{"id":7414,"date":"2025-04-09T17:25:32","date_gmt":"2025-04-09T15:25:32","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=7414"},"modified":"2026-03-19T14:25:34","modified_gmt":"2026-03-19T13:25:34","slug":"sklik","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/sklik\/","title":{"rendered":"Sklik"},"content":{"rendered":"<div style=\"--wp--preset--color--accent:#34a853;--wp--preset--color--accent-dark:#268b41;--wp--custom--color--accent:#34a853;--wp--custom--color--accent-dark:#268b41;--wp--custom--color--link:#005173;--wp--custom--color--link-hover:#004059;\" class=\"is-scheme-light has-vertical-padding alignfull wp-block-seznam-area\">\n\n\t\n<div class=\"inner-blocks is-layout-constrained wp-container-seznam-area-is-layout-ff6e4433 wp-block-seznam-area-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide alignwide wp-block-seznam-hero\"><div class=\"cover is-hero is-hero-default\" style=\"background-color:#4391bf;\"><img decoding=\"async\" width=\"1280\" height=\"500\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-scaled.jpg\" class=\"cover__media cover__media--desktop\" alt=\"\" fetchpriority=\"high\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-scaled.jpg 2560w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-992x388.jpg 992w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-1984x775.jpg 1984w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-320x125.jpg 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-768x300.jpg 768w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-1536x600.jpg 1536w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-2048x800.jpg 2048w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><div class=\"cover__content is-layout-constrained\">\n<div class=\"wp-block-seznam-cover-media-layout\"><div class=\"cover-media-layout is-valign-bottom is-tight-y is-tight-x is-position-right\"><div class=\"cover-media-layout__content is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-left\">P\u0159ive\u010fte z\u00e1kazn\u00edky snadno a rychle<\/h1>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-9f866891 wp-block-group-is-layout-constrained\">\n<p>Zas\u00e1hn\u011bte p\u0159es 97 % \u010desk\u00e9 internetov\u00e9 populace. D\u00edky Skliku bude va\u0161e zna\u010dka vid\u011bt ve vyhled\u00e1v\u00e1n\u00ed Seznam.cz, Zbo\u017e\u00ed.cz a na nejnav\u0161t\u011bvovan\u011bj\u0161\u00edch \u010desk\u00fdch webech.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--8)\">\n<div class=\"wp-block-button custom-return-url\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sklik.cz\/login\/\">P\u0159ihl\u00e1sit se do Skliku<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div><div class=\"cover-media-layout__media\"><div class=\"cover-media-layout__iframe\" style=\"max-width:264px;aspect-ratio:264\/392;\"><iframe loading=\"lazy\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/reklama-sklik-banner\/\" width=\"264\" height=\"392\"><\/iframe><\/div><\/div><\/div><\/div>\n\n\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns pattern-columns-3-icons is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/04\/ikonka-sklik-intuitivni-sprava.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\"><strong>Intuitivn\u00ed spr\u00e1va reklamy<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\">Svoji reklamu si nastav\u00edte rychle a jednodu\u0161e. Administrace je intuitivn\u00ed a prvn\u00edm nastaven\u00edm reklamy v\u00e1s provede pr\u016fvodce.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/04\/ikonka-sklik-presne-cileni.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\"><strong>P\u0159esn\u00e9 c\u00edlen\u00ed<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\">Vyu\u017eijte \u0161irok\u00e9 mo\u017enosti c\u00edlen\u00ed podle t\u00e9mat web\u016f, konkr\u00e9tn\u00edch dom\u00e9n, rozli\u0161n\u00fdch z\u00e1jm\u016f nebo n\u00e1kupn\u00edch z\u00e1jm\u016f n\u00e1v\u0161t\u011bvn\u00edk\u016f.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/04\/ikonka-sklik-reklamy-pod-kontrolou.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\"><strong>Reklamy pod kontrolou<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\">S Sklikem budete v\u017edy v\u011bd\u011bt, kolik lid\u00ed reklamu vid\u011blo, kliklo, zaregistrovalo se na web nebo nakoupilo va\u0161e zbo\u017e\u00ed.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h2 class=\"wp-block-heading has-text-align-center is-style-h1\">Budete vid\u011bt na Seznamu<br>a \u010desk\u00fdch webech<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\" id=\"icons-grid\" style=\"padding-top:var(--wp--preset--spacing--12);padding-bottom:var(--wp--preset--spacing--12)\"><div class=\"alignfull alignfull wp-block-seznam-icons-grid\">\t<div class=\"icons-grid\">\n\t\t<div class=\"icons-grid__inner\">\n\t\t\t\t\t\t\t<div class=\"icons-grid__row\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sauto.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-auto.