{"id":8526,"date":"2025-10-21T12:30:32","date_gmt":"2025-10-21T10:30:32","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=8526"},"modified":"2026-04-13T18:40:25","modified_gmt":"2026-04-13T16:40:25","slug":"novinky","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/novinky\/","title":{"rendered":"Novinky.cz"},"content":{"rendered":"\n
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Inzerujte na nej\u010dten\u011bj\u0161\u00edm zpravodajsk\u00e9m webu Novinky.cz<\/h1>\n<\/div>\n\n\n\n
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Oslovte reklamou a\u017e 4 miliony \u010dten\u00e1\u0159\u016f t\u00fddn\u011b se z\u00e1jmem o d\u011bn\u00ed doma i ve sv\u011bt\u011b.<\/p>\n\n\n\n

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Inzerovat na Novinky.cz<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n\n\n\n
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Pro\u010d inzerovat na Novinky.cz<\/strong><\/h2>\n\n\n\n
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Vzd\u011blan\u00ed \u010dten\u00e1\u0159i<\/strong><\/strong><\/p>\n\n\n\n

\u010cten\u00e1\u0159i s p\u0159ev\u00e1\u017en\u011b maturitou \u010di vysoko\u0161kolsk\u00fdm vzd\u011bl\u00e1n\u00edm zajist\u00ed va\u0161\u00ed zna\u010dce kvalitn\u00ed publikum.<\/p>\n<\/div>\n\n\n\n

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Rychl\u00fd z\u00e1sah \u0161irok\u00e9ho publika<\/strong><\/strong><\/p>\n\n\n\n

D\u00edky atraktivn\u00edmu obsahu zas\u00e1hne inzerce na Novink\u00e1ch velk\u00e9 mno\u017estv\u00ed lid\u00ed b\u011bhem p\u00e1r dn\u00ed.<\/p>\n<\/div>\n\n\n\n

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Vysok\u00e1 m\u00edra zapojen\u00ed u\u017eivatel\u016f<\/strong><\/strong><\/p>\n\n\n\n

Lid\u00e9 na str\u00e1nk\u00e1ch tr\u00e1v\u00ed hodn\u011b \u010dasu, proto je v\u011bt\u0161\u00ed \u0161ance, \u017ee si va\u0161\u00ed reklamy v\u0161imnou a zareaguj\u00ed na ni.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Reklamn\u00ed form\u00e1ty pro v\u0161echny va\u0161e c\u00edle<\/strong><\/h2>\n\n\n\n
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Novinky.cz nab\u00edz\u00ed \u0161irokou \u0161k\u00e1lu form\u00e1t\u016f pro efektivn\u00ed reklamu \u2013 od statick\u00fdch banner\u016f p\u0159es videoreklamy a\u017e po interaktivn\u00ed form\u00e1ty, jako jsou rich media. Ka\u017ed\u00fd z nich zaji\u0161\u0165uje vysokou viditelnost a m\u016f\u017eete ho p\u0159izp\u016fsobit sv\u00fdm c\u00edl\u016fm. Pokud ohledn\u011b form\u00e1t\u016f nem\u00e1te jasno, napi\u0161te n\u00e1m a spole\u010dn\u011b vybereme to nejvhodn\u011bj\u0161\u00ed \u0159e\u0161en\u00ed.<\/p>\n<\/div>\n\n\n

