medium__in\">\n\t\t<div class=\"medallion-medium__photo\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-tichy-sem-128x128.png\" class=\"attachment-ipq-128x128-true size-ipq-128x128-true\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-tichy-sem-128x128.png 128w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-tichy-sem-256x256.png 256w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/>\t\t<\/div>\n\t\t<div class=\"medallion-medium__head\">\n\t\t\t<p>Jan Tich\u00fd<\/p>\n\t\t\t<p>Konzultant, analytik, \u0161kolitel<\/p>\n\t\t<\/div>\n\t\t<div class=\"medallion-medium__content\">\t\t\n\t\t\t\n\n<p>Seznam Event Measurement je odpov\u011bd\u00ed na to, jak se m\u011bn\u00ed digit\u00e1ln\u00ed prost\u0159ed\u00ed i po\u017eadavky na pr\u00e1ci s daty. D\u00e1v\u00e1 inzerent\u016fm v\u011bt\u0161\u00ed kontrolu nad t\u00edm, jak\u00e1 data sb\u00edraj\u00ed a jak s nimi pracuj\u00ed. Za z\u00e1sadn\u00ed p\u0159\u00ednos pova\u017euji server-side m\u011b\u0159en\u00ed, kter\u00e9 p\u0159in\u00e1\u0161\u00ed p\u0159esn\u011bj\u0161\u00ed a spolehliv\u011bj\u0161\u00ed data, a sjednocen\u00ed retargetingu, konverz\u00ed a dal\u0161\u00edch ud\u00e1lost\u00ed do jednoho funk\u010dn\u00edho celku. V\u00fdsledkem je jednodu\u0161\u0161\u00ed implementace a stabiln\u00ed datov\u00fd z\u00e1klad pro efektivn\u00ed optimalizaci kampan\u00ed.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"medallion-medium is-style-box wp-block-seznam-medallion-medium\">\n\t<div class=\"medallion-medium__in\">\n\t\t<div class=\"medallion-medium__photo\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/sabatka-sem-128x128.png\" class=\"attachment-ipq-128x128-true size-ipq-128x128-true\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/sabatka-sem-128x128.png 128w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/sabatka-sem-256x256.png 256w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/>\t\t<\/div>\n\t\t<div class=\"medallion-medium__head\">\n\t\t\t<p>Pavel \u0160abatka<\/p>\n\t\t\t<p>Webov\u00fd analytik a autor SEM \u0161ablony pro GTM<\/p>\n\t\t<\/div>\n\t\t<div class=\"medallion-medium__content\">\t\t\n\t\t\t\n\n<p>Se Seznamem spolupracuji dlouhodob\u011b a jsem r\u00e1d, \u017ee jsem se mohl na projektu pod\u00edlet i z pohledu implementace prost\u0159ednictv\u00edm vlastn\u00ed \u0161ablony. Seznam Event Measurement vn\u00edm\u00e1m jako krok spr\u00e1vn\u00fdm sm\u011brem zejm\u00e9na z hlediska kvality a dlouhodob\u00e9 udr\u017eitelnosti dat. Oce\u0148uji d\u016fraz na first-party data a mo\u017enost server-side integrace, kter\u00e1 sni\u017euje ztr\u00e1tovost m\u011b\u0159en\u00ed a zvy\u0161uje jeho p\u0159esnost. V praxi to p\u0159in\u00e1\u0161\u00ed spolehliv\u011bj\u0161\u00ed datov\u00e9 podklady pro vyhodnocov\u00e1n\u00ed v\u00fdkonu a kvalifikovan\u011bj\u0161\u00ed rozhodov\u00e1n\u00ed v marketingu i analytice.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"medallion-medium is-style-box wp-block-seznam-medallion-medium\">\n\t<div class=\"medallion-medium__in\">\n\t\t<div class=\"medallion-medium__photo\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-brzobohaty-128x128.png\" class=\"attachment-ipq-128x128-true size-ipq-128x128-true\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-brzobohaty-128x128.png 128w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-brzobohaty-320x320.