{"id":9567,"date":"2025-11-20T13:09:13","date_gmt":"2025-11-20T12:09:13","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=9567"},"modified":"2026-04-17T12:36:34","modified_gmt":"2026-04-17T10:36:34","slug":"seznam-event-measurement","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/seznam-event-measurement\/","title":{"rendered":"Seznam Event Measurement"},"content":{"rendered":"\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide alignwide wp-block-seznam-hero\"><div class=\"cover is-hero is-hero-default\" style=\"background-color:#adadad;\"><img decoding=\"async\" width=\"1280\" height=\"500\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-scaled.jpg\" class=\"cover__media cover__media--desktop\" alt=\"\" fetchpriority=\"high\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-scaled.jpg 2560w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-992x388.jpg 992w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-1984x775.jpg 1984w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-320x125.jpg 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-768x300.jpg 768w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-1536x600.jpg 1536w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-2048x800.jpg 2048w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><div class=\"cover__content is-layout-constrained\">\n<div class=\"wp-block-seznam-cover-media-layout\"><div class=\"cover-media-layout is-valign-center is-tight-y is-tight-x is-position-right\"><div class=\"cover-media-layout__content is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-left\">Seznam Event Measurement<\/h1>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-9f866891 wp-block-group-is-layout-constrained\">\n<p>Optimalizujte sv\u00e9 kampan\u011b podle chov\u00e1n\u00ed u\u017eivatel\u016f. Seznam Event Measurement (SEM) nahrazuje retargetingov\u00fd i konverzn\u00ed k\u00f3d a p\u0159in\u00e1\u0161\u00ed p\u0159esn\u011bj\u0161\u00ed m\u011b\u0159en\u00ed konverz\u00ed a pokro\u010dilej\u0161\u00ed retargeting. To v\u0161e z jednoho m\u00edsta, p\u0159\u00edmo v rozhran\u00ed Skliku.<\/p>\n<\/div>\n<\/div>\n\n<\/div><div class=\"cover-media-layout__media\"><div class=\"cover-media-layout__iframe\" style=\"max-width:560px;aspect-ratio:560\/434;\"><iframe loading=\"lazy\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/reklama-sem-desktop-3\/\" width=\"560\" height=\"434\"><\/iframe><\/div><\/div><\/div><\/div>\n\n\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns pattern-columns-3-icons is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/04\/ikonka-sklik-presne-cileni.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\"><strong>Chyt\u0159ej\u0161\u00ed retargeting<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\">M\u016f\u017eete tvo\u0159it p\u0159esn\u011bj\u0161\u00ed publika pro kampan\u011b v Skliku i zp\u011btn\u00e9 osloven\u00ed z\u00e1kazn\u00edk\u016f.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/04\/ikonka-sklik-reklamy-pod-kontrolou.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\"><strong>Jednotn\u00e9 m\u011b\u0159en\u00ed<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\">Sjednot\u00edte m\u011b\u0159en\u00ed konverz\u00ed, dal\u0161\u00edch ud\u00e1lost\u00ed i sb\u011br dotazn\u00edk\u016f spokojenosti.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns pattern-columns-3-icons is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/ikona-rostouci-graf.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\"><strong>V\u00edce konverzn\u00edch ud\u00e1lost\u00ed<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\">M\u011b\u0159te n\u00e1kupy, registrace i mikrokonverze a optimalizujte kampan\u011b na konkr\u00e9tn\u00ed c\u00edl.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/ikona-hodnoceni.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\"><strong>Spolehliv\u00e1 data<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\">Sb\u00edrejte data nez\u00e1visle na cookies prohl\u00ed\u017ee\u010de a m\u011b\u0159te konverze, kter\u00e9 nenastaly p\u0159\u00edmo na webu.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Vyberte, co nejl\u00e9pe popisuje va\u0161i situaci<\/h2>\n\n\n\n\n<div class=\"panels tabs is-behavior-tabs is-style-box wp-block-seznam-panels\">\n\n\t<div class=\"panels__menu\">\n\t\t\t<nav class=\"tab-control menu-line\">\n\t\t<ul class=\"tab-list\" role=\"tablist\" >\n\t\t\t\t\t\t\t<li class=\"tab-item\" >\n\t\t\t\t\t<button role=\"tab\" aria-controls=\"sablonova-reseni\">\n\t\t\t\t\t\tM\u00e1m \u0161ablonov\u00e9 \u0159e\u0161en\u00ed\t\t\t\t\t<\/button>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<li class=\"tab-item\" >\n\t\t\t\t\t<button role=\"tab\" aria-controls=\"vlastni-reseni\">\n\t\t\t\t\t\tM\u00e1m vlastn\u00ed \u0159e\u0161en\u00ed\t\t\t\t\t<\/button>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<li class=\"tab-item\" >\n\t\t\t\t\t<button role=\"tab\" aria-controls=\"opensource-reseni\">\n\t\t\t\t\t\tM\u00e1m open-source \u0159e\u0161en\u00ed\t\t\t\t\t<\/button>\n\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t<\/nav>\n\t<\/div>\n\n\t<div class=\"tab-group\">\n\t\t\n<div class=\"tab-content panel panel-3e7bf8e7ec6 is-layout-flow wp-block-seznam-panel-is-layout-flow\" id=\"sablonova-reseni\" data-label=\"M\u00e1m \u0161ablonov\u00e9 \u0159e\u0161en\u00ed\" role=\"tabpanel\">\n\t<span style=\"display:none\"><\/span>\n\t\n\n<p class=\"has-neutral-60-color has-text-color has-link-color wp-elements-6384d0b2771fb4c24fc2c47c2d484dc6\">Pokud pou\u017e\u00edv\u00e1te \u0161ablonov\u00e9 \u0159e\u0161en\u00ed, implementace prob\u00edh\u00e1 pomoc\u00ed p\u0159edp\u0159ipraven\u00e9ho modulu p\u0159\u00edmo ve webov\u00e9 platform\u011b. V\u0161e nav\u00edc zvl\u00e1dnete bez slo\u017eit\u00fdch technick\u00fdch z\u00e1sah\u016f.