{"id":3396,"date":"2024-05-11T14:17:26","date_gmt":"2024-05-11T12:17:26","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=3396"},"modified":"2026-01-22T09:33:14","modified_gmt":"2026-01-22T08:33:14","slug":"vyzva","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/vyzva\/","title":{"rendered":"V\u00fdzvy a ocen\u011bn\u00ed"},"content":{"rendered":"\n
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<\/div>
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V\u00fdzvy a ocen\u011bn\u00ed<\/h1>\n\n\n\n
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V na\u0161ich tematick\u00fdch Sklik v\u00fdzv\u00e1ch naplno vyu\u017eijete sv\u00e9 znalosti PPC reklamy, a nav\u00edc m\u016f\u017eete vyhr\u00e1t skv\u011bl\u00e9 ceny.<\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n\n\n\n

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Novinka<\/h2>\n\n\n\n

Sklik v\u00fdzva je nov\u011b sou\u010d\u00e1st\u00ed kvart\u00e1ln\u00edch \u00fakol\u016f v sout\u011b\u017ei Agenturn\u00ed spolupr\u00e1ce roku<\/a>. Zapojit se mohou specialist\u00e9 z Ov\u011b\u0159en\u00fdch a Certifikovan\u00fdch agentur p\u0159ihl\u00e1\u0161en\u00edm \u00fakolu na str\u00e1nk\u00e1ch Sklik Ov\u011b\u0159en\u00e1 agentura<\/a> roku a Sklik Certifikovan\u00e1 agentura roku<\/a>.<\/p>\n<\/div>\n\n\n\n

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P\u0159edchoz\u00ed Sklik v\u00fdzvy<\/h2>\n\n\n\n
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P\u0159ipome\u0148te si v\u00fdzvy, kter\u00e9 u\u017e prob\u011bhly, a jejich v\u00edt\u011bze na na\u0161em blogu<\/a>. Jejich kampan\u011b pro v\u00e1s mohou b\u00fdt inspirac\u00ed a najdete v nich i spoustu tip\u016f z praxe.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Nejlep\u0161\u00ed akvizi\u010dn\u00ed strategie<\/h4>\n\n\n\n
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\"\"<\/figure>\n\n\n\n

Pickerly, v \u010dele s Luci\u00ed Mifkovou, oslovili v kampani pro Ernst & Young \u0161irokou skupinu s byznysov\u00fdm z\u00e1jmem a z\u00edskali si porotu pe\u010dliv\u011b promy\u0161len\u00fdmi form\u00e1ty i c\u00edlen\u00edm v jednotliv\u00fdch f\u00e1z\u00edch kampan\u011b.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

Tom\u00e1\u0161 Kova\u0159\u00edk z Acomware uk\u00e1zal, \u017ee v akvizi\u010dn\u00edch kampan\u00edch pro TRINITY BANK skv\u011ble funguj\u00ed nec\u00edlen\u00e9 Jednoduch\u00e9 obsahov\u00e9 kampan\u011b a pozitivn\u00ed v\u00fdsledky p\u0159in\u00e1\u0161\u00ed d\u011blen\u00ed kampan\u00ed podle typu za\u0159\u00edzen\u00ed.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Vlastn\u00ed seznamy z\u00e1kazn\u00edk\u016f<\/h4>\n\n\n\n
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\"Vivio\"<\/figure>\n\n\n\n

PPC specialistka Lucie Bure\u0161ov\u00e1 z Vivio agency p\u0159edvedla, jak v kampan\u00edch pro klienta Nobilis Tilia chyt\u0159e vyu\u017e\u00edv\u00e1 vlastn\u00ed seznamy z\u00e1kazn\u00edk\u016f v kombinaci s n\u00e1strojem LeadHub.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"Dentsu\"<\/figure>\n\n\n\n

Z\u00e1stupce agentury Dentsu Media Services Pavel Vok\u00e1\u010d pomoc\u00ed vlastn\u00edch seznam\u016f z\u00e1kazn\u00edk\u016f oslovil u\u017eivatele, kte\u0159\u00ed m\u011bli v minulosti sjednan\u00e9 konkr\u00e9tn\u00ed poji\u0161t\u011bn\u00ed u klienta Generali \u010cesk\u00e1 poji\u0161\u0165ovna.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Nejlep\u0161\u00ed Black Friday strategie<\/h4>\n\n\n\n
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\"bV24\"<\/figure>\n\n\n\n

