{"id":7737,"date":"2025-06-06T07:51:55","date_gmt":"2025-06-06T05:51:55","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=7737"},"modified":"2026-04-13T18:45:27","modified_gmt":"2026-04-13T16:45:27","slug":"garaz","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/garaz\/","title":{"rendered":"Gar\u00e1\u017e.cz"},"content":{"rendered":"\n
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C\u00edl\u00edte na mu\u017ee? Jste na spr\u00e1vn\u00e9m m\u00edst\u011b<\/h1>\n<\/div>\n\n\n\n
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Auto-moto weby nav\u0161t\u011bvuje a\u017e 64 % mu\u017esk\u00e9 internetov\u00e9 populace.<\/p>\n\n\n\n

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Inzerovat na Gar\u00e1\u017e.cz<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n\n\n\n
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V\u00fdhody inzerce na Gar\u00e1\u017e.cz<\/h2>\n\n\n\n
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Zas\u00e1hnete relevantn\u00ed publikum<\/strong><\/p>\n\n\n\n

Inzerujte na nej\u010dten\u011bj\u0161\u00edm motoristick\u00e9m webu s v\u00edce ne\u017e 100 tis\u00edci \u010dten\u00e1\u0159i m\u011bs\u00ed\u010dn\u011b. Oslov\u00edte nad\u0161en\u00e9 motoristy a potenci\u00e1ln\u00ed z\u00e1kazn\u00edky.<\/p>\n<\/div>\n\n\n\n

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V\u00fdkon, kter\u00fd se vyplat\u00ed<\/strong><\/p>\n\n\n\n

Va\u0161e reklama oslov\u00ed aktivn\u00ed mu\u017eskou komunitu, kter\u00e1 m\u00e1 velk\u00fd z\u00e1jem o auta, servis a nov\u00e9 technologie. Vyu\u017eijte c\u00edlen\u00e9 form\u00e1ty pro maxim\u00e1ln\u00ed efekt.<\/p>\n<\/div>\n\n\n\n

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Promo v redak\u010dn\u00edm obsahu<\/strong><\/p>\n\n\n\n

C\u00edlen\u00e9 um\u00edst\u011bn\u00ed reklamy k relevantn\u00edmu obsahu p\u0159in\u00e1\u0161\u00ed p\u0159irozen\u00e9 zapojen\u00ed \u010dten\u00e1\u0159\u016f, del\u0161\u00ed pozornost a siln\u011bj\u0161\u00ed pov\u011bdom\u00ed o va\u0161\u00ed zna\u010dce.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Reklamn\u00ed form\u00e1ty, na kter\u00fdch budete vid\u011bt<\/h2>\n\n\n\n
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Gar\u00e1\u017e.cz nab\u00edz\u00ed r\u016fzn\u00e9 form\u00e1ty pro efektivn\u00ed reklamu \u2013 od statick\u00fdch banner\u016f a videoreklam a\u017e po interaktivn\u00ed obsah. Ka\u017ed\u00fd form\u00e1t v\u00e1m zajist\u00ed skv\u011blou viditelnost a p\u0159izp\u016fsob\u00edme ho va\u0161im c\u00edl\u016fm. R\u00e1di v\u00e1m pom\u016f\u017eeme vybrat to nejvhodn\u011bj\u0161\u00ed \u0159e\u0161en\u00ed.<\/p>\n<\/div>\n\n\n

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Branding<\/h4>\n\t\t
\n\t\t\tPrakticky nep\u0159ehl\u00e9dnuteln\u00fd reklamn\u00ed form\u00e1t, kter\u00fd zab\u00edr\u00e1 velkou plochu na pozad\u00ed cel\u00e9ho webu s viditelnost\u00ed a\u017e 98 %.\t\t<\/div>\n\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n\n\n\n
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PR \u010dl\u00e1nek<\/h4>\n\t\t
\n\t\t\tVytvo\u0159\u00edme v\u00e1m PR \u010dl\u00e1nek na m\u00edru se zaj\u00edmav\u00fdm titulkem, \u00favodn\u00edm i hlavn\u00edm textem, obr\u00e1zkem a upout\u00e1vkou pro je\u0161t\u011b lep\u0161\u00ed viditelnost.\t\t<\/div>\n\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n\n\n\n
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Skyscraper<\/h4>\n\t\t
\n\t\t\tSkyscraper je vysok\u00fd a \u00fazk\u00fd banner, um\u00edst\u011bn\u00fd na bo\u010dn\u00ed stran\u011b webu. Jeho pozice a velikost zaru\u010duj\u00ed vysokou viditelnost a p\u0159itahuj\u00ed pozornost u\u017eivatel\u016f, co\u017e m\u016f\u017ee v\u00e9st k vy\u0161\u0161\u00ed m\u00ed\u0159e prokliku. \t\t<\/div>\n\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n<\/div>\t<\/div>\n<\/div>\n\n\n\n\n\n\n

