{"id":6512,"date":"2025-01-10T15:53:53","date_gmt":"2025-01-10T14:53:53","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=6512"},"modified":"2026-04-14T12:31:06","modified_gmt":"2026-04-14T10:31:06","slug":"overena-agentura","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/agsr\/overena-agentura\/","title":{"rendered":"Sklik Ov\u011b\u0159en\u00e1 agentura roku"},"content":{"rendered":"<div style=\"--special-accent:#f6c64f;--wp--preset--color--accent:#f6c64f;--wp--preset--color--accent-dark:#dbac34;--wp--custom--color--accent:#f6c64f;--wp--custom--color--accent-dark:#dbac34;--wp--custom--color--contrast-accent:#000000;--wp--custom--color--link:#f6c64f;--wp--custom--color--link-hover:#dbac34;\" class=\"is-scheme-dark-2 is-scheme-dark has-vertical-padding alignfull wp-block-seznam-area\">\n\n\t\n<div class=\"inner-blocks is-layout-constrained wp-container-seznam-area-is-layout-ff6e4433 wp-block-seznam-area-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-accent-color has-text-color has-link-color wp-elements-3bc65eab195b4adb353eaedb84cf3b9b\">Sklik Ov\u011b\u0159en\u00e1 agentura roku<\/h1>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-b08e1d43 wp-block-group-is-layout-constrained\">\n<p>V kategorii Sklik Ov\u011b\u0159en\u00e1 agentura roku hodnot\u00edme <strong>celoro\u010dn\u00ed pr\u00e1ci agentur<\/strong> a <strong>pln\u011bn\u00ed kvart\u00e1ln\u00edch \u00fakol\u016f.<\/strong> Sou\u010det bod\u016f za ob\u011b oblasti ur\u010duje kone\u010dn\u00e9 po\u0159ad\u00ed agentur.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-0ed21503 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Celoro\u010dn\u00ed pr\u00e1ce<\/h2>\n\n\n\n<p>Celoro\u010dn\u00edm \u00fakolem je pr\u00e1ce PPC specialist\u016f na portfoliu klient\u016f, jejich\u017e kampan\u011b spravuj\u00ed v Skliku. V\u00fdsledky t\u00e9to pr\u00e1ce bodujeme pr\u016fb\u011b\u017en\u011b. Posuzujeme p\u0159itom <strong>zapojen\u00ed r\u016fzn\u00fdch form\u00e1t\u016f a typ\u016f c\u00edlen\u00ed, spr\u00e1vu rozpo\u010dt\u016f<\/strong> i vyu\u017eit\u00ed nov\u00fdch funkc\u00ed Skliku.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-0ed21503 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"sezonni-ukoly\">Kvart\u00e1ln\u00ed \u00fakoly<\/h2>\n\n\n\n<p>Zad\u00e1n\u00ed kvart\u00e1ln\u00edch \u00fakol\u016f budeme zve\u0159ej\u0148ovat v pr\u016fb\u011bhu roku. \u00dakoly jsou v\u00e1zan\u00e9 v\u017edy na konkr\u00e9tn\u00ed kalend\u00e1\u0159n\u00ed \u010dtvrtlet\u00ed. Kompletn\u00ed informace, term\u00edny a po\u010det bod\u016f, kter\u00e9 m\u016f\u017eete z\u00edskat, najdete v\u017edy u konkr\u00e9tn\u00edho \u00fakolu.<\/p>\n\n\n\n<p><strong>Jak z\u00edskat v\u00edce bod\u016f pro va\u0161i agenturu?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vyu\u017eijte \u0161irok\u00e9 spektrum form\u00e1t\u016f a c\u00edlen\u00ed, proaktivn\u011b pracujte s&nbsp;nov\u00fdmi funkcemi Skliku, ve spolupr\u00e1ci se sv\u00fdm Sklik konzultantem.<\/li>\n\n\n\n<li>Vy\u017e\u00e1dejte si Report vyu\u017eit\u00ed form\u00e1t\u016f a c\u00edlen\u00ed, d\u00edky kter\u00e9mu snadno identifikujete dal\u0161\u00ed p\u0159\u00edle\u017eitosti ke sb\u011bru bod\u016f.