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Sauto.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.firmy.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-firmy-new-1.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Firmy.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.garaz.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-garaz.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Gar\u00e1\u017e.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.seznam.cz\/jizdnirady\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-jizdni-rady.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>J\u00edzdn\u00ed \u0159\u00e1dy<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.kupi.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-kupi.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Kupi.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/mapy.com\/cs\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-mapy.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Mapy.com<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/medium.seznam.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-medium.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Seznam M\u00e9dium<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.novinky.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-novinky.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Novinky.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/pocasi.seznam.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-pocasi.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Po\u010das\u00ed.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/podcasty.seznam.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-podcasty.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Podcasty.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.stream.cz\/videa\/pohadky\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-pohadky.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Poh\u00e1dky<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.prozeny.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-prozeny.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Pro\u017eeny.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"icons-grid__row\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.recepty.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-recepty.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Recepty.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.seznam.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-seznam.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Seznam.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.seznamzpravy.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-seznam-zpravy.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Seznam zpr\u00e1vy<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/slovnik.seznam.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-slovnik.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Slovn\u00edk<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sport.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-sport.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Sport.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.horoskopy.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-horoskopy.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Horoskopy.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sreality.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-sreality.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Sreality.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.stream.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-stream.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Stream.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.super.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-super.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Super.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/tv.seznam.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-tv-program.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>TV program<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.volnamista.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-volna-mista.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Voln\u00e1 m\u00edsta<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"icons-grid__row\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.windy.com\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-windy.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Windy.com<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.zbozi.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-zbozi.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Zbo\u017e\u00ed.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.echo24.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-echo24.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Echo24.