{"id":5952,"date":"2024-10-08T20:59:29","date_gmt":"2024-10-08T18:59:29","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=5952"},"modified":"2024-11-19T09:30:56","modified_gmt":"2024-11-19T08:30:56","slug":"cileni-mam-data","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/cookieless\/kockopes\/cileni-mam-data\/","title":{"rendered":"C\u00edlen\u00ed m\u00e1m data"},"content":{"rendered":"
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C\u00edlen\u00ed, kter\u00e1 vyu\u017e\u00edvaj\u00ed
z\u00e1kaznick\u00e1 data<\/h1>\n\n\n\n
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Jestli\u017ee pracujete s vlastn\u00edmi daty, jste na dobr\u00e9 cest\u011b k nez\u00e1vislosti na cookies t\u0159et\u00edch stran. Zjist\u011bte o c\u00edlen\u00edch, v nich\u017e zu\u017eitkujete data sv\u00fdch z\u00e1kazn\u00edk\u016f, v\u00edce.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
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C\u00edlen\u00ed na vlastn\u00ed seznamy z\u00e1kazn\u00edk\u016f<\/strong><\/p>\n\n\n\n

Toto c\u00edlen\u00ed nen\u00ed z\u00e1visl\u00e9 na sb\u011bru dat skrze cookies, tak\u017ee d\u00edky n\u011bmu m\u016f\u017eete oslovit st\u00e1vaj\u00edc\u00ed z\u00e1kazn\u00edky, kte\u0159\u00ed v\u00e1m k tomu ud\u011blili souhlas. C\u00edlen\u00ed na vlastn\u00ed seznamy z\u00e1kazn\u00edk\u016f v\u00e1m umo\u017en\u00ed nahradit objedn\u00e1vky z retargetingov\u00e9 kampan\u011b, nebo jejich objem dokonce nav\u00fd\u0161it. <\/p>\n\n\n\n

Segmentace kontakt\u016f je pln\u011b ve va\u0161ich rukou, a proto v r\u00e1mci c\u00edlen\u00ed na vlastn\u00ed seznamy z\u00e1kazn\u00edk\u016f m\u016f\u017eete vytvo\u0159it publika, kter\u00e1 v b\u011b\u017en\u00e9m retargetingu nejsou dostupn\u00e1 \u2013 nap\u0159\u00edklad seznam u\u017eivatel\u016f, kte\u0159\u00ed si zakoupili konkr\u00e9tn\u00ed v\u00fdrobek nebo kombinaci v\u00fdrobk\u016f, jsou z ur\u010dit\u00e9ho m\u011bsta a podobn\u011b.<\/p>\n\n\n\n

Pokud pou\u017e\u00edv\u00e1te n\u00e1stroje samba.ai, SmartEmailing, Ecomail, Meiro, Advisio nebo Targito, bude pro v\u00e1s tvorba publik je\u0161t\u011b jednodu\u0161\u0161\u00ed. A v p\u0159\u00edpad\u011b, \u017ee vyu\u017e\u00edv\u00e1te n\u011bkterou z pokro\u010dil\u00fdch z\u00e1kaznick\u00fdch platforem, jako jsou t\u0159eba Salesforce, Adobe nebo Oracle, m\u016f\u017eete vlastn\u00ed data nov\u011b nahr\u00e1t pomoc\u00ed n\u00e1stroje Boost.space<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"\"<\/figure>\n\n\n\n
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Lookalike c\u00edlen\u00ed<\/strong><\/p>\n\n\n\n

Toto c\u00edlen\u00ed pro v\u00e1s vymodeluje nov\u00e9 publikum, kter\u00e9 sv\u00fdm chov\u00e1n\u00edm odpov\u00edd\u00e1 n\u00e1v\u0161t\u011bvn\u00edk\u016fm va\u0161eho webu. D\u00edky t\u0159em mo\u017enostem modelov\u00e1n\u00ed z\u00e1sahu \u2013 p\u0159esn\u00e9mu, optim\u00e1ln\u00edmu a \u0161irok\u00e9mu \u2013 m\u016f\u017eete fin\u00e1ln\u00ed podobu nov\u00e9ho publika je\u0161t\u011b zp\u0159esnit, p\u0159\u00edpadn\u011b i roz\u0161\u00ed\u0159it. <\/p>\n\n\n\n

Lookalike c\u00edlen\u00ed je zalo\u017een\u00e9 na vyu\u017eit\u00ed dat, kter\u00e1 sb\u00edr\u00e1te pomoc\u00ed retargetingov\u00fdch k\u00f3d\u016f Skliku na va\u0161em webu. C\u00edlen\u00ed na z\u00e1klad\u011b nov\u011b vytvo\u0159en\u00fdch retargetingov\u00fdch seznam\u016f pomoc\u00ed pokro\u010dil\u00fdch algoritm\u016f strojov\u00e9ho u\u010den\u00ed vyhled\u00e1 nov\u00e9 u\u017eivatele, kte\u0159\u00ed vykazuj\u00ed podobn\u00e9 chov\u00e1n\u00ed jako n\u00e1v\u0161t\u011bvn\u00edci va\u0161ich str\u00e1nek. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Nev\u00edte si s ko\u010dkopsem rady? Pom\u016f\u017eeme v\u00e1m<\/h2>\n\n\n\n

Chcete v\u011bd\u011bt, kter\u00e9 c\u00edlen\u00ed je pro v\u00e1s nejlep\u0161\u00ed, nebo pot\u0159ebujete poradit s nastaven\u00edm kampan\u00ed? Dejte n\u00e1m v\u011bd\u011bt a my v\u00e1m pom\u016f\u017eeme ko\u010dkopsa zkrotit.<\/p>\n\n\n\n

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Chci konzultaci zdarma<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\t\t\t
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