{"id":9081,"date":"2025-09-23T16:35:34","date_gmt":"2025-09-23T14:35:34","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=9081"},"modified":"2026-04-20T10:08:38","modified_gmt":"2026-04-20T08:08:38","slug":"sauto","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/sauto\/","title":{"rendered":"Sauto"},"content":{"rendered":"\n
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Zaujm\u011bte reklamou a\u017e 1 milion lid\u00ed<\/h1>\n<\/div>\n\n\n\n
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Zas\u00e1hn\u011bte 71 % mu\u017e\u016f v n\u00e1kupn\u00ed f\u00e1zi na Sauto.cz<\/p>\n\n\n\n

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Za\u010d\u00edt inzerovat<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n\n\n\n
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V\u00fdhody inzerce na Sauto.cz<\/strong><\/h2>\n\n\n\n
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420 tis\u00edc n\u00e1v\u0161t\u011bvn\u00edk\u016f t\u00fddn\u011b<\/strong><\/strong><\/p>\n\n\n\n

Oslovte a\u017e 1 000 000 u\u017eivatel\u016f m\u011bs\u00ed\u010dn\u011b, kte\u0159\u00ed hledaj\u00ed nov\u00e9 \u010di z\u00e1novn\u00ed vozidlo.<\/p>\n<\/div>\n\n\n\n

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Pokro\u010dil\u00e9 vyhled\u00e1v\u00e1n\u00ed<\/strong><\/strong><\/p>\n\n\n\n

Pomozte u\u017eivatel\u016fm vybrat vozidlo podle jejich p\u0159edstav d\u00edky podrobn\u00fdm filtr\u016fm.<\/p>\n<\/div>\n\n\n\n

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\u0160irok\u00e1 nab\u00eddka vozidel<\/strong><\/strong><\/p>\n\n\n\n

Prod\u00e1vejte osobn\u00ed \u010di u\u017eitkov\u00e9, oby\u010dejn\u00e9 \u010di n\u00e1kladn\u00ed vozy nebo motocykly na jednom m\u00edst\u011b.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Reklamn\u00ed form\u00e1ty, na kter\u00fdch budete vid\u011bt<\/strong><\/h2>\n\n\n\n

Na Sauto.cz nab\u00edz\u00edme \u0161irokou \u0161k\u00e1lu reklamn\u00edch form\u00e1t\u016f od klasick\u00fdch banner\u016f a\u017e po prezentace voz\u016f s vyu\u017eit\u00edm Vlastn\u00ed Karty Vozu (VKV). Abyste dos\u00e1hli co nejlep\u0161\u00edch v\u00fdsledk\u016f, pom\u016f\u017ee v\u00e1m \u0161ikovn\u00e9 nakombinov\u00e1n\u00ed jednotliv\u00fdch form\u00e1t\u016f.<\/p>\n\n\n

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Mobiln\u00ed Square Premium<\/h4>\n\t\t
\n\t\t\tS Mobiln\u00edm Square Premium z\u00edsk\u00e1te v\u00fdrazn\u00fd \u010dtvercov\u00fd banner, kter\u00fd se zobrazuje p\u0159\u00edmo v obsahu \u010dl\u00e1nk\u016f na na\u0161ich top webech. D\u00edky tomuto form\u00e1tu snadno upout\u00e1te pozornost z\u00e1kazn\u00edk\u016f a p\u0159irozen\u011b je zapoj\u00edte do sv\u00e9ho sd\u011blen\u00ed.\t\t<\/div>\n\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n\n\n\n
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Nativn\u00ed inzer\u00e1t<\/h4>\n\t\t
\n\t\t\tS nativn\u00edm inzer\u00e1tem oslov\u00edte publikum prost\u0159ednictv\u00edm reklamy, kter\u00e1 lad\u00ed s okoln\u00edm obsahem a designem str\u00e1nky. Tento form\u00e1t zaji\u0161\u0165uje vy\u0161\u0161\u00ed m\u00edru prokliku a lep\u0161\u00ed u\u017eivatelsk\u00fd z\u00e1\u017eitek, proto\u017ee reklama je vn\u00edm\u00e1na jako sou\u010d\u00e1st p\u0159irozen\u00e9ho obsahu.\t\t<\/div>\n\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n\n\n\n
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Rectangle<\/h4>\n\t\t
\n\t\t\tRectangle se zobrazuje ve spodn\u00ed \u010d\u00e1sti str\u00e1nky nad pati\u010dkou, kde p\u0159irozen\u011b zachyt\u00ed pozornost u\u017eivatel\u016f, kte\u0159\u00ed do\u010dtou obsah a\u017e do konce. D\u00edky sv\u00e9 velikosti a um\u00edst\u011bn\u00ed skv\u011ble podporuje zapamatov\u00e1n\u00ed zna\u010dky a zvy\u0161uje \u0161anci na interakci.\t\t<\/div>\n\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n<\/div>\t<\/div>\n<\/div>\n\n\n\n\n