Proj\u00edt v\u0161echny form\u00e1ty<\/a><\/p>\n<\/div>\n\n\n\n

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Oslovte mu\u017esk\u00e9 pohlav\u00ed<\/h2>\n\n\n\n

Mu\u017ei si vyb\u00edraj\u00ed obsah podle sv\u00fdch z\u00e1jm\u016f , jako je ryb\u00e1\u0159stv\u00ed, business nebo IT. Segment auto-moto je po sportu druh\u00e9 nejsiln\u011bj\u0161\u00edm t\u00e9matem pro mu\u017ee. Zas\u00e1hnete p\u0159edev\u0161\u00edm st\u0159edo\u0161kolsky vzd\u011blan\u00e9 mu\u017ee ve v\u011bku 25 a v\u00edce let.<\/p>\n<\/div>\n\n\n\n

Chci zn\u00e1t publikum<\/a><\/p>\n\n<\/div>\t\n<\/div>\n<\/div>\n\n\n\n

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Kdy\u017e v\u00edte, komu reklamu uk\u00e1zat<\/h2>\n\n\n\n
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Dok\u00e1\u017eeme va\u0161i reklamu um\u00edstit tam, kde p\u0159inese nejv\u011bt\u0161\u00ed u\u017eitek. A\u0165 u\u017e k tematicky souvisej\u00edc\u00edmu \u010dl\u00e1nku, do konkr\u00e9tn\u00edho regionu nebo vybran\u00e9 skupin\u011b \u010dten\u00e1\u0159\u016f podle jejich v\u011bku a z\u00e1jm\u016f. Takto chyt\u0159e zac\u00edlen\u00e1 reklama v\u00e1m nakonec p\u0159inese mnohem zaj\u00edmav\u011bj\u0161\u00ed v\u00fdsledky.<\/p>\n<\/div>\n\n\n\n

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\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tBehavior\u00e1ln\u00ed c\u00edlen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t
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Oslovte lidi podle jejich z\u00e1jm\u016f, n\u00e1kupn\u00edho chov\u00e1n\u00ed a typu za\u0159\u00edzen\u00ed.<\/p>\n<\/div><\/details>\n\n

\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tKontextov\u00e9 c\u00edlen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t
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Reklamu um\u00edst\u00edme k \u010dl\u00e1nk\u016fm, kter\u00e9 p\u0159\u00edmo souvis\u00ed s va\u0161\u00edm oborem.<\/p>\n<\/div><\/details>\n\n

\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tGeografick\u00e9 c\u00edlen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t
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Pokud podnik\u00e1te lok\u00e1ln\u011b, m\u016f\u017ee pomoct c\u00edlen\u00ed na konkr\u00e9tn\u00ed region.<\/p>\n<\/div><\/details>\n\n

\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tDemografick\u00e9 c\u00edlen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t
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Vyberte si v\u011bk a pohlav\u00ed, kde bude nejv\u00edce va\u0161ich potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f.<\/p>\n<\/div><\/details>\n<\/div><\/div>\n\n<\/div>\n<\/div>\n\n\n\n\n\n

