{"id":5954,"date":"2024-10-08T21:00:14","date_gmt":"2024-10-08T19:00:14","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=5954"},"modified":"2024-11-19T09:31:10","modified_gmt":"2024-11-19T08:31:10","slug":"cileni-nemam-data","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/cookieless\/kockopes\/cileni-nemam-data\/","title":{"rendered":"C\u00edlen\u00ed nem\u00e1m data"},"content":{"rendered":"
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C\u00edlen\u00ed, kter\u00e1 nepracuj\u00ed
se z\u00e1kaznick\u00fdmi daty<\/h2>\n\n\n\n
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Pokud data sv\u00fdch z\u00e1kazn\u00edk\u016f nesb\u00edr\u00e1te nebo s nimi zat\u00edm nepracujete, v\u00fdsledky kampan\u00ed v\u00e1m pomohou vylep\u0161it tato c\u00edlen\u00ed. Zjist\u011bte o nich v\u00edce.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
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C\u00edlen\u00ed na z\u00e1jmy<\/strong><\/p>\n\n\n\n

Neust\u00e1le pracujeme na zp\u0159esn\u011bn\u00ed relevance z\u00e1jm\u016f a nov\u011b zapojujeme pokro\u010dil\u00e9 v\u00fdzkumn\u00e9 metody a rozs\u00e1hl\u00e9 jazykov\u00e9 modely, abychom v\u00e1m p\u0159inesli co nejkvalitn\u011bj\u0161\u00ed c\u00edlen\u00ed. S c\u00edlen\u00edm na z\u00e1jmy oslov\u00edte u\u017eivatele na z\u00e1klad\u011b jejich dlouhodob\u00e9ho chov\u00e1n\u00ed. Z nab\u00eddky z\u00e1jm\u016f vyberete ty charakteristick\u00e9 pro u\u017eivatele, kter\u00e9 chcete zas\u00e1hnout sv\u00fdm reklamn\u00edm sd\u011blen\u00edm. C\u00edlem kampan\u011b ale m\u016f\u017ee b\u00fdt i podpora znalosti zna\u010dky nebo vytvo\u0159en\u00ed popt\u00e1vky.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Vylep\u0161en\u00e9 sociodemografick\u00e9 c\u00edlen\u00ed <\/strong><\/p>\n\n\n\n

Vylep\u0161ili a zp\u0159esnili jsme st\u00e1vaj\u00edc\u00ed sociodemografick\u00e9 c\u00edlen\u00ed d\u00edky pou\u017eit\u00ed pokro\u010dil\u00fdch v\u00fdzkumn\u00fdch a statistick\u00fdch metod a jeho p\u0159esnost ov\u011b\u0159ili na panelov\u00fdch datech. Nyn\u00ed tak m\u016f\u017eete c\u00edlit na sociodemografick\u00e1 data (v\u011bk, pohlav\u00ed), kter\u00e1 maj\u00ed ov\u011b\u0159enou p\u0159esnost a\u017e 90 %. Z\u00e1rove\u0148 na dal\u0161\u00edm zv\u00fd\u0161en\u00ed p\u0159esnosti neust\u00e1le pracujeme.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"\"<\/figure>\n\n\n\n
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Dynamick\u00fd retargeting z\u00e1kazn\u00edk\u016f Seznamu <\/strong><\/p>\n\n\n\n

Pokud provozujete e-shop, rozhodn\u011b vyu\u017eijte Dynamick\u00fd retargeting n\u00e1v\u0161t\u011bvn\u00edk\u016f Seznamu. Ten v\u00e1m umo\u017en\u00ed oslovit u\u017eivatele, kte\u0159\u00ed se o produkty, kter\u00e9 nab\u00edz\u00edte, zaj\u00edmali na Seznamu nebo Zbo\u017e\u00ed.cz. A to i bez n\u00e1v\u0161t\u011bvy va\u0161eho e-shopu, kter\u00e1 je nezbytn\u00e1 u b\u011b\u017en\u00e9ho dynamick\u00e9ho retargetingu. Kampa\u0148 je vysoce efektivn\u00ed i d\u00edky tomu, \u017ee osloven\u00ed u\u017eivatel\u00e9 uvid\u00ed v reklam\u011b produkty stejn\u011b jako u b\u011b\u017en\u00e9ho dynamick\u00e9ho retargetingu.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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C\u00edlen\u00ed na t\u00e9mata <\/strong><\/p>\n\n\n\n

