{"id":488,"date":"2024-03-29T19:25:50","date_gmt":"2024-03-29T18:25:50","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=488"},"modified":"2026-04-21T10:55:03","modified_gmt":"2026-04-21T08:55:03","slug":"agentury","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/agsr\/agentury\/","title":{"rendered":"Ocen\u011bn\u00e9 agentury"},"content":{"rendered":"
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Ocen\u011bn\u00e9 agentury<\/h1>\n\n\n\n
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Seznamte se s agenturami, kter\u00e9 dok\u00e1zaly chyt\u0159e, kreativn\u011b a \u00fa\u010dinn\u011b dos\u00e1hnout marketingov\u00fdch c\u00edl\u016f sv\u00fdch klient\u016f. Jejich pr\u00e1ci oce\u0148ujeme od roku 2021.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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2024<\/h2>\n\n\n\n
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Cross-medi\u00e1ln\u00ed spolupr\u00e1ce<\/strong><\/p>\n\n\n\n

Prvn\u00ed p\u0159\u00ed\u010dku zaslou\u017een\u011b z\u00edskaly agentury EuroAgency a Performio za kampa\u0148 pro Mountfield, kde efektivn\u011b vyu\u017eily cross-medi\u00e1ln\u00ed mix i potenci\u00e1l ostatn\u00edch kan\u00e1l\u016f Seznamu.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Skokan roku<\/strong><\/p>\n\n\n\n

Ocen\u011bn\u00ed Skokan roku n\u00e1le\u017e\u00ed agentu\u0159e Mindsquared za nejvy\u0161\u0161\u00ed meziro\u010dn\u00ed n\u00e1r\u016fst spoluprac\u00ed v r\u00e1mci stejn\u00e9ho klientsk\u00e9ho portfolia.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Sklik Ov\u011b\u0159en\u00e1 agentura roku<\/strong><\/p>\n\n\n\n

V\u00fdhru si odn\u00e1\u0161\u00ed Agentura Deserved za nejlep\u0161\u00ed vyu\u017eit\u00ed Skliku. U klientsk\u00fdch portfoli\u00ed uk\u00e1zala, \u017ee um\u00ed kombinovat form\u00e1ty i c\u00edlen\u00ed a aktivn\u011b vyu\u017e\u00edv\u00e1 nov\u00fdch funkc\u00ed v syst\u00e9mu.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Sklik Certifikovan\u00e1 agentura roku<\/strong><\/p>\n\n\n\n

V\u00fdhercem se stala agentura Acomware za nejvy\u0161\u0161\u00ed \u00farove\u0148 partnersk\u00e9 spolupr\u00e1ce. Dok\u00e1zala u sv\u00fdch klient\u016f nejl\u00e9pe vyu\u017e\u00edt dostupn\u00e9 funkce a c\u00edlen\u00ed, \u010d\u00edm\u017e potvrdila, \u017ee je \u0161pi\u010dkou v oboru.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Obsahov\u00e1 spolupr\u00e1ce roku<\/strong><\/p>\n\n\n\n

Agentura Omnicom Media Group zv\u00edt\u011bzila s kampan\u00ed pro Dacii klienta Renault \u010cesk\u00e1 republika, kter\u00e1 propojila Seznam Native se seri\u00e1lem tip\u016f na v\u00fdlety a guerillovou akc\u00ed se \u201ezabahn\u011bn\u00fdm\u201c Dusterem. V\u00fdsledkem byl velk\u00fd ohlas ve\u0159ejnosti a dvojn\u00e1sobn\u00fd z\u00e1jem o test vozu.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Videokampa\u0148 roku<\/strong><\/p>\n\n\n\n

V\u00fdhercem se stala agentura Dentsu za kampa\u0148 pro Fortunu. Vyu\u017eila v n\u00ed exkluzivn\u00ed spolupr\u00e1ci u videocastu Nosi\u010di vody, kter\u00fd nav\u00edc zar\u00e1movala brandingem okolo \u010dl\u00e1nk\u016f, kde tyto videocasty vych\u00e1zej\u00ed a propojila tak zna\u010dku s publikem.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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CSR kampa\u0148 roku<\/strong><\/p>\n\n\n\n

