{"id":7759,"date":"2025-06-06T08:25:49","date_gmt":"2025-06-06T06:25:49","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=7759"},"modified":"2026-04-23T09:14:51","modified_gmt":"2026-04-23T07:14:51","slug":"seznam-zpravy","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/seznam-zpravy\/","title":{"rendered":"Seznam Zpr\u00e1vy"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide alignwide wp-block-seznam-hero\"><div class=\"cover is-hero is-hero-default\" style=\"background-color:#f4f5f7;\"><img decoding=\"async\" width=\"1280\" height=\"512\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-seznam-zpravy-1.png\" class=\"cover__media cover__media--desktop\" alt=\"\" fetchpriority=\"high\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-seznam-zpravy-1.png 2000w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-seznam-zpravy-1-992x397.png 992w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-seznam-zpravy-1-1984x794.png 1984w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-seznam-zpravy-1-320x128.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-seznam-zpravy-1-768x307.png 768w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-seznam-zpravy-1-1536x614.png 1536w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><div class=\"cover__content is-layout-constrained\">\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-d88a0cef wp-block-group-is-layout-grid\">\n<h1 class=\"wp-block-heading has-text-align-left has-neutral-color has-text-color has-link-color wp-elements-cff29bf38bcb10246077e72b618dc071\">Seznam Zpr\u00e1vy sleduje<br>5 milion\u016f lid\u00ed t\u00fddn\u011b<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-128e448e wp-block-group-is-layout-constrained\">\n<p class=\"has-neutral-color has-text-color has-link-color wp-elements-caa5ba9a8558a8f8c68bcd065956d524\">Z\u00edskejte d\u00edky reklam\u011b pozornost \u010dten\u00e1\u0159\u016f, kte\u0159\u00ed se aktivn\u011b zaj\u00edmaj\u00ed o d\u011bn\u00ed kolem sebe.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--8)\">\n<div class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link wp-element-button\" href=\"#\">Inzerovat na Seznam Zpr\u00e1v\u00e1ch<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">V\u00fdhody inzerce na Seznam Zpr\u00e1v\u00e1ch<\/h2>\n\n\n\n<div class=\"wp-block-columns pattern-columns-3-icons is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2024\/08\/seznam-premiove-weby.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\"><strong>Mimo\u0159\u00e1dn\u00fd dosah<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\">D\u00edky kvalitn\u00edmu zpravodajstv\u00ed a anal\u00fdz\u00e1m od respektovan\u00fdch novin\u00e1\u0159\u016f sleduje Seznam Zpr\u00e1vy t\u00fddn\u011b a\u017e 5 milion\u016f lid\u00ed.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/07\/cilova-skupina.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\"><strong>\u010cten\u00e1\u0159i s p\u0159esahem<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\">U\u017eivatel\u00e9 Seznam Zpr\u00e1v se v\u00edce ne\u017e online populace zaj\u00edmaj\u00ed o dom\u00e1c\u00ed i zahrani\u010dn\u00ed d\u011bn\u00ed, politiku, technologie a finance.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/07\/mobilni-uzivatele.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\"><strong>Mobiln\u00ed dostupnost<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\">A\u017e 2,5 milionu lid\u00ed t\u00fddn\u011b \u010dte Seznam Zpr\u00e1vy na mobilu. Va\u0161e sd\u011blen\u00ed tak m\u016f\u017ee oslovit potenci\u00e1ln\u00ed z\u00e1kazn\u00edky kdykoli a prakticky odkudkoli.