<\/p>\n\n\n\n<div id=\"boxlink-checkbox\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h5 class=\"wp-block-heading\">Co implementac\u00ed z\u00edsk\u00e1te?<\/h5>\n\n\n\n<div class=\"wp-block-seznam-tiles has-columns-2\" style=\"--seznam-tiles--columns:2\"><div class=\"inner-blocks\"><div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f4 py-f6\" href=\"#\"><div class=\"inner-blocks\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5800fa18 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full flex-none wp-container-content-b83b6736\"><img decoding=\"async\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/images\/icon-32-done.svg\" alt=\"\u2713\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-552d0213 wp-block-group-is-layout-constrained\">\n<p><strong>Roz\u0161\u00ed\u0159en\u00e9 mo\u017enosti retargetingu<\/strong><\/p>\n\n\n\n<p class=\"has-neutral-60-color has-text-color has-link-color has-small-font-size wp-elements-d331e9fef28f43b34820e351839ff0fe\">Oslov\u00edte u\u017eivatele podle konkr\u00e9tn\u00edch krok\u016f v n\u00e1kupn\u00edm procesu, ne pouze podle n\u00e1v\u0161t\u011bvy webu.<\/p>\n<\/div>\n<\/div>\n\n<\/div><\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f4 py-f6\" href=\"#\"><div class=\"inner-blocks\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5800fa18 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized flex-none wp-container-content-b83b6736\"><img decoding=\"async\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/images\/icon-32-done.svg\" alt=\"\u2713\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-552d0213 wp-block-group-is-layout-constrained\">\n<p><strong>Reporting na v\u00edce typ\u016f konverz\u00ed<\/strong><\/p>\n\n\n\n<p class=\"has-neutral-60-color has-text-color has-link-color has-small-font-size wp-elements-8c93b3cd926c1b49ba4a1c99a665e043\">M\u016f\u017eete sledovat a vyhodnocovat v\u00edce c\u00edl\u016f najednou \u2013 od p\u0159id\u00e1n\u00ed do ko\u0161\u00edku a\u017e po n\u00e1kup.<\/p>\n<\/div>\n<\/div>\n\n<\/div><\/a><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h5 class=\"wp-block-heading\">E-commerce platformy, kter\u00e9 podporuj\u00ed SEM<\/h5>\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-b72d77f5 wp-block-group-is-layout-grid\"><div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/podpora.bsshop.cz\/Login?ReturnUrl=http%3A%2F%2Fpodpora.bsshop.cz%2FKB%2F%3Fiid%3D422%26cid%3D42\" target=\"_blank\"><div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/bsshop-logo-320-2-132x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/bsshop-logo-320-2-132x84.png 132w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/bsshop-logo-320-2-320x204.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/bsshop-logo-320-2-263x168.png 263w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/bsshop-logo-320-2.png 501w\" sizes=\"auto, (max-width: 132px) 100vw, 132px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div><\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/www.eshop-rychle.cz\/\" target=\"_blank\"><div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/eshoprychle-logo-320-2-148x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/eshoprychle-logo-320-2-148x84.png 148w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/eshoprychle-logo-320-2-320x182.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/eshoprychle-logo-320-2-296x168.png 296w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/eshoprychle-logo-320-2.png 563w\" sizes=\"auto, (max-width: 148px) 100vw, 148px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div><\/a><\/div>\n\n<\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h5 class=\"wp-block-heading\">E-commerce platformy, kter\u00e9 vyv\u00edjej\u00ed SEM<\/h5>\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-b72d77f5 wp-block-group-is-layout-grid\"><div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f3 py-f3\" href=\"https:\/\/o-seznam.cz\/reklama\/platforma\/binargon\/\"><div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/binargon-logo-320-1-132x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/binargon-logo-320-1-132x84.png 132w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/binargon-logo-320-1-320x204.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/binargon-logo-320-1-264x168.png 264w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/binargon-logo-320-1.png 502w\" sizes=\"auto, (max-width: 132px) 100vw, 132px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div><\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f3 py-f3\" href=\"https:\/\/o-seznam.cz\/reklama\/platforma\/fastcentrik\/\"><div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/fastcentrik-logo-320-2-148x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/fastcentrik-logo-320-2-148x84.png 148w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/fastcentrik-logo-320-2-320x182.