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-brzobohaty-256x256.png 256w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-brzobohaty.png 350w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/>\t\t<\/div>\n\t\t<div class=\"medallion-medium__head\">\n\t\t\t<p>Jan Brzobohat\u00fd<\/p>\n\t\t\t<p>Head of Digital Analytics, Cross Masters<\/p>\n\t\t<\/div>\n\t\t<div class=\"medallion-medium__content\">\t\t\n\t\t\t\n\n<p>Seznam Event&nbsp;Measurement&nbsp;je skute\u010dn\u00fd posun kup\u0159edu, kter\u00fd Seznam&nbsp;\u0159ad\u00ed mezi l\u00eddry marketingov\u00fdch platforem. Zvl\u00e1\u0161\u0165 oce\u0148uji mo\u017enost server-side&nbsp;m\u011b\u0159en\u00ed, kter\u00e9 zaji\u0161\u0165uje p\u0159esn\u00e1 a spolehliv\u00e1 data. Sjednocen\u00ed m\u011b\u0159en\u00ed&nbsp;Skliku&nbsp;a Seznam&nbsp;N\u00e1kup\u016f do jednoho mechanismu d\u00e1v\u00e1 naprost\u00fd smysl a zjednodu\u0161uje integraci.&nbsp;T\u0159e\u0161ni\u010dkou na dortu je mo\u017enost&nbsp;pracovat s v\u011bt\u0161\u00edm mno\u017estv\u00edm r\u016fzn\u00fdch event\u016f v c\u00edlen\u00ed kampan\u00ed, co\u017e m\u00e1 nedoceniteln\u00fd dopad na byznys.&nbsp;<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"medallion-medium is-style-box wp-block-seznam-medallion-medium\">\n\t<div class=\"medallion-medium__in\">\n\t\t<div class=\"medallion-medium__photo\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/matej-solc-128x128.png\" class=\"attachment-ipq-128x128-true size-ipq-128x128-true\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/matej-solc-128x128.png 128w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/matej-solc-320x320.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/matej-solc-256x256.png 256w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/matej-solc.png 350w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/>\t\t<\/div>\n\t\t<div class=\"medallion-medium__head\">\n\t\t\t<p>Mat\u011bj \u0160olc<\/p>\n\t\t\t<p>Digital Analytics Consultant, Optimics<\/p>\n\t\t<\/div>\n\t\t<div class=\"medallion-medium__content\">\t\t\n\t\t\t\n\n<p>Seznam Event Measurement vn\u00edm\u00e1me jako v\u00fdrazn\u00fd krok vp\u0159ed. Na\u0161im klient\u016fm p\u0159in\u00e1\u0161\u00ed pokro\u010dil\u00e9 mo\u017enosti retargetingu a mo\u017enost sledovat v\u00edce typ\u016f konverz\u00ed nap\u0159\u00ed\u010d cel\u00fdm n\u00e1kupn\u00edm procesem. Nejv\u011bt\u0161\u00ed p\u0159\u00ednos vid\u00edme hlavn\u011b u pokro\u010dilej\u0161\u00edch e-shop\u016f, kter\u00e9 cht\u011bj\u00ed pracovat s daty detailn\u011bji a strategicky.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"medallion-medium is-style-box wp-block-seznam-medallion-medium\">\n\t<div class=\"medallion-medium__in\">\n\t\t<div class=\"medallion-medium__photo\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-broz-sem-scaled-128x128.jpg\" class=\"attachment-ipq-128x128-true size-ipq-128x128-true\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-broz-sem-scaled-128x128.jpg 128w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-broz-sem-992x992.jpg 992w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-broz-sem-1984x1984.jpg 1984w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-broz-sem-320x320.jpg 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-broz-sem-768x768.jpg 