{"id":8960,"date":"2025-09-23T16:34:48","date_gmt":"2025-09-23T14:34:48","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=8960"},"modified":"2026-04-23T10:46:48","modified_gmt":"2026-04-23T08:46:48","slug":"rtb","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/rtb\/","title":{"rendered":"RTB"},"content":{"rendered":"\n
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Jsme v\u00e1\u0161 t\u00fdm pro RTB kampan\u011b<\/strong><\/strong><\/h1>\n\n\n\n
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Pom\u016f\u017eeme v\u00e1m s nastaven\u00edm, c\u00edlen\u00edm
i vyhodnocen\u00edm.<\/p>\n\n\n\n

\n
Chci poradit s nastaven\u00edm reklamy<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n\n\n\n
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Co v\u00e1m RTB p\u0159inese:<\/strong><\/h2>\n\n\n\n
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\"\"<\/figure>\n\n\n\n
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600+<\/small><\/p>\n\n\n\n

pr\u00e9miov\u00fdch partner\u016f<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"\"<\/figure>\n\n\n\n
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90%<\/small><\/p>\n\n\n\n

\u010desk\u00e9ho internetu<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"\"<\/figure>\n\n\n\n
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900+<\/small><\/p>\n\n\n\n

segment\u016f c\u00edlen\u00ed<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n

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C\u00edlen\u00ed na specifick\u00e9 skupiny<\/strong><\/h2>\n\n\n\n
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Seznam a jeho partnery \u010dtou lid\u00e9 nap\u0159\u00ed\u010d v\u011bkem i p\u0159\u00edjmy. Siln\u011b zastoupen\u00ed jsou i star\u0161\u00ed a bonitn\u011bj\u0161\u00ed u\u017eivatel\u00e9, kte\u0159\u00ed rozhoduj\u00ed o rodinn\u00fdch financ\u00edch. D\u00edky velk\u00e9mu z\u00e1sahu a vlastn\u00edm dat\u016fm um\u00edme vytv\u00e1\u0159et kvalitn\u00ed publika \u2013 od obecn\u00fdch segment\u016f a\u017e po velmi \u00fazce vymezen\u00e9 c\u00edlov\u00e9 skupiny.\u00a0<\/p>\n<\/div>\n\n\n\n

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\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tTechnick\u00e9 c\u00edlen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t
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Oslovte \u010dten\u00e1\u0159ky podle jejich lokality, za\u0159\u00edzen\u00ed nebo opera\u010dn\u00edho syst\u00e9mu, kter\u00fd pou\u017e\u00edvaj\u00ed.<\/p>\n<\/div><\/details>\n\n

\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tBehavior\u00e1ln\u00ed c\u00edlen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t
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Oslovte lidi podle jejich z\u00e1jm\u016f, n\u00e1kupn\u00edho chov\u00e1n\u00ed a typu za\u0159\u00edzen\u00ed.<\/p>\n<\/div><\/details>\n\n

\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tTematick\u00e9 c\u00edlen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t
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Spojte svou zna\u010dku s v\u00fdznamn\u00fdmi momenty jako Valent\u00fdn, za\u010d\u00e1tek \u0161koln\u00edho roku nebo V\u00e1noce.<\/p>\n<\/div><\/details>\n<\/div><\/div>\n\n<\/div>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n\n
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Kvalitn\u00ed reklamn\u00ed prostor<\/strong><\/h2>\n\n\n\n

Na Seznamu db\u00e1me na to, aby reklama byla f\u00e9rov\u00e1 a viditeln\u00e1. Proto je po\u010det reklamn\u00edch pozic na str\u00e1nce omezen\u00fd a va\u0161e sd\u011blen\u00ed tak l\u00e9pe vynikne. Spojujeme reklamu s kvalitn\u00edm obsahem, co\u017e p\u0159in\u00e1\u0161\u00ed lep\u0161\u00ed v\u00fdsledky. A nav\u00edc dom\u00e9ny nikdy nemaskujeme. M\u00e1te tedy v\u017edy stoprocentn\u00ed p\u0159ehled o tom, kde se va\u0161e reklama zobrazuje. <\/p>\n<\/div>\n\n<\/div>\t\n<\/div>\n\n<\/div>\n\n\n\n

Nep\u0159esv\u011bd\u010dili jsme v\u00e1s?<\/h2>\n\n\n
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Jak zas\u00e1hnout spr\u00e1vn\u00e9 publikum ve spr\u00e1vn\u00fd moment v RTB d\u00edky Kontextov\u00fdm vertik\u00e1l\u00e1m\u00a0<\/a><\/p>\n\t\t\t

