{"id":88,"date":"2024-02-21T16:38:39","date_gmt":"2024-02-21T15:38:39","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=88"},"modified":"2025-07-07T11:04:54","modified_gmt":"2025-07-07T09:04:54","slug":"platforma","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/cookieless\/inzerent\/platforma\/","title":{"rendered":"Chci tipy pro e-shopovou platformu"},"content":{"rendered":"\n
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B\u011b\u017e\u00ed v\u00e1\u0161 e-shop na n\u011bkter\u00e9m z p\u0159edp\u0159ipraven\u00fdch \u0159e\u0161en\u00ed? V tom p\u0159\u00edpad\u011b byste sv\u00e9 z\u00e1kazn\u00edky m\u011bli motivovat k p\u0159ihla\u0161ov\u00e1n\u00ed, abyste na n\u011b mohli c\u00edlit reklamu na z\u00e1klad\u011b e-mailu. Poklesu tr\u017eeb zabr\u00e1n\u00edte i d\u00edky c\u00edlen\u00edm, kter\u00e1 nevyu\u017e\u00edvaj\u00ed cookies t\u0159et\u00edch stran.<\/p>\n<\/div>\n\n\n\n

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Aktivace identifikace u\u017eivatele na z\u00e1klad\u011b e-mailu<\/h2>\n\n\n\n

Nastaven\u00ed prob\u00edh\u00e1 u ka\u017ed\u00e9ho e-shopov\u00e9ho syst\u00e9mu odli\u0161n\u00fdm zp\u016fsobem. Obecn\u011b ale plat\u00ed, \u017ee identifikaci na z\u00e1klad\u011b e-mailu aktivujete v nastaven\u00ed, kde upravujete retargetingov\u00fd k\u00f3d nebo vkl\u00e1d\u00e1te sv\u00e9 Sklik retargeting ID.<\/p>\n\n\n\n

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V\u00edce o identifikaci u\u017eivatele<\/a><\/p>\n<\/div>\n\n\n\n

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Aktivace P\u0159ihl\u00e1\u0161en\u00ed p\u0159es Seznam v administraci e-shopu<\/h2>\n\n\n\n

Kdy\u017e se u\u017eivatel p\u0159ihl\u00e1s\u00ed pomoc\u00ed e-mailu, je snadn\u011bj\u0161\u00ed ho identifikovat pro \u00fa\u010dely retargetingu a m\u011b\u0159en\u00ed konverz\u00ed. P\u0159ihl\u00e1s\u00ed-li se u\u017eivatel p\u0159es tla\u010d\u00edtko P\u0159ihl\u00e1\u0161en\u00ed p\u0159es Seznam.cz, v\u00fdrazn\u011b t\u00edm vzroste \u0161ance, \u017ee u n\u011bj bude mo\u017en\u00e9 dom\u011b\u0159it konverzi nebo ho za\u0159adit do retargetingov\u00e9ho seznamu v Skliku. <\/p>\n\n\n\n

Aktivace P\u0159ihl\u00e1\u0161en\u00ed p\u0159es Seznam je jednoduch\u00e1 a zvl\u00e1dnete ji na p\u00e1r kliknut\u00ed. U ka\u017ed\u00e9 e-shopov\u00e9 platformy se m\u00edrn\u011b li\u0161\u00ed, ale princip je u v\u0161ech podobn\u00fd.<\/p>\n\n\n\n

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Vyzkou\u0161ejte i dal\u0161\u00ed \u00fa\u010dinn\u00e1 c\u00edlen\u00ed<\/h2>\n\n\n\n
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\n\t\n\t\t\t\tC\u00edlen\u00ed na vlastn\u00ed seznamy z\u00e1kazn\u00edk\u016f<\/strong>\n\t\t\t<\/summary>\n\t
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Toto c\u00edlen\u00ed nen\u00ed z\u00e1visl\u00e9 na sb\u011bru dat skrze cookies, tak\u017ee d\u00edky n\u011bmu m\u016f\u017eete oslovit st\u00e1vaj\u00edc\u00ed z\u00e1kazn\u00edky, kte\u0159\u00ed v\u00e1m k tomu ud\u011blili souhlas. C\u00edlen\u00ed na vlastn\u00ed seznamy z\u00e1kazn\u00edk\u016f v\u00e1m umo\u017en\u00ed nahradit objedn\u00e1vky z retargetingov\u00e9 kampan\u011b, nebo jejich objem dokonce nav\u00fd\u0161it. <\/p>\n\n\n\n

Segmentace kontakt\u016f je pln\u011b ve va\u0161ich rukou, a proto v r\u00e1mci c\u00edlen\u00ed na vlastn\u00ed seznamy z\u00e1kazn\u00edk\u016f m\u016f\u017eete vytvo\u0159it publika, kter\u00e1 v b\u011b\u017en\u00e9m retargetingu nejsou dostupn\u00e1 \u2013 nap\u0159\u00edklad seznam u\u017eivatel\u016f, kte\u0159\u00ed si zakoupili konkr\u00e9tn\u00ed v\u00fdrobek nebo kombinaci v\u00fdrobk\u016f, jsou z ur\u010dit\u00e9ho m\u011bsta a podobn\u011b. <\/p>\n\n\n\n