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/fastcentrik-logo-320-2-296x168.png 296w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/fastcentrik-logo-320-2.png 563w\" sizes=\"auto, (max-width: 148px) 100vw, 148px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div><\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f3 py-f3\" href=\"https:\/\/o-seznam.cz\/reklama\/platforma\/jzshop\/\"><div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"103\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/jzshop-logo-320-2-103x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/jzshop-logo-320-2-103x84.png 103w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/jzshop-logo-320-2-320x261.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/jzshop-logo-320-2.png 393w\" sizes=\"auto, (max-width: 103px) 100vw, 103px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div><\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f3 py-f3\" href=\"https:\/\/o-seznam.cz\/reklama\/platforma\/nody-cz\/\"><div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"104\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/nody-logo-320-1-104x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/nody-logo-320-1-104x84.png 104w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/nody-logo-320-1-320x259.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/nody-logo-320-1.png 395w\" sizes=\"auto, (max-width: 104px) 100vw, 104px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div><\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f3 py-f3\" href=\"https:\/\/o-seznam.cz\/reklama\/platforma\/shoptet\/\"><div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/shoptet-logo-320-1-148x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/shoptet-logo-320-1-148x84.png 148w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/shoptet-logo-320-1-320x182.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/shoptet-logo-320-1-296x168.png 296w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/shoptet-logo-320-1.png 563w\" sizes=\"auto, (max-width: 148px) 100vw, 148px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div><\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f3 py-f3\" href=\"https:\/\/o-seznam.cz\/reklama\/platforma\/sofishop\/\"><div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/sofishop-logo-320-2-148x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/sofishop-logo-320-2-148x84.png 148w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/sofishop-logo-320-2-320x182.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/sofishop-logo-320-2-296x168.png 296w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/sofishop-logo-320-2.png 563w\" sizes=\"auto, (max-width: 148px) 100vw, 148px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div><\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f3 py-f3\" href=\"https:\/\/o-seznam.cz\/reklama\/platforma\/sunlight\/\"><div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"145\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/sunlight-logo-320-2-145x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/sunlight-logo-320-2-145x84.png 145w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/sunlight-logo-320-2-320x186.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/sunlight-logo-320-2-290x168.png 290w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/sunlight-logo-320-2.png 552w\" sizes=\"auto, (max-width: 145px) 100vw, 145px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div><\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f3 py-f3\" href=\"https:\/\/o-seznam.cz\/reklama\/platforma\/upgates\/\"><div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/10\/upgates-logo-320-2-148x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/10\/upgates-logo-320-2-148x84.png 148w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/10\/upgates-logo-320-2-320x182.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/10\/upgates-logo-320-2-296x168.png 296w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/10\/upgates-logo-320-2.png 563w\" sizes=\"auto, (max-width: 148px) 100vw, 148px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div><\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f3 py-f3\" href=\"https:\/\/o-seznam.cz\/reklama\/platforma\/webareal\/\"><div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"127\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/webareal-logo-320-1-127x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/webareal-logo-320-1-127x84.png 127w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/webareal-logo-320-1-320x212.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/webareal-logo-320-1-254x168.png 254w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/webareal-logo-320-1.png 483w\" sizes=\"auto, (max-width: 127px) 100vw, 127px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div><\/a><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-left\">Nechcete \u010dekat? Vyu\u017eijte Google Tag Manager (GTM) \u0161ablonu<\/h5>\n\n\n\n<p>Pokud va\u0161e platforma SEM zat\u00edm nepodporuje, m\u016f\u017eete si ho aktivovat pomoc\u00ed GTM \u0161ablony.