Zlatom\u00edra Fab\u00edkov\u00e1 z agentury bV24 si vydobyla v\u00edt\u011bzstv\u00ed pomoc\u00ed kampan\u011b pro klienta SKINSO zam\u011b\u0159en\u00e9 na konkr\u00e9tn\u00ed produkt v kombinaci se slevovou akc\u00ed a vyu\u017eit\u00edm tak\u0159ka v\u0161ech form\u00e1t\u016f.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"Netroot\"<\/figure>\n\n\n\n

Agentura Netroot s PPC specialistou Ondrou Vlachem si pro klienta Anareus p\u0159ipravila \u00fasp\u011b\u0161nou slevovou kampa\u0148 na Black Friday, ve kter\u00e9 vyu\u017eila retargeting, dynamick\u00fd retargeting a dynamick\u00e9 bannery.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Nam\u00edchejte si letn\u00ed c\u00edlen\u00ed v Skliku<\/h4>\n\n\n\n
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\"Maveb\"<\/figure>\n\n\n\n

Ota \u010c\u00ed\u017eek z agentury Maveb p\u0159edvedl skv\u011bl\u00fd v\u00fdkon s klientem IVAR CS spol., kdy\u017e dok\u00e1zal nam\u00edchat ide\u00e1ln\u00ed koktejl c\u00edlen\u00ed a form\u00e1t\u016f, kter\u00e9 jim zajistily v\u00edt\u011bzstv\u00ed.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"Placement.cz\"<\/figure>\n\n\n\n

V\u00edt\u011bzn\u00e1 agentura Placement s Jakubem Herrmannem pro klienta ALPINE PRO \u0161ikovn\u011b vyu\u017eila vlastn\u00ed seznamy z\u00e1kazn\u00edk\u016f a vytvo\u0159ila reklamu na m\u00edru pro lidi, kte\u0159\u00ed u firmy d\u0159\u00edve nakoupili.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Rozje\u010fte to s dynamick\u00fdm bannerem<\/h4>\n\n\n\n
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\"Advisio\"<\/figure>\n\n\n\n

Agentura Advisio Marketing pod veden\u00edm Michala Cibulce p\u0159edvedla pro klienta PackWay brilantn\u00ed vyu\u017eit\u00ed dynamick\u00e9ho banneru v Skliku jako jednoho ze zdroj\u016f nov\u00fdch n\u00e1v\u0161t\u011bvn\u00edk\u016f i z\u00e1kazn\u00edk\u016f.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"Vivio\"<\/figure>\n\n\n\n

Vivio agency s Luci\u00ed Bure\u0161ovou si z\u00edskala uzn\u00e1n\u00ed za sv\u00e9 marketingov\u00e9 \u010d\u00e1ry (nejen) s dynamick\u00fdmi bannery, co\u017e p\u0159ineslo radost i nov\u00e9 z\u00e1kazn\u00edky klientovi Czech Travel Agency.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

P\u0159edchoz\u00ed Sklik v\u00fdzvy P\u0159ipome\u0148te si v\u00fdzvy, kter\u00e9 u\u017e prob\u011bhly, a jejich v\u00edt\u011bze na na\u0161em blogu. Jejich kampan\u011b pro v\u00e1s mohou b\u00fdt inspirac\u00ed a najdete v nich i spoustu tip\u016f z praxe. Nejlep\u0161\u00ed akvizi\u010dn\u00ed strategie Vlastn\u00ed seznamy z\u00e1kazn\u00edk\u016f Nejlep\u0161\u00ed Black Friday strategie Nam\u00edchejte si letn\u00ed c\u00edlen\u00ed v Skliku Rozje\u010fte to s dynamick\u00fdm bannerem<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-head","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[],"page_tag":[],"class_list":["post-3396","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":3396},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/3396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=3396"}],"version-history":[{"count":119,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/3396\/revisions"}],"predecessor-version":[{"id":10459,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/3396\/revisions\/10459"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=3396"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=3396"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=3396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}