{"id":6522,"date":"2025-01-10T16:06:25","date_gmt":"2025-01-10T15:06:25","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=6522"},"modified":"2026-01-14T15:33:46","modified_gmt":"2026-01-14T14:33:46","slug":"pravidla","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/agsr\/overena-agentura\/pravidla\/","title":{"rendered":"Pravidla Ov\u011b\u0159en\u00e9 agentury roku"},"content":{"rendered":"
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Pravidla sout\u011b\u017ee: Sklik Ov\u011b\u0159en\u00e1 agentura roku<\/h1>\n\n\n\n
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Sout\u011b\u017e Sklik Ov\u011b\u0159en\u00e1 agentura roku bude prob\u00edhat po cel\u00fd kalend\u00e1\u0159n\u00ed rok, tj. od 1. 1. do 31. 12. aktu\u00e1ln\u00edho roku. Po\u0159adatelem sout\u011b\u017ee je spole\u010dnost Seznam.cz, a.s., I\u010cO: 26168685.<\/p>\n<\/div>\n\n\n\n

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Podm\u00ednky \u00fa\u010dasti v sout\u011b\u017ei<\/h2>\n\n\n\n
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  1. Sout\u011b\u017ee se mohou \u00fa\u010dastnit v\u0161echny agentury, kter\u00e9 jsou zapojen\u00e9 v programu Ov\u011b\u0159en\u00e9 agentury (d\u00e1le jen „OA“).<\/li>\n\n\n\n
  2. Pro za\u0159azen\u00ed OA do sout\u011b\u017ee, je nutn\u00e9 splnit n\u00e1sleduj\u00edc\u00ed podm\u00ednku \u00fa\u010dasti v alespo\u0148 jednom z kvart\u00e1ln\u00edch \u00fakol\u016f, kter\u00e9 budou zve\u0159ej\u0148ovan\u00e9 na webu Skik Ov\u011b\u0159en\u00e1 agentura roku<\/a> (d\u00e1le tak\u00e9 jen „Web sout\u011b\u017ee“), prost\u0159ednictv\u00edm jeho p\u0159ihl\u00e1\u0161en\u00ed do sout\u011b\u017ee \u0159\u00e1dn\u00fdm vypln\u011bn\u00edm a odesl\u00e1n\u00edm online formul\u00e1\u0159e dostupn\u00e9ho na dan\u00e9m Webu sout\u011b\u017ee.<\/li>\n\n\n\n
  3. P\u0159ihl\u00e1\u0161en\u00edm se do sout\u011b\u017ee poskytuje OA spole\u010dnosti Seznam.cz, a.s. opr\u00e1vn\u011bn\u00ed zve\u0159ejnit poskytnut\u00fd obsah (inzer\u00e1ty) a dal\u0161\u00ed data k n\u011bmu vzta\u017een\u00e1 (viz\u00a0hodnocen\u00e1 krit\u00e9ria) a u\u017e\u00edvat v\u0161e (zejm\u00e9na fotografie \u010di screeny) pro \u00fa\u010dely sout\u011b\u017ee a pro marketingov\u00e9 \u00fa\u010dely. OA z\u00e1rove\u0148 prohla\u0161uje, \u017ee je opr\u00e1vn\u011bna k poskytnut\u00ed tohoto opr\u00e1vn\u011bn\u00ed dle p\u0159edchoz\u00ed v\u011bty a \u017ee nahrad\u00ed spole\u010dnosti Seznam.cz, a.s. ve\u0161kerou \u0161kodu, kter\u00e1 mu vznikne v d\u016fsledku nepravdivosti tohoto prohl\u00e1\u0161en\u00ed.<\/li>\n\n\n\n
  4. Sout\u011b\u017ee se nesm\u00ed \u00fa\u010dastnit zam\u011bstnanci po\u0159adatele a osoby bl\u00edzk\u00e9 t\u011bmto osob\u00e1m.<\/li>\n\n\n\n
  5. Sout\u011b\u017ee se m\u016f\u017ee jako z\u00e1stupce OA \u00fa\u010dastnit jak\u00e1koli fyzick\u00e1 osoba s doru\u010dovac\u00ed adresou na \u00fazem\u00ed \u010cesk\u00e9 republiky nebo Slovensk\u00e9 republiky, kter\u00e1 je v den p\u0159ihl\u00e1\u0161en\u00ed do sout\u011b\u017ee star\u0161\u00ed osmn\u00e1cti let a kter\u00e1 spln\u00ed stanoven\u00e1 pravidla sout\u011b\u017ee.<\/li>\n\n\n\n
  6. Po\u0159adatel si vyhrazuje pr\u00e1vo ov\u011b\u0159it zp\u016fsobilost sout\u011b\u017e\u00edc\u00edho k \u00fa\u010dasti v sout\u011b\u017ei.<\/li>\n<\/ol>\n<\/div>\n\n\n\n
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    Pr\u016fb\u011bh a vyhodnocen\u00ed sout\u011b\u017ee<\/h2>\n\n\n\n

