{"id":8289,"date":"2025-07-23T11:19:09","date_gmt":"2025-07-23T09:19:09","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=8289"},"modified":"2026-04-20T10:04:42","modified_gmt":"2026-04-20T08:04:42","slug":"medium-cz","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/medium-cz\/","title":{"rendered":"Medium.cz"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide alignwide wp-block-seznam-hero\"><div class=\"cover is-hero is-hero-default\" style=\"background-color:#f4f5f7;\"><img decoding=\"async\" width=\"1280\" height=\"512\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-medium-1.png\" class=\"cover__media cover__media--desktop\" alt=\"\" fetchpriority=\"high\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-medium-1.png 2000w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-medium-1-992x397.png 992w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-medium-1-1984x794.png 1984w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-medium-1-320x128.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-medium-1-768x307.png 768w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-medium-1-1536x614.png 1536w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><div class=\"cover__content is-layout-constrained\">\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-d88a0cef wp-block-group-is-layout-grid\">\n<h1 class=\"wp-block-heading has-text-align-left has-neutral-color has-text-color has-link-color wp-elements-e5e5fc8169b1fd138c85da82049d7751 wp-container-content-b9c76010\">Jedna kampa\u0148. Miliony potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-128e448e wp-block-group-is-layout-constrained\">\n<p class=\"has-neutral-color has-text-color has-link-color wp-elements-1a2fccfc9dd0ede9a1c0ad7aac2580c1\">Prom\u011b\u0148te \u010dten\u00e1\u0159e v z\u00e1kazn\u00edky na nejv\u011bt\u0161\u00ed blogovac\u00ed platform\u011b.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--8)\">\n<div class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link wp-element-button\" href=\"#\">Inzerovat na M\u00e9diu<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Pro\u010d inzerovat na M\u00e9dium.cz<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns pattern-columns-3-icons is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2024\/05\/seznam-cz-vysledky.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\"><strong><strong>Rychl\u00fd r\u016fst dosahu<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\">Va\u0161e reklama se objev\u00ed na webu<br>s v\u00edce ne\u017e 900 miliony zobrazen\u00ed<br>a pr\u016fm\u011brn\u011b 1 mili\u00f3nu unik\u00e1tn\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f denn\u011b.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/07\/cilova-skupina.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\"><strong><strong>Atraktivn\u00ed c\u00edlov\u00e1 skupina<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\">Oslov\u00edte n\u00e1v\u0161t\u011bvn\u00edky ve v\u011bku<br>25\u201354 let, kte\u0159\u00ed se zaj\u00edmaj\u00ed<br>o aktu\u00e1ln\u00ed d\u011bn\u00ed, finance, v\u011bdu, cestov\u00e1n\u00ed nebo osobn\u00ed rozvoj.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/04\/ikonka-sklik-reklamy-pod-kontrolou.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\"><strong><strong>Vysok\u00e1 m\u00edra zapojen\u00ed<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\">Udr\u017e\u00edte si pozornost \u2013 pr\u016fm\u011brn\u00e1 n\u00e1v\u0161t\u011bva trv\u00e1 v\u00edce ne\u017e 6 a p\u016fl minuty a 40 % \u010dten\u00e1\u0159\u016f do\u010dte \u010dl\u00e1nek a\u017e do konce.