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.lidovky.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-lidove-noviny.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Lidovky.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.blesk.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-blesk.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Blesk<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/tv.nova.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-nova.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>TV Nova<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.iprima.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-prima.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>TV Prima<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.evropa2.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-evropa2.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Evropa 2<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.kurzy.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-kurzycz.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Kurzy.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.extra.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-extra.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Extra.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.emimino.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-emimino.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>eMimino.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.marianne.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-marianne.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Marianne.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"icons-grid__row\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/ocko.tv\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-ocko.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Ocko.tv<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.maminka.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-maminka.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Maminka.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.zive.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-zive.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>\u017div\u011b.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.expresfm.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-expresfm.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>ExpresFM<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.classicpraha.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-classicpraha.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Classicpraha.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.idnes.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-idnes.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>iDnes.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.forum24.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-forum24.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Forum24.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/tn.nova.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-tncz.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>TN.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/email.seznam.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-email.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Email.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.csfd.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-csfd-1.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>\u010cSFD.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icons-grid__item has-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.denik.cz\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/icon-dennik.svg\" class=\"\" alt=\"\" \/><\/a>\t\t\t\t\t\t\t<span>Den\u00edk.cz<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--6)\">\n<h2 class=\"wp-block-heading has-text-align-center is-style-h1\">Je jen na v\u00e1s, jak se uk\u00e1\u017eete<\/h2>\n<\/div>\n\n\n<div class=\"mediaText is-position-right is-orientation-landscape is-style-default\">\n\t\n\t<div class=\"mediaText__media\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"620\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-2-textova-reklama.png\" class=\"\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-2-textova-reklama.png 980w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-2-textova-reklama-320x202.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-2-textova-reklama-768x486.png 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/>\t<\/div>\n\n\t<div class=\"mediaText__content is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-beff7c7e wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Textov\u00e9 reklamy<\/h2>\n\n\n\n<p class=\"is-style-wrap-balance\">Oslovte u\u017eivatele v moment\u011b, kdy aktivn\u011b vyhled\u00e1vaj\u00ed va\u0161e produkty nebo slu\u017ebu. Za n\u00e1v\u0161t\u011bvn\u00edka plat\u00edte a\u017e ve chv\u00edli, kdy se proklikne na va\u0161e str\u00e1nky. A cenu za proklik si ur\u010d\u00edte sami.