V\u00edt\u011bzn\u00e1 kampa\u0148 \u201eStejn\u00ed, ale jin\u00ed\u201c od agentury VML pro \u010cesk\u00fd paralympijsk\u00fd v\u00fdbor zv\u00fd\u0161ila z\u00e1jem o parasport i paralympijsk\u00e9 hry. Emotivn\u011b uk\u00e1zala, \u017ee sport p\u0159in\u00e1\u0161\u00ed stejn\u00e9 emoce v\u0161em, a p\u0159inesla v\u00fdrazn\u00fd r\u016fst sledovanosti i n\u00e1v\u0161t\u011bvnosti webu.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Offline kampa\u0148 roku<\/strong><\/p>\n\n\n\n

V\u00edt\u011bzn\u00e9 body za offline kampa\u0148 pro Fidorku od klienta Modelez z\u00edskala agentura Publicis Groupe. S r\u00e1diem Expres FM nav\u00e1zala na po\u0159ad \u201enebududoma\u201c a prom\u011bnila ho v road-trip s tipy na v\u00fdlet po \u010cR. \u0160irok\u00e9 spektrum kan\u00e1l\u016f zajistilo, \u017ee kampa\u0148 zas\u00e1hla \u0161irok\u00e9 publikum.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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2023<\/h2>\n\n\n\n
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Cross-medi\u00e1ln\u00ed spolupr\u00e1ce<\/strong><\/p>\n\n\n\n

V\u00fdhercem se stala agentura OMD za kampan\u011b pro Kaufland. Agentura vyu\u017eila nejrozmanit\u011bj\u0161\u00ed kombinaci m\u00e9di\u00ed v r\u00e1mci cross-medi\u00e1ln\u00edho mixu, \u010d\u00edm\u017e splnila kl\u00ed\u010dovou podm\u00ednku nominace.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Skokan roku<\/strong><\/p>\n\n\n\n

Komunika\u010dn\u00ed skupin\u011b Knowlimits Group zaslou\u017een\u011b n\u00e1le\u017e\u00ed titul Skokan roku. D\u00edky dosa\u017een\u00ed nejvy\u0161\u0161\u00edho meziro\u010dn\u00edho n\u00e1r\u016fstu spoluprac\u00ed v r\u00e1mci stejn\u00e9ho klientsk\u00e9ho portfolia.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Absolutn\u00ed Skokan roku<\/strong><\/p>\n\n\n\n

U skupiny Knowlimits Group jsme zaznamenali nejvy\u0161\u0161\u00ed n\u00e1r\u016fst objemu spoluprac\u00ed na stejn\u00e9m klientsk\u00e9m portfoliu oproti p\u0159edchoz\u00edmu roku. Proto skupin\u011b n\u00e1le\u017e\u00ed ocen\u011bn\u00ed Absolutn\u00ed skokan roku.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Obsahov\u00e1 spolupr\u00e1ce roku<\/strong><\/p>\n\n\n\n

Agenturu MSL jsme ocenili za kampa\u0148 \u017divot pohledem ko\u010dek pro Whiskas. Body si p\u0159ipsala za odvahu experimentovat s nov\u00fdmi koncepty. Kampa\u0148 tak z\u00edskala miliony div\u00e1k\u016f na Streamu.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Audio spolupr\u00e1ce roku<\/strong><\/p>\n\n\n\n

Agenturu Dentsu jsme ocenili za celoro\u010dn\u00ed \u00fasp\u011b\u0161nou spolupr\u00e1ci mezi Fortunou a podcastem Nosi\u010di vody. Spojen\u00ed sportovn\u00edho podcastu s tipy a kurzy od Fortuny v\u00fdrazn\u011b pos\u00edlilo pov\u011bdom\u00ed o zna\u010dce.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Videokampa\u0148 roku<\/strong><\/p>\n\n\n\n

Agentura Wavemaker si vyslou\u017eila titul za kampa\u0148 pro NETFLIX s novou s\u00e9ri\u00ed Sex Education. Kampa\u0148 spojuj\u00edc\u00ed humor a vzd\u011bl\u00e1n\u00ed vzbudila velk\u00fd z\u00e1jem a efektivn\u011b p\u0159edala u\u017eite\u010dn\u00e9 informace.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Programatick\u00e1 spolupr\u00e1ce <\/strong><\/p>\n\n\n\n

Publicis Groupe vyhr\u00e1la titul za pr\u00e1ci s cookieless c\u00edlen\u00edm v Skliku nap\u0159\u00ed\u010d sv\u00fdm klientsk\u00fdm portfoliem. Body z\u00edskala i za chytr\u00e9 propojen\u00ed spolupr\u00e1ce Seznamu s TMBK u Bud\u011bjovick\u00e9ho Budvaru.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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CSR kampa\u0148 roku<\/strong><\/p>\n\n\n\n