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong><strong>Reklamn\u00ed form\u00e1ty pro v\u0161echny va\u0161e c\u00edle<\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-8a34ab60 wp-block-group-is-layout-constrained\">\n<p>A\u0165 u\u017e pot\u0159ebujete zaujmout nativn\u00edm \u010dl\u00e1nkem, bannery nebo sponzorovanou sekc\u00ed, pom\u016f\u017eeme v\u00e1m naj\u00edt to prav\u00e9 \u0159e\u0161en\u00ed. Ka\u017ed\u00fd form\u00e1t zapad\u00e1 do prost\u0159ed\u00ed platformy a p\u0159in\u00e1\u0161\u00ed vysokou anga\u017eovanost.<\/p>\n<\/div>\n\n\n<div class=\"carousel is-loading has-dots is-style-side-buttons is-rounded wp-block-seznam-carousel\">\n\t<div class=\"carousel__inner\">\t\n\t\t<div class=\"inner-blocks carousel__body\">\n\n\n<div class=\"adformat is-style-box\">\n\t\n\t<div class=\"adformat__media\">\n\t\t<div class=\"adformat__media-inner\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"492\" height=\"277\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/reklama-medium-branding-492x277.png\" class=\"attachment-ipq-492x277-true size-ipq-492x277-true\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/reklama-medium-branding-492x277.png 492w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/reklama-medium-branding-320x180.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/reklama-medium-branding-768x432.png 768w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/reklama-medium-branding.png 800w\" sizes=\"auto, (max-width: 492px) 100vw, 492px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"adformat__content\">\n\t\t<h4 class=\"text-center sm:text-left\">Branding<\/h4>\n\t\t<div class=\"mt-f2\">\n\t\t\tPrakticky nep\u0159ehl\u00e9dnuteln\u00fd reklamn\u00ed form\u00e1t, kter\u00fd zab\u00edr\u00e1 velkou plochu na pozad\u00ed cel\u00e9ho webu s viditelnost\u00ed a\u017e 98 %.\t\t<\/div>\n\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n\n\n\n<div class=\"adformat is-style-box\">\n\t\n\t<div class=\"adformat__media\">\n\t\t<div class=\"adformat__media-inner\">\n\t\t\t<video src=\"https:\/\/o-seznam.cz\/reklama\/wp-content\/uploads\/sites\/5\/2025\/08\/reklama-medium-mobilni-carousel.mp4\" autoplay muted loop><\/video>\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"adformat__content\">\n\t\t<h4 class=\"text-center sm:text-left\">Mobiln\u00ed Carousel<\/h4>\n\t\t<div class=\"mt-f2\">\n\t\t\tMobiln\u00ed Carousel je interaktivn\u00ed reklamn\u00ed form\u00e1t, kter\u00fd umo\u017e\u0148uje zobrazit v\u00edce produkt\u016f v jednom prostoru. U\u017eivatel\u00e9 mohou mezi obr\u00e1zky p\u0159ech\u00e1zet posouv\u00e1n\u00edm, co\u017e zvy\u0161uje zapojen\u00ed a prodlu\u017euje dobu interakce s va\u0161\u00ed zna\u010dkou.\t\t<\/div>\n\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n\n\n\n<div class=\"adformat is-style-box\">\n\t\n\t<div class=\"adformat__media\">\n\t\t<div class=\"adformat__media-inner\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"492\" height=\"277\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/reklama-medium-branding-video-492x277.png\" class=\"attachment-ipq-492x277-true size-ipq-492x277-true\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/reklama-medium-branding-video-492x277.png 492w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/reklama-medium-branding-video-320x180.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/reklama-medium-branding-video-768x432.png 768w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/reklama-medium-branding-video.png 800w\" sizes=\"auto, (max-width: 492px) 100vw, 492px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"adformat__content\">\n\t\t<h4 class=\"text-center sm:text-left\">Branding + Video panel<\/h4>\n\t\t<div class=\"mt-f2\">\n\t\t\tBranding je reklama na pozad\u00ed str\u00e1nky, kter\u00e1 z\u016fst\u00e1v\u00e1 viditeln\u00e1, i kdy\u017e u\u017eivatel str\u00e1nku posouv\u00e1. Sou\u010d\u00e1st\u00ed je i Video panel vlevo vedle obsahu, kde se video automaticky p\u0159ehr\u00e1v\u00e1 potichu a p\u0159i najet\u00ed my\u0161\u00ed se zv\u011bt\u0161\u00ed.