{"id":79,"date":"2024-02-21T15:46:52","date_gmt":"2024-02-21T14:46:52","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=79"},"modified":"2024-05-19T20:51:24","modified_gmt":"2024-05-19T18:51:24","slug":"chci-znacku","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/cookieless\/inzerent\/chci-znacku\/","title":{"rendered":"Chci budovat zna\u010dku"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Sv\u016fj brand m\u016f\u017eete \u00fasp\u011b\u0161n\u011b podpo\u0159it i bez cookies t\u0159et\u00edch stran. Sta\u010d\u00ed vyu\u017e\u00edt c\u00edlen\u00ed, kter\u00fdmi u\u017eivatele oslov\u00edte t\u0159eba na z\u00e1klad\u011b dlouhodob\u00e9ho chov\u00e1n\u00ed nebo d\u00edky tomu, \u017ee se va\u0161e reklama zobraz\u00ed na konkr\u00e9tn\u00edm webu.<\/p>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"C\u00edlen\u00ed na t\u00e9mata\">\n\t\t\t\t<strong>C\u00edlen\u00ed na t\u00e9mata<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>V\u00fdb\u011brem vhodn\u00fdch t\u00e9mat zobraz\u00edte sv\u00e9 produkty u\u017eivatel\u016fm na str\u00e1nk\u00e1ch, kter\u00e9 se t\u00fdkaj\u00ed konkr\u00e9tn\u00ed oblasti. Krom\u011b snadn\u00e9ho nastaven\u00ed je v\u00fdhodou \u0161irok\u00fd v\u00fdb\u011br t\u00e9mat. Pro prodejce sportovn\u00edch pot\u0159eb jsou vhodn\u00fdmi t\u00e9maty nap\u0159\u00edklad Fitness, M\u00f3da a oble\u010den\u00ed nebo Sporty. C\u00edlen\u00ed v\u00e1m usnadn\u00ed na\u0161e tipy ke konkr\u00e9tn\u00edm t\u00e9mat\u016fm i t\u00e9matick\u00e9 rozd\u011blen\u00ed web\u016f.<\/p>\n\n\n\n<p class=\"is-style-link-external\"><a href=\"https:\/\/napoveda.sklik.cz\/cileni\/temata\/\" target=\"_blank\" rel=\"noreferrer noopener\">V\u00edce o c\u00edlen\u00ed<\/a><\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"C\u00edlen\u00ed na z\u00e1jmy\">\n\t\t\t\t<strong>C\u00edlen\u00ed na z\u00e1jmy<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>S c\u00edlen\u00edm na z\u00e1jmy oslov\u00edte u\u017eivatele na z\u00e1klad\u011b jejich dlouhodob\u00e9ho chov\u00e1n\u00ed. Z nab\u00eddky z\u00e1jm\u016f vyberete ty charakteristick\u00e9 pro u\u017eivatele, kter\u00e9 chcete zas\u00e1hnout sv\u00fdm reklamn\u00edm sd\u011blen\u00edm. C\u00edlem kampan\u011b ale m\u016f\u017ee b\u00fdt i podpora znalosti zna\u010dky nebo vytvo\u0159en\u00ed popt\u00e1vky. I kdy\u017e se velikost skupin, kter\u00e9 takto oslov\u00edte, m\u016f\u017ee s koncem cookies t\u0159et\u00edch stran zmen\u0161it, st\u00e1le jde o velmi u\u017eite\u010dn\u00fd typ c\u00edlen\u00ed.<\/p>\n\n\n\n<p class=\"is-style-link-external\"><a href=\"https:\/\/napoveda.sklik.cz\/cileni\/zajmy\/\" target=\"_blank\" rel=\"noreferrer noopener\">V\u00edce o c\u00edlen\u00ed<\/a><\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"C\u00edlen\u00ed na um\u00edst\u011bn\u00ed\">\n\t\t\t\t<strong>C\u00edlen\u00ed na um\u00edst\u011bn\u00ed<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Vhodn\u011b zvolen\u00e9 um\u00edst\u011bn\u00ed reklamy spole\u010dn\u011b s poutavou kreativou dok\u00e1\u017e\u00ed potenci\u00e1ln\u00ed z\u00e1kazn\u00edky v\u017edy zaujmout. Tato mo\u017enost je ide\u00e1ln\u00ed v p\u0159\u00edpad\u011b, \u017ee chcete b\u00fdt vid\u011bt na konkr\u00e9tn\u00edch webech. Chcete oslovit n\u00e1v\u0161t\u011bvn\u00edky webu Novinky.cz nebo t\u0159eba domovsk\u00e9 str\u00e1nky Seznam.cz? Pak se c\u00edlen\u00ed na um\u00edst\u011bn\u00ed hod\u00ed pr\u00e1v\u011b pro v\u00e1s.