<\/p>\n<\/div>\n\n<\/div>\t\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"mediaText is-position-left is-orientation-landscape is-style-default\">\n\t\n\t<div class=\"mediaText__media\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"620\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-2-graficka-reklama.png\" class=\"\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-2-graficka-reklama.png 980w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-2-graficka-reklama-320x202.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-2-graficka-reklama-768x486.png 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/>\t<\/div>\n\n\t<div class=\"mediaText__content is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-beff7c7e wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Grafick\u00e9 reklamy<\/h2>\n\n\n\n<p class=\"is-style-wrap-balance\">Podle zadan\u00fdch parametr\u016f se va\u0161e reklama zobraz\u00ed na v\u00edce ne\u017e 2 000 webech \u010desk\u00e9ho internetu, v\u010detn\u011b nejnav\u0161t\u011bvovan\u011bj\u0161\u00edch str\u00e1nek Seznamu. Vybrat si m\u016f\u017eete z banner\u016f, kombinovan\u00e9 reklamy, HTML banner\u016f nebo branding\u016f.<\/p>\n<\/div>\n\n<\/div>\t\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"mediaText is-position-right is-orientation-landscape is-style-default\">\n\t\n\t<div class=\"mediaText__media\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"620\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-2-produktova-reklama.png\" class=\"\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-2-produktova-reklama.png 980w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-2-produktova-reklama-320x202.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-2-produktova-reklama-768x486.png 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/>\t<\/div>\n\n\t<div class=\"mediaText__content is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-beff7c7e wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Seznam N\u00e1kupy<\/h2>\n\n\n\n<p class=\"is-style-wrap-balance\">Nechte sv\u00e9 produktov\u00e9 reklamy zobrazovat nejen na obl\u00edben\u00e9m srovn\u00e1va\u010di Zbo\u017e\u00ed.cz, ale i ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed Seznam.cz, Obr\u00e1zky.cz a Sbazar.cz. V\u0161echny tyto weby nav\u0161t\u011bvuj\u00ed z\u00e1kazn\u00edci b\u011bhem sv\u00e9 n\u00e1kupn\u00ed cesty.<\/p>\n<\/div>\n\n<\/div>\t\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"mediaText is-position-left is-orientation-landscape is-style-default\">\n\t\n\t<div class=\"mediaText__media\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"512\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-2-videoreklama.gif\" class=\"\" alt=\"\" \/>\t<\/div>\n\n\t<div class=\"mediaText__content is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-beff7c7e wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Videoreklama<\/h2>\n\n\n\n<p class=\"is-style-wrap-balance\">Videoreklama v Skliku zv\u00fd\u0161\u00ed pov\u011bdom\u00ed o va\u0161\u00ed zna\u010dce, upevn\u00ed pozitivn\u00ed emoce a podpo\u0159\u00ed z\u00e1jem o va\u0161e slu\u017eby \u010di produkty. Vyberte si a\u017e 60sekundov\u00fd videospot nebo 6sekundov\u00fd nep\u0159esko\u010diteln\u00fd bumper. Vyu\u017e\u00edt m\u016f\u017eete v\u0161ech c\u00edlen\u00ed v\u010detn\u011b retargetingu.<\/p>\n<\/div>\n\n<\/div>\t\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-return-url\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sklik.cz\/login\/\">Za\u010d\u00edt inzerovat v Skliku<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">\u0160irok\u00e1 paleta funkc\u00ed pro va\u0161e kampan\u011b<\/h2>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-default is-style-symbol is-style-symbol-icon\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Sklik Za\u010d\u00edn\u00e1me\">\n\t\t\t\t\t<span><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/04\/ikonka-sklik-zaciname.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/span>\n\t\t\t\t<strong>Sklik Za\u010d\u00edn\u00e1me<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>S na\u0161\u00edm Pr\u016fvodcem bude prvn\u00ed nastaven\u00ed reklamy hra\u010dka.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default is-style-symbol is-style-symbol-icon\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Sledov\u00e1n\u00ed konverz\u00ed\">\n\t\t\t\t\t<span><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/04\/ikonka-sklik-sledovani-konverzi.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/span>\n\t\t\t\t<strong>Sledov\u00e1n\u00ed konverz\u00ed<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Sledujte, kolik z\u00e1kazn\u00edk\u016f z reklamy u v\u00e1s nakoupilo.