<\/li>\n\n\n\n<li>Zapojujte se pravideln\u011b do kvart\u00e1ln\u00edch \u00fakol\u016f, pl\u0148te jich co nejv\u00edce a maximalizujte tak po\u010det z\u00edskan\u00fdch bod\u016f.<\/li>\n\n\n\n<li>Pravideln\u011b aktualizujte p\u0159\u00edstupy z va\u0161eho agenturn\u00edho \u00fa\u010dtu.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-0ed21503 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"aktualni-ukoly\">Aktu\u00e1ln\u00ed kvart\u00e1ln\u00ed \u00fakoly<\/h2>\n\n\n\n<p>Splnit a p\u0159ihl\u00e1sit v\u0161echny \u00fakoly m\u016f\u017eete <strong>do 30. 6. 2026 do 23:59 hodin.<\/strong><\/p>\n\n\n\n<p class=\"is-style-next\"><a href=\"https:\/\/o-seznam.cz\/reklama\/agsr\/overena-agentura\/prihlasit-kvartalni-ukol\/\" data-type=\"link\" data-id=\"https:\/\/o-seznam.cz\/reklama\/agsr\/overena-agentura\/prihlasit-kvartalni-ukol\/\"><strong>P\u0159ihl\u00e1sit kvart\u00e1ln\u00ed \u00fakol<\/strong><\/a><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-circle\">\n<li><strong>Doporu\u010den\u00ed Sklik<br><\/strong>Vy\u017e\u00e1dejte si od sv\u00e9ho konzultanta doporu\u010den\u00ed pro v\u00e1mi spravovan\u00fd Sklik \u00fa\u010det a doporu\u010den\u00ed v&nbsp;\u00fa\u010dtu zapracujte. Body p\u0159id\u011bl\u00edme a\u017e na z\u00e1klad\u011b adekv\u00e1tn\u00edho zapracov\u00e1n\u00ed doporu\u010den\u00ed. Kontrolu a zhodnocen\u00ed provede v\u00e1\u0161 konzultant Sklik.<br>\n<ul class=\"wp-block-list\">\n<li>Maximum bod\u016f: 200 bod\u016f (100\u2013200 bod\u016f podle zapracov\u00e1n\u00ed doporu\u010den\u00ed)<\/li>\n\n\n\n<li>Maximum hodnocen\u00fdch doporu\u010den\u00ed: 1<\/li>\n\n\n\n<li>Nen\u00ed nutn\u00e9 se p\u0159ihla\u0161ovat p\u0159es formul\u00e1\u0159 \u2013 spln\u011bn\u00ed vyhodnot\u00ed v\u00e1\u0161 Sklik konzultant<\/li>\n\n\n\n<li>\u00dakol je nutn\u00e9 splnit do 30. 6. 2026 do 23:59 hodin<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Vyu\u017eit\u00ed form\u00e1tu nebo c\u00edlen\u00ed: <strong>Vlastn\u00ed seznamy z\u00e1kazn\u00edk\u016f \/ Lookalike<\/strong>&nbsp;<br><\/strong>Spus\u0165te u sv\u00fdch klient\u016f&nbsp;kampa\u0148 s c\u00edlen\u00edm na&nbsp;<a href=\"https:\/\/napoveda.sklik.cz\/cileni\/vlastni-seznamy-zakazniku\/\" target=\"_blank\" rel=\"noreferrer noopener\">vlastn\u00ed seznamy z\u00e1kazn\u00edk\u016f<\/a>&nbsp;nebo&nbsp;<a href=\"https:\/\/napoveda.sklik.cz\/cileni\/lookalike-podobna-publika\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lookalike<\/a>.&nbsp;Podm\u00ednkou je, aby \u0161lo o \u00fa\u010det, kde nebylo c\u00edlen\u00ed vyu\u017eito v\u202fp\u0159edchoz\u00edm kvart\u00e1le (1. 1. \u2013 31. 3. 2026).&nbsp;Zapojit m\u016f\u017eete maxim\u00e1ln\u011b 2 \u00fa\u010dty. Za ka\u017ed\u00fd \u00fa\u010det z\u00edsk\u00e1te 100 bod\u016f. Body nelze p\u0159ipsat opakovan\u011b za stejn\u00fd \u00fa\u010det.