<\/p>\n\n\n\n<p class=\"is-style-link-external\"><a href=\"https:\/\/napoveda.sklik.cz\/cileni\/umisteni\/\" target=\"_blank\" rel=\"noreferrer noopener\">V\u00edce o c\u00edlen\u00ed<\/a><\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Lookalike c\u00edlen\u00ed\">\n\t\t\t\t<strong>Lookalike c\u00edlen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Vyzkou\u0161et m\u016f\u017eete i Lookalike c\u00edlen\u00ed. To pro v\u00e1s vymodeluje nov\u00e9 publikum, kter\u00e9 sv\u00fdm chov\u00e1n\u00edm odpov\u00edd\u00e1 n\u00e1v\u0161t\u011bvn\u00edk\u016fm va\u0161eho webu. D\u00edky t\u0159em mo\u017enostem modelov\u00e1n\u00ed z\u00e1sahu \u2013 p\u0159esn\u00e9mu, optim\u00e1ln\u00edmu a \u0161irok\u00e9mu \u2013 m\u016f\u017eete fin\u00e1ln\u00ed podobu nov\u00e9ho publika je\u0161t\u011b zp\u0159esnit, p\u0159\u00edpadn\u011b i roz\u0161\u00ed\u0159it.<\/p>\n\n\n\n<p class=\"is-style-link-external\"><a href=\"https:\/\/napoveda.sklik.cz\/cileni\/lookalike-podobna-publika\/\" target=\"_blank\" rel=\"noreferrer noopener\">V\u00edce o c\u00edlen\u00ed<\/a><\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"C\u00edlen\u00ed na z\u00e1jmy o koupi\">\n\t\t\t\t<strong>C\u00edlen\u00ed na z\u00e1jmy o koupi<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Nejen e-shop\u016fm doporu\u010dujeme vyu\u017e\u00edt tak\u00e9 c\u00edlen\u00ed na z\u00e1jmy o koupi. D\u00edky n\u011bmu roz\u0161\u00ed\u0159\u00edte z\u00e1sah kampan\u00ed i na u\u017eivatele, kte\u0159\u00ed se aktu\u00e1ln\u011b zaj\u00edmaj\u00ed o kategorie produkt\u016f nebo slu\u017eeb, kter\u00e9 nab\u00edz\u00edte, a proto jsou vhodn\u00fdmi kandid\u00e1ty pro zobrazen\u00ed va\u0161\u00ed nab\u00eddky.<\/p>\n\n\n\n<p class=\"is-style-link-external\"><a href=\"https:\/\/napoveda.sklik.cz\/cileni\/zajmy-o-koupi\/\" target=\"_blank\" rel=\"noreferrer noopener\">V\u00edce o c\u00edlen\u00ed<\/a><\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sv\u016fj brand m\u016f\u017eete \u00fasp\u011b\u0161n\u011b podpo\u0159it i bez cookies t\u0159et\u00edch stran. Sta\u010d\u00ed vyu\u017e\u00edt c\u00edlen\u00ed, kter\u00fdmi u\u017eivatele oslov\u00edte t\u0159eba na z\u00e1klad\u011b dlouhodob\u00e9ho chov\u00e1n\u00ed nebo d\u00edky tomu, \u017ee se va\u0161e reklama zobraz\u00ed na konkr\u00e9tn\u00edm webu.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":18,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[3],"page_tag":[],"class_list":["post-79","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":79},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/79","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=79"}],"version-history":[{"count":11,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/79\/revisions"}],"predecessor-version":[{"id":4562,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/79\/revisions\/4562"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/18"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=79"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=79"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}