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default is-style-symbol is-style-symbol-icon\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Region\u00e1ln\u00ed c\u00edlen\u00ed\">\n\t\t\t\t\t<span><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/04\/ikonka-sklik-regionalni-cileni.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/span>\n\t\t\t\t<strong>Region\u00e1ln\u00ed c\u00edlen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Oslovte z\u00e1kazn\u00edky v regionu, kde p\u016fsob\u00edte.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default is-style-symbol is-style-symbol-icon\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Mo\u017enosti c\u00edlen\u00ed\">\n\t\t\t\t\t<span><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/04\/ikonka-sklik-moznost-cileni.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/span>\n\t\t\t\t<strong>Mo\u017enosti c\u00edlen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Nechte reklamu zobrazovat na konkr\u00e9tn\u00edch webech nebo podle u\u017eivatelsk\u00fdch z\u00e1jm\u016f. Vytvo\u0159te r\u016fzn\u00e1 publika ze sv\u00fdch vlastn\u00edch dat.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default is-style-symbol is-style-symbol-icon\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Automatizace\">\n\t\t\t\t\t<span><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/04\/ikonka-sklik-automatizace.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/span>\n\t\t\t\t<strong>Automatizace<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>D\u00edky automatick\u00fdm pravidl\u016fm syst\u00e9m uprav\u00ed ceny za v\u00e1s, aby reklama byla efektivn\u00ed.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default is-style-symbol is-style-symbol-icon\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Retargeting\">\n\t\t\t\t\t<span><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/04\/ikonka-sklik-retargeting.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/span>\n\t\t\t\t<strong>Retargeting<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>P\u0159ipome\u0148te se n\u00e1v\u0161t\u011bvn\u00edk\u016f, kte\u0159\u00ed v\u00e1\u0161 webu u\u017e nav\u0161t\u00edvili.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default is-style-symbol is-style-symbol-icon\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Import kampan\u00ed z Google Ads\">\n\t\t\t\t\t<span><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/04\/ikonka-sklik-import.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/span>\n\t\t\t\t<strong>Import kampan\u00ed z Google Ads<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Propojte sv\u016fj \u00fa\u010det Skliku na Google \u00fa\u010det a p\u0159eneste snadno sv\u00e9 kampan\u011b.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-seznam-cover\"><div class=\"cover is-content is-align-y-center\" style=\"background-color:#f4f5f7;\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"476\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2024\/08\/seznam-garant.jpg\" class=\"cover__media cover__media--desktop\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2024\/08\/seznam-garant.jpg 2557w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2024\/08\/seznam-garant-992x369.jpg 992w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2024\/08\/seznam-garant-1984x737.jpg 1984w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2024\/08\/seznam-garant-320x119.jpg 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2024\/08\/seznam-garant-768x285.jpg 768w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2024\/08\/seznam-garant-1536x571.jpg 1536w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2024\/08\/seznam-garant-2048x761.jpg 2048w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><div class=\"cover__dim\" style=\"opacity:0.1\"><\/div><div class=\"cover__content is-layout-constrained\">\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-9c6c10db wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left\">Seznam Garant<\/h2>\n\n\n\n<p>Objevte mo\u017enosti garantovan\u00e9 reklamy na p\u00e1r kliknut\u00ed s reklamn\u00edm syst\u00e9mem Seznam Garant. Za p\u0159edem zn\u00e1mou cenu z\u00edsk\u00e1te zobrazen\u00ed ve zvolen\u00e9m \u010dase na konkr\u00e9tn\u00edm m\u00edst\u011b na webu.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--8)\">\n<div class=\"wp-block-button is-style-secondary-2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/o-seznam.cz\/reklama\/garant\/\">Dozv\u011bd\u011bt se v\u00edc<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left text-center sm:text-left\">Spravujte si Sklik sami nebo to nechte na odborn\u00edc\u00edch<\/h2>\n\n\n\n<div class=\"wp-block-seznam-tiles has-columns-2\" style=\"--seznam-tiles--columns:2\"><div class=\"inner-blocks\"><div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f8 py-f8\" href=\"https:\/\/www.sklikakademie.cz\/cs\/\" target=\"_blank\"><div class=\"inner-blocks\">\n\n<p><strong>Nau\u010dte se pracovat s Sklikem<\/strong><\/p>\n\n\n\n<p class=\"has-neutral-60-color has-text-color has-link-color has-small-font-size wp-elements-81ad2d4fc56255da65bb7f08dc430546\">V Akademii naleznete p\u0159ehledn\u00e9 kurzy, kter\u00e9 jsou vhodn\u00e9 jak pro za\u010d\u00ednaj\u00edc\u00ed PPC specialisty, tak i pro pokro\u010dil\u00e9 u\u017eivatele. Sta\u010d\u00ed si vybrat.