{"id":591,"date":"2024-04-16T08:35:31","date_gmt":"2024-04-16T06:35:31","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=591"},"modified":"2024-08-27T17:53:29","modified_gmt":"2024-08-27T15:53:29","slug":"checklist","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/cookieless\/inzerent\/checklist\/","title":{"rendered":"Cookieless checklist"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>P\u0159ipravili jsme pro v\u00e1s checklist s jednotliv\u00fdmi kroky, kter\u00e9 byste m\u011bli prov\u00e9st, abyste mohli oslovovat relevantn\u00ed z\u00e1kazn\u00edky i bez cookies t\u0159et\u00edch stran. Ka\u017ed\u00fd od\u0161krtnut\u00fd bod v\u00e1m pom\u016f\u017ee k tomu, abyste i v budoucnu dok\u00e1zali efektivn\u011b c\u00edlit reklamu a \u00fasp\u011b\u0161n\u011b vyhodnocovat kampan\u011b.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\"><div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-download boxlink--align-y-center px-f8 py-f4\" href=\"https:\/\/o-seznam.cz\/reklama\/wp-content\/uploads\/sites\/5\/2024\/08\/checklist-cookieless.pdf\" download=\"seznam-cz-cookieless-checklist.pdf\"><div class=\"inner-blocks\">St\u00e1hnout checklist<\/div><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">C\u00edl? Co nejv\u00edce p\u0159ihl\u00e1\u0161en\u00fdch u\u017eivatel\u016f<\/h2>\n\n\n\n<p>Chcete, aby va\u0161e kampan\u011b nebyly z\u00e1visl\u00e9 na cookies t\u0159et\u00edch stran? Za\u010dn\u011bte s n\u011bkolika kroky, kter\u00e9 m\u016f\u017eete ud\u011blat na sv\u00e9 stran\u011b. Pat\u0159\u00ed sem nap\u0159\u00edklad aktivity, kter\u00e9 v\u00e1m zajist\u00ed co nejv\u00edce p\u0159ihl\u00e1\u0161en\u00fdch u\u017eivatel\u016f, s jejich\u017e e-maily m\u016f\u017eete d\u00e1le pracovat. Vyu\u017e\u00edt k tomu m\u016f\u017eete i na\u0161e P\u0159ihl\u00e1\u0161en\u00ed p\u0159es Seznam.<\/p>\n\n\n\n<p class=\"is-style-link-external\">Nezapome\u0148te tak\u00e9 na <a href=\"https:\/\/napoveda.sklik.cz\/merici-skripty\/\" target=\"_blank\" rel=\"noreferrer noopener\">aktualizaci m\u011b\u0159ic\u00edch skript\u016f<\/a> pro konverze a retargeting v Skliku, abyste do reklamn\u00edho syst\u00e9mu mohli p\u0159en\u00e9st hashovan\u00e9 e-maily. U\u017eivatele mus\u00edte o t\u011bchto zm\u011bn\u00e1ch informovat a z\u00edskat jejich souhlas.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Vyzkou\u0161ejte i dal\u0161\u00ed c\u00edlen\u00ed<\/h2>\n\n\n\n<p>V neposledn\u00ed \u0159ad\u011b v\u00e1m doporu\u010dujeme v kampan\u00edch za\u010d\u00edt vyu\u017e\u00edvat c\u00edlen\u00ed, kter\u00e1 nejsou z\u00e1visl\u00e1 na cookies t\u0159et\u00edch stran. Jde nap\u0159\u00edklad o dynamick\u00fd retargeting n\u00e1v\u0161t\u011bvn\u00edk\u016f Seznamu, c\u00edlen\u00ed na z\u00e1jmy o koupi, t\u00e9mata nebo kl\u00ed\u010dov\u00e1 slova.<\/p>\n\n\n\n<p>Vyzkou\u0161et m\u016f\u017eete i Jednoduchou obsahovou kampa\u0148, d\u00edky kter\u00e9 roz\u0161\u00ed\u0159\u00edte z\u00e1sah kampan\u00ed i na u\u017eivatele, kter\u00fdm nelze zobrazit c\u00edlenou reklamu.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159ipravili jsme pro v\u00e1s checklist s jednotliv\u00fdmi kroky, kter\u00e9 byste m\u011bli prov\u00e9st, abyste mohli oslovovat relevantn\u00ed z\u00e1kazn\u00edky i bez cookies t\u0159et\u00edch stran. Ka\u017ed\u00fd od\u0161krtnut\u00fd bod v\u00e1m pom\u016f\u017ee k tomu, abyste i v budoucnu dok\u00e1zali efektivn\u011b c\u00edlit reklamu a \u00fasp\u011b\u0161n\u011b vyhodnocovat kampan\u011b. C\u00edl? Co nejv\u00edce p\u0159ihl\u00e1\u0161en\u00fdch u\u017eivatel\u016f Chcete, aby va\u0161e kampan\u011b nebyly z\u00e1visl\u00e9 na cookies t\u0159et\u00edch [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":18,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[3],"page_tag":[],"class_list":["post-591","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":591},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=591"}],"version-history":[{"count":11,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/591\/revisions"}],"predecessor-version":[{"id":5599,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/591\/revisions\/5599"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/18"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=591"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=591"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}