Proj\u00edt v\u0161echny form\u00e1ty<\/a><\/p>\n<\/div>\n\n\n\n

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M\u011bjte p\u0159ehled o tom, na koho c\u00edl\u00edte<\/h2>\n\n\n\n

Sauto.cz d\u00edky sv\u00e9mu obsahu c\u00edl\u00ed na specifick\u00e9 skupiny u\u017eivatel\u016f, kte\u0159\u00ed jsou aktivn\u011b v procesu vyb\u00edr\u00e1n\u00ed a automobily \u010di motocykly vyhled\u00e1vaj\u00ed. Pomoc\u00ed toho zv\u00fd\u0161\u00edte pravd\u011bpodobnost, \u017ee va\u0161e nab\u00eddka oslov\u00ed ty, kte\u0159\u00ed jsou p\u0159ipraveni koupit.<\/p>\n<\/div>\n\n\n\n

Kdo jsou n\u00e1v\u0161t\u011bvn\u00edci Sauto.cz<\/a><\/p>\n\n<\/div>\t\n<\/div>\n<\/div>\n\n\n\n

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Zas\u00e1hn\u011bte spr\u00e1vn\u00e9 z\u00e1jemce o auta<\/strong><\/h2>\n\n\n\n
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C\u00edlen\u00e1 reklama umo\u017e\u0148uje doru\u010dit va\u0161e reklamn\u00ed sd\u011blen\u00ed spr\u00e1vn\u00e9 c\u00edlov\u00e9 skupin\u011b v ten prav\u00fd \u010das. M\u016f\u017eete tak oslovit ty, kte\u0159\u00ed maj\u00ed skute\u010dn\u00fd z\u00e1jem o va\u0161i nab\u00eddku, a jsou bl\u00ed\u017ee k n\u00e1kupn\u00edmu rozhodnut\u00ed. Va\u0161e investice do reklamy je d\u00edky tomu promy\u0161len\u011b vlo\u017een\u00e1 tam, kde m\u00e1 potenci\u00e1l p\u0159in\u00e9st maxim\u00e1ln\u00ed v\u00fdsledky.<\/p>\n<\/div>\n\n\n\n

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\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tAtraktivn\u00ed c\u00edlov\u00e1 skupina<\/strong>\n\t\t\t<\/summary>\n\t
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Sauto.cz se zam\u011b\u0159uje hlavn\u011b na milovn\u00edky auto-moto, kterou tvo\u0159\u00ed p\u0159ev\u00e1\u017en\u011b mu\u017ei. Proto v\u00e1m web zajist\u00ed prostor s relevantn\u00edm publikem pro va\u0161i reklamu.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tVysok\u00e1 efektivita<\/strong>\n\t\t\t<\/summary>\n\t
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C\u00edlen\u00e1 reklama vede k vy\u0161\u0161\u00ed m\u00ed\u0159e proklik\u016f a lep\u0161\u00ed konverzi d\u00edky p\u0159esn\u00e9mu z\u00e1sahu.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tC\u00edlen\u00ed podle z\u00e1jm\u016f a chov\u00e1n\u00ed<\/strong>\n\t\t\t<\/summary>\n\t
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Specifick\u00e9 zam\u011b\u0159en\u00ed webu umo\u017e\u0148uje c\u00edlit reklamu na u\u017eivatele, kte\u0159\u00ed aktivn\u011b hledaj\u00ed  automobil \u010di motocykl ke koupi.  T\u00edm se zvy\u0161uje pravd\u011bpodobnost, \u017ee va\u0161e kampa\u0148 povede k \u00fasp\u011b\u0161n\u00e9 konverzi. <\/p>\n\n\n\n

Reklamu m\u016f\u017eete c\u00edlit nejen podle toho, kde se \u010dlov\u011bk pr\u00e1v\u011b nach\u00e1z\u00ed, ale i podle sekce voz\u016f, kterou si prohl\u00ed\u017e\u00ed \u2013 osobn\u00ed, u\u017eitkov\u00e9, n\u00e1kladn\u00ed, motocykly, \u010dty\u0159kolky, p\u0159\u00edv\u011bsy a n\u00e1v\u011bsy, obytn\u00e9 vozy, pracovn\u00ed stroje, autobusy, konkr\u00e9tn\u00ed zna\u010dky a modely, st\u00e1\u0159\u00ed, cena, palivo (v\u010detn\u011b elektro a hybrid\u016f) nebo typ karoserie (nap\u0159. SUV). <\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n<\/div>\n\n\n\n\n\n