    Vyhodnocen\u00ed zaji\u0161\u0165uje odborn\u00e1 porota (konzultant Sklik, specialista Sklik) dle n\u00e1sleduj\u00edc\u00edch krit\u00e9ri\u00ed:<\/p>\n\n\n\n

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    1. Vyhr\u00e1v\u00e1 OA, kter\u00e1 nasb\u00edr\u00e1 b\u011bhem dan\u00e9ho roku celkov\u011b nejv\u00edce bod\u016f, kter\u00e9 se daj\u00ed sb\u00edrat ve dvou kategori\u00edch, a to 1) \u201eCeloro\u010dn\u00ed pr\u00e1ce\u201c a 2) \u201eKvart\u00e1ln\u00ed \u00fakoly\u201c. Sou\u010det t\u011bchto bod\u016f ur\u010d\u00ed v\u00edt\u011bze, p\u0159i\u010dem\u017e se k tomu uv\u00e1d\u00ed, \u017ee:\n
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      1. \u201eCeloro\u010dn\u00ed pr\u00e1ce\u201c znamen\u00e1 po\u010det celkem nasb\u00edran\u00fdch bod\u016f z kategorie pr\u016fb\u011b\u017en\u00e9ho hodnocen\u00ed agentur podle vyu\u017e\u00edv\u00e1n\u00ed jednotliv\u00fdch c\u00edlen\u00ed, form\u00e1t\u016f a celkov\u00e9 optimalizace \u00fa\u010dtu pod spr\u00e1vou agentury;<\/li>\n\n\n\n
      2. \u201eKvart\u00e1ln\u00ed \u00fakoly\u201c znamen\u00e1 vyhodnocen\u00ed pln\u011bn\u00ed kvart\u00e1ln\u00edch \u00fakol\u016f z webu Ov\u011b\u0159en\u00e1 agentura roku a n\u00e1sledn\u00fd zisk bod\u016f odpov\u00eddaj\u00edc\u00edch takto zadan\u00fdm \u00fakol\u016fm.
        Samostatn\u00e9 kvart\u00e1ln\u00ed \u00fakoly z\u00e1rove\u0148 p\u0159edstavuj\u00ed d\u00edl\u010d\u00ed samostatn\u00e9 \u201eminisout\u011b\u017ee\u201c, na kter\u00e9 se tato pravidla pou\u017eij\u00ed obdobn\u011b s t\u00edm, \u017ee term\u00edn jejich pr\u016fb\u011bhu, jejich zad\u00e1n\u00ed, vyhodnocen\u00ed, v\u00fdherci, v\u00fdhry apod. jsou specifikov\u00e1ny na dan\u00e9m Webu sout\u011b\u017ee.<\/li>\n<\/ol>\n<\/li>\n\n\n\n
      3. Pr\u016fb\u011b\u017en\u00e9 po\u0159ad\u00ed bodov\u00e9ho zisku OA bude po dan\u00fd rok zve\u0159ejn\u011bno na Webu sout\u011b\u017ee.<\/li>\n\n\n\n
      4. Vyhodnocen\u00ed sout\u011b\u017ee prob\u011bhne po uplynut\u00ed term\u00ednu jej\u00edho po\u0159\u00e1d\u00e1n\u00ed, tj. v\u00a0pr\u016fb\u011bhu n\u00e1sleduj\u00edc\u00edho kalend\u00e1\u0159n\u00edho roku, v datu p\u0159edem ur\u010den\u00e9m po\u0159adatelem sout\u011b\u017ee.<\/li>\n\n\n\n
      5. V\u00fdsledky budou n\u00e1sledn\u011b zve\u0159ejn\u011bny, nap\u0159. na soci\u00e1ln\u00edch s\u00edt\u00edch (\u00fa\u010dtech po\u0159adatele), na Webu sout\u011b\u017ee, blogu spole\u010dnosti Seznam.cz apod. V\u00fdherci budou d\u00e1le informov\u00e1n\u00ed e-mailem, k \u010demu\u017e d\u00e1vaj\u00ed \u00fa\u010dast\u00ed v sout\u011b\u017ei souhlas.<\/li>\n\n\n\n
      6. Po\u0159adatel ur\u010d\u00ed t\u0159i v\u00fdherce, kte\u0159\u00ed obdr\u017e\u00ed v\u00fdhry viz n\u00ed\u017ee.<\/li>\n<\/ol>\n<\/div>\n\n\n\n
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        V\u00fdherci obdr\u017e\u00ed n\u00e1sleduj\u00edc\u00ed v\u00fdhry<\/h2>\n\n\n\n

        1. m\u00edsto<\/h4>\n\n\n\n
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        • Titul \u201eSklik Ov\u011b\u0159en\u00e1 agentura roku\u201c v kategorii agenturn\u00ed spolupr\u00e1ce roku a v\u0161e, co k n\u011bmu n\u00e1le\u017e\u00ed.<\/li>\n\n\n\n
        • Mo\u017enost jednor\u00e1zov\u00e9 prezentace a propagace \u00fasp\u011bchu OA na blogu a soci\u00e1ln\u00edch s\u00edt\u00edch spole\u010dnosti Seznam.cz.<\/li>\n<\/ul>\n\n\n\n