Agentury Championship Music a Seeya Creative vyhr\u00e1ly s kampan\u00ed pro iniciativu Pod sv\u00edcnem. Upozor\u0148ovaly v n\u00ed na dom\u00e1c\u00ed n\u00e1sil\u00ed a z\u00e1rove\u0148 nab\u00eddly n\u011bkolik rad pro ohro\u017een\u00e9.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Offline kampa\u0148 roku<\/strong><\/p>\n\n\n\n

Agentura Wavemaker z\u00edskala cenu za kampa\u0148 pro Netflix k seri\u00e1lu Zakl\u00edna\u010d, kterou d\u011blala ve spolupr\u00e1ci s r\u00e1diem Expres FM. V\u00fdhrou byla cesta na premi\u00e9ru do Lod\u017ee s moder\u00e1torkou B\u00e1rou Hacsi.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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2022<\/h2>\n\n\n\n
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Cross-medi\u00e1ln\u00ed spolupr\u00e1ce<\/strong><\/p>\n\n\n\n

Ocenili jsme agenturu Mindsquared za \u0161irokou \u0161k\u00e1lu reklamn\u00edch form\u00e1t\u016f vyu\u017eit\u00fdch p\u0159i propagaci klienta na Seznamu, do kter\u00e9 investovali p\u0159es 80 milion\u016f korun.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Skokan roku<\/strong><\/p>\n\n\n\n

Agentura Knowlimits Group vyk\u00e1zala nejvy\u0161\u0161\u00ed procentu\u00e1ln\u00ed meziro\u010dn\u00ed n\u00e1r\u016fst spoluprac\u00ed a stala se tak jednozna\u010dn\u00fdm Skokanem roku.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Absolutn\u00ed Skokan roku<\/strong><\/p>\n\n\n\n

Publicis Groupe zaznamenala v\u00fdrazn\u00fd absolutn\u00ed n\u00e1r\u016fst reklamn\u00edch investic na Seznamu, co\u017e ji vy\u0161vihlo a\u017e na pozici Absolutn\u00edho skokana roku.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Obsahov\u00e1 spolupr\u00e1ce roku<\/strong><\/p>\n\n\n\n

Ocenili jsme Ogilvy za kampa\u0148 A\u0165 tu po n\u00e1s n\u011bco z\u016fstane pro Kru\u0161ovice. Rozhoduj\u00edc\u00ed byli \u00fasp\u011bch, inovace a pro-\u010dten\u00e1\u0159sk\u00fd p\u0159\u00edstup.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Audio spolupr\u00e1ce roku<\/strong><\/p>\n\n\n\n

OMG jsme ocenili za \u00fasp\u011b\u0161n\u00e9 vyu\u017eit\u00ed podcast\u016f Seznamu k osloven\u00ed c\u00edlov\u00e9 skupiny s obsahem Ve Vat\u011b Energo Speci\u00e1l pro Komer\u010dn\u00ed banku.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Videokampa\u0148 roku<\/strong><\/p>\n\n\n\n

Cenu z\u00edskali OMG a Zaraguza za kampa\u0148 pro \u0160koda Auto. Vyu\u017eili potenci\u00e1l seri\u00e1lu Lajna, origin\u00e1ln\u011b zapojili licencovanou postavu do sv\u00fdch spot\u016f a efektivn\u011b tak vyu\u017eili nab\u00edzen\u00e9 produkty Seznamu pro videoreklamu.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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CSR kampa\u0148 roku<\/strong><\/p>\n\n\n\n

OAK a VMLY&R vyu\u017eili v kampani pro \u010ceskou spo\u0159itelnu s n\u00e1zvem Dnes jsme #siln\u011bj\u0161\u00ed, dnes pom\u00e1h\u00e1me autentick\u00e9 p\u0159\u00edb\u011bhy pam\u011btn\u00edk\u016f ze sb\u00edrky Pam\u011bti n\u00e1roda. Svou reakc\u00ed na situaci na Ukrajin\u011b a v\u00fdzvou k podpo\u0159e sb\u00edrky si vyslou\u017eili i toto ocen\u011bn\u00ed.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Inov\u00e1tor roku<\/strong><\/p>\n\n\n\n