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Branding<\/h4>\n\t\t
\n\t\t\tPrakticky nep\u0159ehl\u00e9dnuteln\u00fd reklamn\u00ed form\u00e1t, kter\u00fd zab\u00edr\u00e1 velkou plochu na pozad\u00ed cel\u00e9ho webu s viditelnost\u00ed a\u017e 98 %.\t\t<\/div>\n\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n\n\n\n
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Mobiln\u00ed Square Premium<\/h4>\n\t\t
\n\t\t\tS Mobiln\u00edm Square Premium z\u00edsk\u00e1te v\u00fdrazn\u00fd \u010dtvercov\u00fd banner, kter\u00fd se zobrazuje p\u0159\u00edmo v obsahu \u010dl\u00e1nk\u016f na na\u0161ich top webech. D\u00edky tomuto form\u00e1tu snadno upout\u00e1te pozornost z\u00e1kazn\u00edk\u016f a p\u0159irozen\u011b je zapoj\u00edte do sv\u00e9ho sd\u011blen\u00ed.\t\t<\/div>\n\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n\n\n\n
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Nativn\u00ed inzer\u00e1t<\/h4>\n\t\t
\n\t\t\tS nativn\u00edm inzer\u00e1tem oslov\u00edte publikum prost\u0159ednictv\u00edm reklamy, kter\u00e1 lad\u00ed s okoln\u00edm obsahem a designem str\u00e1nky. Tento form\u00e1t zaji\u0161\u0165uje vy\u0161\u0161\u00ed m\u00edru prokliku a lep\u0161\u00ed u\u017eivatelsk\u00fd z\u00e1\u017eitek, proto\u017ee reklama je vn\u00edm\u00e1na jako sou\u010d\u00e1st p\u0159irozen\u00e9ho obsahu.\t\t<\/div>\n\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n<\/div>\t<\/div>\n<\/div>\n\n\n\n\n

Zobrazit v\u0161echny form\u00e1ty<\/a><\/p>\n<\/div>\n\n\n\n

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Koho reklamou zas\u00e1hnete?<\/h2>\n\n\n\n

Novinky.cz nej\u010dast\u011bji nav\u0161t\u011bvuj\u00ed lid\u00e9 ve v\u011bku 30\u201344 let, \u010dasto s vy\u0161\u0161\u00edm vzd\u011bl\u00e1n\u00edm. Pom\u011br mu\u017e\u016f a \u017een je t\u00e9m\u011b\u0159 vyrovnan\u00fd. Chcete v\u011bt\u0161\u00ed detail? Mrkn\u011bte na na\u0161e statistiky.<\/p>\n<\/div>\n\n\n\n

Chci zn\u00e1t publikum<\/a><\/p>\n\n<\/div>\t\n<\/div>\n<\/div>\n\n\n\n

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C\u00edlen\u00ed bez omezen\u00ed<\/h2>\n\n\n\n
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Na webu v\u00e1m dok\u00e1\u017eeme nastavit velmi p\u0159esn\u00e9 c\u00edlen\u00ed: podle regionu, z\u00e1jm\u016f, v\u011bku nebo za\u0159\u00edzen\u00ed. C\u00edlen\u00ed nav\u00edc m\u016f\u017eete i kombinovat. D\u00edky tomu oslov\u00edte relevantn\u00ed publikum.<\/p>\n<\/div>\n\n\n\n

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\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tTechnick\u00e9 c\u00edlen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t
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Oslovte \u010dten\u00e1\u0159ky podle jejich lokality, za\u0159\u00edzen\u00ed nebo opera\u010dn\u00edho syst\u00e9mu, kter\u00fd pou\u017e\u00edvaj\u00ed.<\/p>\n<\/div><\/details>\n\n

\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tBehavior\u00e1ln\u00ed c\u00edlen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t
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Oslovte lidi podle jejich z\u00e1jm\u016f, n\u00e1kupn\u00edho chov\u00e1n\u00ed a typu za\u0159\u00edzen\u00ed.<\/p>\n<\/div><\/details>\n\n

\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tTematick\u00e9 c\u00edlen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t
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Spojte svou zna\u010dku s v\u00fdznamn\u00fdmi momenty jako Valent\u00fdn, za\u010d\u00e1tek \u0161koln\u00edho roku nebo V\u00e1noce.<\/p>\n<\/div><\/details>\n<\/div><\/div>\n\n<\/div>\n<\/div>\n\n\n\n\n\n

