{"id":5365,"date":"2024-07-02T11:19:47","date_gmt":"2024-07-02T09:19:47","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=5365"},"modified":"2024-07-02T22:48:22","modified_gmt":"2024-07-02T20:48:22","slug":"parametr-consent","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/cookieless\/inzerent\/parametr-consent\/","title":{"rendered":"Co je parametr consent?"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Pro sb\u011br a pos\u00edl\u00e1n\u00ed dat, monetizaci a personalizaci obsahu mus\u00ed existovat n\u00e1le\u017eit\u00fd souhlas od u\u017eivatele. Consent je parametr, kter\u00fdm inzerent p\u0159ed\u00e1v\u00e1 Seznamu informaci, zda u\u017eivatel vyj\u00e1d\u0159il souhlas s c\u00edlenou reklamou nebo m\u011b\u0159en\u00edm konverz\u00ed.<\/p>\n\n\n\n<p class=\"is-style-default\">Pro v\u00fddej c\u00edlen\u00e9 reklamy na Seznamu je nutn\u00e9 z\u00edskat dva souhlasy. Nejprve je pot\u0159eba od u\u017eivatele z\u00edskat souhlas na webu inzerenta prost\u0159ednictv\u00edm consent li\u0161ty (cookie li\u0161ty) a n\u00e1sledn\u011b souhlas s c\u00edlenou reklamou. Ten u\u017eivatel ud\u011bl\u00ed na webech Seznamu, prost\u0159ednictv\u00edm <a href=\"https:\/\/o-seznam.cz\/reklama\/cookieless\/partner\/cmp\/\">Consent Management Paltform<\/a> (CMP).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Jak prob\u00edh\u00e1 p\u0159ed\u00e1v\u00e1n\u00ed u\u017eivatelsk\u00e9ho souhlasu<\/h2>\n\n\n\n<p class=\"is-style-link-external\">P\u0159ed\u00e1n\u00ed souhlasu, kter\u00fd inzerent od u\u017eivatele z\u00edsk\u00e1 na sv\u00e9m webu, prob\u00edh\u00e1 prost\u0159ednictv\u00edm retargetingov\u00e9ho a konverzn\u00edho k\u00f3du Skliku. Proto je nutn\u00e9, aby si inzerent na webu nasadil <a href=\"https:\/\/blog.seznam.cz\/2024\/04\/aktualizujte-merici-skripty-aby-vam-nadale-fungoval-retargeting-a-mereni-konverzi\/\" target=\"_blank\" rel=\"noreferrer noopener\">nov\u00e9 m\u011b\u0159ic\u00ed skripty<\/a>, kter\u00e9 obsahuj\u00ed <a href=\"https:\/\/napoveda.sklik.cz\/merici-skripty\/retargetingovy-kod\/#consent\" target=\"_blank\" rel=\"noreferrer noopener\">parametr consent<\/a> s hodnotou 0 (u\u017eivatel souhlas neud\u011blil), nebo s hodnotou 1 (u\u017eivatel ud\u011blil souhlas).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Jak Seznam pracuje s parametrem consent<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hodnota 0 v retargetingov\u00e9m k\u00f3du: retargetingov\u00e9 publikum se nepln\u00ed<\/li>\n\n\n\n<li>Hodnota 1 v retargetingov\u00e9m k\u00f3du: retargetingov\u00e9 publikum se pln\u00ed<\/li>\n\n\n\n<li>Hodnota 0 v konverzn\u00edm k\u00f3du: modelujeme konverze<\/li>\n\n\n\n<li>Hodnota 1 v konverzn\u00edm k\u00f3du: konverze p\u0159ipo\u010d\u00edt\u00e1me standardn\u00ed metodou<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\"><figure class=\"align wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2024\/07\/seznam-cz-termin.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"is-style-link-external\">Od 1. srpna 2024 maj\u00ed inzerenti <a href=\"https:\/\/blog.seznam.cz\/2024\/06\/od-srpna-bude-nutne-aby-reklamni-kody-v-skliku-zahrnovaly-parametr-consent\/\" target=\"_blank\" rel=\"noreferrer noopener\">povinnost spou\u0161t\u011bt konverzn\u00ed a retargetingov\u00e9 k\u00f3dy<\/a> pouze s consent parametrem s hodnotou 0, nebo 1. Pokud inzerenti po tomto term\u00ednu spust\u00ed k\u00f3dy bez po\u017eadovan\u00fdch parametr\u016f, hity Seznam.cz nezpracuje. V d\u016fsledku toho nedojde ke zm\u011b\u0159en\u00ed konverze ani k pln\u011bn\u00ed retargetingov\u00fdch publik.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Nej\u010dast\u011bj\u0161\u00ed dotazy<\/h2>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Co se stane, kdy\u017e souhlas od u\u017eivatele nez\u00edsk\u00e1m nebo nepo\u0161lu do Seznamu?\">\n\t\t\t\t<strong>Co se stane, kdy\u017e souhlas od u\u017eivatele nez\u00edsk\u00e1m nebo nepo\u0161lu do Seznamu?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>V takov\u00e9m p\u0159\u00edpad\u011b m\u016f\u017eete vyu\u017e\u00edt v\u0161echna ostatn\u00ed c\u00edlen\u00ed, kter\u00e1 nevy\u017eaduj\u00ed interakci s u\u017eivatelem. Jde nap\u0159\u00edklad o c\u00edlen\u00ed na um\u00edst\u011bn\u00ed, t\u00e9mata a kl\u00ed\u010dov\u00e1 slova nebo Jednoduchou obsahovou kampa\u0148.