{"id":334,"date":"2024-03-28T08:15:49","date_gmt":"2024-03-28T07:15:49","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=334"},"modified":"2026-04-22T14:39:18","modified_gmt":"2026-04-22T12:39:18","slug":"agsr","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/agsr\/","title":{"rendered":"Agenturn\u00ed spolupr\u00e1ce roku"},"content":{"rendered":"
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Agenturn\u00ed
spolupr\u00e1ce roku<\/h1>\n\n\n\n
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Je to tady. Vyhla\u0161ujeme u\u017e p\u00e1t\u00fd ro\u010dn\u00edk ankety
o nejlep\u0161\u00ed agenturn\u00ed spolupr\u00e1ci. V\u00edt\u011bze kategori\u00ed Sklik Ov\u011b\u0159en\u00e1 agentura roku a Sklik Certifikovan\u00e1 agentura roku p\u0159edstav\u00edme na Seznam Expert f\u00f3ru, ostatn\u00ed kategorie pak na Seznam f\u00f3ru.<\/strong><\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n\n\n\n

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Medi\u00e1ln\u00ed kategorie<\/h2>\n\n\n\n
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Sklik Ov\u011b\u0159en\u00e1 agentura roku<\/h3>\n\n\n\n
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Ocen\u00edme agenturu (Freelancera) z programu Ov\u011b\u0159en\u00ed, kter\u00e1 v r\u00e1mci celoro\u010dn\u00ed pr\u00e1ce na portfoliu sv\u00fdch klient\u016f nejl\u00e9pe vyu\u017eila potenci\u00e1l Skliku. Hodnot\u00edme vyu\u017eit\u00ed \u0161irok\u00e9ho spektra form\u00e1t\u016f a c\u00edlen\u00ed a proaktivn\u00ed pr\u00e1ci s nov\u00fdmi funkcemi. V\u00edce<\/a><\/p>\n\n\n\n

Garantem je Eva Hor\u00e1kov\u00e1.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Sklik Certifikovan\u00e1 agentura roku<\/h3>\n\n\n\n
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Vyhraje agentura pat\u0159\u00edc\u00ed do nejvy\u0161\u0161\u00ed \u00farovn\u011b partnersk\u00e9 spolupr\u00e1ce, kter\u00e1 pro sv\u00e9 klienty pou\u017e\u00edv\u00e1 nej\u0161ir\u0161\u00ed spektrum funkc\u00ed a c\u00edlen\u00ed v Skliku. Hodnot\u00edme samoz\u0159ejm\u011b vyu\u017eit\u00ed potenci\u00e1lu Skliku.<\/p>\n\n\n\n

Garantem je Rudolf Pe\u010denka.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Cross-medi\u00e1ln\u00ed spolupr\u00e1ce<\/h3>\n\n\n\n
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V t\u00e9to kategorii ocen\u00edme agenturu, kter\u00e1 v r\u00e1mci cross-medi\u00e1ln\u00edho mixu vyu\u017eila nejv\u00edce typ\u016f m\u00e9di\u00ed. Podm\u00ednkou je zapojit aspo\u0148 t\u0159i mediatypy v kampan\u00edch pro jednoho klienta.<\/p>\n\n\n\n

Garantem je Magida Sukkari.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Skokan roku<\/h3>\n\n\n\n
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Cenu z\u00edsk\u00e1 agentura, kter\u00e1 m\u00e1 meziro\u010dn\u011b nejvy\u0161\u0161\u00ed procentu\u00e1ln\u00ed n\u00e1r\u016fst spoluprac\u00ed na stejn\u00e9m klientsk\u00e9m portfoliu.<\/p>\n\n\n\n