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Reklamn\u00ed form\u00e1ty, na kter\u00fdch budete vid\u011bt<\/h2>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-8a34ab60 wp-block-group-is-layout-constrained\">\n<p>Zp\u016fsob\u016f, jak zaujmout \u010dten\u00e1\u0159e Seznam Zpr\u00e1v, je spousta. M\u016f\u017eete zkusit klasick\u00e9 a interaktivn\u00ed bannery, videoreklamu nebo chyt\u0159e vyu\u017e\u00edt kontext kan\u00e1lu a p\u0159ipravit zaj\u00edmav\u00fd \u010dl\u00e1nek o va\u0161\u00ed zna\u010dce. S v\u00fdb\u011brem konkr\u00e9tn\u00edho form\u00e1tu nebo \u0161ikovn\u00e9 kombinace v\u00edce r\u016fzn\u00fdch reklam, v\u00e1m r\u00e1di pom\u016f\u017eeme.<\/p>\n<\/div>\n\n\n<div class=\"carousel is-loading has-dots is-style-side-buttons is-rounded wp-block-seznam-carousel\">\n\t<div class=\"carousel__inner\">\t\n\t\t<div class=\"inner-blocks carousel__body\">\n\n\n<div class=\"adformat is-style-box\">\n\t\n\t<div class=\"adformat__media\">\n\t\t<div class=\"adformat__media-inner\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"492\" height=\"277\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/reklama-branding-zpravy-492x277.png\" class=\"attachment-ipq-492x277-true size-ipq-492x277-true\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/reklama-branding-zpravy-492x277.png 492w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/reklama-branding-zpravy-320x180.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/reklama-branding-zpravy-768x432.png 768w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/reklama-branding-zpravy.png 800w\" sizes=\"auto, (max-width: 492px) 100vw, 492px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"adformat__content\">\n\t\t<h4 class=\"text-center sm:text-left\">Branding<\/h4>\n\t\t<div class=\"mt-f2\">\n\t\t\tPrakticky nep\u0159ehl\u00e9dnuteln\u00fd reklamn\u00ed form\u00e1t, kter\u00fd zab\u00edr\u00e1 velkou plochu na pozad\u00ed cel\u00e9ho webu s viditelnost\u00ed a\u017e 98 %.\t\t<\/div>\n\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n\n\n\n<div class=\"adformat is-style-box\">\n\t\n\t<div class=\"adformat__media\">\n\t\t<div class=\"adformat__media-inner\">\n\t\t\t<video src=\"https:\/\/o-seznam.cz\/reklama\/wp-content\/uploads\/sites\/5\/2025\/08\/reklama-seznam-zpravy-mobilni-carousel.mp4\" autoplay muted loop><\/video>\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"adformat__content\">\n\t\t<h4 class=\"text-center sm:text-left\">Mobiln\u00ed Carousel<\/h4>\n\t\t<div class=\"mt-f2\">\n\t\t\tMobiln\u00ed Carousel je interaktivn\u00ed reklamn\u00ed form\u00e1t, kter\u00fd umo\u017e\u0148uje zobrazit v\u00edce produkt\u016f v jednom prostoru. U\u017eivatel\u00e9 mohou mezi obr\u00e1zky p\u0159ech\u00e1zet posouv\u00e1n\u00edm, co\u017e zvy\u0161uje zapojen\u00ed a prodlu\u017euje dobu interakce s va\u0161\u00ed zna\u010dkou.\t\t<\/div>\n\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n\n\n\n<div class=\"adformat is-style-box\">\n\t\n\t<div class=\"adformat__media\">\n\t\t<div class=\"adformat__media-inner\">\n\t\t\t<video src=\"https:\/\/o-seznam.cz\/reklama\/wp-content\/uploads\/sites\/5\/2025\/09\/reklama-seznam-zpravy-videobannery.mp4\" autoplay muted loop><\/video>\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"adformat__content\">\n\t\t<h4 class=\"text-center sm:text-left\">Videobannery<\/h4>\n\t\t<div class=\"mt-f2\">\n\t\t\tVideobannery nab\u00edzej\u00ed mo\u017enost vlo\u017eit video obsah p\u0159\u00edmo do reklamn\u00edho prostoru, \u010d\u00edm\u017e oslov\u00edte u\u017eivatele vizu\u00e1ln\u011b bohat\u00fdm sd\u011blen\u00edm. Perfektn\u00ed pro kampan\u011b zam\u011b\u0159en\u00e9 na zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o zna\u010dce prost\u0159ednictv\u00edm poutav\u00e9ho videa.