\t\t<\/div>\n\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n\n\n\n<div class=\"adformat is-style-box\">\n\t\n\t<div class=\"adformat__media\">\n\t\t<div class=\"adformat__media-inner\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"492\" height=\"277\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/rectangle-medium-rectangle-492x277.png\" class=\"attachment-ipq-492x277-true size-ipq-492x277-true\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/rectangle-medium-rectangle-492x277.png 492w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/rectangle-medium-rectangle-320x180.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/rectangle-medium-rectangle-768x432.png 768w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/rectangle-medium-rectangle.png 800w\" sizes=\"auto, (max-width: 492px) 100vw, 492px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"adformat__content\">\n\t\t<h4 class=\"text-center sm:text-left\">Rectangle<\/h4>\n\t\t<div class=\"mt-f2\">\n\t\t\tRectangle se zobrazuje ve spodn\u00ed \u010d\u00e1sti str\u00e1nky nad pati\u010dkou, kde p\u0159irozen\u011b zachyt\u00ed pozornost u\u017eivatel\u016f, kte\u0159\u00ed do\u010dtou obsah a\u017e do konce. D\u00edky sv\u00e9 velikosti a um\u00edst\u011bn\u00ed skv\u011ble podporuje zapamatov\u00e1n\u00ed zna\u010dky a zvy\u0161uje \u0161anci na interakci.\t\t<\/div>\n\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n<\/div>\t<\/div>\n<\/div>\n\n\n\n\n\n\n<p class=\"is-style-link-external\"><a href=\"https:\/\/seznam.prehledreklam.cz\/cs\/primy-nakup\/#W3sibiI6InNlcnZlciIsInYiOlsyMDNdfV0=\" target=\"_blank\" rel=\"noreferrer noopener\">Proj\u00edt v\u0161echny form\u00e1ty<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-left\"><strong>Dejte sv\u00e9 zna\u010dce hlas p\u0159\u00edmo na M\u00e9diu<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left is-style-wrap-balance\">Dejte sv\u00e9 zna\u010dce prostor vypr\u00e1v\u011bt vlastn\u00ed p\u0159\u00edb\u011bhy a bu\u010fte bl\u00ed\u017e \u010dten\u00e1\u0159\u016fm. Firemn\u00ed profily schvalujeme individu\u00e1ln\u011b podle pravidel platformy. Pokud v\u00e1s tato mo\u017enost zaujala, n\u00e1\u0161 obchodn\u00ed t\u00fdm v\u00e1m r\u00e1d porad\u00ed.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-beff7c7e wp-block-group-is-layout-constrained\"><\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Seznam v \u010d\u00edslech<\/h2>\n\n\n\n<div class=\"wp-block-columns pattern-numbers is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/07\/cilova-skupina.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-d0ff22bc wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center is-style-h1\">4 900+<\/p>\n\n\n\n<p class=\"has-text-align-center has-neutral-60-color has-text-color has-link-color wp-elements-699c9a4451505dc15adc94e3eee28ca7\">autor\u016f na platform\u011b<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/04\/ikonka-sklik-reklamy-pod-kontrolou.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-552d0213 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center is-style-h1\">5:25<\/p>\n\n\n\n<p class=\"has-text-align-center has-neutral-60-color has-text-color has-link-color wp-elements-4ad9e8f108e22f2ba57b32c018a3e963\">pr\u016fm\u011brn\u00e1 doba n\u00e1v\u0161t\u011bvy<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column pattern-numbers is-layout-flow wp-container-core-column-is-layout-d0ff22bc wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/07\/lovebrand.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-552d0213 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center is-style-h1\">550 000<\/p>\n\n\n\n<p class=\"has-text-align-center has-neutral-60-color has-text-color has-link-color wp-elements-97a19fcf70f3f3fe297fd48f70be7bf1\">unik\u00e1tn\u00edch denn\u00edch n\u00e1v\u0161t\u011bv<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-beff7c7e wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\"><strong><strong>D\u016fv\u011bryhodn\u00e9 prost\u0159ed\u00ed pro va\u0161i zna\u010dku<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\">Ve\u0161ker\u00fd obsah na M\u00e9diu proch\u00e1z\u00ed editorskou kontrolou. D\u00edky tomu se va\u0161e reklama zobrazuje v kontextu, kter\u00fd je bezpe\u010dn\u00fd a p\u0159edv\u00eddateln\u00fd.