          2. a 3. m\u00edsto<\/h4>\n\n\n\n
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          • Zaj\u00edmav\u00e1 nepen\u011b\u017en\u00ed v\u00fdhra.<\/li>\n\n\n\n
          • Mo\u017enost jednor\u00e1zov\u00e9 prezentace a propagace \u00fasp\u011bchu OA na blogu a soci\u00e1ln\u00edch s\u00edt\u00edch spole\u010dnosti Seznam.cz.<\/li>\n<\/ul>\n\n\n\n

            Pro informaci po\u0159adatel uv\u00e1d\u00ed, \u017ee v\u00fdhra m\u016f\u017ee b\u00fdt p\u0159edm\u011btem dan\u011b z p\u0159\u00edjm\u016f a OA je povinna sama zajistit p\u0159\u00edpadn\u00e9 zdan\u011bn\u00ed v\u00fdhry.<\/p>\n\n\n\n

            Na poskytnut\u00ed v\u00fdhry nen\u00ed pr\u00e1vn\u00ed n\u00e1rok. V\u00fdhru nen\u00ed mo\u017en\u00e9 vym\u00e1hat pr\u00e1vn\u00ed cestou ani alternativn\u011b plnit v pen\u011bz\u00edch. Na n\u00e1hradu n\u00e1klad\u016f spojen\u00fdch s \u00fa\u010dast\u00ed v sout\u011b\u017ei nebo na jak\u00e1koli jin\u00e1 pln\u011bn\u00ed ze strany po\u0159adatele nen\u00ed pr\u00e1vn\u00ed n\u00e1rok.<\/p>\n\n\n\n

            Ve\u0161ker\u00e9 osobn\u00ed \u00fadaje poskytnut\u00e9 v souvislosti se sout\u011b\u017e\u00ed budou po\u0159adatelem zpracov\u00e1ny pro \u00fa\u010dely \u00fa\u010dasti v sout\u011b\u017ei, p\u0159ed\u00e1n\u00ed v\u00fdhry \u010di za jin\u00fdm \u00fa\u010delem spojen\u00fdm se sout\u011b\u017e\u00ed a v souladu s obecn\u011b z\u00e1vazn\u00fdmi pr\u00e1vn\u00edmi p\u0159edpisy.<\/p>\n\n\n\n

            Po\u0159adatel m\u00e1 pr\u00e1vo rozhodnout o pokra\u010dov\u00e1n\u00ed sout\u011b\u017ee nebo sout\u011b\u017e i bez uveden\u00ed d\u016fvodu p\u0159ed\u010dasn\u011b ukon\u010dit. Po\u0159adatel sout\u011b\u017ee si vyhrazuje zm\u011bnu t\u011bchto pravidel, kterou neprodlen\u011b zve\u0159ejn\u00ed.<\/p>\n\n\n\n

            Po\u0159adatel je opr\u00e1vn\u011bn vy\u0159adit ze sout\u011b\u017ee, i bez p\u0159edchoz\u00edho upozorn\u011bn\u00ed, sout\u011b\u017e\u00edc\u00edho, kter\u00fd poru\u0161\u00ed pravidla sout\u011b\u017ee a\/nebo obecn\u011b z\u00e1vazn\u00e9 pr\u00e1vn\u00ed p\u0159edpisy, nebo u n\u011bho\u017e bude m\u00edt po\u0159adatel d\u016fvodn\u00e9 podez\u0159en\u00ed o takov\u00e9mto poru\u0161en\u00ed.<\/p>\n\n\n\n

            Sout\u011b\u017e nen\u00ed \u017e\u00e1dn\u00fdm zp\u016fsobem po\u0159\u00e1d\u00e1na, sponzorov\u00e1na, podporov\u00e1na, vyhodnocov\u00e1na ani jinak spravov\u00e1na soci\u00e1ln\u00ed s\u00edt\u00ed Facebook a\/nebo jinou soci\u00e1ln\u00ed s\u00edt\u00ed (d\u00e1le jen \u201esoci\u00e1ln\u00ed s\u00edt\u011b\u201c), ani jej\u00edmi provozovateli. Provozovatel\u016fm soci\u00e1ln\u00edch s\u00edt\u00ed nevznikaj\u00ed ve spojen\u00ed se sout\u011b\u017e\u00ed \u017e\u00e1dn\u00e1 pr\u00e1va ani povinnosti, ani v\u016f\u010di jej\u00edm \u00fa\u010dastn\u00edk\u016fm.<\/p>\n\n\n\n

            Sout\u011b\u017e nen\u00ed hazardn\u00ed hrou ani jinak nepodl\u00e9h\u00e1 z\u00e1konu \u010d. 186\/2016 Sb., o hazardn\u00edch hr\u00e1ch.<\/p>\n<\/div>\n<\/div>\n\n\t\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":6512,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-head","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[],"page_tag":[],"class_list":["post-6522","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":6522},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/6522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=6522"}],"version-history":[{"count":9,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/6522\/revisions"}],"predecessor-version":[{"id":10288,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/6522\/revisions\/10288"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/6512"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=6522"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=6522"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=6522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}