768w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-broz-sem-1536x1536.jpg 1536w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-broz-sem-2048x2048.jpg 2048w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-broz-sem-scaled-256x256.jpg 256w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/>\t\t<\/div>\n\t\t<div class=\"medallion-medium__head\">\n\t\t\t<p>Jan Bro\u017e<\/p>\n\t\t\t<p>Head of Product, Eshop-rychle.cz<\/p>\n\t\t<\/div>\n\t\t<div class=\"medallion-medium__content\">\t\t\n\t\t\t\n\n<p>Seznam Event Measurement jsme do Eshop-rychle implementovali, proto\u017ee p\u0159esn\u011bj\u0161\u00ed konverzn\u00ed data p\u0159\u00edmo ovliv\u0148uj\u00ed v\u00fdkon kampan\u00ed. Lep\u0161\u00ed sign\u00e1ly znamenaj\u00ed lep\u0161\u00ed optimalizaci, co\u017e ocen\u00ed ka\u017ed\u00fd e-shopa\u0159, kter\u00fd inzeruje na Skliku. Aktivace je pro e-shopa\u0159e na jedno kliknut\u00ed \u2013 p\u0159esn\u011b tak, jak to v Eshop-rychle m\u00e1me r\u00e1di.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"medallion-medium is-style-box wp-block-seznam-medallion-medium\">\n\t<div class=\"medallion-medium__in\">\n\t\t<div class=\"medallion-medium__photo\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/ulrich-sem-128x128.webp\" class=\"attachment-ipq-128x128-true size-ipq-128x128-true\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/ulrich-sem-128x128.webp 128w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/ulrich-sem-256x256.webp 256w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/>\t\t<\/div>\n\t\t<div class=\"medallion-medium__head\">\n\t\t\t<p>Dominik Ulrich<\/p>\n\t\t\t<p>PS developer, PSModuly.cz<\/p>\n\t\t<\/div>\n\t\t<div class=\"medallion-medium__content\">\t\t\n\t\t\t\n\n<p>Nov\u00e9 m\u011b\u0159en\u00ed od Seznamu vn\u00edm\u00e1m jako krok kup\u0159edu po boku dal\u0161\u00edch TOP hr\u00e1\u010d\u016f na trhu. Seznam Event Measurement je z technick\u00e9ho pohledu dost podobn\u00fd FB Pixel CAPI, kter\u00e1 se velmi osv\u011bd\u010dila, a proto nen\u00ed d\u016fvod, aby se neosv\u011bd\u010dil i SEM. D\u00edky na\u0161emu modulu do PrestaShopu je implementace velmi jednoduch\u00e1 a zvl\u00e1dne ji \u00fapln\u011b ka\u017ed\u00fd.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"medallion-medium is-style-box wp-block-seznam-medallion-medium\">\n\t<div class=\"medallion-medium__in\">\n\t\t<div class=\"medallion-medium__photo\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/roman-appeltauer-128x128.jpeg\" class=\"attachment-ipq-128x128-true size-ipq-128x128-true\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/roman-appeltauer-128x128.jpeg 128w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/roman-appeltauer-256x256.jpeg 256w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/>\t\t<\/div>\n\t\t<div class=\"medallion-medium__head\">\n\t\t\t<p>Roman Appeltauer<\/p>\n\t\t\t<p>CEO, Signals<\/p>\n\t\t<\/div>\n\t\t<div class=\"medallion-medium__content\">\t\t\n\t\t\t\n\n<p><br>Seznam Event Measurement vn\u00edm\u00e1m jako flexibiln\u00ed \u0159e\u0161en\u00ed, kter\u00e9 se d\u00e1 p\u0159izp\u016fsobit r\u016fzn\u00fdm pot\u0159eb\u00e1m i technick\u00e9mu z\u00e1zem\u00ed firem. T\u011b\u0161\u00edm se na mo\u017enost definovat vlastn\u00ed eventy a jejich napojen\u00ed na dal\u0161\u00ed syst\u00e9my. Pro firmy, kter\u00e9 cht\u011bj\u00ed m\u00edt m\u011b\u0159en\u00ed v\u00edc pod kontrolou, je to rozhodn\u011b zaj\u00edmav\u00fd sm\u011br.