{"id":3641,"date":"2024-05-13T17:53:27","date_gmt":"2024-05-13T15:53:27","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=3641"},"modified":"2025-11-04T08:49:09","modified_gmt":"2025-11-04T07:49:09","slug":"pravidla-aktualni-vyzva","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/vyzva\/pravidla-aktualni-vyzva\/","title":{"rendered":"Pravidla pro Aktu\u00e1ln\u00ed v\u00fdzvu"},"content":{"rendered":"\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-0ed21503 wp-block-group-is-layout-constrained\">\n<p>Sout\u011b\u017e Sklik v\u00fdzva: &#8222;Nejlep\u0161\u00ed Black Friday strategie&#8220; bude prob\u00edhat od 1. 11. 2025 do 30. 11. 2025. Po\u0159adatelem sout\u011b\u017ee je spole\u010dnost Seznam.cz, a.s., I\u010cO: 26168685.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-b08e1d43 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Podm\u00ednky \u00fa\u010dasti v sout\u011b\u017ei<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sout\u011b\u017ee se mohou \u00fa\u010dastnit jednotlivci, agentury nebo freelance\u0159i se spr\u00e1vcovsk\u00fdm nebo administr\u00e1torsk\u00fdm p\u0159\u00edstupem k \u00fa\u010dtu aktivn\u011b inzeruj\u00edc\u00edm ve slu\u017eb\u011b Sklik (d\u00e1le jen &#8222;spr\u00e1vce&#8220;) a z\u00e1rove\u0148 nespadaj\u00edc\u00ed pod spr\u00e1vu Sklik Standard nebo Sklik Profi.<\/li>\n\n\n\n<li>Aby byl spr\u00e1vce, respektive j\u00edm p\u0159ihl\u00e1\u0161en\u00fd sout\u011b\u017en\u00ed \u00fa\u010det, za\u0159azen do sout\u011b\u017ee, je nutn\u00e9 splnit n\u00e1sleduj\u00edc\u00ed podm\u00ednky:\n<ul class=\"wp-block-list\">\n<li>p\u0159ihl\u00e1sit sout\u011b\u017en\u00ed \u00fa\u010det vypln\u011bn\u00edm <a href=\"https:\/\/o-seznam.cz\/reklama\/vyzva\/aktualni-vyzva\/\" data-type=\"link\" data-id=\"https:\/\/o-seznam.cz\/reklama\/vyzva\/aktualni-vyzva\/\">formul\u00e1\u0159e na webu<\/a> a to nejpozd\u011bji do 30. 11. 2025 do 23:59 hodin,<\/li>\n\n\n\n<li>do sout\u011b\u017ee m\u016f\u017ee ka\u017ed\u00fd spr\u00e1vce p\u0159ihl\u00e1sit jen jeden \u00fa\u010det klienta,<\/li>\n\n\n\n<li>p\u0159ihl\u00e1\u0161en\u00e9 kampan\u011b nesm\u00ed v \u00fa\u010dtu b\u011b\u017eet p\u0159ed obdob\u00edm 1. 1. 2025,<\/li>\n\n\n\n<li>p\u0159ihl\u00e1sit lze pouze kampan\u011b souvisej\u00edc\u00ed s akc\u00ed Black Friday<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>P\u0159ihl\u00e1\u0161en\u00edm se do sout\u011b\u017ee poskytuje spr\u00e1vce spole\u010dnosti Seznam.cz, a.s. opr\u00e1vn\u011bn\u00ed zve\u0159ejnit poskytnut\u00fd obsah (inzer\u00e1ty) a dal\u0161\u00ed data k n\u011bmu vzta\u017een\u00e1 (viz hodnocen\u00e1 krit\u00e9ria) a u\u017e\u00edvat v\u0161e (zejm\u00e9na fotografie \u010di screeny) pro sv\u00e9 marketingov\u00e9 \u00fa\u010dely, spr\u00e1vce z\u00e1rove\u0148 prohla\u0161uje, \u017ee je opr\u00e1vn\u011bn k poskytnut\u00ed tohoto opr\u00e1vn\u011bn\u00ed dle p\u0159edchoz\u00ed v\u011bty a \u017ee nahrad\u00ed spole\u010dnosti Seznam.cz, a.s. ve\u0161kerou \u0161kodu, kter\u00e1 mu vznikne v d\u016fsledku nepravdivosti tohoto prohl\u00e1\u0161en\u00ed.<\/li>\n\n\n\n<li>Sout\u011b\u017ee se nesm\u00ed \u00fa\u010dastnit zam\u011bstnanci po\u0159adatele a osoby bl\u00edzk\u00e9 t\u011bmto osob\u00e1m.