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/napoveda.sklik.cz\/merici-skripty\/seznam-event-measurement\/\" target=\"_blank\" rel=\"noreferrer noopener\">P\u0159ej\u00edt do N\u00e1pov\u011bdy<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/div>\n\n\n<div class=\"tab-content panel panel-3e7bf8e7ec6 is-layout-flow wp-block-seznam-panel-is-layout-flow\" id=\"vlastni-reseni\" data-label=\"M\u00e1m vlastn\u00ed \u0159e\u0161en\u00ed\" role=\"tabpanel\">\n\t<span style=\"display:none\"><\/span>\n\t\n\n<p class=\"has-neutral-60-color has-text-color has-link-color wp-elements-2575133a51203d1bb55a66038a1932f3\">M\u00e1te vlastn\u00ed \u0159e\u0161en\u00ed webu nebo e\u2011shopu? K implementaci pou\u017eijte Google Tag Manager (GTM) \u0161ablonu nebo postupujte podle na\u0161\u00ed technick\u00e9 dokumentace.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h5 class=\"wp-block-heading\">Co implementac\u00ed z\u00edsk\u00e1te?<\/h5>\n\n\n\n<div class=\"wp-block-seznam-tiles has-columns-3\" style=\"--seznam-tiles--columns:3\"><div class=\"inner-blocks\"><div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f4 py-f6\" href=\"#\"><div class=\"inner-blocks\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5800fa18 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full flex-none wp-container-content-b83b6736\"><img decoding=\"async\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/images\/icon-32-done.svg\" alt=\"\u2713\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-552d0213 wp-block-group-is-layout-constrained\">\n<p><strong>Server\u2011side (S2S) m\u011b\u0159en\u00ed<\/strong><\/p>\n\n\n\n<p class=\"has-neutral-60-color has-text-color has-link-color has-small-font-size wp-elements-715902656fa5073508b33aac89e82fbc\">M\u00e1te k dispozici stabiln\u011bj\u0161\u00ed a spolehliv\u011bj\u0161\u00ed data&nbsp;nez\u00e1visl\u00e1 na omezen\u00edch prohl\u00ed\u017ee\u010d\u016f.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n<\/div><\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f4 py-f6\" href=\"#\"><div class=\"inner-blocks\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5800fa18 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized flex-none wp-container-content-b83b6736\"><img decoding=\"async\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/images\/icon-32-done.svg\" alt=\"\u2713\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-552d0213 wp-block-group-is-layout-constrained\">\n<p><strong>Roz\u0161\u00ed\u0159en\u00e9 mo\u017enosti retargetingu<\/strong><\/p>\n\n\n\n<p class=\"has-neutral-60-color has-text-color has-link-color has-small-font-size wp-elements-db0371c1f1380c89b301d6f6e10ca0e9\">Pracujte s p\u0159esn\u00fdmi publiky&nbsp;podle&nbsp;re\u00e1ln\u00e9ho chov\u00e1n\u00ed&nbsp;z\u00e1kazn\u00edk\u016f&nbsp;nap\u0159\u00ed\u010d kan\u00e1ly.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n<\/div><\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f4 py-f6\" href=\"#\"><div class=\"inner-blocks\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5800fa18 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized flex-none wp-container-content-b83b6736\"><img decoding=\"async\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/images\/icon-32-done.svg\" alt=\"\u2713\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-552d0213 wp-block-group-is-layout-constrained\">\n<p><strong>Optimalizace na v\u00edce typ\u016f konverz\u00ed<\/strong><\/p>\n\n\n\n<p class=\"has-neutral-60-color has-text-color has-link-color has-small-font-size wp-elements-8858a8f8c694e761c5b0969b6626a6ce\">Kampan\u011b m\u016f\u017eete \u0159\u00eddit podle r\u016fzn\u00fdch obchodn\u00edch c\u00edl\u016f,&nbsp;ne&nbsp;jen&nbsp;podle fin\u00e1ln\u00ed konverze.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n<\/div><\/a><\/div><\/div><\/div>\n\n\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-left\">Chci implementovat SEM na z\u00e1klad\u011b dokumentace<\/h5>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/napoveda.sklik.cz\/merici-skripty\/seznam-event-measurement\/\" target=\"_blank\" rel=\"noreferrer noopener\">P\u0159ej\u00edt do N\u00e1pov\u011bdy<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a76537d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-ea7e8adf wp-block-column-is-layout-flow\">\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Nev\u00edte si rady s nasazen\u00edm?<\/h5>\n\n\n\n<p>Implementac\u00ed v\u00e1s provedou na\u0161i ov\u011b\u0159en\u00ed partne\u0159i.<\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-b72d77f5 wp-block-group-is-layout-grid\"><div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/crossmasters.com\/\" target=\"_blank\"><div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"84\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/logo-cross-masters-400x400-1-84x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/logo-cross-masters-400x400-1-84x84.png 84w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/logo-cross-masters-400x400-1-320x320.