Agentura Dentsu z\u00edskala cenu za vyu\u017eit\u00ed novinek od Seznamu, zejm\u00e9na dynamick\u00e9ho retargetingu n\u00e1v\u0161t\u011bvn\u00edk\u016f Seznamu a pokro\u010dil\u00e9ho c\u00edlen\u00ed na prohl\u00ed\u017ee\u010de v r\u00e1mci RTB v kampani pro \u0159et\u011bzec Albert.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Cena poroty<\/strong><\/p>\n\n\n\n

Projekt P\u0159\u00edli\u0161 hlasit\u00e9 nebezpe\u010d\u00ed zaru\u010dil OMG cenu i v t\u00e9to kategorii. V osv\u011btov\u00e9m obsahu na Seznamu si lid\u00e9 mohli poslechnout ruchy pra\u017esk\u00fdch \u010dtvrt\u00ed, kter\u00e9 mohou p\u0159esahovat zdravou m\u00edru. Pro klienta to byla prvn\u00ed pr\u00e1ce tohoto typu.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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2021<\/h2>\n\n\n\n
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Cross-medi\u00e1ln\u00ed spolupr\u00e1ce<\/strong><\/p>\n\n\n\n

Performio jsme ocenili za skv\u011bl\u00e9 propojen\u00ed r\u016fzn\u00fdch m\u00e9di\u00ed pro ePoji\u0161t\u011bn\u00ed.cz ze skupiny Srovnejto.cz.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Skokan roku<\/strong><\/p>\n\n\n\n

Knowlimits Group vynikla s vysok\u00fdm procentu\u00e1ln\u00edm n\u00e1r\u016fstem reklamn\u00edch v\u00fddaj\u016f na Seznamu, co\u017e z n\u00ed ud\u011blalo Skokana roku.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Absolutn\u00ed Skokan roku<\/strong><\/p>\n\n\n\n

Performio z\u00edskalo ocen\u011bn\u00ed i za nejvy\u0161\u0161\u00ed meziro\u010dn\u00ed procentu\u00e1ln\u00ed n\u00e1r\u016fst spoluprac\u00ed u Seznam.cz.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Obsahov\u00e1 spolupr\u00e1ce roku<\/strong><\/p>\n\n\n\n

Symbio Digital jsme ocenili za projekt D\u011bti a pen\u00edze, kter\u00fd hrav\u011b a \u00fa\u010dinn\u011b zvy\u0161oval finan\u010dn\u00ed gramotnost \u017e\u00e1k\u016f.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Vyu\u017eit\u00ed audioform\u00e1t\u016f<\/strong><\/p>\n\n\n\n

Dentsu porota ocenila za inovativn\u00ed pr\u00e1ci pro Fortunu. Nav\u00e1z\u00e1n\u00edm partnerstv\u00ed s fotbalov\u00fdm podcastem Nosi\u010di vody agentura chyt\u0159e propojila poslucha\u010de s c\u00edlovou skupinou klienta.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Videospolupr\u00e1ce roku<\/strong><\/p>\n\n\n\n

Marketup sv\u00fdm odv\u00e1\u017en\u00fdm p\u0159\u00edstupem k investic\u00edm do videa a vyu\u017eit\u00edm kvalitn\u00edho kan\u00e1lu uk\u00e1zal, \u017ee videoreklama je \u00fa\u010dinn\u00fdm n\u00e1strojem pro budov\u00e1n\u00ed zna\u010dek. Za to z\u00edskali i tohle ocen\u011bn\u00ed.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Videokampa\u0148 roku<\/strong><\/p>\n\n\n\n

Agentu\u0159e PHD jsme ud\u011blili cenu za pr\u00e1ci pro Hornbach. Jejich kreativn\u00ed p\u0159\u00edstup k form\u00e1tu videa zahrnoval vtipn\u00fd spot o dom\u00e1c\u00edm kutilstv\u00ed p\u0159izp\u016fsoben\u00fd pro mobiln\u00ed za\u0159\u00edzen\u00ed.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Inov\u00e1tor roku<\/strong><\/p>\n\n\n\n

Publicis Groupe z\u00edskala cenu za pe\u010dliv\u00e9 testov\u00e1n\u00ed novinek v obsahov\u00e9 s\u00edti Skliku a za vyu\u017eit\u00ed dynamick\u00e9ho retargetingu a \u00fadaj\u016f prvn\u00ed strany v RTB pro klienta Samsung.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\t\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":334,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-head","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[],"page_tag":[],"class_list":["post-488","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":488},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=488"}],"version-history":[{"count":42,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/488\/revisions"}],"predecessor-version":[{"id":12503,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/488\/revisions\/12503"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/334"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=488"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=488"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}