&nbsp;<br>\n<ul class=\"wp-block-list\">\n<li>Maximum bod\u016f: 200 bod\u016f (100 bod\u016f za ka\u017ed\u00fd unik\u00e1tn\u00ed \u00fa\u010det)<\/li>\n\n\n\n<li>Maximum p\u0159ihl\u00e1\u0161en\u00fdch \u00fa\u010dt\u016f: 2<\/li>\n\n\n\n<li>\u00dakol je nutn\u00e9 p\u0159ihl\u00e1sit pomoc\u00ed tla\u010d\u00edtka n\u00ed\u017ee<\/li>\n\n\n\n<li>P\u0159ihl\u00e1sit se m\u016f\u017eete do 30. 6. 2026 do 23:59 hodin<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><strong>Sklik v\u00fdzva: <strong>Nejlep\u0161\u00ed akvizi\u010dn\u00ed strategie<\/strong><\/strong><br><\/strong>Zapojte se do sout\u011b\u017ee Sklik v\u00fdzva, ve kter\u00e9 oce\u0148ujeme pr\u00e1ci nejlep\u0161\u00edch agenturn\u00edch specialist\u016f. <br>T\u00e9matem&nbsp;aktu\u00e1ln\u00ed v\u00fdzvy je <strong>Akvizi\u010dn\u00ed strategie.<\/strong><br><br>Do v\u00fdzvy se m\u016f\u017ee p\u0159ihl\u00e1sit v\u00edce specialist\u016f z jedn\u00e9 agentury \u2013 ka\u017ed\u00fd pouze s <strong>jedn\u00edm klientsk\u00fdm \u00fa\u010dtem<\/strong>. Body do sout\u011b\u017ee <strong>Sklik Ov\u011b\u0159en\u00e1 agentura roku<\/strong> z\u00edsk\u00e1 agentura pouze jednou.<br><br>Hodnot\u00edme originalitu a efektivitu strategie, pr\u00e1ci s c\u00edlen\u00edmi a form\u00e1ty, jejich kombinaci, strukturu kampan\u00ed i jejich nastaven\u00ed.<br><strong><strong>P\u0159i vyhodnocov\u00e1n\u00ed nebudeme zohled\u0148ovat kampan\u011b c\u00edlen\u00e9 na u\u017eivatele, kte\u0159\u00ed u\u017e na c\u00edlov\u00e9m webu byli&nbsp;(retargeting&nbsp;a vlastn\u00ed seznamy z\u00e1kazn\u00edk\u016f), ani vyhled\u00e1vac\u00ed kampan\u011b.&nbsp;<\/strong>&nbsp;<\/strong><br><br>Odborn\u00e1 porota vybere 3 v\u00fdherce, kte\u0159\u00ed z\u00edskaj\u00ed fyzickou trofej a zaj\u00edmavou nepen\u011b\u017en\u00ed v\u00fdhru.<br>\n<ul class=\"wp-block-list\">\n<li>Maximum bod\u016f: 300 bod\u016f<\/li>\n\n\n\n<li>Body p\u0159id\u011bl\u00edme automaticky na z\u00e1klad\u011b p\u0159ihl\u00e1\u0161en\u00ed pomoc\u00ed tla\u010d\u00edtka n\u00ed\u017ee a spln\u011bn\u00ed podm\u00ednek<\/li>\n\n\n\n<li>P\u0159ihl\u00e1\u0161en\u00e9 kampan\u011b nesm\u00ed b\u00fdt spu\u0161t\u011bn\u00e9 p\u0159ed 1. 4. 2026<\/li>\n\n\n\n<li>Hodnocen\u00e9 obdob\u00ed kampan\u00ed je od 1. 4. do 30. 6. 2026 a mohou b\u00fdt aktivn\u00ed kdykoliv v r\u00e1mci t\u00e9to doby<\/li>\n\n\n\n<li>V\u00edt\u011bze vyhl\u00e1s\u00edme do 22. 7. 2026 na <a href=\"https:\/\/blog.seznam.cz\/\" data-type=\"link\" data-id=\"https:\/\/blog.seznam.cz\/\">Sblogu<\/a><\/li>\n\n\n\n<li>P\u0159ihl\u00e1sit se m\u016f\u017eete do 30. 6. 2026 do 23:59 hodin<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-next\"><a href=\"https:\/\/o-seznam.cz\/reklama\/agsr\/overena-agentura\/prihlasit-kvartalni-ukol\/\" data-type=\"link\" data-id=\"https:\/\/o-seznam.cz\/reklama\/agsr\/overena-agentura\/prihlasit-kvartalni-ukol\/\"><strong>P\u0159ihl\u00e1sit kvart\u00e1ln\u00ed \u00fakol<\/strong><\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"poradi\">TOP 20 <br>Pr\u016fb\u011b\u017en\u00e9 po\u0159ad\u00ed<\/h2>\n\n\n\n<div style=\"--content-limiter--height:20rem\" class=\"is-collapsed wp-block-seznam-content-limiter\">\n\t<div class=\"inner-blocks is-layout-flow\">\t\n\t\t\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table><thead><tr><th>Po\u0159ad\u00ed<\/th><th>Agentura<\/th><th>Body<\/th><\/tr><\/thead><tbody><tr><td>1.