23. 4. 2026<\/p>\n\t\t\t\t\t\t\t

V\u202fminulosti jsme v\u00e1m p\u0159edstavili kontextov\u00e9 vertik\u00e1ly (d\u0159\u00edve cookieless), d\u00edky kter\u00fdm lze zlep\u0161it v\u00fdsledky va\u0161ich kampan\u00ed v RTB. Poj\u010fme si tedy p\u0159ipomenout, co kontextov\u00e9 vertik\u00e1ly jsou a jak funguj\u00ed. Nav\u00edc v\u00e1m p\u0159edstav\u00edme nov\u00e9 vertik\u00e1ly. Jste p\u0159ipraveni? \n<\/p>\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\n\t\t

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Co zazn\u011blo na p\u00e1t\u00e9 RTB komunit\u011b? Tentokr\u00e1t vl\u00e1dla AI<\/a><\/p>\n\t\t\t

20. 4. 2026<\/p>\n\t\t\t\t\t\t\t

P\u00e1t\u00e9 setk\u00e1n\u00ed RTB komunity v pra\u017esk\u00e9m Salsita Clubu ovl\u00e1dlo t\u00e9ma vyu\u017eit\u00ed AI v reklam\u011b, kter\u00e9 rezonuje cel\u00fdm oborem. \u010ctve\u0159ice p\u0159edn\u00e1\u0161ek probrala um\u011blou inteligenci od re\u00e1ln\u00e9ho vyu\u017eit\u00ed v agentur\u00e1ch a e-commerce p\u0159es novinky ze Seznamu a\u017e po sv\u011btov\u00e9 kampan\u011b v re\u017eii autonomn\u00edch agent\u016f. Tady je v\u00fdb\u011br nejzaj\u00edmav\u011bj\u0161\u00edch poznatk\u016f z obsahov\u011b nabit\u00e9ho setk\u00e1n\u00ed. \n<\/p>\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\n\t\t

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Rozh\u00fdbejte data v RTB kampan\u00edch\u00a0a\u00a0hrajte o\u00a0skv\u011bl\u00e9 ceny<\/a><\/p>\n\t\t\t

16. 3. 2026<\/p>\n\t\t\t\t\t\t\t

Sv\u011bt programatick\u00e9 reklamy se neust\u00e1le vyv\u00edj\u00ed \u2013 a s n\u00edm i zp\u016fsoby, jak efektivn\u011b pracovat s daty. Datov\u00e9 dealy hraj\u00ed kl\u00ed\u010dovou roli p\u0159i p\u0159esn\u00e9m c\u00edlen\u00ed i \u0161k\u00e1lov\u00e1n\u00ed kampan\u00ed. A pr\u00e1v\u011b proto jsme si v RTB p\u0159ipravili novou sout\u011b\u017e, kter\u00e1 odm\u011bn\u00ed ty, kte\u0159\u00ed s daty pracuj\u00ed nejl\u00e9pe. \n<\/p>\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t<\/div><\/div>\n<\/div>\n\n\n

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Odpov\u011bdi na \u010dast\u00e9 ot\u00e1zky<\/h2>\n\n\n\n
\n\t
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\n\t\n\t\t\t\tJak\u00e9 reklamn\u00ed mo\u017enosti nab\u00edz\u00ed?<\/strong>\n\t\t\t<\/summary>\n\t
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Vybrat si m\u016f\u017eete ze spousty reklamn\u00edch form\u00e1t\u016f, kter\u00e9 se hod\u00ed pro r\u016fzn\u00e9 c\u00edle a rozpo\u010dty. V na\u0161em p\u0159ehledu reklam<\/a> jsou v\u0161echny mo\u017enosti hezky popsan\u00e9.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tM\u00e1m men\u0161\u00ed firmu i rozpo\u010det, jakou inzerci byste mi doporu\u010dili?<\/strong>\n\t\t\t<\/summary>\n\t
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Ka\u017ed\u00e9 podnik\u00e1n\u00ed je trochu jin\u00e9, proto na n\u011bj v\u011bt\u0161inou nefunguj\u00ed univerz\u00e1ln\u00ed rady. Nab\u00eddku ale r\u00e1di p\u0159izp\u016fsob\u00edme va\u0161emu rozpo\u010dtu a strategii tak, abyste dos\u00e1hli dobr\u00fdch v\u00fdsledk\u016f.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tJak\u00fd je vztah mezi inzerc\u00ed na a v\u00fdkonnostn\u00edmi kampan\u011bmi?<\/strong>\n\t\t\t<\/summary>\n\t
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Skv\u011bl\u00fd! Kdy\u017e si lid\u00e9 d\u00edky reklam\u011b na Pro\u017eeny.cz zapamatuj\u00ed va\u0161i zna\u010dku, p\u0159irozen\u011b to pos\u00edl\u00ed i v\u00fdsledky va\u0161ich v\u00fdkonnostn\u00edch kampan\u00ed. Inzerce na Pro\u017eeny.cz tak pom\u00e1h\u00e1 budovat d\u016fv\u011bru u va\u0161ich potenci\u00e1ln\u00edch z\u00e1kaznic.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tCo je obsahov\u00e1 spolupr\u00e1ce a jak funguje? <\/strong>\n\t\t\t<\/summary>\n\t
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Obsahov\u00e1 spolupr\u00e1ce zahrnuje tvorbu a publikaci \u010dl\u00e1nk\u016f \u010di jin\u00e9ho obsahu ve spolupr\u00e1ci s na\u0161\u00ed redakc\u00ed, kter\u00fd reflektuje hodnoty a pot\u0159eby va\u0161\u00ed zna\u010dky. T\u00edmto zp\u016fsobem m\u016f\u017eete oslovit na\u0161e \u010dten\u00e1\u0159ky autentick\u00fdm a relevantn\u00edm obsahem, kter\u00fd p\u0159irozen\u011b zapad\u00e1 do kontextu magaz\u00ednu.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n