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Kdy je vhodn\u00e9 na webu spou\u0161t\u011bt skript, aby zaznamen\u00e1val ta spr\u00e1vn\u00e1 data? \">\n\t\t\t\t<strong>Kdy je vhodn\u00e9 na webu spou\u0161t\u011bt skript, aby zaznamen\u00e1val ta spr\u00e1vn\u00e1 data? <\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Retargetingov\u00fd skript doporu\u010dujeme spou\u0161t\u011bt v\u017edy p\u0159i vstupu na ka\u017edou str\u00e1nku webu (tedy i opakovan\u011b na stejn\u00e9 str\u00e1nce) a d\u00e1le po nastaven\u00ed nebo zm\u011bn\u011b typu souhlasu na consent li\u0161t\u011b (cookie li\u0161t\u011b). Podle toho, jestli u\u017eivatel souhlas ud\u011blil, nebo nikoliv, pak ve skriptu ode\u0161lete hodnotu parametru consent (0, nebo 1). Konverzn\u00ed skript spou\u0161t\u011bjte v\u017edy p\u0159i spln\u011bn\u00ed podm\u00ednky konverze (odesl\u00e1n\u00ed objedn\u00e1vky, formul\u00e1\u0159e, sta\u017een\u00ed souboru apod.). Ve skriptu pak op\u011bt ode\u0161lete hodnotu parametru consent (0, nebo 1).<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Jak m\u00e1m se skriptem pracovat p\u0159ed vyj\u00e1d\u0159en\u00edm u\u017eivatele? \">\n\t\t\t\t<strong>Jak m\u00e1m se skriptem pracovat p\u0159ed vyj\u00e1d\u0159en\u00edm u\u017eivatele? <\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Ne\u017e u\u017eivatel vyj\u00e1d\u0159\u00ed souhlas se zp\u016fsobem zpracov\u00e1n\u00edm \u00fadaj\u016f, doporu\u010dujeme retargetingov\u00fd i konverzn\u00ed skript spou\u0161t\u011bt s hodnotou 0 v parametru consent. V n\u011bkter\u00fdch p\u0159\u00edpadech u\u017eivatel m\u016f\u017ee proch\u00e1zet webov\u00e9 str\u00e1nky, a dokonce i uskute\u010dnit konverzi, ani\u017e by souhlas nebo nesouhlas na consent li\u0161t\u011b (cookie li\u0161t\u011b) vyj\u00e1d\u0159il.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Jak si m\u016f\u017eu ov\u011b\u0159it, \u017ee parametr consent pos\u00edl\u00e1m spr\u00e1vn\u011b? \">\n\t\t\t\t<strong>Jak si m\u016f\u017eu ov\u011b\u0159it, \u017ee parametr consent pos\u00edl\u00e1m spr\u00e1vn\u011b? <\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p class=\"is-style-link-external\">P\u0159ipravili jsme pro v\u00e1s <a href=\"https:\/\/napoveda.sklik.cz\/pokrocila-prace-s-daty\/consent-a-jak-kontrolovat-souhlas-v-devtools\/\" target=\"_blank\" rel=\"noreferrer noopener\">n\u00e1vod<\/a>, kter\u00fd v\u00e1s krok po kroku provede p\u0159ed\u00e1v\u00e1n\u00edm informace o zas\u00edl\u00e1n\u00ed souhlasu do Seznamu. D\u00edky n\u011bmu si m\u016f\u017eete zkontrolovat, zda postupujete spr\u00e1vn\u011b.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pro sb\u011br a pos\u00edl\u00e1n\u00ed dat, monetizaci a personalizaci obsahu mus\u00ed existovat n\u00e1le\u017eit\u00fd souhlas od u\u017eivatele. Consent je parametr, kter\u00fdm inzerent p\u0159ed\u00e1v\u00e1 Seznamu informaci, zda u\u017eivatel vyj\u00e1d\u0159il souhlas s c\u00edlenou reklamou nebo m\u011b\u0159en\u00edm konverz\u00ed. Pro v\u00fddej c\u00edlen\u00e9 reklamy na Seznamu je nutn\u00e9 z\u00edskat dva souhlasy. Nejprve je pot\u0159eba od u\u017eivatele z\u00edskat souhlas na webu inzerenta prost\u0159ednictv\u00edm [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":18,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[3],"page_tag":[],"class_list":["post-5365","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":5365},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/5365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=5365"}],"version-history":[{"count":7,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/5365\/revisions"}],"predecessor-version":[{"id":5374,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/5365\/revisions\/5374"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/18"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=5365"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=5365"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=5365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}