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Typy inzerce na Sauto.cz<\/strong><\/h2>\n\n\n\n
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\n\t\n\t\t\t\tInzer\u00e1t<\/strong>\n\t\t\t<\/summary>\n\t
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V\u00e1\u0161 inzer\u00e1t se zobraz\u00ed ve v\u00fdsledc\u00edch hled\u00e1n\u00ed podle zadan\u00fdch parametr\u016f. Obsahuje fotografie vozu, cenu, technick\u00e9 \u00fadaje jako rok v\u00fdroby, najet\u00e9 kilometry, motorizaci nebo VIN. D\u00e1le m\u016f\u017eete p\u0159idat v\u00fdbavu, historii vozu (nap\u0159. p\u0159es certifik\u00e1t Cebia) a informace o prodejci a kontaktn\u00ed formul\u00e1\u0159 pro z\u00e1jemce.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tP\u0159ednostn\u00ed v\u00fdpis \u2013 Doporu\u010den\u00e9 inzer\u00e1ty<\/strong>\n\t\t\t<\/summary>\n\t
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Tento form\u00e1t posune v\u00e1\u0161 inzer\u00e1t na sedmou nebo osmou pozici ve v\u00fdsledc\u00edch hled\u00e1n\u00ed. Vhodn\u00fd je pro ty, kte\u0159\u00ed cht\u011bj\u00ed inzer\u00e1t v\u00edce zviditelnit v r\u00e1mci konkr\u00e9tn\u00ed zna\u010dky nebo typu vozu.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tTopov\u00e1n\u00ed<\/strong>\n\t\t\t<\/summary>\n\t
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Topov\u00e1n\u00ed opakovan\u011b vrac\u00ed v\u00e1\u0161 inzer\u00e1t na p\u0159edn\u00ed pozice ve v\u00fdpisu. M\u016f\u017eete ho aktivovat kdykoliv, jak \u010dasto pot\u0159ebujete a na libovoln\u00fd po\u010det inzer\u00e1t\u016f. Cena topov\u00e1n\u00ed je 4 K\u010d bez DPH u firemn\u00ed inzerce a 29 K\u010d v\u010detn\u011b DPH u jednor\u00e1zov\u00e9. Topov\u00e1n\u00ed se prov\u00e1d\u00ed v administra\u010dn\u00edm rozhran\u00ed.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tZrcadlen\u00ed na Sbazar.cz<\/strong>\n\t\t\t<\/summary>\n\t
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Pokud m\u00e1te p\u0159edplacenou firemn\u00ed inzerci, m\u016f\u017eete vyu\u017e\u00edt automatick\u00fd p\u0159enos sv\u00fdch inzer\u00e1t\u016f na Sbazar.cz. D\u00edky tomu se va\u0161e nab\u00eddka voz\u016f objev\u00ed i na dal\u0161\u00edm obl\u00edben\u00e9m port\u00e1lu Seznamu. Zrcadlen\u00ed se nevztahuje na nab\u00eddky operativn\u00edch leasing\u016f.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n

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Um\u00edme i retargeting<\/strong><\/h2>\n\n\n\n

Do va\u0161eho inzer\u00e1tu m\u016f\u017eete u n\u00e1s vlo\u017eit retargetingov\u00fd k\u00f3d. D\u00edky n\u011bmu pak t\u011bm, kdo v\u00e1\u0161 inzer\u00e1t nav\u0161t\u00edvili, zobraz\u00edte v Skliku souvisej\u00edc\u00ed reklamu, kter\u00e1 m\u016f\u017ee pomoci, aby koupi dokon\u010dili nebo provedli dal\u0161\u00ed. Na inzerci pak m\u00e1me i retargeting dynamick\u00fd, kter\u00fd u\u017eivateli zp\u011btn\u011b zobraz\u00ed va\u0161e inzer\u00e1ty, kter\u00e9 si prohl\u00ed\u017eel.<\/p>\n<\/div>\n\n\n\n

V\u00edce o Sklik retargetingu v n\u00e1pov\u011bd\u011b<\/a><\/p>\n\n<\/div>\t\n<\/div>\n<\/div>\n\n\n\n