\t\t<\/div>\n\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n<\/div>\t<\/div>\n<\/div>\n\n\n\n\n\n\n<p class=\"is-style-link-external\"><a href=\"https:\/\/seznam.prehledreklam.cz\/cs\/primy-nakup\/#W3sibiI6InNlcnZlciIsInYiOls1NV19XQ==\" target=\"_blank\" rel=\"noreferrer noopener\">Proj\u00edt v\u0161echny form\u00e1ty<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"mediaText is-position-left is-orientation-landscape is-style-default\">\n\t\n\t<div class=\"mediaText__media\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1845\" height=\"1236\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-sociodemografie-1.jpg\" class=\"\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-sociodemografie-1.jpg 1845w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-sociodemografie-1-992x665.jpg 992w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-sociodemografie-1-320x214.jpg 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-sociodemografie-1-768x514.jpg 768w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-sociodemografie-1-1536x1029.jpg 1536w\" sizes=\"auto, (max-width: 1845px) 100vw, 1845px\" \/>\t<\/div>\n\n\t<div class=\"mediaText__content is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-beff7c7e wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Zas\u00e1hn\u011bte p\u0159esn\u011b, koho chcete<\/h2>\n\n\n\n<p class=\"is-style-wrap-balance\">Na Seznam Zpr\u00e1v\u00e1ch uvid\u00ed va\u0161i reklamu lid\u00e9, kte\u0159\u00ed se pravideln\u011b zaj\u00edmaj\u00ed o spole\u010densk\u00e9 d\u011bn\u00ed, \u010dasto maj\u00ed rodinu, bav\u00ed je cestov\u00e1n\u00ed a kultura. V\u011bt\u0161ina na\u0161ich \u010dten\u00e1\u0159\u016f je vysoko\u0161kolsky vzd\u011blan\u00e1, ve v\u011bku 30 a\u017e 59 let a m\u00edrn\u011b mezi nimi p\u0159eva\u017euj\u00ed mu\u017ei.<\/p>\n<\/div>\n\n\n\n<p class=\"is-style-next\"><a href=\"https:\/\/o-seznam.cz\/reklama\/seznam-zpravy\/navstevnost-a-sociodemografie\/\">Chci zn\u00e1t publikum<\/a><\/p>\n\n<\/div>\t\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-784b84b5 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">C\u00edlen\u00ed, kter\u00e9 d\u00e1v\u00e1 smysl<\/h2>\n\n\n\n<p>Zvy\u0161te \u0161anci, \u017ee se va\u0161e reklamn\u00ed sd\u011blen\u00ed dostane k lidem, kte\u0159\u00ed v\u00e1\u0161 produkt nebo slu\u017ebu opravdu budou cht\u00edt d\u0159\u00edv nebo pozd\u011bji koupit. Sta\u010d\u00ed si strategicky vybrat, jestli rad\u011bji c\u00edlit na konkr\u00e9tn\u00ed region, podle v\u011bku a pohlav\u00ed nebo se soust\u0159edit na z\u00e1jmy \u010dten\u00e1\u0159\u016f.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n<details class=\"expander is-style-default is-style-symbol is-style-symbol-icon\" open>\n\t<summary data-datalayer-name=\"expander_targeting_9970\" data-datalayer-text=\"Behavior\u00e1ln\u00ed c\u00edlen\u00ed\">\n\t\t\t\t\t<span><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/03\/ikonka-cileni-na-zajmy.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/span>\n\t\t\t\t<strong>Behavior\u00e1ln\u00ed c\u00edlen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n<p>Oslovte lidi podle jejich z\u00e1jm\u016f, n\u00e1kupn\u00edho chov\u00e1n\u00ed a typu za\u0159\u00edzen\u00ed.<\/p>\n<\/div><\/details>\n\n<details class=\"expander is-style-default is-style-symbol is-style-symbol-icon\">\n\t<summary data-datalayer-name=\"expander_targeting_9993\" data-datalayer-text=\"Kontextov\u00e9 c\u00edlen\u00ed\">\n\t\t\t\t\t<span><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/03\/ikonka-kontextove-cileni.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/span>\n\t\t\t\t<strong>Kontextov\u00e9 c\u00edlen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n<p>Reklamu um\u00edst\u00edme k \u010dl\u00e1nk\u016fm, kter\u00e9 p\u0159\u00edmo souvis\u00ed s va\u0161\u00edm oborem.<\/p>\n<\/div><\/details>\n\n<details class=\"expander is-style-default is-style-symbol is-style-symbol-icon\">\n\t<summary data-datalayer-name=\"expander_targeting_9996\" data-datalayer-text=\"Geografick\u00e9 c\u00edlen\u00ed\">\n\t\t\t\t\t<span><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/04\/ikonka-sklik-regionalni-cileni.