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"mediaText is-position-right is-orientation-landscape is-style-default\">\n\t\n\t<div class=\"mediaText__media\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1845\" height=\"1236\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-sociodemografie-1.jpg\" class=\"\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-sociodemografie-1.jpg 1845w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-sociodemografie-1-992x665.jpg 992w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-sociodemografie-1-320x214.jpg 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-sociodemografie-1-768x514.jpg 768w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-sociodemografie-1-1536x1029.jpg 1536w\" sizes=\"auto, (max-width: 1845px) 100vw, 1845px\" \/>\t<\/div>\n\n\t<div class=\"mediaText__content is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-beff7c7e wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong><strong>Oslov\u00edte zapojen\u00e9 \u010dten\u00e1\u0159e<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"is-style-wrap-balance\">Na M\u00e9dium.cz lid\u00e9 aktivn\u011b hledaj\u00ed kvalitn\u00ed obsah \u2013 a\u0165 u\u017e je bav\u00ed byznys, technologie, lifestyle nebo spole\u010densk\u00e9 d\u011bn\u00ed. Nej\u010dast\u011bj\u0161\u00edmi n\u00e1v\u0161t\u011bvn\u00edky jsou vzd\u011blan\u00ed dosp\u011bl\u00ed ve v\u011bku 25+, kte\u0159\u00ed si na \u010dl\u00e1nky opravdu ud\u011blaj\u00ed \u010das, a to v r\u00e1mciu \u010dl\u00e1nku n\u011bkolika minut. S m\u011bs\u00ed\u010dn\u00ed n\u00e1v\u0161t\u011bvnost\u00ed 3,5 milionu re\u00e1ln\u00fdch u\u017eivatel\u016f m\u00e1te \u0161anci oslovit \u0161irok\u00e9 a anga\u017eovan\u00e9 publikum, kter\u00e9 \u010dte, p\u0159em\u00fd\u0161l\u00ed a reaguje.<\/p>\n<\/div>\n\n\n\n<p class=\"is-style-next\"><a href=\"https:\/\/o-seznam.cz\/reklama\/medium-cz\/navstevnost-a-sociodemografie\/\">Kdo nav\u0161t\u011bvuje Medium.cz<\/a><\/p>\n\n<\/div>\t\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong>C\u00edlen\u00ed na \u010dten\u00ed kdykoli a kdekoli<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-8a34ab60 wp-block-group-is-layout-constrained\">\n<p>V\u00edce ne\u017e polovina \u010dten\u00e1\u0159\u016f p\u0159ich\u00e1z\u00ed na M\u00e9dium.cz z mobiln\u00edch za\u0159\u00edzen\u00ed, a to pr\u00e1v\u011b v dob\u011b, kdy jsou na cest\u00e1ch, maj\u00ed pauzu nebo si u\u017e\u00edvaj\u00ed klidn\u00fd ve\u010der. D\u00edky tomu m\u016f\u017eete svou reklamu zobrazit pr\u00e1v\u011b tehdy, kdy maj\u00ed opravdu \u010das \u010d\u00edst.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-default is-style-symbol is-style-symbol-icon\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"C\u00edlen\u00ed podle doby \u010dten\u00ed\">\n\t\t\t\t\t<span><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/04\/ikonka-sklik-optimalizace.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/span>\n\t\t\t\t<strong>C\u00edlen\u00ed podle doby \u010dten\u00ed<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>N\u011bkter\u00e9 \u010dl\u00e1nky lid\u00e9 prolet\u00ed pouh\u00fdm okem, jin\u00e9 \u010dtou d\u016fkladn\u011b. Va\u0161e reklama se m\u016f\u017ee zobrazovat u text\u016f s vy\u0161\u0161\u00ed m\u00edrou do\u010dten\u00ed, kdy je \u010dten\u00e1\u0159 opravdu zaujat\u00fd a v\u011bnuje obsahu maxim\u00e1ln\u00ed pozornost.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default is-style-symbol is-style-symbol-icon\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"C\u00edlen\u00ed podle \u010dten\u00e1\u0159sk\u00e9ho rytmu\">\n\t\t\t\t\t<span><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/03\/ikonka-cileni-na-zajmy.