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"medallion-medium is-style-box wp-block-seznam-medallion-medium\">\n\t<div class=\"medallion-medium__in\">\n\t\t<div class=\"medallion-medium__photo\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/solin-sem-1-128x128.jpg\" class=\"attachment-ipq-128x128-true size-ipq-128x128-true\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/solin-sem-1-128x128.jpg 128w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/solin-sem-1-320x320.jpg 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/solin-sem-1-256x256.jpg 256w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/solin-sem-1.jpg 529w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/>\t\t<\/div>\n\t\t<div class=\"medallion-medium__head\">\n\t\t\t<p>Jan \u0160ol\u00edn<\/p>\n\t\t\t<p>Jednatel, BSShop<\/p>\n\t\t<\/div>\n\t\t<div class=\"medallion-medium__content\">\t\t\n\t\t\t\n\n<p><br>Nov\u00fd Seznam Event Measurement vid\u00edme jako modern\u00ed p\u0159\u00edstup k zaji\u0161t\u011bn\u00ed kvalitn\u00edho sb\u00edr\u00e1n\u00ed dat, kter\u00e9 ocen\u00ed nejen profesion\u00e1lov\u00e9, ale i b\u011b\u017en\u00ed u\u017eivatel\u00e9 Skliku. Je pro n\u00e1s st\u011b\u017eejn\u00ed klient\u016fm poskytovat n\u00e1stroje, kter\u00e9 je posunou ve sv\u011bt\u011b e-commerce d\u00e1l. SEM podle n\u00e1s k takov\u00fdm n\u00e1stroj\u016fm pat\u0159\u00ed, a proto jsme se rozhodli ho plnohodnotn\u011b podporovat, a to jak v z\u00e1kladn\u00ed, tak i v server-to-server variant\u011b.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"mediaText is-position-right is-orientation-landscape is-style-default\">\n\t\n\t<div class=\"mediaText__media\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1484\" height=\"991\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/sem.jpg\" class=\"\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/sem.jpg 1484w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/sem-992x662.jpg 992w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/sem-320x214.jpg 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/sem-768x513.jpg 768w\" sizes=\"auto, (max-width: 1484px) 100vw, 1484px\" \/>\t<\/div>\n\n\t<div class=\"mediaText__content is-layout-flow\">\n\n<h2 class=\"wp-block-heading has-text-align-left\">Pokro\u010dilej\u0161\u00ed retargeting a p\u0159esn\u011bj\u0161\u00ed m\u011b\u0159en\u00ed. Za\u010dn\u011bte u\u017e dnes<\/h2>\n\n\n\n<p class=\"has-text-align-left\">Seznam Event Measurement aktivujete v rozhran\u00ed Skliku. Implementaci m\u016f\u017eete otestovat je\u0161t\u011b p\u0159ed p\u0159epnut\u00edm d\u00edky testovac\u00edmu prost\u0159ed\u00ed \u2013 sandboxu.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sklik.cz\/campaigns\">P\u0159ej\u00edt do Skliku<\/a><\/div>\n<\/div>\n\n<\/div>\t\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left text-center sm:text-left\">\u010casto kladen\u00e9 ot\u00e1zky<\/h2>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Co je Seznam Event Measurement (SEM)?\">\n\t\t\t\t<strong>Co je Seznam Event Measurement (SEM)?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Seznam Event Measurement je pokro\u010dil\u00fd syst\u00e9m m\u011b\u0159en\u00ed interakc\u00ed s plnou podporou Google Consent Mode v2 a server-side integrac\u00ed. Umo\u017e\u0148uje v\u00e1m sb\u00edrat p\u0159esn\u00e1 1st party data s podporou Google Consent Mode v2.