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/span>\n\t\t\t\t<strong>Geografick\u00e9 c\u00edlen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n<p>Pokud podnik\u00e1te lok\u00e1ln\u011b, m\u016f\u017ee pomoct c\u00edlen\u00ed na konkr\u00e9tn\u00ed region.<\/p>\n<\/div><\/details>\n\n<details class=\"expander is-style-default is-style-symbol is-style-symbol-icon\">\n\t<summary data-datalayer-name=\"expander_targeting_9998\" data-datalayer-text=\"Demografick\u00e9 c\u00edlen\u00ed\">\n\t\t\t\t\t<span><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/03\/ikonka-sociodemograficke-cileni.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/span>\n\t\t\t\t<strong>Demografick\u00e9 c\u00edlen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n<p>Vyberte si v\u011bk a pohlav\u00ed, kde bude nejv\u00edce va\u0161ich potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f.<\/p>\n<\/div><\/details>\n<\/div><\/div>\n\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"mediaText is-position-right is-orientation-landscape is-style-box\">\n\t\n\t<div class=\"mediaText__media\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2024\/11\/ph-1.png\" class=\"\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2024\/11\/ph-1.png 1000w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2024\/11\/ph-1-992x744.png 992w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2024\/11\/ph-1-320x240.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2024\/11\/ph-1-768x576.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\t<\/div>\n\n\t<div class=\"mediaText__content is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-beff7c7e wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Seznam Native<\/h2>\n\n\n\n<p class=\"is-style-wrap-balance\">Chcete pos\u00edlit d\u016fv\u011bru mezi z\u00e1kazn\u00edkem a va\u0161\u00ed zna\u010dkou? Pak je pro v\u00e1s ide\u00e1ln\u00ed Seznam Native, tedy novin\u00e1\u0159sky zpracovan\u00fd \u010dl\u00e1nek, postaven\u00fd na p\u0159\u00ednosn\u00e9m, inspirativn\u00edm nebo z\u00e1bavn\u00e9m t\u00e9matu. Zabalen\u00fd v poutav\u00e9m grafick\u00e9m designu, dopln\u011bn\u00fd t\u0159eba animacemi, videem \u010di audiem. Atraktivn\u00ed obsah udr\u017e\u00ed pozornost \u010dten\u00e1\u0159\u016f na dlouh\u00e9 minuty a bav\u00ed je. A va\u0161e zna\u010dka d\u00edky tomu roste.<\/p>\n<\/div>\n\n\n\n<p class=\"is-style-link-external\"><a href=\"https:\/\/d29-a.sdn.cz\/d_29\/c_data_m2_A\/kPX8laQTIiDvHNMTp2zwC\/d286.pdf?_gl=1*l0vg9i*_gcl_au*MTI0NTMwNDIyNC4xNzcyMTg0Nzk4\" data-type=\"link\" data-id=\"https:\/\/native.seznamzpravy.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dozv\u011bd\u011bt se v\u00edc<\/a><\/p>\n\n<\/div>\t\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"mediaText is-position-left is-orientation-landscape is-style-default\">\n\t\n\t<div class=\"mediaText__media\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"978\" height=\"659\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/reklama-sz-podcasty.jpg\" class=\"\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/reklama-sz-podcasty.jpg 978w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/reklama-sz-podcasty-320x216.jpg 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/reklama-sz-podcasty-768x517.jpg 768w\" sizes=\"auto, (max-width: 978px) 100vw, 978px\" \/>\t<\/div>\n\n\t<div class=\"mediaText__content is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-beff7c7e wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong>Reklama u podcast\u016f Seznam Zpr\u00e1v<\/strong><\/h2>\n\n\n\n<p class=\"is-style-wrap-balance\">Popularita audio form\u00e1t\u016f neust\u00e1le roste a my v Seznamu to v\u00edme. Inzerujte u v\u00edce ne\u017e pades\u00e1ti autorsk\u00fdch podcast\u016f nebo roz\u0161i\u0159te sv\u016fj z\u00e1sah u obsahu v platform\u011b Podcasty.cz. a oslovte denn\u011b a\u017e 3,5 mil. re\u00e1ln\u00fdch u\u017eivatel\u016f.