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/span>\n\t\t\t\t<strong>C\u00edlen\u00ed podle \u010dten\u00e1\u0159sk\u00e9ho rytmu<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>V\u00edme, kdy se lid\u00e9 zaj\u00edmaj\u00ed o \u010dl\u00e1nky nejv\u00edce. Vyu\u017eijte \u010dasov\u00e9 c\u00edlen\u00ed a zobrazte svou reklamu ve chv\u00edli, kdy m\u00e1te nejv\u011bt\u0161\u00ed \u0161anci na z\u00e1sah \u2013 nap\u0159\u00edklad r\u00e1no p\u0159i \u010dten\u00ed novinek, odpoledne b\u011bhem pauzy nebo ve\u010der, kdy u\u017eivatel\u00e9 hledaj\u00ed inspiraci.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default is-style-symbol is-style-symbol-icon\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Tematick\u00e9 c\u00edlen\u00ed\">\n\t\t\t\t\t<span><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/04\/ikonka-sklik-garantova-reklama.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/span>\n\t\t\t\t<strong>Tematick\u00e9 c\u00edlen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Va\u0161e reklama se zobrazuj\u00ed u relevantn\u00edch \u010dl\u00e1nk\u016f, u kter\u00fdch oslov\u00edte \u010dten\u00e1\u0159e podle jejich z\u00e1jm\u016f. A\u0165 u\u017e jde o byznys, technologie, lifestyle nebo spole\u010densk\u00e1 t\u00e9mata, v\u00e1\u0161 brand bude tam, kde to m\u00e1 smysl.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n<\/div>\n\n\n\n\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong>\u010cast\u00e9 dotazy?<\/strong><\/h2>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Jak Medium.cz zaji\u0161\u0165uje d\u016fv\u011bryhodnost obsahu?\">\n\t\t\t\t<strong>Jak Medium.cz zaji\u0161\u0165uje d\u016fv\u011bryhodnost obsahu?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p class=\"is-style-link-external\">I kdy\u017e si na Medium.cz m\u016f\u017ee kdokoliv publikovat sv\u016fj obsah, neznamen\u00e1 to, \u017ee v\u0161e, co se na webu objev\u00ed, je automaticky podporov\u00e1no nebo pova\u017eov\u00e1no za d\u016fv\u011bryhodn\u00e9. M\u00e1me <strong>syst\u00e9m moderace<\/strong>, kter\u00fd vyhodnocuje \u010dl\u00e1nky na z\u00e1klad\u011b kvality, relevance a faktick\u00e9 p\u0159esnosti. Na\u0161e <strong>redakce vyb\u00edr\u00e1 doporu\u010den\u00e9 \u010dl\u00e1nky<\/strong> a podporuje jen ov\u011b\u0159en\u00e9 autory. Spolupracujeme tak\u00e9 s <strong>fact-checkingov\u00fdmi organizacemi<\/strong>, kter\u00e9 pom\u00e1haj\u00ed ozna\u010dovat nepravdiv\u00e9 nebo zav\u00e1d\u011bj\u00edc\u00ed informace.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Bude moje reklama zobrazov\u00e1na u problematick\u00e9ho obsahu?\">\n\t\t\t\t<strong>Bude moje reklama zobrazov\u00e1na u problematick\u00e9ho obsahu?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Ne. Jako inzerent m\u00e1te <strong>plnou kontrolu nad um\u00edst\u011bn\u00edm sv\u00e9 reklamy<\/strong>. Nab\u00edz\u00edme <strong>brand safety \u0159e\u0161en\u00ed<\/strong>, kter\u00e1 zaji\u0161\u0165uj\u00ed, \u017ee se va\u0161e inzerce nebude zobrazovat u nevhodn\u00e9ho nebo kontroverzn\u00edho obsahu. Pou\u017e\u00edv\u00e1me <strong>automatizovan\u00e9 filtry i manu\u00e1ln\u00ed schvalov\u00e1n\u00ed<\/strong>, abychom chr\u00e1nili va\u0161i zna\u010dku.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Jak\u00fdm zp\u016fsobem Medium.cz bojuje proti dezinformac\u00edm?\">\n\t\t\t\t<strong>Jak\u00fdm zp\u016fsobem Medium.cz bojuje proti dezinformac\u00edm?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Dezinformace u n\u00e1s nemaj\u00ed m\u00edsto. Pou\u017e\u00edv\u00e1me kombinaci <strong>automatick\u00e9 detekce podez\u0159el\u00e9ho obsahu, moderace komunitou i z\u00e1sah\u016f redakce<\/strong>, abychom zabr\u00e1nili \u0161\u00ed\u0159en\u00ed nepravdiv\u00fdch nebo manipulativn\u00edch informac\u00ed. Spolupracujeme s odborn\u00edky na ov\u011b\u0159ov\u00e1n\u00ed informac\u00ed a ozna\u010dujeme obsah, kter\u00fd m\u016f\u017ee b\u00fdt zav\u00e1d\u011bj\u00edc\u00ed.