V\u00fdb\u011brem vhodn\u00fdch t\u00e9mat zobraz\u00edte sv\u00e9 produkty u\u017eivatel\u016fm na str\u00e1nk\u00e1ch, kter\u00e9 se t\u00fdkaj\u00ed konkr\u00e9tn\u00ed oblasti. Krom\u011b snadn\u00e9ho nastaven\u00ed je v\u00fdhodou \u0161irok\u00fd v\u00fdb\u011br t\u00e9mat. Pro prodejce sportovn\u00edch pot\u0159eb jsou vhodn\u00fdmi t\u00e9maty nap\u0159\u00edklad Fitness, M\u00f3da a oble\u010den\u00ed nebo Sporty. C\u00edlen\u00ed v\u00e1m usnadn\u00ed na\u0161e tipy ke konkr\u00e9tn\u00edm t\u00e9mat\u016fm i t\u00e9matick\u00e9 rozd\u011blen\u00ed web\u016f.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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C\u00edlen\u00ed na um\u00edst\u011bn\u00ed<\/strong><\/p>\n\n\n\n

Vhodn\u011b zvolen\u00e9 um\u00edst\u011bn\u00ed reklamy spole\u010dn\u011b s poutavou kreativou dok\u00e1\u017e\u00ed potenci\u00e1ln\u00ed z\u00e1kazn\u00edky v\u017edy zaujmout. Tato mo\u017enost je ide\u00e1ln\u00ed v p\u0159\u00edpad\u011b, \u017ee chcete b\u00fdt vid\u011bt na konkr\u00e9tn\u00edch webech. Chcete oslovit n\u00e1v\u0161t\u011bvn\u00edky webu Novinky.cz, domovsk\u00e9 str\u00e1nky Seznam.cz nebo t\u0159eba \u00fazce zam\u011b\u0159en\u00e9ho webu Gar\u00e1\u017e.cz? Pak se c\u00edlen\u00ed na um\u00edst\u011bn\u00ed hod\u00ed pr\u00e1v\u011b pro v\u00e1s.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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C\u00edlen\u00ed na kl\u00ed\u010dov\u00e1 slova<\/strong><\/p>\n\n\n\n

Pokud chcete dos\u00e1hnout co nejp\u0159esn\u011bj\u0161\u00edho c\u00edlen\u00ed, vyu\u017eijte k tomu kl\u00ed\u010dov\u00e1 slova. Reklama se zobraz\u00ed v \u010dl\u00e1nc\u00edch a dal\u0161\u00edm obsahu na z\u00e1klad\u011b shody s kl\u00ed\u010dov\u00fdmi slovy, kter\u00e1 si sami vyberete. Chcete, aby va\u0161e reklama byla vid\u011bt v \u010dl\u00e1nc\u00edch o nejnov\u011bj\u0161\u00edm modelu mobiln\u00edho telefonu nebo t\u0159eba o zahradn\u00edch jez\u00edrk\u00e1ch? S c\u00edlen\u00edm pomoc\u00ed kl\u00ed\u010dov\u00fdch slov to nen\u00ed probl\u00e9m.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Nev\u00edte si s ko\u010dkopsem rady? Pom\u016f\u017eeme v\u00e1m<\/h2>\n\n\n\n

Chcete v\u011bd\u011bt, kter\u00e9 c\u00edlen\u00ed je pro v\u00e1s nejlep\u0161\u00ed, nebo pot\u0159ebujete poradit s nastaven\u00edm kampan\u00ed? Dejte n\u00e1m v\u011bd\u011bt a my v\u00e1m pom\u016f\u017eeme ko\u010dkopsa zkrotit.<\/p>\n\n\n\n

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