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Odpov\u011bdi na \u010dast\u00e9 ot\u00e1zky<\/h2>\n\n\n\n
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\n\t\n\t\t\t\tPro\u010d bych m\u011bl inzerovat pr\u00e1v\u011b na Gar\u00e1\u017e.cz?<\/strong>\n\t\t\t<\/summary>\n\t
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Na\u0161i \u010dten\u00e1\u0159i nejsou n\u00e1hodn\u00ed n\u00e1v\u0161t\u011bvn\u00edci, jsou to motoristi\u010dt\u00ed nad\u0161enci, lid\u00e9 z oboru i b\u011b\u017en\u00ed spot\u0159ebitel\u00e9, kte\u0159\u00ed hledaj\u00ed rady, testy a doporu\u010den\u00ed. Va\u0161e reklama se tak zobraz\u00ed tam, kde m\u00e1 skute\u010dn\u00fd smysl a kde m\u00e1 nejv\u011bt\u0161\u00ed \u0161anci oslovit relevantn\u00ed publiku.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tJak\u00e1 reklama na Gar\u00e1\u017e.cz funguje nejl\u00e9pe?<\/strong>\n\t\t\t<\/summary>\n\t
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Nejvy\u0161\u0161\u00ed v\u00fdkon dlouhodob\u011b p\u0159in\u00e1\u0161ej\u00ed form\u00e1ty propojen\u00e9 s obsahem, nap\u0159\u00edklad native \u010dl\u00e1nky, videa nebo testy aut na m\u00edru zadavateli. V\u00fdborn\u011b ale funguj\u00ed i klasick\u00e9 brandov\u00e9 form\u00e1ty, jako jsou bannery v horn\u00ed \u010d\u00e1sti webu nebo branding cel\u00e9 str\u00e1nky. Spole\u010dn\u011b vybereme variantu, kter\u00e1 nejl\u00e9pe sed\u00ed va\u0161emu c\u00edli.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tKolik inzerce stoj\u00ed?<\/strong>\n\t\t\t<\/summary>\n\t
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Cena se odv\u00edj\u00ed od konkr\u00e9tn\u00edho form\u00e1tu, d\u00e9lky kampan\u011b a po\u017eadovan\u00e9ho z\u00e1sahu. Nab\u00edz\u00edme mo\u017enosti pro r\u016fzn\u00e9 rozpo\u010dty, od men\u0161\u00edch jednor\u00e1zov\u00fdch kampan\u00ed a\u017e po komplexn\u00ed \u0159e\u0161en\u00ed na m\u00edru. R\u00e1di v\u00e1m p\u0159iprav\u00edme nez\u00e1vaznou kalkulaci.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tM\u016f\u017eu si reklamu c\u00edlit na konkr\u00e9tn\u00ed skupinu \u010dten\u00e1\u0159\u016f?<\/strong>\n\t\t\t<\/summary>\n\t
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Ano. D\u00edky dat\u016fm z Seznamu lze kampan\u011b p\u0159esn\u011b c\u00edlit podle z\u00e1jm\u016f, demografie nebo chov\u00e1n\u00ed u\u017eivatel\u016f. M\u016f\u017eete tak oslovit nap\u0159\u00edklad nad\u0161ence do SUV, fanou\u0161ky elektromobility nebo \u0159idi\u010de, kte\u0159\u00ed zrovna \u0159e\u0161\u00ed n\u00e1kup nov\u00e9ho vozu.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n

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R\u00e1di v\u00e1m pom\u016f\u017eeme naj\u00edt reklamu, kter\u00e1 funguje.<\/p>\n\n\n\n

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Pot\u0159ebuji poradit<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Seznam na\u0161ich slu\u017eeb<\/h2>\n\n\n\n

Pod\u00edvejte se, na jak\u00fdch webech m\u016f\u017eete b\u00fdt d\u00edky Seznamu vid\u011bt.<\/p>\n\n\n\n

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Uk\u00e1zat slu\u017eby<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"

C\u00edl\u00edte na mu\u017ee? Jste na spr\u00e1vn\u00e9m m\u00edst\u011b<\/p>\n","protected":false},"author":2,"featured_media":10406,"parent":0,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"page-no-head","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"SEO Framework Relevanssi index exclude","footnotes":""},"page_category":[86,98,84],"page_tag":[],"class_list":["post-7737","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"lang":"cs","translations":{"cs":7737},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/7737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=7737"}],"version-history":[{"count":21,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/7737\/revisions"}],"predecessor-version":[{"id":12259,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/7737\/revisions\/12259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media\/10406"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=7737"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=7737"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=7737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}