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Mus\u00edm okam\u017eit\u011b p\u0159estat pou\u017e\u00edvat st\u00e1vaj\u00edc\u00ed skripty?\">\n\t\t\t\t<strong>Mus\u00edm okam\u017eit\u011b p\u0159estat pou\u017e\u00edvat st\u00e1vaj\u00edc\u00ed skripty?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Ne. SEM implementujete vedle st\u00e1vaj\u00edc\u00edch m\u011b\u0159ic\u00edch skript\u016f a ob\u011b m\u011b\u0159en\u00ed mohou fungovat soub\u011b\u017en\u011b. Teprve po ov\u011b\u0159en\u00ed dat v testovac\u00edm prost\u0159ed\u00ed p\u0159epnete na SEM. Samotn\u00e9 p\u0159epnut\u00ed je nevratn\u00e9, proto doporu\u010dujeme&nbsp;v\u0161e&nbsp;nejd\u0159\u00edv d\u016fkladn\u011b otestovat.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Co se stane, kdy\u017e si na web nasad\u00edm SEM, ale z\u00e1rove\u0148 neodstran\u00edm star\u00e9 m\u011b\u0159ic\u00ed k\u00f3dy k\u00f3dy? \">\n\t\t\t\t<strong>Co se stane, kdy\u017e si na web nasad\u00edm SEM, ale z\u00e1rove\u0148 neodstran\u00edm star\u00e9 m\u011b\u0159ic\u00ed k\u00f3dy k\u00f3dy? <\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>K\u00f3dy mohou&nbsp;b\u00fdt&nbsp;bez probl\u00e9mu&nbsp;nasazen\u00e9&nbsp;sou\u010dasn\u011b. D\u00edky tomu si m\u016f\u017eete SEM d\u016fkladn\u011b otestovat je\u0161t\u011b p\u0159ed t\u00edm, ne\u017e na n\u011bj fin\u00e1ln\u011b sv\u016fj \u00fa\u010det p\u0159epnete.&nbsp;Star\u00e9 k\u00f3dy odstra\u0148te z webu a\u017e&nbsp;po p\u0159epnut\u00ed \u00fa\u010dtu, kdy u\u017e nebudou k ni\u010demu pot\u0159eba, ale z\u00e1rove\u0148 nebudou nijak omezovat nov\u00e9 m\u011b\u0159en\u00ed.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Kdy p\u016fvodn\u00ed k\u00f3dy p\u0159estanou fungovat? \">\n\t\t\t\t<strong>Kdy p\u016fvodn\u00ed k\u00f3dy p\u0159estanou fungovat? <\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>V budoucnu podporu dosavadn\u00edch konverzn\u00edch a&nbsp;retargetingov\u00fdch&nbsp;k\u00f3d\u016f ukon\u010d\u00edme. O term\u00ednu v\u00e1m d\u00e1me v\u010das v\u011bd\u011bt. Doporu\u010dujeme ale ne\u010dekat na ukon\u010den\u00ed jejich podpory a co nejd\u0159\u00edve za\u010d\u00edt vyu\u017e\u00edvat v\u00fdhody SEMu.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\" Je mo\u017en\u00e9 pomoc\u00ed SEM m\u011b\u0159it mobiln\u00ed aplikaci? Pokud ano, co p\u0159esn\u011b lze m\u011b\u0159it?\">\n\t\t\t\t<strong> Je mo\u017en\u00e9 pomoc\u00ed SEM m\u011b\u0159it mobiln\u00ed aplikaci? Pokud ano, co p\u0159esn\u011b lze m\u011b\u0159it?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Ano, pokud vyu\u017eijete server-to-server (S2S) implementaci. Sice nezm\u011b\u0159\u00edte po\u010det sta\u017een\u00ed, ale zm\u011b\u0159it m\u016f\u017eete, co se d\u011bje p\u0159\u00edmo v aplikaci, a v\u0161echny standardn\u00ed ud\u00e1losti, kter\u00e9 SEM m\u011b\u0159\u00ed.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Vy\u017eaduje nasazen\u00ed SEMu \u00fapravu cookie li\u0161ty, GDPR nebo obchodn\u00edch podm\u00ednek?\">\n\t\t\t\t<strong>Vy\u017eaduje nasazen\u00ed SEMu \u00fapravu cookie li\u0161ty, GDPR nebo obchodn\u00edch podm\u00ednek?