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/logo-cross-masters-400x400-1-256x256.png 256w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/logo-cross-masters-400x400-1.png 400w\" sizes=\"auto, (max-width: 84px) 100vw, 84px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div><\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/www.optimics.com\/\" target=\"_blank\"><div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"84\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/logo-optimics-400x400-1-84x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/logo-optimics-400x400-1-84x84.png 84w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/logo-optimics-400x400-1-320x320.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/logo-optimics-400x400-1-256x256.png 256w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/logo-optimics-400x400-1.png 400w\" sizes=\"auto, (max-width: 84px) 100vw, 84px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div><\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/taste.cz\/\" target=\"_blank\"><div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"84\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/logo-taste-400x400-1-84x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/logo-taste-400x400-1-84x84.png 84w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/logo-taste-400x400-1-320x320.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/logo-taste-400x400-1-256x256.png 256w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/logo-taste-400x400-1.png 400w\" sizes=\"auto, (max-width: 84px) 100vw, 84px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div><\/a><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"tab-content panel panel-3e7bf8e7ec6 is-layout-flow wp-block-seznam-panel-is-layout-flow\" id=\"opensource-reseni\" data-label=\"M\u00e1m open-source \u0159e\u0161en\u00ed\" role=\"tabpanel\">\n\t<span style=\"display:none\"><\/span>\n\t\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-neutral-60-color has-text-color has-link-color wp-elements-17fb6b34465e921e2c5749813e343cbd\">Pokud v\u00e1\u0161 web b\u011b\u017e\u00ed na open-source platform\u011b, m\u016f\u017eete SEM implementovat pomoc\u00ed Google Tag Manager (GTM) \u0161ablony nebo postupovat podle na\u0161\u00ed technick\u00e9 dokumentace.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Co implementac\u00ed z\u00edsk\u00e1te?<\/h5>\n\n\n\n<div class=\"wp-block-seznam-tiles has-columns-2\" style=\"--seznam-tiles--columns:2\"><div class=\"inner-blocks\"><div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f4 py-f6\" href=\"#\"><div class=\"inner-blocks\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5800fa18 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full flex-none wp-container-content-b83b6736\"><img decoding=\"async\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/images\/icon-32-done.svg\" alt=\"\u2713\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-552d0213 wp-block-group-is-layout-constrained\">\n<p><strong>Roz\u0161\u00ed\u0159en\u00e9 mo\u017enosti retargetingu<\/strong><\/p>\n\n\n\n<p class=\"has-neutral-60-color has-text-color has-link-color has-small-font-size wp-elements-5ca27e8cceb158af52e414ceea62b7b4\">M\u016f\u017eete l\u00e9pe c\u00edlit&nbsp;podle konkr\u00e9tn\u00edch interakc\u00ed a krok\u016f, kter\u00e9 lid\u00e9 na webu ud\u011blali.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n<\/div><\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f4 py-f6\" href=\"#\"><div class=\"inner-blocks\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5800fa18 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized flex-none wp-container-content-b83b6736\"><img decoding=\"async\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/images\/icon-32-done.svg\" alt=\"\u2713\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-552d0213 wp-block-group-is-layout-constrained\">\n<p><strong>Reporting na v\u00edce typ\u016f konverz\u00ed<\/strong><\/p>\n\n\n\n<p class=\"has-neutral-60-color has-text-color has-link-color has-small-font-size wp-elements-b274c51ed0e2da6175612636a35948c3\">Budete m\u00edt detailn\u011bj\u0161\u00ed p\u0159ehled o v\u00fdkonu kampan\u00ed a v\u00edce mo\u017enost\u00ed, jak v\u00fdsledky vyhodnocovat.<\/p>\n<\/div>\n<\/div>\n\n<\/div><\/a><\/div><\/div><\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-left\">Chci implementovat SEM na z\u00e1klad\u011b dokumentace<\/h5>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/napoveda.sklik.cz\/merici-skripty\/seznam-event-measurement\/\" target=\"_blank\" rel=\"noreferrer noopener\">P\u0159ej\u00edt do N\u00e1pov\u011bdy<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a76537d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-ea7e8adf wp-block-column-is-layout-flow\">\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Nev\u00edte si rady s nasazen\u00edm?<\/h5>\n\n\n\n<p>Implementac\u00ed v\u00e1s provedou na\u0161i ov\u011b\u0159en\u00ed partne\u0159i.<\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-b72d77f5 wp-block-group-is-layout-grid\"><div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/crossmasters.com\/\" target=\"_blank\"><div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"84\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/logo-cross-masters-400x400-1-84x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/logo-cross-masters-400x400-1-84x84.png 84w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/logo-cross-masters-400x400-1-320x320.