Jak takovou kampa\u0148 zalo\u017eit, zjist\u00edte v na\u0161\u00ed n\u00e1pov\u011bd\u011b<\/a>, p\u0159\u00edpadn\u011b se obra\u0165te na sv\u00e9ho spr\u00e1vce kampan\u00ed. Pokud pou\u017e\u00edv\u00e1te n\u00e1stroje samba.ai, SmartEmailing, Ecomail, Meiro, Advisio nebo Targito, bude pro v\u00e1s tvorba publik je\u0161t\u011b jednodu\u0161\u0161\u00ed. Postup pro jednotliv\u00e9 n\u00e1stroje najdete v p\u0159ehledu integrovan\u00fdch \u0159e\u0161en\u00ed.<\/p>\n\n\n\n

V\u00edce o c\u00edlen\u00ed<\/a><\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tDynamick\u00fd retargeting n\u00e1v\u0161t\u011bvn\u00edk\u016f Seznamu<\/strong>\n\t\t\t<\/summary>\n\t
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Pokud provozujete e-shop, rozhodn\u011b vyu\u017eijte Dynamick\u00fd retargeting n\u00e1v\u0161t\u011bvn\u00edk\u016f Seznamu. Ten v\u00e1m umo\u017en\u00ed oslovit u\u017eivatele, kte\u0159\u00ed se o produkty, kter\u00e9 nab\u00edz\u00edte, zaj\u00edmali na Seznamu nebo Zbo\u017e\u00ed.cz. A to i bez n\u00e1v\u0161t\u011bvy va\u0161eho e-shopu, kter\u00e1 je nezbytn\u00e1 u b\u011b\u017en\u00e9ho dynamick\u00e9ho retargetingu. Kampa\u0148 je vysoce efektivn\u00ed i d\u00edky tomu, \u017ee osloven\u00ed u\u017eivatel\u00e9 uvid\u00ed v reklam\u011b produkty stejn\u011b jako u b\u011b\u017en\u00e9ho dynamick\u00e9ho retargetingu.<\/p>\n\n\n\n

V\u00edce o Dynamick\u00e9m retargetingu<\/a><\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tLookalike c\u00edlen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t
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Vyzkou\u0161et m\u016f\u017eete i Lookalike c\u00edlen\u00ed. To pro v\u00e1s vymodeluje nov\u00e9 publikum, kter\u00e9 sv\u00fdm chov\u00e1n\u00edm odpov\u00edd\u00e1 n\u00e1v\u0161t\u011bvn\u00edk\u016fm va\u0161eho webu. D\u00edky t\u0159em mo\u017enostem modelov\u00e1n\u00ed z\u00e1sahu \u2013 p\u0159esn\u00e9mu, optim\u00e1ln\u00edmu a \u0161irok\u00e9mu \u2013 m\u016f\u017eete fin\u00e1ln\u00ed podobu nov\u00e9ho publika je\u0161t\u011b zp\u0159esnit, p\u0159\u00edpadn\u011b i roz\u0161\u00ed\u0159it.<\/p>\n\n\n\n

V\u00edce o c\u00edlen\u00ed<\/a><\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tC\u00edlen\u00ed na z\u00e1jmy o koupi<\/strong>\n\t\t\t<\/summary>\n\t
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Nejen e-shop\u016fm doporu\u010dujeme vyu\u017e\u00edt tak\u00e9 c\u00edlen\u00ed na z\u00e1jmy o koupi. D\u00edky n\u011bmu roz\u0161\u00ed\u0159\u00edte z\u00e1sah kampan\u00ed i na u\u017eivatele, kte\u0159\u00ed se aktu\u00e1ln\u011b zaj\u00edmaj\u00ed o kategorie produkt\u016f nebo slu\u017eeb, kter\u00e9 nab\u00edz\u00edte, a proto jsou vhodn\u00fdmi kandid\u00e1ty pro zobrazen\u00ed va\u0161\u00ed nab\u00eddky.<\/p>\n\n\n\n

V\u00edce o c\u00edlen\u00ed<\/a><\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"

B\u011b\u017e\u00ed v\u00e1\u0161 e-shop na n\u011bkter\u00e9m z p\u0159edp\u0159ipraven\u00fdch \u0159e\u0161en\u00ed? V tom p\u0159\u00edpad\u011b byste sv\u00e9 z\u00e1kazn\u00edky m\u011bli motivovat k p\u0159ihla\u0161ov\u00e1n\u00ed, abyste na n\u011b mohli c\u00edlit reklamu na z\u00e1klad\u011b e-mailu. Poklesu tr\u017eeb zabr\u00e1n\u00edte i d\u00edky c\u00edlen\u00edm, kter\u00e1 nevyu\u017e\u00edvaj\u00ed cookies t\u0159et\u00edch stran. Aktivace identifikace u\u017eivatele na z\u00e1klad\u011b e-mailu Nastaven\u00ed prob\u00edh\u00e1 u ka\u017ed\u00e9ho e-shopov\u00e9ho syst\u00e9mu odli\u0161n\u00fdm zp\u016fsobem. Obecn\u011b ale plat\u00ed, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":18,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[3],"page_tag":[],"class_list":["post-88","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":88},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/88","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=88"}],"version-history":[{"count":43,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/88\/revisions"}],"predecessor-version":[{"id":7901,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/88\/revisions\/7901"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/18"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=88"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=88"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=88"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}