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Jak mohu c\u00edlit reklamu tak, aby oslovila spr\u00e1vn\u00e9 publikum? \">\n\t\t\t\t<strong>Jak mohu c\u00edlit reklamu tak, aby oslovila spr\u00e1vn\u00e9 publikum? <\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>D\u00edky \u0161irok\u00e9 nab\u00eddce obsahu na Medium.cz um\u00edme <strong>c\u00edlit podle t\u00e9mat, z\u00e1jm\u016f a \u010dten\u00e1\u0159sk\u00e9ho chov\u00e1n\u00ed<\/strong>. M\u016f\u017eete si vybrat, jestli chcete oslovit \u010dten\u00e1\u0159e technologick\u00fdch \u010dl\u00e1nk\u016f, politick\u00fdch anal\u00fdz, lifestylov\u00fdch blog\u016f nebo jin\u00e9ho obsahu bl\u00edzk\u00e9ho va\u0161\u00ed zna\u010dce.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Jak se Medium.cz li\u0161\u00ed od b\u011b\u017en\u00fdch blogovac\u00edch platforem? \">\n\t\t\t\t<strong>Jak se Medium.cz li\u0161\u00ed od b\u011b\u017en\u00fdch blogovac\u00edch platforem? <\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Medium.cz nen\u00ed jen m\u00edstem pro sd\u00edlen\u00ed n\u00e1zor\u016f \u2013 je to <strong>kur\u00e1torovan\u00fd prostor<\/strong>, kde kombinujeme osobn\u00ed pohledy autor\u016f s kvalitn\u00edm \u017eurnalistick\u00fdm obsahem. Na rozd\u00edl od nekontrolovan\u00fdch blogovac\u00edch platforem u n\u00e1s existuje <strong>aktivn\u00ed redak\u010dn\u00ed dohled<\/strong>, kter\u00fd zaji\u0161\u0165uje vy\u0161\u0161\u00ed \u00farove\u0148 obsahu i bezpe\u010dn\u011bj\u0161\u00ed prost\u0159ed\u00ed pro inzerenty.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<p>R\u00e1di v\u00e1m pom\u016f\u017eeme naj\u00edt reklamu, kter\u00e1 funguje.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-d445cf74 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#\">Pot\u0159ebuji poradit<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-seznam-cover\"><div class=\"cover is-content is-align-y-center\" style=\"background-color:#000000;\"><div class=\"cover__content is-layout-constrained\">\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-9c6c10db wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left\">Seznam na\u0161ich slu\u017eeb<\/h2>\n\n\n\n<p>Pod\u00edvejte se, na jak\u00fdch webech m\u016f\u017eete b\u00fdt d\u00edky Seznamu vid\u011bt.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--8)\">\n<div class=\"wp-block-button is-style-secondary-2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/o-seznam.cz\/reklama\/nase-sluzby\/\">Uk\u00e1zat slu\u017eby<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jedna kampa\u0148. Miliony potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f<\/p>\n","protected":false},"author":67,"featured_media":11993,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-head","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"SEO Framework Relevanssi index exclude","footnotes":""},"page_category":[86,98,84],"page_tag":[],"class_list":["post-8289","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"lang":"cs","translations":{"cs":8289},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/8289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=8289"}],"version-history":[{"count":49,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/8289\/revisions"}],"predecessor-version":[{"id":12457,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/8289\/revisions\/12457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media\/11993"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=8289"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=8289"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=8289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}