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/logo-cross-masters-400x400-1-256x256.png 256w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/logo-cross-masters-400x400-1.png 400w\" sizes=\"auto, (max-width: 84px) 100vw, 84px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div><\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/www.optimics.com\/\" target=\"_blank\"><div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"84\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/logo-optimics-400x400-1-84x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/logo-optimics-400x400-1-84x84.png 84w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/logo-optimics-400x400-1-320x320.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/logo-optimics-400x400-1-256x256.png 256w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/logo-optimics-400x400-1.png 400w\" sizes=\"auto, (max-width: 84px) 100vw, 84px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div><\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/taste.cz\/\" target=\"_blank\"><div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"84\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/logo-taste-400x400-1-84x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/logo-taste-400x400-1-84x84.png 84w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/logo-taste-400x400-1-320x320.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/logo-taste-400x400-1-256x256.png 256w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/logo-taste-400x400-1.png 400w\" sizes=\"auto, (max-width: 84px) 100vw, 84px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div><\/a><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left\">Co o Seznam Event Measurement \u0159\u00edkaj\u00ed na\u0161i partne\u0159i<\/h2>\n\n\n<div class=\"carousel is-loading is-rounded wp-block-seznam-carousel\">\n\t<div class=\"carousel__inner\">\t\n\t\t\n<div class=\"inner-blocks carousel__body\">\n<div class=\"medallion-medium is-style-box wp-block-seznam-medallion-medium\">\n\t<div class=\"medallion-medium__in\">\n\t\t<div class=\"medallion-medium__photo\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/petra-nerodilova-sem-128x128.jpg\" class=\"attachment-ipq-128x128-true size-ipq-128x128-true\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/petra-nerodilova-sem-128x128.jpg 128w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/petra-nerodilova-sem-320x320.jpg 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/petra-nerodilova-sem-256x256.jpg 256w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/petra-nerodilova-sem.jpg 500w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/>\t\t<\/div>\n\t\t<div class=\"medallion-medium__head\">\n\t\t\t<p>Petra Nerodilov\u00e1<\/p>\n\t\t\t<p>Analytics Specialist, Taste<\/p>\n\t\t<\/div>\n\t\t<div class=\"medallion-medium__content\">\t\t\n\t\t\t\n\n<p>Nov\u00e9 m\u011b\u0159en\u00ed od Seznamu jsme testovali na dvou klientech s vyu\u017eit\u00edm intuitivn\u00ed a skv\u011ble p\u0159ipraven\u00e9 <a href=\"https:\/\/www.sabatka.net\/cs\/seznam-sem-gtm-template\/\" data-type=\"link\" data-id=\"https:\/\/www.sabatka.net\/cs\/seznam-sem-gtm-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">GTM \u0161ablony od Pavla \u0160abatky<\/a>. Nov\u00e9 rozhran\u00ed i zp\u016fsob sb\u011bru dat podle n\u00e1s posouv\u00e1 m\u011b\u0159en\u00ed na Seznamu na modern\u00ed \u00farove\u0148. Aktu\u00e1ln\u011b se t\u011b\u0161\u00edme na zp\u0159\u00edstupn\u011bn\u00ed sandboxu, kter\u00fd by m\u011bl usnadnit lad\u011bn\u00ed a kontrolu spr\u00e1vnosti odes\u00edlan\u00fdch parametr\u016f pro co nejp\u0159esn\u011bj\u0161\u00ed m\u011b\u0159en\u00ed.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"medallion-medium is-style-box wp-block-seznam-medallion-medium\">\n\t<div class=\"medallion-medium__in\">\n\t\t<div class=\"medallion-medium__photo\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-brzobohaty-sem-128x128.png\" class=\"attachment-ipq-128x128-true size-ipq-128x128-true\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-brzobohaty-sem-128x128.png 128w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-brzobohaty-sem-992x992.png 992w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-brzobohaty-sem-320x320.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-brzobohaty-sem-768x768.png 768w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-brzobohaty-sem-256x256.png 256w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-brzobohaty-sem.png 1254w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/>\t\t<\/div>\n\t\t<div class=\"medallion-medium__head\">\n\t\t\t<p>Jan Brzobohat\u00fd<\/p>\n\t\t\t<p>Head of Digital Analytics, Cross Masters<\/p>\n\t\t<\/div>\n\t\t<div class=\"medallion-medium__content\">\t\t\n\t\t\t\n\n<p>Seznam Event&nbsp;Measurement&nbsp;je skute\u010dn\u00fd posun kup\u0159edu, kter\u00fd Seznam&nbsp;\u0159ad\u00ed mezi l\u00eddry marketingov\u00fdch platforem. Zvl\u00e1\u0161\u0165 oce\u0148uji mo\u017enost server-side&nbsp;m\u011b\u0159en\u00ed, kter\u00e9 zaji\u0161\u0165uje p\u0159esn\u00e1 a spolehliv\u00e1 data.  