<\/p>\n\n<\/div><\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f8 py-f8\" href=\"https:\/\/napoveda.sklik.cz\/sluzby-skliku\/\" target=\"_blank\"><div class=\"inner-blocks\">\n\n<p><strong>P\u0159enechte spr\u00e1vu reklamy profesion\u00e1l\u016fm<\/strong><\/p>\n\n\n\n<p class=\"has-neutral-60-color has-text-color has-link-color has-small-font-size wp-elements-1e2b86b85c380037b818521a277caca5\">Spr\u00e1vu sv\u00e9 reklamy sv\u011b\u0159te specialist\u016fm ze Seznamu. Pom\u016f\u017eeme s nastaven\u00edm, optimalizac\u00ed i vyhodnocen\u00edm kampan\u00ed.<\/p>\n\n<\/div><\/a><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left text-center sm:text-left\">Nej\u010dast\u011bj\u0161\u00ed dotazy<\/h2>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"S\u202fjak\u00fdm rozpo\u010dtem mohu na Skliku inzerovat?\u202f\">\n\t\t\t\t<strong>S\u202fjak\u00fdm rozpo\u010dtem mohu na Skliku inzerovat?\u202f<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>M\u016f\u017eete pracovat s rozpo\u010dtem podle sv\u00fdch pot\u0159eb, a\u0165 u\u017e s reklamou v Skliku za\u010d\u00edn\u00e1te, nebo jste zku\u0161en\u00fd inzerent, poskytujete slu\u017eby na mal\u00e9m m\u011bst\u011b, nebo dod\u00e1v\u00e1te zbo\u017e\u00ed po cel\u00e9 \u010cesk\u00e9 republice. Pokud nevyu\u017e\u00edv\u00e1te potenci\u00e1l kampan\u00ed na maximum, Sklik v\u00e1s na to upozorn\u00ed. Z\u00e1rove\u0148 v\u00e1m doporu\u010d\u00ed ide\u00e1ln\u00ed hodnotu rozpo\u010dtu s ohledem na velikost a typ va\u0161\u00ed kampan\u011b, proto\u017ee jeho nav\u00fd\u0161en\u00ed by mohlo m\u00edt pozitivn\u00ed vliv na v\u00fdsledky va\u0161\u00ed reklamy. V\u017edy ale plat\u00ed, \u017ee si sami rozhodujete o maxim\u00e1ln\u00ed cen\u011b za proklik nebo o limitu pro denn\u00ed rozpo\u010det.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Je inzerce v\u202fSkliku vhodn\u00e1 i pro brandov\u00e9 kampan\u011b?\u202f\">\n\t\t\t\t<strong>Je inzerce v\u202fSkliku vhodn\u00e1 i pro brandov\u00e9 kampan\u011b?\u202f<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Ano. D\u00edky kvalitn\u00ed obsahov\u00e9 s\u00edti, kter\u00e1 zahrnuje nejnav\u0161t\u011bvovan\u011bj\u0161\u00ed weby \u010desk\u00e9ho internetu, vizibiln\u00edm form\u00e1t\u016fm, \u0159\u00edzen\u00ed frekvence zobrazen\u00ed a \u0161irok\u00e9 nab\u00eddce c\u00edlen\u00ed lze v Skliku oslovit velkou \u010d\u00e1st relevantn\u00edho publika. Vyhodnocov\u00e1n\u00ed usnad\u0148uj\u00ed tak\u00e9 metriky p\u0159\u00edmo v rozhran\u00ed, kter\u00e9 poskytuj\u00ed p\u0159ehled o osloven\u00fdch n\u00e1v\u0161t\u011bvn\u00edc\u00edch a webech, kde byla reklama zobrazena.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Jak\u00e1 je v\u00fdhoda inzerce v\u202fSkliku oproti glob\u00e1ln\u00edm reklamn\u00edm platform\u00e1m?\u202f\">\n\t\t\t\t<strong>Jak\u00e1 je v\u00fdhoda inzerce v\u202fSkliku oproti glob\u00e1ln\u00edm reklamn\u00edm platform\u00e1m?\u202f<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Sklik reklama se zobrazuje u d\u016fv\u011bryhodn\u00e9ho redak\u010dn\u00edho obsahu na nejv\u011bt\u0161\u00edch \u010desk\u00fdch webech nebo na partnersk\u00fdch webech, kter\u00e9 mus\u00ed spl\u0148oval p\u0159\u00edsn\u00e1 kvalitativn\u00ed krit\u00e9ria. Inzerent\u016fm je tak\u00e9 k\u202fdispozici \u017eiv\u00e1 \u010desky mluv\u00edc\u00ed podpora a nastaven\u00ed p\u0159izp\u016fsoben\u00e9 \u010desk\u00e9mu trhu. Data na\u0161ich inzerent\u016f jsou bezpe\u010dn\u011b ulo\u017eena v datov\u00fdch centrech na \u00fazem\u00ed \u010cR.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Jak\u00fdm zp\u016fsobem mohu v\u202fSkliku pracovat s\u202fvlastn\u00edmi seznamy z\u00e1kazn\u00edk\u016f?\">\n\t\t\t\t<strong>Jak\u00fdm zp\u016fsobem mohu v\u202fSkliku pracovat s\u202fvlastn\u00edmi seznamy z\u00e1kazn\u00edk\u016f?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p class=\"is-style-link-external\">K tomu, aby se reklama mohla zobrazovat, je t\u0159eba do Skliku naimportovat seznam e-mailov\u00fdch adres se z\u00edskan\u00fdm souhlasem k vyu\u017eit\u00ed pro marketingov\u00e9 \u00fa\u010dely. V\u00edce k t\u00e9matu <a href=\"https:\/\/napoveda.sklik.cz\/cileni\/vlastni-seznamy-zakazniku\/\" target=\"_blank\" rel=\"noreferrer noopener\">naleznete v n\u00e1pov\u011bd\u011b<\/a>. E-maily mohou b\u00fdt pod r\u016fzn\u00fdmi dom\u00e9nami (nikoliv pouze na @seznam.cz). Samotn\u00fd import potom m\u016f\u017ee prob\u011bhnout jak manu\u00e1ln\u011b, tak automatizovan\u011b p\u0159es API prost\u0159ednictv\u00edm <a href=\"https:\/\/napoveda.sklik.cz\/cileni\/vlastni-seznamy-zakazniku\/integrace-tretich-stran\/\" target=\"_blank\" rel=\"noreferrer noopener\">n\u00e1stroj\u016f t\u0159et\u00edch stran<\/a>.