<\/p>\n<\/div>\n\n\n\n<p class=\"is-style-link-external\"><a href=\"https:\/\/www.seznamzpravy.cz\/sekce\/audio-podcast-261\" target=\"_blank\" rel=\"noreferrer noopener\">Dozv\u011bd\u011bt se v\u00edc<\/a><\/p>\n\n<\/div>\t\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Odpov\u011bdi na \u010dast\u00e9 ot\u00e1zky<\/h2>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Pro\u010d je inzerce na Seznam Zpr\u00e1v\u00e1ch pro mou firmu d\u016fle\u017eit\u00e1?\">\n\t\t\t\t<strong>Pro\u010d je inzerce na Seznam Zpr\u00e1v\u00e1ch pro mou firmu d\u016fle\u017eit\u00e1?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p class=\"is-style-link-external\">Krom\u011b velk\u00e9ho dosahu z\u00edsk\u00e1te mo\u017enost spolupracovat s oce\u0148ovan\u00fdm Seznam Brand Studiem, kde v\u00e1m pom\u016f\u017eeme vytvo\u0159it origin\u00e1ln\u00ed obsah, kter\u00fd bude z\u00e1rove\u0148 dob\u0159e fungovat.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Jak\u00e9 reklamn\u00ed form\u00e1ty Seznam Zpr\u00e1vy nab\u00edz\u00ed?\">\n\t\t\t\t<strong>Jak\u00e9 reklamn\u00ed form\u00e1ty Seznam Zpr\u00e1vy nab\u00edz\u00ed?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p class=\"is-style-link-external\">M\u016f\u017eete vyu\u017e\u00edt bannery, videoreklamy, r\u016fzn\u00e9 mobiln\u00ed form\u00e1ty nebo t\u0159eba audiospoty. Konkr\u00e9tn\u00ed typy najdete s popisky v na\u0161em <a href=\"https:\/\/seznam.prehledreklam.cz\/cs\/primy-nakup\/\" target=\"_blank\" rel=\"noreferrer noopener\">p\u0159ehledu reklam<\/a>.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Je inzerce na Seznam Zpr\u00e1v\u00e1ch bezpe\u010dn\u00e1 pro na\u0161i zna\u010dku?\">\n\t\t\t\t<strong>Je inzerce na Seznam Zpr\u00e1v\u00e1ch bezpe\u010dn\u00e1 pro na\u0161i zna\u010dku?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Ano. Seznam Zpr\u00e1vy dbaj\u00ed na brand safety \u2013 va\u0161e reklama se nezobraz\u00ed u neetick\u00e9ho, nevhodn\u00e9ho nebo dezinforma\u010dn\u00edho obsahu. D\u00edky transparentn\u00edm pravidl\u016fm a redak\u010dn\u00ed nez\u00e1vislosti poskytujeme kvalitn\u00ed medi\u00e1ln\u00ed prost\u0159ed\u00ed pro inzerci.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Jak Seznam Zpr\u00e1vy bojuj\u00ed proti dezinformac\u00edm?\">\n\t\t\t\t<strong>Jak Seznam Zpr\u00e1vy bojuj\u00ed proti dezinformac\u00edm?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p class=\"is-style-link-external\">M\u00e1me vlastn\u00ed <a href=\"https:\/\/o-seznam.cz\/odpovednost\/dezinformace\/\" target=\"_blank\" rel=\"noreferrer noopener\">fact-checkingov\u00fd t\u00fdm<\/a>, kter\u00fd ov\u011b\u0159uje informace a vyvrac\u00ed nepravdy. Dlouhodob\u011b stav\u00edme na d\u016fv\u011bryhodn\u00e9 \u017eurnalistice a p\u0159\u00edsn\u00fdch standardech redak\u010dn\u00ed pr\u00e1ce.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"M\u016f\u017eeme si vybrat, kde se na\u0161e reklama zobraz\u00ed?\">\n\t\t\t\t<strong>M\u016f\u017eeme si vybrat, kde se na\u0161e reklama zobraz\u00ed?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Ano. M\u016f\u017eete si zvolit konkr\u00e9tn\u00ed rubriky (nap\u0159. Ekonomika, Byznys, Politika) nebo dokonce konkr\u00e9tn\u00ed \u010dl\u00e1nky a t\u00e9mata, kter\u00e1 odpov\u00eddaj\u00ed va\u0161\u00ed zna\u010dce. Nab\u00edz\u00edme tak\u00e9 contextual targeting, tedy zobrazov\u00e1n\u00ed reklamy vedle relevantn\u00edho obsahu.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Kolik inzerce na Seznam Zpr\u00e1v\u00e1ch stoj\u00ed?\">\n\t\t\t\t<strong>Kolik inzerce na Seznam Zpr\u00e1v\u00e1ch stoj\u00ed?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Ceny se odv\u00edjej\u00ed od form\u00e1tu, um\u00edst\u011bn\u00ed a d\u00e9lky kampan\u011b. M\u00e1me flexibiln\u00ed mo\u017enosti pro mal\u00e9 i velk\u00e9 kampan\u011b \u2013 od programatick\u00e9 reklamy a\u017e po exkluzivn\u00ed spolupr\u00e1ce. R\u00e1di v\u00e1m p\u0159iprav\u00edme cenovou nab\u00eddku na m\u00edru.