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Odpov\u011bdi na \u010dast\u00e9 ot\u00e1zky<\/h2>\n\n\n\n
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\n\t\n\t\t\t\tJak zajist\u00edm, aby byl m\u016fj inzer\u00e1t na Sautu vid\u011bt?<\/strong>\n\t\t\t<\/summary>\n\t
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Pro maxim\u00e1ln\u00ed \u00fasp\u011bch inzer\u00e1tu je d\u016fle\u017eit\u00e9 poskytnout lidem co nejpodrobn\u011bj\u0161\u00ed informace a uv\u00e9st v\u0161echny parametry prod\u00e1van\u00e9ho vozu. Pro je\u0161t\u011b lep\u0161\u00ed v\u00fdsledek m\u016f\u017eete vyu\u017e\u00edt P\u0159ednostn\u00ed v\u00fdpis, kter\u00fd v\u00e1\u0161 inzer\u00e1t posune mezi doporu\u010den\u00e9 a umo\u017en\u00ed jeho zobrazen\u00ed na sedm\u00e9 nebo osm\u00e9 pozici v odpov\u00eddaj\u00edc\u00edch v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tJe n\u011bjak\u00e1 mo\u017enost vylep\u0161it pozici m\u00e9ho inzer\u00e1tu bez pomoci specialisty?<\/strong>\n\t\t\t<\/summary>\n\t
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Ano. Pokud vyu\u017e\u00edv\u00e1te firemn\u00ed inzerci na Sautu, p\u0159es importn\u00ed software nebo p\u0159\u00edmo v administra\u010dn\u00edm rozhran\u00ed, m\u016f\u017eete prov\u00e9st Topov\u00e1n\u00ed sami. N\u00e1vod najdete v na\u0161\u00ed n\u00e1pov\u011bd\u011b.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tS jakou kombinac\u00ed form\u00e1t\u016f doporu\u010dujete za\u010d\u00edt pro lep\u0161\u00ed v\u00fdsledek?<\/strong>\n\t\t\t<\/summary>\n\t
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Pro lep\u0161\u00ed orientaci a propojen\u00ed form\u00e1t\u016f v\u00e1s odk\u00e1\u017eeme na na\u0161e specialisty, ale pokud m\u00e1te p\u0159edplacenou firemn\u00ed inzerci, ur\u010dit\u011b si nenechte uj\u00edt n\u00e1\u0161 produkt Zrcadlen\u00ed na Sbazar, kter\u00fd zajist\u00ed automatick\u00fd import inzer\u00e1t\u016f s nab\u00eddkou voz\u016f k prodeji na Sbazar.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tMohu sledovat v\u00fdkonnost sv\u00e9 kampan\u011b?<\/strong>\n\t\t\t<\/summary>\n\t
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Ve va\u0161em administra\u010dn\u00edm rozhran\u00ed m\u00e1te mo\u017enost detailn\u011b sledovat efektivitu inzerce.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tJak se dostanu do administra\u010dn\u00edho rozhran\u00ed?<\/strong>\n\t\t\t<\/summary>\n\t
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Do administrace Sauto.cz<\/a> se p\u0159ihl\u00e1s\u00edte na https:\/\/www.sauto.cz\/moje-inzeraty<\/a> tla\u010d\u00edtkem P\u0159ihl\u00e1sit se. N\u00e1sledn\u011b vypln\u00edte sv\u016fj klientsk\u00fd p\u0159ihla\u0161ovac\u00ed e-mail a heslo. Pot\u00e9 kliknete na medailon Moje inzer\u00e1ty \/ Vstup pro prodejce. <\/p>\n\n\n\n

Pokud v\u00e1s zaj\u00edm\u00e1 v\u00edce informac\u00ed o administra\u010dn\u00edm rozhran\u00ed a jeho pokro\u010dil\u00fdch funkc\u00edch a m\u011b\u0159en\u00ed, nebo pot\u0159ebujete pomoct s nastaven\u00edm XML feedu, koun\u011bte se do na\u0161\u00ed n\u00e1pov\u011bdy nebo p\u0159\u00edmo do manu\u00e1lu k p\u0159ihl\u00e1\u0161en\u00ed<\/a>, kde v\u00e1m v\u0161e p\u0159ehledn\u011b vysv\u011btl\u00edme. P\u0159\u00edpadn\u011b se ozv\u011bte na\u0161im specialist\u016fm na podpora@sauto.cz<\/a>, r\u00e1di v\u00e1s nasm\u011bruj\u00ed a pomohou v\u00e1m. <\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n

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Mohlo by v\u00e1s zaj\u00edmat<\/h2>\n\n\n\n
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N\u00e1pov\u011bda pro Sauto<\/p>\n\n<\/div><\/a><\/div>\n\n

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Cen\u00edk a produktov\u00fd list<\/p>\n\n<\/div><\/a><\/div>\n\n

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Statistiky<\/p>\n\n<\/div><\/a><\/div><\/div>\n<\/div>\n\n\n\n

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R\u00e1di v\u00e1m pom\u016f\u017eeme naj\u00edt reklamu, kter\u00e1 funguje.<\/p>\n\n\n\n

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Pot\u0159ebuji poradit<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Seznam na\u0161ich slu\u017eeb<\/h2>\n\n\n\n

Pod\u00edvejte se, na jak\u00fdch webech m\u016f\u017eete b\u00fdt d\u00edky Seznamu vid\u011bt.<\/p>\n\n\n\n

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Uk\u00e1zat slu\u017eby<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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