Sjednocen\u00ed m\u011b\u0159en\u00ed&nbsp;Skliku&nbsp;a Seznam&nbsp;N\u00e1kup\u016f do jednoho mechanismu d\u00e1v\u00e1 naprost\u00fd smysl a zjednodu\u0161uje integraci.&nbsp;T\u0159e\u0161ni\u010dkou na dortu je mo\u017enost&nbsp;pracovat s v\u011bt\u0161\u00edm mno\u017estv\u00edm r\u016fzn\u00fdch event\u016f v c\u00edlen\u00ed kampan\u00ed, co\u017e m\u00e1 nedoceniteln\u00fd dopad na byznys.&nbsp;<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"medallion-medium is-style-box wp-block-seznam-medallion-medium\">\n\t<div class=\"medallion-medium__in\">\n\t\t<div class=\"medallion-medium__photo\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/matej-solc-sem-128x128.jpg\" class=\"attachment-ipq-128x128-true size-ipq-128x128-true\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/matej-solc-sem-128x128.jpg 128w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/matej-solc-sem-992x992.jpg 992w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/matej-solc-sem-320x320.jpg 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/matej-solc-sem-768x768.jpg 768w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/matej-solc-sem-256x256.jpg 256w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/matej-solc-sem.jpg 1080w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/>\t\t<\/div>\n\t\t<div class=\"medallion-medium__head\">\n\t\t\t<p>Mat\u011bj \u0160olc<\/p>\n\t\t\t<p>Digital Analytics Consultant, Optimics<\/p>\n\t\t<\/div>\n\t\t<div class=\"medallion-medium__content\">\t\t\n\t\t\t\n\n<p>Seznam Event Measurement vn\u00edm\u00e1me jako v\u00fdrazn\u00fd krok vp\u0159ed. Na\u0161im klient\u016fm p\u0159in\u00e1\u0161\u00ed pokro\u010dil\u00e9 mo\u017enosti retargetingu a mo\u017enost sledovat v\u00edce typ\u016f konverz\u00ed nap\u0159\u00ed\u010d cel\u00fdm n\u00e1kupn\u00edm procesem. Nejv\u011bt\u0161\u00ed p\u0159\u00ednos vid\u00edme hlavn\u011b u pokro\u010dilej\u0161\u00edch e-shop\u016f, kter\u00e9 cht\u011bj\u00ed pracovat s daty detailn\u011bji a strategicky.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n\n<div class=\"mediaText is-position-right is-orientation-landscape is-style-default\">\n\t\n\t<div class=\"mediaText__media\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1484\" height=\"991\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/sem.jpg\" class=\"\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/sem.jpg 1484w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/sem-992x662.jpg 992w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/sem-320x214.jpg 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/sem-768x513.jpg 768w\" sizes=\"auto, (max-width: 1484px) 100vw, 1484px\" \/>\t<\/div>\n\n\t<div class=\"mediaText__content is-layout-flow\">\n\n<h2 class=\"wp-block-heading has-text-align-left\">Pokro\u010dilej\u0161\u00ed retargeting a p\u0159esn\u011bj\u0161\u00ed m\u011b\u0159en\u00ed. Za\u010dn\u011bte u\u017e dnes<\/h2>\n\n\n\n<p class=\"has-text-align-left\">Seznam Event Measurement aktivujete v rozhran\u00ed Skliku. Implementaci m\u016f\u017eete otestovat je\u0161t\u011b p\u0159ed p\u0159epnut\u00edm d\u00edky testovac\u00edmu prost\u0159ed\u00ed \u2013 sandboxu.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sklik.cz\/campaigns\">P\u0159ej\u00edt do Skliku<\/a><\/div>\n<\/div>\n\n<\/div>\t\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left text-center sm:text-left\">\u010casto kladen\u00e9 ot\u00e1zky<\/h2>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Co je Seznam Event Measurement (SEM)?\">\n\t\t\t\t<strong>Co je Seznam Event Measurement (SEM)?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Seznam Event Measurement je pokro\u010dil\u00fd syst\u00e9m m\u011b\u0159en\u00ed interakc\u00ed s plnou podporou Google Consent Mode v2 a server-side integrac\u00ed. Umo\u017e\u0148uje v\u00e1m sb\u00edrat p\u0159esn\u00e1 1st party data s podporou Google Consent Mode v2.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Mus\u00edm okam\u017eit\u011b p\u0159estat pou\u017e\u00edvat st\u00e1vaj\u00edc\u00ed skripty?\">\n\t\t\t\t<strong>Mus\u00edm okam\u017eit\u011b p\u0159estat pou\u017e\u00edvat st\u00e1vaj\u00edc\u00ed skripty?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Ne. SEM implementujete vedle st\u00e1vaj\u00edc\u00edch m\u011b\u0159ic\u00edch skript\u016f a ob\u011b m\u011b\u0159en\u00ed mohou fungovat soub\u011b\u017en\u011b. Teprve po ov\u011b\u0159en\u00ed dat v testovac\u00edm prost\u0159ed\u00ed p\u0159epnete na SEM. Samotn\u00e9 p\u0159epnut\u00ed je nevratn\u00e9, proto doporu\u010dujeme&nbsp;v\u0161e&nbsp;nejd\u0159\u00edv d\u016fkladn\u011b otestovat.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Co se stane, kdy\u017e si na web nasad\u00edm SEM, ale z\u00e1rove\u0148 neodstran\u00edm star\u00e9 m\u011b\u0159ic\u00ed k\u00f3dy k\u00f3dy? \">\n\t\t\t\t<strong>Co se stane, kdy\u017e si na web nasad\u00edm SEM, ale z\u00e1rove\u0148 neodstran\u00edm star\u00e9 m\u011b\u0159ic\u00ed k\u00f3dy k\u00f3dy? <\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>K\u00f3dy mohou&nbsp;b\u00fdt&nbsp;bez probl\u00e9mu&nbsp;nasazen\u00e9&nbsp;sou\u010dasn\u011b. D\u00edky tomu si m\u016f\u017eete SEM d\u016fkladn\u011b otestovat je\u0161t\u011b p\u0159ed t\u00edm, ne\u017e na n\u011bj fin\u00e1ln\u011b sv\u016fj \u00fa\u010det p\u0159epnete.