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Odpov\u011bdi na \u010dast\u00e9 ot\u00e1zky<\/h2>\n\n\n\n
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\n\t\n\t\t\t\tPro\u010d je propagace na Novinky.cz d\u016fle\u017eit\u00e1 pro moji firmu? <\/strong>\n\t\t\t<\/summary>\n\t
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Novinky.cz jsou co do po\u010dtu re\u00e1ln\u00fdch u\u017eivatel\u016f nejnav\u0161t\u011bvovan\u011bj\u0161\u00edm zpravodajsk\u00fdm webem v \u010cesku. D\u00edky tomu, \u017ee jim \u010dten\u00e1\u0159i d\u016fv\u011b\u0159uj\u00ed, budou seri\u00f3zn\u011b vn\u00edmat i va\u0161i reklamu. To pos\u00edl\u00ed dobr\u00e9 jm\u00e9no va\u0161\u00ed zna\u010dky a pom\u016f\u017ee v\u00e1m oslovit spr\u00e1vn\u00e9 publikum. <\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tJak\u00e9 form\u00e1ty reklamy nab\u00edz\u00edte na Novinky.cz?<\/strong>\n\t\t\t<\/summary>\n\t
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Pod\u00edvejte se na n\u00e1\u0161 p\u0159ehled reklamn\u00edch form\u00e1t\u016f a zvolte si ten prav\u00fd pro svou kampa\u0148. S v\u00fdb\u011brem v\u00e1m r\u00e1di pom\u016f\u017eeme.<\/strong><\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tJe inzerce na Novinky.cz vhodn\u00e1 pouze pro velk\u00e9 firmy, nebo ji mohou vyu\u017e\u00edt i men\u0161\u00ed podniky? <\/strong>\n\t\t\t<\/summary>\n\t
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Inzerce je vhodn\u00e1 pro v\u0161echny firmy. M\u016f\u017eete c\u00edlit na specifick\u00e9 skupiny \u010dten\u00e1\u0159\u016f bez ohledu na velikost va\u0161eho podnik\u00e1n\u00ed.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tJak\u00fd je vztah mezi inzerc\u00ed na Novinky.cz a v\u00fdkonnostn\u00edmi kampan\u011bmi? <\/strong>\n\t\t\t<\/summary>\n\t
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Inzerce na Novinky.cz  pom\u00e1h\u00e1 budovat pov\u011bdom\u00ed o zna\u010dce, ale m\u016f\u017ee podpo\u0159it i va\u0161e v\u00fdkonnostn\u00ed kampan\u011b. Kombinac\u00ed t\u011bchto p\u0159\u00edstup\u016f dos\u00e1hnete je\u0161t\u011b lep\u0161\u00edch v\u00fdsledk\u016f.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tM\u016f\u017eu kombinovat r\u016fzn\u00e9 reklamn\u00ed form\u00e1ty pro efektivn\u011bj\u0161\u00ed propagaci na Novinky.cz<\/strong>\n\t\t\t<\/summary>\n\t
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Ano, doporu\u010dujeme kombinovat r\u016fzn\u00e9 form\u00e1ty (Sklik, RTB, p\u0159\u00edm\u00fd n\u00e1kup) pro maxim\u00e1ln\u00ed dosah a efektivitu kampan\u00ed.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tJak mohu sledovat v\u00fdkonnost sv\u00e9 kampan\u011b na Novinky.cz?<\/strong>\n\t\t\t<\/summary>\n\t
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Je to velmi jednoduch\u00e9. Budete od n\u00e1s pravideln\u011b dost\u00e1vat reporty o v\u00fdkonnosti va\u0161\u00ed kampan\u011b s kl\u00ed\u010dov\u00fdmi metrikami podle specifikac\u00ed konkr\u00e9tn\u00edch form\u00e1t\u016f. <\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n

Case Studies<\/h2>\n\n\n\n
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R\u00e1di v\u00e1m pom\u016f\u017eeme naj\u00edt reklamu, kter\u00e1 funguje.<\/p>\n\n\n\n

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Pot\u0159ebuji poradit<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Seznam na\u0161ich slu\u017eeb<\/h2>\n\n\n\n

Pod\u00edvejte se, na jak\u00fdch webech m\u016f\u017eete b\u00fdt d\u00edky Seznamu vid\u011bt.<\/p>\n\n\n\n

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Uk\u00e1zat slu\u017eby<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Inzerujte na nej\u010dten\u011bj\u0161\u00edm zpravodajsk\u00e9m webu Novinky.cz<\/p>\n","protected":false},"author":67,"featured_media":10415,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-head","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"SEO Framework Relevanssi index exclude","footnotes":""},"page_category":[86,98,84],"page_tag":[],"class_list":["post-8526","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"lang":"cs","translations":{"cs":8526},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/8526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=8526"}],"version-history":[{"count":58,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/8526\/revisions"}],"predecessor-version":[{"id":12258,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/8526\/revisions\/12258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media\/10415"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=8526"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=8526"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=8526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}