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"M\u016f\u017eu n\u011bjak ovlivnit, u jak\u00fdch \u010dl\u00e1nk\u016f v obsahov\u00e9 s\u00edti se bude moje reklama zobrazovat?\u202f\">\n\t\t\t\t<strong>M\u016f\u017eu n\u011bjak ovlivnit, u jak\u00fdch \u010dl\u00e1nk\u016f v obsahov\u00e9 s\u00edti se bude moje reklama zobrazovat?\u202f<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Ano. D\u00edky nastaven\u00ed c\u00edlen\u00ed v Skliku je mo\u017en\u00e9 ovlivnit, na jak\u00fdch webech nebo u jak\u00e9ho t\u00e9matu se va\u0161e reklama zobraz\u00ed. Stejn\u011b tak je mo\u017en\u00e9 p\u0159\u00edpadn\u011b omezit zobrazov\u00e1n\u00ed reklamy u \u010dl\u00e1nk\u016f \u010di na konkr\u00e9tn\u00edch webech, pokud je vyhodnot\u00edte jako nerelevantn\u00ed.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Chci si kampan\u011b nastavit samostatn\u011b, ale pot\u0159ebuji poradit. Kde najdu v\u00edce informac\u00ed?\u202f\">\n\t\t\t\t<strong>Chci si kampan\u011b nastavit samostatn\u011b, ale pot\u0159ebuji poradit. Kde najdu v\u00edce informac\u00ed?\u202f<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p class=\"is-style-link-external\">Kompletn\u00ed technick\u00fd p\u0159ehled informac\u00ed pro nastaven\u00ed reklamy najdete v <a href=\"https:\/\/napoveda.sklik.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">n\u00e1pov\u011bd\u011b<\/a>. Kurzy pro samostudium, kter\u00e9 obsahuj\u00ed doporu\u010den\u00ed a tipy na pr\u00e1ci s kampan\u011bmi a jsou zam\u011b\u0159en\u00e9 na jejich nastavov\u00e1n\u00ed a vyhodnocov\u00e1n\u00ed, naleznete v na\u0161\u00ed <a href=\"https:\/\/akademie.sklik.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Akademii Sklik<\/a>. Nab\u00edz\u00edme tak\u00e9 r\u016fzn\u00e9 \u00farovn\u011b bezplatn\u00fdch on-line a <a href=\"https:\/\/www.sklikakademie.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">osobn\u00edch kurz\u016f s lektorem<\/a>.\u202f<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Co mus\u00edm ud\u011blat, aby se reklama za\u010dala zobrazovat?\u202f\">\n\t\t\t\t<strong>Co mus\u00edm ud\u011blat, aby se reklama za\u010dala zobrazovat?\u202f<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p class=\"is-style-link-external\">Po vytvo\u0159en\u00ed \u00fa\u010dtu na sklik.cz je nutn\u00e9 <a href=\"https:\/\/napoveda.sklik.cz\/zaciname-inzerovat\/#dobiti-kreditu\" target=\"_blank\" rel=\"noreferrer noopener\">dob\u00edt kredit v Seznam Pen\u011b\u017eence<\/a>, kter\u00fd n\u00e1sledn\u011b vyu\u017eijete k platb\u00e1m za reklamu. V administra\u010dn\u00edm rozhran\u00ed Skliku pot\u00e9 vytvo\u0159\u00edte sv\u00e9 kampan\u011b, vyberete vhodn\u00e9 c\u00edlen\u00ed a typy reklamy a nastav\u00edte limity pro cenu za proklik nebo denn\u00ed rozpo\u010det. Pokud reklama spl\u0148uje <a href=\"https:\/\/napoveda.sklik.cz\/pravidla\/\" target=\"_blank\" rel=\"noreferrer noopener\">pravidla pro inzerci<\/a>, za\u010dne se zobrazovat podle nastaven\u00ed kampan\u011b a je mo\u017en\u00e9 ji d\u00e1le optimalizovat na z\u00e1klad\u011b podrobn\u00fdch statistik. M\u00e9n\u011b zku\u0161en\u00ed u\u017eivatel\u00e9 mohou vyu\u017e\u00edt zjednodu\u0161enou verzi rozhran\u00ed Skliku s n\u00e1zvem <a href=\"https:\/\/napoveda.sklik.cz\/sklik-zaciname\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sklik za\u010d\u00edn\u00e1me<\/a>,\u202f kter\u00e1 je provede z\u00e1kladn\u00edm nastaven\u00edm.\u202fzobrazovat podle nastaven\u00ed kampan\u011b a je mo\u017en\u00e9 ji d\u00e1le optimalizovat na z\u00e1klad\u011b podrobn\u00fdch statistik.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-return-url\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sklik.cz\/login\/\">P\u0159ihl\u00e1sit se do Skliku<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left text-center sm:text-left\">To nejnov\u011bj\u0161\u00ed z na\u0161eho Blogu<\/h2>\n\n\n<div class=\"wp-block-seznam-remote-wp-posts\">\n<div style=\"--seznam-tiles--columns:3\" class=\"wp-block-seznam-tiles has-columns-3\"><div class=\"inner-blocks\">\n\t\t\n\t\t<div class=\"wp-block-seznam-box space-y-f2 is-layout-flow wp-container-seznam-box-is-layout-ea7e8adf wp-block-seznam-box-is-layout-flow\">\n\t\t\t<p><a class=\"block font-bold text-neutral-black hover:text-accent-dark\" target=\"_blank\" href=\"https:\/\/blog.seznam.cz\/2026\/04\/zastupci-skliku-i-letos-zamirili-mezi-brnenske-vysokoskolaky\/\">Z\u00e1stupci Skliku i letos zam\u00ed\u0159ili mezi brn\u011bnsk\u00e9 vysoko\u0161kol\u00e1ky<\/a><\/p>\n\t\t\t<p class=\"has-neutral-60-color has-text-color whitespace-nowrap text-sm\"> 22. 4. 2026<\/p>\n\t\t\t\t\t\t\t<p class=\"has-neutral-60-color has-text-color text-sm\">V lo\u0148sk\u00e9m roce jsme student\u016fm brn\u011bnsk\u00fdch vysok\u00fdch \u0161kol poprv\u00e9 p\u0159edstavili, jak funguje online marketing v Seznamu. Letos jsme na \u00fasp\u011b\u0161nou s\u00e9rii nav\u00e1zali a vydali se mezi studenty s aktualizovan\u00fdm obsahem i praktick\u00fdmi uk\u00e1zkami ze sv\u011bta online reklamy. A mezi zast\u00e1vky jsme p\u0159idali i NEWTON University.