\n

Mohlo by v\u00e1s zaj\u00edmat<\/h2>\n\n\n\n\n\n
\n\n

C\u00edlen\u00ed<\/p>\n\n<\/div><\/a><\/div>\n\n

\n\n

P\u0159\u00edpadov\u00e9 studie<\/p>\n\n<\/div><\/a><\/div>\n\n

\n\n

N\u00e1vody<\/p>\n\n<\/div><\/a><\/div>\n\n

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Videoz\u00e1znamy<\/p>\n\n<\/div><\/a><\/div><\/div>\n<\/div>\n\n\n\n\n\n

\n\t\n\t
\n\t\t\"\"\t<\/div>\n\n\t
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RTB komunita<\/h2>\n\n\n\n

Propojuje v\u0161echny, kdo se zaj\u00edmaj\u00ed o programatickou reklamu a RTB. Je m\u00edstem pro setk\u00e1v\u00e1n\u00ed, sd\u00edlen\u00ed zku\u0161enost\u00ed, nov\u00e9 kontakty i spole\u010dnou diskuzi nad aktu\u00e1ln\u00edmi t\u00e9maty ve sv\u011bt\u011b programatick\u00e9 reklamy i mimo n\u011bj.<\/p>\n\n\n\n

V\u00edce o komunit\u011b<\/a><\/p>\n\n<\/div>\t\n<\/div>\n\n\n<\/div>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n\n
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Sout\u011b\u017ee<\/h2>\n\n\n\n

Sout\u011b\u017ee, kter\u00e9 bav\u00ed i motivuj\u00ed. A\u0165 u\u017e jde o v\u00fdzvu nebo hru o data, klienti i agentury mohou n\u011bkolikr\u00e1t ro\u010dn\u011b pom\u011b\u0159it s\u00edly a z\u00edskat zaj\u00edmav\u00e9 ceny.<\/p>\n\n\n\n

\n\n

RTB v\u00fdzva<\/p>\n\n<\/div><\/a><\/div>\n\n

\n\n

1st party data j\u00edzda<\/p>\n\n<\/div><\/a><\/div><\/div>\n\n\n\n\n<\/div>\n\n<\/div>\t\n<\/div>\n\n\n\n\n\n\n

\n
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R\u00e1di v\u00e1m pom\u016f\u017eeme naj\u00edt reklamu, kter\u00e1 funguje.<\/p>\n\n\n\n

\n
Pot\u0159ebuji poradit<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
\n\n
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Seznam na\u0161ich slu\u017eeb<\/h2>\n\n\n\n

Pod\u00edvejte se, na jak\u00fdch webech m\u016f\u017eete b\u00fdt d\u00edky Seznamu vid\u011bt.<\/p>\n\n\n\n

\n
Uk\u00e1zat slu\u017eby<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Pom\u016f\u017eeme v\u00e1m s nastaven\u00edm, c\u00edlen\u00edm i vyhodnocen\u00edm.<\/p>\n","protected":false},"author":67,"featured_media":12526,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-head","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"SEO Framework Relevanssi index exclude","footnotes":""},"page_category":[87,98,84],"page_tag":[],"class_list":["post-8960","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"lang":"cs","translations":{"cs":8960},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/8960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=8960"}],"version-history":[{"count":46,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/8960\/revisions"}],"predecessor-version":[{"id":12628,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/8960\/revisions\/12628"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media\/12526"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=8960"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=8960"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=8960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}