<\/li>\n\n\n\n<li>Sout\u011b\u017ee se m\u016f\u017ee z\u00fa\u010dastnit jak\u00e1koli fyzick\u00e1 osoba s doru\u010dovac\u00ed adresou na \u00fazem\u00ed \u010cesk\u00e9 republiky nebo Slovensk\u00e9 republiky, kter\u00e1 je v den p\u0159ihl\u00e1\u0161en\u00ed do sout\u011b\u017ee star\u0161\u00ed osmn\u00e1cti let a kter\u00e1 spln\u00ed stanoven\u00e1 pravidla sout\u011b\u017ee.<\/li>\n\n\n\n<li>Po\u0159adatel si vyhrazuje pr\u00e1vo ov\u011b\u0159it zp\u016fsobilost sout\u011b\u017e\u00edc\u00edho k \u00fa\u010dasti v sout\u011b\u017ei.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-0ed21503 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Pr\u016fb\u011bh a vyhodnocen\u00ed sout\u011b\u017ee<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Po\u0159adatel sout\u011b\u017ee hodnot\u00ed nejlep\u0161\u00ed pr\u00e1ci s c\u00edlen\u00edmi a form\u00e1ty Skliku za vybran\u00e9 obdob\u00ed, a to konkr\u00e9tn\u011b v obdob\u00ed mezi 1. 11. 2025 a\u017e 30. 11. 2025.<\/li>\n\n\n\n<li>Vyhodnocen\u00ed zaji\u0161\u0165uje odborn\u00e1 porota (konzultant Sklik, specialista Sklik) dle n\u00e1sleduj\u00edc\u00edch krit\u00e9ri\u00ed:\n<ul class=\"wp-block-list\">\n<li>originalita a efektivita strategie a nastaven\u00ed,<\/li>\n\n\n\n<li>pr\u00e1ce s rozpo\u010dty a cenou za proklik,<\/li>\n\n\n\n<li>pr\u00e1ce se strukturou kampan\u00ed\/sestav,<\/li>\n\n\n\n<li>pr\u00e1ce s kreativami.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Vyhodnocen\u00ed prob\u011bhne nejpozd\u011bji dne 22. 12. 2025.<\/li>\n\n\n\n<li>V\u00fdsledky budou zve\u0159ejn\u011bny na blogu a&nbsp;v\u00fdherci budou d\u00e1le informov\u00e1n\u00ed e-mailem; k&nbsp;tomuto zp\u016fsobu je \u00fa\u010dast\u00ed v&nbsp;sout\u011b\u017ei poskytnut souhlas.<\/li>\n\n\n\n<li>Po\u0159adatel ur\u010d\u00ed dva v\u00fdherce.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-0ed21503 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Ka\u017ed\u00fd v\u00fdherce obdr\u017e\u00ed n\u00e1sleduj\u00edc\u00ed v\u00fdhru<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ocen\u011bn\u00ed v podob\u011b trofeje.<\/li>\n\n\n\n<li>Velice zaj\u00edmav\u00e1 nepen\u011b\u017en\u00ed v\u00fdhra.<\/li>\n\n\n\n<li>Mo\u017enost jednor\u00e1zov\u00e9 prezentace a propagace \u00fasp\u011bchu spr\u00e1vce \u010di zna\u010dky na blogu a soci\u00e1ln\u00edch s\u00edt\u00edch spole\u010dnosti Seznam.cz (v\u00fdherce zpracuje a za\u0161le po\u0159adateli kr\u00e1tk\u00fd \u010dl\u00e1nek popisuj\u00edc\u00ed vyu\u017eit\u00ed dan\u00e9 strategie u klienta, po\u0159adatel jej dle sv\u00e9ho uv\u00e1\u017een\u00ed um\u00edst\u00ed zejm\u00e9na na blog Seznamu).<\/li>\n<\/ul>\n\n\n\n<p>Celkov\u00e1 hodnota nepen\u011b\u017en\u00ed v\u00fdhry nep\u0159ev\u00fd\u0161\u00ed 50 000 K\u010d v\u010detn\u011b z\u00e1konn\u00e9 sazby DPH. Pro informaci po\u0159adatel uv\u00e1d\u00ed, \u017ee nepen\u011b\u017en\u00ed v\u00fdhra v \u00fahrnn\u00e9 hodnot\u011b nep\u0159evy\u0161uj\u00edc\u00ed 50 000 K\u010d v\u010detn\u011b z\u00e1konn\u00e9 sazby DPH je osvobozena od dan\u011b z p\u0159\u00edjm\u016f fyzick\u00fdch osob podle z\u00e1kona \u010d. 586\/1992 Sb., o dan\u00edch z p\u0159\u00edjm\u016f, ve zn\u011bn\u00ed pozd\u011bj\u0161\u00edch pr\u00e1vn\u00edch p\u0159edpis\u016f.