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Aktualizace cookie li\u0161ty, GDPR ani obchodn\u00edch podm\u00ednek nen\u00ed nutn\u00e1, jen se ujist\u011bte, \u017ee v obchodn\u00ed podm\u00ednk\u00e1ch m\u00e1te informaci o tom, jak\u00e1 data pos\u00edl\u00e1te do Skliku.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Jak dlouho trv\u00e1 implementace?\">\n\t\t\t\t<strong>Jak dlouho trv\u00e1 implementace?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Z\u00e1le\u017e\u00ed na typu implementace. Aktivace v p\u0159edp\u0159ipraven\u00e9m modulu zabere jen p\u00e1r kliknut\u00ed. Nasazen\u00ed p\u0159es GTM \u0161ablonu trv\u00e1 jednotky hodin. Implementace po vlastn\u00ed ose zabere 1\u20132 dny.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Je SEM kompatibiln\u00ed s Google Consent Mode?\">\n\t\t\t\t<strong>Je SEM kompatibiln\u00ed s Google Consent Mode?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p class=\"is-style-link-external\">Ano, Seznam Event Measurement je pln\u011b kompatibiln\u00ed s Google Consent Mode v2.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Kolik to stoj\u00ed?\">\n\t\t\t\t<strong>Kolik to stoj\u00ed?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Seznam Event Measurement je pln\u011b zdarma.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Na koho se m\u016f\u017eu obr\u00e1tit v p\u0159\u00edpad\u011b dotaz\u016f?\">\n\t\t\t\t<strong>Na koho se m\u016f\u017eu obr\u00e1tit v p\u0159\u00edpad\u011b dotaz\u016f?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p class=\"is-style-link-external\">V p\u0159\u00edpad\u011b dotaz\u016f se pros\u00edm obra\u0165te na sv\u00e9ho Sklik konzultanta, p\u0159\u00edpadn\u011b n\u00e1s m\u016f\u017eete kontaktovat na e-mailov\u00e9 adrese sklik@firma.seznam.cz<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chyt\u0159ej\u0161\u00ed retargeting M\u016f\u017eete tvo\u0159it p\u0159esn\u011bj\u0161\u00ed publika pro kampan\u011b v Skliku i zp\u011btn\u00e9 osloven\u00ed z\u00e1kazn\u00edk\u016f. Jednotn\u00e9 m\u011b\u0159en\u00ed Sjednot\u00edte m\u011b\u0159en\u00ed konverz\u00ed, dal\u0161\u00edch ud\u00e1lost\u00ed i sb\u011br dotazn\u00edk\u016f spokojenosti. V\u00edce konverzn\u00edch ud\u00e1lost\u00ed M\u011b\u0159te n\u00e1kupy, registrace i mikrokonverze a optimalizujte kampan\u011b na konkr\u00e9tn\u00ed c\u00edl. Spolehliv\u00e1 data Sb\u00edrejte data nez\u00e1visle na cookies prohl\u00ed\u017ee\u010de a m\u011b\u0159te konverze, kter\u00e9 nenastaly p\u0159\u00edmo na webu. [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-head","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"SEO Framework Relevanssi index exclude","footnotes":""},"page_category":[84],"page_tag":[],"class_list":["post-9567","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":9567,"en":12546},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/9567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=9567"}],"version-history":[{"count":225,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/9567\/revisions"}],"predecessor-version":[{"id":13291,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/9567\/revisions\/13291"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=9567"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=9567"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=9567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}