{"id":85,"date":"2024-02-21T16:37:53","date_gmt":"2024-02-21T15:37:53","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=85"},"modified":"2024-09-05T10:15:27","modified_gmt":"2024-09-05T08:15:27","slug":"vlastni-reseni","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/cookieless\/inzerent\/vlastni-reseni\/","title":{"rendered":"Chci tipy pro vlastn\u00ed e-shopov\u00e9 \u0159e\u0161en\u00ed"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Na propad doshu c\u00edlen\u00fdch kampan\u00ed byste se m\u011bli p\u0159ipravit i v p\u0159\u00edpad\u011b, \u017ee m\u00e1te web nebo e-shop vytvo\u0159en\u00fd na m\u00edru. M\u00e1me pro v\u00e1s hned n\u011bkolik zp\u016fsob\u016f, d\u00edky kter\u00fdm zabr\u00e1n\u00edte odlivu z\u00e1kazn\u00edk\u016f. A abyste dos\u00e1hli je\u0161t\u011b lep\u0161\u00edch v\u00fdsledk\u016f, m\u016f\u017eete je navz\u00e1jem kombinovat.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">P\u0159ihl\u00e1\u0161en\u00ed p\u0159es Seznam<\/h2>\n\n\n\n<p>Kdy\u017e se u\u017eivatel p\u0159ihl\u00e1s\u00ed pomoc\u00ed e-mailu, je snadn\u011bj\u0161\u00ed ho identifikovat pro \u00fa\u010dely retargetingu a m\u011b\u0159en\u00ed konverz\u00ed. D\u00edky tla\u010d\u00edtku P\u0159ihl\u00e1\u0161en\u00ed p\u0159es Seznam tak v\u00fdrazn\u011b vzroste \u0161ance, \u017ee ho budete schopn\u00ed za\u0159adit do retargetingov\u00e9ho seznamu v Skliku nebo u n\u011bj dom\u011b\u0159it konverzi. P\u0159ihla\u0161ovac\u00ed tla\u010d\u00edtko si m\u016f\u017eete implementovat sami, p\u0159\u00edpadn\u011b v\u00e1m s jeho nastaven\u00edm pom\u016f\u017ee v\u00e1\u0161 webmaster.<\/p>\n\n\n\n<p class=\"is-style-link-external\"><a href=\"https:\/\/partner.seznam.cz\/tlacitko-prihlaseni-pres-seznam\/#chci-prihlaseni\" target=\"_blank\" rel=\"noreferrer noopener\">V\u00edce o P\u0159ihl\u00e1\u0161en\u00ed p\u0159es Seznam<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Vyzkou\u0161ejte i dal\u0161\u00ed \u00fa\u010dinn\u00e1 c\u00edlen\u00ed<\/h2>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-box\" open>\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"C\u00edlen\u00ed na vlastn\u00ed seznamy z\u00e1kazn\u00edk\u016f\">\n\t\t\t\t<strong>C\u00edlen\u00ed na vlastn\u00ed seznamy z\u00e1kazn\u00edk\u016f<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Toto c\u00edlen\u00ed nen\u00ed z\u00e1visl\u00e9 na sb\u011bru dat skrze cookies, tak\u017ee d\u00edky n\u011bmu m\u016f\u017eete oslovit st\u00e1vaj\u00edc\u00ed z\u00e1kazn\u00edky, kte\u0159\u00ed v\u00e1m k tomu ud\u011blili souhlas. C\u00edlen\u00ed na vlastn\u00ed seznamy z\u00e1kazn\u00edk\u016f v\u00e1m umo\u017en\u00ed nahradit objedn\u00e1vky z retargetingov\u00e9 kampan\u011b, nebo jejich objem dokonce nav\u00fd\u0161it. <\/p>\n\n\n\n<p>Segmentace kontakt\u016f je pln\u011b ve va\u0161ich rukou \u2013 v r\u00e1mci c\u00edlen\u00ed na vlastn\u00ed seznamy z\u00e1kazn\u00edk\u016f m\u016f\u017eete vytvo\u0159it publika, kter\u00e1 v b\u011b\u017en\u00e9m retargetingu nejsou dostupn\u00e1. Oslov\u00edte tak nap\u0159\u00edklad skupinu u\u017eivatel\u016f, kte\u0159\u00ed si zakoupili konkr\u00e9tn\u00ed v\u00fdrobek nebo kombinaci v\u00fdrobk\u016f, jsou z ur\u010dit\u00e9ho m\u011bsta a podobn\u011b. <\/p>\n\n\n\n<p class=\"is-style-link-external\">Jak takovou kampa\u0148 zalo\u017eit, zjist\u00edte v <a href=\"https:\/\/napoveda.sklik.cz\/cileni\/vlastni-seznamy-zakazniku\/\" target=\"_blank\" rel=\"noreferrer noopener\">na\u0161\u00ed n\u00e1pov\u011bd\u011b<\/a>, p\u0159\u00edpadn\u011b se obra\u0165te na sv\u00e9ho spr\u00e1vce kampan\u00ed. Pokud pou\u017e\u00edv\u00e1te n\u00e1stroje samba.ai, SmartEmailing, Ecomail, Meiro nebo Targito, bude pro v\u00e1s tvorba publik je\u0161t\u011b jednodu\u0161\u0161\u00ed. Postup pro jednotliv\u00e9 n\u00e1stroje najdete v p\u0159ehledu integrovan\u00fdch \u0159e\u0161en\u00ed.