\n<\/p>\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\n\t\t<div class=\"wp-block-seznam-box space-y-f2 is-layout-flow wp-container-seznam-box-is-layout-ea7e8adf wp-block-seznam-box-is-layout-flow\">\n\t\t\t<p><a class=\"block font-bold text-neutral-black hover:text-accent-dark\" target=\"_blank\" href=\"https:\/\/blog.seznam.cz\/2026\/04\/sklik-agentura-roku-prvni-kvartal-je-za-nami-kdo-vede-zebricek\/\">Sklik agentura roku: Prvn\u00ed kvart\u00e1l je za n\u00e1mi. Kdo vede \u017eeb\u0159\u00ed\u010dek?<\/a><\/p>\n\t\t\t<p class=\"has-neutral-60-color has-text-color whitespace-nowrap text-sm\"> 21. 4. 2026<\/p>\n\t\t\t\t\t\t\t<p class=\"has-neutral-60-color has-text-color text-sm\">Prvn\u00ed t\u0159i m\u011bs\u00edce roku prosvi\u0161t\u011bly rychleji ne\u017e mediapl\u00e1n p\u0159ed deadlinem a u\u017e je tu zas obl\u00edben\u00fd souboj o presti\u017en\u00ed tituly Agenturn\u00ed spolupr\u00e1ce roku. Partnersk\u00e9 agentury u\u017e sb\u00edraj\u00ed prvn\u00ed drahocenn\u00e9 body do celkov\u00e9ho hodnocen\u00ed. Pod\u00edvejte se, jak dopadla prvn\u00ed leto\u0161n\u00ed Sklik v\u00fdzva a kdo se aktu\u00e1ln\u011b dr\u017e\u00ed na \u0161pici \u017eeb\u0159\u00ed\u010dku.\n<\/p>\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\n\t\t<div class=\"wp-block-seznam-box space-y-f2 is-layout-flow wp-container-seznam-box-is-layout-ea7e8adf wp-block-seznam-box-is-layout-flow\">\n\t\t\t<p><a class=\"block font-bold text-neutral-black hover:text-accent-dark\" target=\"_blank\" href=\"https:\/\/blog.seznam.cz\/2026\/04\/neco-navic-se-meni-ve-standard-vlastni-data-se-stavaji-zakladem-cileni-rika-jakub-novotny\/\">\u201eN\u011bco nav\u00edc\u201c se m\u011bn\u00ed ve standard. Vlastn\u00ed data se st\u00e1vaj\u00ed z\u00e1kladem c\u00edlen\u00ed, \u0159\u00edk\u00e1 Jakub Novotn\u00fd<\/a><\/p>\n\t\t\t<p class=\"has-neutral-60-color has-text-color whitespace-nowrap text-sm\"> 16. 4. 2026<\/p>\n\t\t\t\t\t\t\t<p class=\"has-neutral-60-color has-text-color text-sm\">Vyu\u017eit\u00ed 1st party dat v digit\u00e1ln\u00ed reklam\u011b d\u00e1l s\u00edl\u00ed. Podle dat Skliku vzrostly investice do c\u00edlen\u00ed na vlastn\u00ed seznamy z\u00e1kazn\u00edk\u016f meziro\u010dn\u011b o 75 % a rostou i dal\u0161\u00ed formy pr\u00e1ce s publikem. Jak se m\u011bn\u00ed chov\u00e1n\u00ed inzerent\u016f a kam se oblast posouv\u00e1, popisuje Jakub Novotn\u00fd.\n<\/p>\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t<\/div><\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center is-style-link-external\"><a href=\"https:\/\/blog.seznam.cz\/stitek\/sklik\/\" target=\"_blank\" rel=\"noreferrer noopener\">Uk\u00e1zat v\u0161echny \u010dl\u00e1nky<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading text-center sm:text-left\">Mohlo by v\u00e1s zaj\u00edmat<\/h2>\n\n\n\n<div class=\"wp-block-seznam-tiles has-columns-2\" style=\"--seznam-tiles--columns:2\"><div class=\"inner-blocks\"><div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f8 py-f4\" href=\"https:\/\/o-seznam.cz\/reklama\/garant\/\" target=\"_blank\"><div class=\"inner-blocks\">\n\n<p>Seznam Garant<\/p>\n\n<\/div><\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f8 py-f4\" href=\"https:\/\/o-seznam.cz\/reklama\/agsr\/\" target=\"_blank\"><div class=\"inner-blocks\">\n\n<p>Agenturn\u00ed spolupr\u00e1ce roku<\/p>\n\n<\/div><\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f8 py-f4\" href=\"https:\/\/o-seznam.cz\/reklama\/vyzva\/\" target=\"_blank\"><div class=\"inner-blocks\">\n\n<p>Sklik V\u00fdzva<\/p>\n\n<\/div><\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f8 py-f4\" href=\"https:\/\/napoveda.sklik.cz\/\" target=\"_blank\"><div class=\"inner-blocks\">\n\n<p>N\u00e1pov\u011bda pro Sklik<\/p>\n\n<\/div><\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f8 py-f4\" href=\"https:\/\/o-seznam.cz\/reklama\/certifikace\/\" target=\"_blank\"><div class=\"inner-blocks\">\n\n<p>Certifikace a Ov\u011b\u0159en\u00ed<\/p>\n\n<\/div><\/a><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\t\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-head","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[87,84],"page_tag":[],"class_list":["post-7414","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":7414,"en":7783},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/7414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=7414"}],"version-history":[{"count":196,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/7414\/revisions"}],"predecessor-version":[{"id":10825,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/7414\/revisions\/10825"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=7414"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=7414"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=7414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}