&nbsp;Star\u00e9 k\u00f3dy odstra\u0148te z webu a\u017e&nbsp;po p\u0159epnut\u00ed \u00fa\u010dtu, kdy u\u017e nebudou k ni\u010demu pot\u0159eba, ale z\u00e1rove\u0148 nebudou nijak omezovat nov\u00e9 m\u011b\u0159en\u00ed.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Kdy p\u016fvodn\u00ed k\u00f3dy p\u0159estanou fungovat? \">\n\t\t\t\t<strong>Kdy p\u016fvodn\u00ed k\u00f3dy p\u0159estanou fungovat? <\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>V budoucnu podporu dosavadn\u00edch konverzn\u00edch a&nbsp;retargetingov\u00fdch&nbsp;k\u00f3d\u016f ukon\u010d\u00edme. O term\u00ednu v\u00e1m d\u00e1me v\u010das v\u011bd\u011bt. Doporu\u010dujeme ale ne\u010dekat na ukon\u010den\u00ed jejich podpory a co nejd\u0159\u00edve za\u010d\u00edt vyu\u017e\u00edvat v\u00fdhody SEMu.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\" Je mo\u017en\u00e9 pomoc\u00ed SEM m\u011b\u0159it mobiln\u00ed aplikaci? Pokud ano, co p\u0159esn\u011b lze m\u011b\u0159it?\">\n\t\t\t\t<strong> Je mo\u017en\u00e9 pomoc\u00ed SEM m\u011b\u0159it mobiln\u00ed aplikaci? Pokud ano, co p\u0159esn\u011b lze m\u011b\u0159it?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Ano, pokud vyu\u017eijete server-to-server (S2S) implementaci. Zm\u011b\u0159it pak m\u016f\u017eete, co se d\u011bje p\u0159\u00edmo v aplikaci, nezm\u011b\u0159\u00edte po\u010det sta\u017een\u00ed, d\u00e1le je mo\u017en\u00e9 m\u011b\u0159it v\u0161echny standardn\u00ed ud\u00e1losti, kter\u00e9 SEM m\u011b\u0159\u00ed.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Vy\u017eaduje nasazen\u00ed SEMu \u00fapravu cookie li\u0161ty, GDPR nebo obchodn\u00edch podm\u00ednek?\">\n\t\t\t\t<strong>Vy\u017eaduje nasazen\u00ed SEMu \u00fapravu cookie li\u0161ty, GDPR nebo obchodn\u00edch podm\u00ednek?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Aktualizace cookie li\u0161ty, GDPR ani obchodn\u00edch podm\u00ednek nen\u00ed nutn\u00e1, jen se ujist\u011bte, \u017ee v obchodn\u00ed podm\u00ednk\u00e1ch m\u00e1te informaci o tom, jak\u00e1 data pos\u00edl\u00e1te do Skliku.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Jak dlouho trv\u00e1 implementace?\">\n\t\t\t\t<strong>Jak dlouho trv\u00e1 implementace?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Z\u00e1le\u017e\u00ed na typu implementace. Aktivace v p\u0159edp\u0159ipraven\u00e9m modulu zabere jen p\u00e1r kliknut\u00ed. Nasazen\u00ed p\u0159es GTM \u0161ablonu trv\u00e1 jednotky hodin. Implementace po vlastn\u00ed ose zabere 1\u20132 dny.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Je SEM kompatibiln\u00ed s Google Consent Mode?\">\n\t\t\t\t<strong>Je SEM kompatibiln\u00ed s Google Consent Mode?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p class=\"is-style-link-external\">Ano, Seznam Event Measurement je pln\u011b kompatibiln\u00ed s Google Consent Mode v2.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Kolik to stoj\u00ed?\">\n\t\t\t\t<strong>Kolik to stoj\u00ed?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Seznam Event Measurement je pln\u011b zdarma.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Na koho se m\u016f\u017eu obr\u00e1tit v p\u0159\u00edpad\u011b dotaz\u016f?\">\n\t\t\t\t<strong>Na koho se m\u016f\u017eu obr\u00e1tit v p\u0159\u00edpad\u011b dotaz\u016f?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p class=\"is-style-link-external\">V p\u0159\u00edpad\u011b dotaz\u016f se pros\u00edm obra\u0165te na sv\u00e9ho Sklik konzultanta, p\u0159\u00edpadn\u011b n\u00e1s m\u016f\u017eete kontaktovat na e-mailov\u00e9 adrese sklik@firma.seznam.cz<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chyt\u0159ej\u0161\u00ed retargeting M\u016f\u017eete tvo\u0159it p\u0159esn\u011bj\u0161\u00ed publika pro kampan\u011b v Skliku i zp\u011btn\u00e9 osloven\u00ed z\u00e1kazn\u00edk\u016f. Jednotn\u00e9 m\u011b\u0159en\u00ed Sjednot\u00edte m\u011b\u0159en\u00ed konverz\u00ed, dal\u0161\u00edch ud\u00e1lost\u00ed i sb\u011br dotazn\u00edk\u016f spokojenosti. V\u00edce konverzn\u00edch ud\u00e1lost\u00ed M\u011b\u0159te n\u00e1kupy, registrace i mikrokonverze a optimalizujte kampan\u011b na konkr\u00e9tn\u00ed c\u00edl. Spolehliv\u00e1 data Sb\u00edrejte data nez\u00e1visle na cookies prohl\u00ed\u017ee\u010de a m\u011b\u0159te konverze, kter\u00e9 nenastaly p\u0159\u00edmo na webu. [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-head","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"SEO Framework Relevanssi index exclude","footnotes":""},"page_category":[84],"page_tag":[],"class_list":["post-9567","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":9567},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/9567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=9567"}],"version-history":[{"count":191,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/9567\/revisions"}],"predecessor-version":[{"id":12452,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/9567\/revisions\/12452"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=9567"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=9567"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=9567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}