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"M\u016f\u017eeme inzerovat i programaticky? \">\n\t\t\t\t<strong>M\u016f\u017eeme inzerovat i programaticky? <\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Ano, jsme sou\u010d\u00e1st\u00ed pr\u00e9miov\u00e9ho programatick\u00e9ho ekosyst\u00e9mu. Seznam.cz provozuje vlastn\u00ed reklamn\u00ed syst\u00e9m Seznam RTB (Real-Time Bidding), kter\u00fd umo\u017e\u0148uje n\u00e1kup programatick\u00e9 reklamy v r\u00e1mci cel\u00e9ho ekosyst\u00e9mu Seznamu, v\u010detn\u011b Seznam Zpr\u00e1v. Pokud vyu\u017e\u00edv\u00e1te DSP (Demand-Side Platform), m\u016f\u017eeme va\u0161i kampa\u0148 snadno napojit a zajistit automatizovan\u00e9 n\u00e1kupy reklamn\u00edho prostoru. Ano, je pravda, \u017ee Seznam Zpr\u00e1vy nab\u00edzej\u00ed mo\u017enost programatick\u00e9 inzerce. Seznam.cz neust\u00e1le roz\u0161i\u0159uje nab\u00eddku form\u00e1t\u016f dostupn\u00fdch pro programatick\u00fd n\u00e1kup, jako jsou branding, video bumpery a dal\u0161\u00ed, aby vyhov\u011bl pot\u0159eb\u00e1m inzerent\u016f a aktu\u00e1ln\u00edm trend\u016fm na trhu.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"M\u016f\u017eeme testovat r\u016fzn\u00e9 varianty reklamy? \">\n\t\t\t\t<strong>M\u016f\u017eeme testovat r\u016fzn\u00e9 varianty reklamy? <\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Ur\u010dit\u011b. Nab\u00edz\u00edme mo\u017enost A\/B testov\u00e1n\u00ed kreativ, abyste zjistili, kter\u00e1 verze reklamy funguje nejl\u00e9pe. To v\u00e1m pom\u016f\u017ee maximalizovat v\u00fdkon kampan\u011b.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<p>R\u00e1di v\u00e1m pom\u016f\u017eeme naj\u00edt reklamu, kter\u00e1 funguje.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-d445cf74 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#\">Pot\u0159ebuji poradit<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-seznam-cover\"><div class=\"cover is-content is-align-y-center\" style=\"background-color:#000000;\"><div class=\"cover__content is-layout-constrained\">\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-9c6c10db wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left\">Seznam na\u0161ich slu\u017eeb<\/h2>\n\n\n\n<p>Pod\u00edvejte se, na jak\u00fdch webech m\u016f\u017eete b\u00fdt d\u00edky Seznamu vid\u011bt.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--8)\">\n<div class=\"wp-block-button is-style-secondary-2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/o-seznam.cz\/reklama\/nase-sluzby\/\">Uk\u00e1zat slu\u017eby<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Seznam Zpr\u00e1vy sleduje 5 milion\u016f lid\u00ed t\u00fddn\u011b<\/p>\n","protected":false},"author":2,"featured_media":10379,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-head","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"SEO Framework Relevanssi index exclude","footnotes":""},"page_category":[86,98,84],"page_tag":[],"class_list":["post-7759","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"lang":"cs","translations":{"cs":7759},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/7759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=7759"}],"version-history":[{"count":37,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/7759\/revisions"}],"predecessor-version":[{"id":12614,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/7759\/revisions\/12614"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media\/10379"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=7759"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=7759"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=7759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}