<\/p>\n\n\n\n<p>Na poskytnut\u00ed v\u00fdhry nen\u00ed pr\u00e1vn\u00ed n\u00e1rok. V\u00fdhru nen\u00ed mo\u017en\u00e9 vym\u00e1hat pr\u00e1vn\u00ed cestou ani alternativn\u011b plnit v pen\u011bz\u00edch. Na n\u00e1hradu n\u00e1klad\u016f spojen\u00fdch s \u00fa\u010dast\u00ed v sout\u011b\u017ei nebo na jak\u00e1koli jin\u00e1 pln\u011bn\u00ed ze strany po\u0159adatele nen\u00ed pr\u00e1vn\u00ed n\u00e1rok. <\/p>\n\n\n\n<p>Ve\u0161ker\u00e9 osobn\u00ed \u00fadaje poskytnut\u00e9 v souvislosti se sout\u011b\u017e\u00ed budou po\u0159adatelem zpracov\u00e1ny pro \u00fa\u010dely opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f, respektive za \u00fa\u010delem \u00fa\u010dasti v sout\u011b\u017ei, p\u0159ed\u00e1n\u00ed v\u00fdhry \u010di za jin\u00fdm \u00fa\u010delem spojen\u00fdm se sout\u011b\u017e\u00ed a v souladu s obecn\u011b z\u00e1vazn\u00fdmi pr\u00e1vn\u00edmi p\u0159edpisy.<\/p>\n\n\n\n<p>Po\u0159adatel m\u00e1 pr\u00e1vo rozhodnout o pokra\u010dov\u00e1n\u00ed sout\u011b\u017ee nebo sout\u011b\u017e i bez uveden\u00ed d\u016fvodu p\u0159ed\u010dasn\u011b ukon\u010dit. Po\u0159adatel sout\u011b\u017ee si vyhrazuje zm\u011bnu t\u011bchto pravidel, kterou neprodlen\u011b zve\u0159ejn\u00ed.<\/p>\n\n\n\n<p>Po\u0159adatel je opr\u00e1vn\u011bn vy\u0159adit ze sout\u011b\u017ee, i bez p\u0159edchoz\u00edho upozorn\u011bn\u00ed, sout\u011b\u017e\u00edc\u00edho, kter\u00fd poru\u0161\u00ed pravidla sout\u011b\u017ee a obecn\u011b z\u00e1vazn\u00e9 pr\u00e1vn\u00ed p\u0159edpisy nebo u n\u011bho\u017e bude m\u00edt po\u0159adatel d\u016fvodn\u00e9 podez\u0159en\u00ed o takov\u00e9mto poru\u0161en\u00ed.<\/p>\n\n\n\n<p>Sout\u011b\u017e nen\u00ed \u017e\u00e1dn\u00fdm zp\u016fsobem po\u0159\u00e1d\u00e1na, sponzorov\u00e1na, podporov\u00e1na, vyhodnocov\u00e1na ani jinak spravov\u00e1na soci\u00e1ln\u00ed s\u00edt\u00ed Facebook a\/nebo jinou soci\u00e1ln\u00ed s\u00edt\u00ed (d\u00e1le jen &#8222;soci\u00e1ln\u00ed s\u00edt\u011b\u201c), ani jej\u00edmi provozovateli. Provozovatel\u016fm soci\u00e1ln\u00edch s\u00edt\u00ed nevznikaj\u00ed ve spojen\u00ed se sout\u011b\u017e\u00ed \u017e\u00e1dn\u00e1 pr\u00e1va ani povinnosti, ani v\u016f\u010di jej\u00edm \u00fa\u010dastn\u00edk\u016fm.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sout\u011b\u017e Sklik v\u00fdzva: &#8222;Nejlep\u0161\u00ed Black Friday strategie&#8220; bude prob\u00edhat od 1. 11. 2025 do 30. 11. 2025. Po\u0159adatelem sout\u011b\u017ee je spole\u010dnost Seznam.cz, a.s., I\u010cO: 26168685. Podm\u00ednky \u00fa\u010dasti v sout\u011b\u017ei Pr\u016fb\u011bh a vyhodnocen\u00ed sout\u011b\u017ee Ka\u017ed\u00fd v\u00fdherce obdr\u017e\u00ed n\u00e1sleduj\u00edc\u00ed v\u00fdhru Celkov\u00e1 hodnota nepen\u011b\u017en\u00ed v\u00fdhry nep\u0159ev\u00fd\u0161\u00ed 50 000 K\u010d v\u010detn\u011b z\u00e1konn\u00e9 sazby DPH. Pro informaci po\u0159adatel uv\u00e1d\u00ed, \u017ee [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":3396,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[],"page_tag":[],"class_list":["post-3641","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":3641},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/3641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=3641"}],"version-history":[{"count":13,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/3641\/revisions"}],"predecessor-version":[{"id":9347,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/3641\/revisions\/9347"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/3396"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=3641"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=3641"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=3641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}