<\/p>\n\n\n\n<p class=\"is-style-link-external\"><a href=\"https:\/\/napoveda.sklik.cz\/cileni\/vlastni-seznamy-zakazniku\/integrace-tretich-stran\/\" target=\"_blank\" rel=\"noreferrer noopener\">V\u00edce o c\u00edlen\u00ed<\/a><\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Dynamick\u00fd retargeting n\u00e1v\u0161t\u011bvn\u00edk\u016f Seznamu\">\n\t\t\t\t<strong>Dynamick\u00fd retargeting n\u00e1v\u0161t\u011bvn\u00edk\u016f Seznamu<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Pokud provozujete e-shop, rozhodn\u011b vyu\u017eijte Dynamick\u00fd retargeting n\u00e1v\u0161t\u011bvn\u00edk\u016f Seznamu. Ten v\u00e1m umo\u017en\u00ed oslovit u\u017eivatele, kte\u0159\u00ed se o produkty, kter\u00e9 nab\u00edz\u00edte, zaj\u00edmali na Seznamu nebo Zbo\u017e\u00ed.cz. A to i bez n\u00e1v\u0161t\u011bvy va\u0161eho e-shopu, kter\u00e1 je nezbytn\u00e1 u b\u011b\u017en\u00e9ho dynamick\u00e9ho retargetingu. Kampa\u0148 je vysoce efektivn\u00ed i d\u00edky tomu, \u017ee osloven\u00ed u\u017eivatel\u00e9 uvid\u00ed v reklam\u011b produkty stejn\u011b jako u dynamick\u00e9ho retargetingu.<\/p>\n\n\n\n<p class=\"is-style-link-external\"><a href=\"https:\/\/napoveda.sklik.cz\/cileni\/drtg-navstevniku-seznamu\/\" target=\"_blank\" rel=\"noreferrer noopener\">V\u00edce o Dynamick\u00e9m retargetingu<\/a><\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"\u00daprava retargetingov\u00e9ho a konverzn\u00edho k\u00f3du\">\n\t\t\t\t<strong>\u00daprava retargetingov\u00e9ho a konverzn\u00edho k\u00f3du<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Upravte retargetingov\u00fd a konverzn\u00ed k\u00f3d tak, aby obsahovaly e-mailovou nebo zahashovanou e-mailovou adresu u\u017eivatele. Toto opat\u0159en\u00ed v\u00e1m umo\u017en\u00ed \u010d\u00e1st u\u017eivatel\u016f za\u0159adit do retargetingov\u00fdch seznam\u016f nebo zapo\u010d\u00edst jejich konverze, a to i v p\u0159\u00edpad\u011b, \u017ee by prohl\u00ed\u017ee\u010d zablokoval ulo\u017een\u00ed cookie.<\/p>\n\n\n\n<p class=\"is-style-link-external\"><a href=\"https:\/\/napoveda.sklik.cz\/merici-skripty\/\" target=\"_blank\" rel=\"noreferrer noopener\">V\u00edce o \u00faprav\u011b k\u00f3du<\/a><\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"C\u00edlen\u00ed na z\u00e1jmy o koupi\">\n\t\t\t\t<strong>C\u00edlen\u00ed na z\u00e1jmy o koupi<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p class=\"is-style-link-external\">Abyste zv\u00fd\u0161ili po\u010det sv\u00fdch z\u00e1kazn\u00edk\u016f, zkuste oslovit i zcela nov\u00e9 u\u017eivatele. Pro za\u010d\u00e1tek vyu\u017eijte <a href=\"https:\/\/napoveda.sklik.cz\/cileni\/lookalike-podobna-publika\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lookalike c\u00edlen\u00ed<\/a>, kter\u00e9 namodeluje publikum na z\u00e1klad\u011b chov\u00e1n\u00ed va\u0161ich st\u00e1vaj\u00edc\u00edch z\u00e1kazn\u00edk\u016f. Nastaven\u00ed je snadn\u00e9 a zvl\u00e1dnete ho sami nebo s pomoc\u00ed va\u0161eho spr\u00e1vce kampan\u00ed. E-shop\u016fm doporu\u010dujeme vyzkou\u0161et tak\u00e9 c\u00edlen\u00ed na z\u00e1jmy o koupi, d\u00edky kter\u00e9mu skrze reklamu oslov\u00ed u\u017eivatele, kte\u0159\u00ed se aktu\u00e1ln\u011b zaj\u00edmaj\u00ed o vybran\u00e9 kategorie zbo\u017e\u00ed.<\/p>\n\n\n\n<p class=\"is-style-link-external\"><a href=\"https:\/\/napoveda.sklik.cz\/cileni\/zajmy-o-koupi\/\" target=\"_blank\" rel=\"noreferrer noopener\">V\u00edce o c\u00edlen\u00ed<\/a><\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Na propad doshu c\u00edlen\u00fdch kampan\u00ed byste se m\u011bli p\u0159ipravit i v p\u0159\u00edpad\u011b, \u017ee m\u00e1te web nebo e-shop vytvo\u0159en\u00fd na m\u00edru. M\u00e1me pro v\u00e1s hned n\u011bkolik zp\u016fsob\u016f, d\u00edky kter\u00fdm zabr\u00e1n\u00edte odlivu z\u00e1kazn\u00edk\u016f. A abyste dos\u00e1hli je\u0161t\u011b lep\u0161\u00edch v\u00fdsledk\u016f, m\u016f\u017eete je navz\u00e1jem kombinovat. P\u0159ihl\u00e1\u0161en\u00ed p\u0159es Seznam Kdy\u017e se u\u017eivatel p\u0159ihl\u00e1s\u00ed pomoc\u00ed e-mailu, je snadn\u011bj\u0161\u00ed ho identifikovat pro [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":18,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[3],"page_tag":[],"class_list":["post-85","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":85},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/85","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=85"}],"version-history":[{"count":12,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/85\/revisions"}],"predecessor-version":[{"id":5558,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/85\/revisions\/5558"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/18"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=85"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=85"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=85"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}