<\/td><td>Evidy<\/td><td>2836<\/td><\/tr><tr><td>2.<\/td><td>6clickz<\/td><td>2703<\/td><\/tr><tr><td>3.<\/td><td>Plugo<\/td><td>2366<\/td><\/tr><tr><td>4.<\/td><td>Busines Factory<\/td><td>2343<\/td><\/tr><tr><td>5.<\/td><td>Faceb\u016fh<\/td><td>2245<\/td><\/tr><tr><td>6.<\/td><td>Luk\u00e1\u0161 T\u011b\u017ek\u00fd<\/td><td>2173<\/td><\/tr><tr><td>7.<\/td><td>eVisions Advertising s.r.o.<\/td><td>2062<\/td><\/tr><tr><td>8.<\/td><td>Magnas Performance s.r.o.<\/td><td>1808<\/td><\/tr><tr><td>9.<\/td><td>optimio s.r.o.<\/td><td>1668<\/td><\/tr><tr><td>10.<\/td><td>Jana Fil\u00edpkov\u00e1<\/td><td>1662<\/td><\/tr><tr><td>11.<\/td><td>BETTER MARKETING, s.r.o.<\/td><td>1614<\/td><\/tr><tr><td>12.<\/td><td>Miroslav Beran<\/td><td>1579<\/td><\/tr><tr><td>13.<\/td><td>BrightBox<\/td><td>1547<\/td><\/tr><tr><td>14.<\/td><td>UnicornsLab<\/td><td>1539<\/td><\/tr><tr><td>15.<\/td><td>Dentsu Czech Republic s.r.o.<\/td><td>1511<\/td><\/tr><tr><td>16.<\/td><td>Inveo.cz s.r.o.<\/td><td>1508<\/td><\/tr><tr><td>17.<\/td><td>Dexfinity s.r.o.<\/td><td>1500<\/td><\/tr><tr><td>18.<\/td><td>jirischaffer.cz &amp; t\u00fdm<\/td><td>1432<\/td><\/tr><tr><td>19.<\/td><td>FEO<\/td><td>1428<\/td><\/tr><tr><td>20.<\/td><td>Ing. Petr Lipovsk\u00fd<\/td><td>1386<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\t<\/div>\n\t\t\t<button class=\"wp-block-seznam-content-limiter__button circle-button circle-button--up\"><\/button>\n\t<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-seznam-tiles has-columns-1\" style=\"--seznam-tiles--columns:1\"><div class=\"inner-blocks\"><div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-arrow px-f8 py-f4\" href=\"https:\/\/o-seznam.cz\/reklama\/agsr\/overena-agentura\/pravidla\/\"><div class=\"inner-blocks\">\n\n<p>Pravidla Sklik Ov\u011b\u0159en\u00e9 agentury roku<\/p>\n\n<\/div><\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-arrow px-f8 py-f4\" href=\"https:\/\/o-seznam.cz\/reklama\/certifikace\/\"><div class=\"inner-blocks\">\n\n<p>V\u00edce o programu Certifikace a Ov\u011b\u0159en\u00ed<\/p>\n\n<\/div><\/a><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\t\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":334,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-head","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[],"page_tag":[],"class_list":["post-6512","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":6512},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/6512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=6512"}],"version-history":[{"count":69,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/6512\/revisions"}],"predecessor-version":[{"id":12270,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/6512\/revisions\/12270"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/334"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=6512"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=6512"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=6512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}