Garantem je V\u00edt Fiala.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Kreativn\u00ed kategorie<\/h2>\n\n\n\n
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Obsahov\u00e1 spolupr\u00e1ce roku<\/h3>\n\n\n\n
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Agentura, kter\u00e1 nejl\u00e9pe vyu\u017eila obsahovou spolupr\u00e1ci se Seznamem. Mezi hodnot\u00edc\u00ed krit\u00e9ria pat\u0159\u00ed:\u202f\u00fasp\u011bch kampan\u011b, inovace, pro-\u010dten\u00e1\u0159sk\u00fd p\u0159\u00edstup a role agentury.<\/p>\n\n\n\n

Garantem je Miroslav Mat\u011bjka.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Videokampa\u0148 roku<\/h3>\n\n\n\n
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Agentura, kter\u00e1 v kampani nejl\u00e9pe vyu\u017eila v\u0161ech v\u00fdhod videoreklamy. Hodnot\u00edme samoz\u0159ejm\u011b i kreativitu obsahu.<\/p>\n\n\n\n

Garantem je Vojt\u011bch Bek.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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CSR kampa\u0148 roku<\/h3>\n\n\n\n
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V\u00edt\u011bzn\u00e1 kampa\u0148 by m\u011bla trefit celospole\u010densk\u00e9 t\u00e9ma, a z\u00e1rove\u0148 s n\u00edm oslovit relevantn\u00ed publikum. Hodnot\u00edme i z\u00e1sah kampan\u011b.<\/p>\n\n\n\n

Garantem je Aneta Kapuci\u00e1nov\u00e1.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Offline kampa\u0148 roku<\/h3>\n\n\n\n
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Agentura, kter\u00e1 nejl\u00e9pe vyu\u017eila offline kan\u00e1ly Seznamu. Oce\u0148ujeme hlavn\u011b kreativitu kampan\u011b, jej\u00ed z\u00e1sah a samoz\u0159ejm\u011b roli agentury.<\/p>\n\n\n\n

Garantem je Martina Kr\u00e1l\u00edkov\u00e1.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Na\u0161e porota<\/h2>\n\n\n\n
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Tom\u00e1\u0161 B\u00fa\u0159il<\/h3>\n\n\n\n

Obchodn\u00ed \u0159editel<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Do Seznamu nastoupil roku 2002. Pak nab\u00edral zku\u0161enosti v Centrum Holdings, Adexpres a Dentsu. Nakonec se ale v b\u0159eznu roku 2020 vr\u00e1til do Seznamu na pozici obchodn\u00edho \u0159editele.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Magida Sukkari<\/h3>\n\n\n\n

Mana\u017eerka v\u00fdzkum\u016f
a zpracov\u00e1n\u00ed dat<\/p>\n<\/div>\n<\/div>\n\n\n\n

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P\u0159es 15 let sb\u00edrala zku\u0161enosti v \u010desk\u00fdch i zahrani\u010dn\u00edch medi\u00e1ln\u00edch a v\u00fdzkumn\u00fdch agentur\u00e1ch. V Seznamu od roku 2021 zodpov\u00edd\u00e1 za v\u00fdzkum a insighty jak pro obchodn\u00ed a marketingov\u00e9 odd\u011blen\u00ed, tak pro televizi, r\u00e1dia, print a produkt.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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V\u00edt Fiala<\/h3>\n\n\n\n

Z\u00e1stupce obchodn\u00edho \u0159editele<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Od roku 2021 je v Seznamu z\u00e1stupcem obchodn\u00edho \u0159editele. V t\u00fdmu Tom\u00e1\u0161e B\u00fa\u0159ila se v\u011bnuje obchodn\u00edmu rozvoji nejv\u011bt\u0161\u00edch inzerent\u016f, cross-medi\u00e1ln\u00edho portfolia a speci\u00e1ln\u00edch projekt\u016f.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Eva Hor\u00e1kov\u00e1<\/h3>\n\n\n\n

Partnership manager
agenturn\u00edho servisu<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Eva svou kari\u00e9ru v Seznamu odstartovala v roce 2017. Pro\u0161la odd\u011blen\u00edm konzultac\u00ed display i v\u00fdkonnostn\u00ed reklamy, kde pom\u00e1hala klient\u016fm maximalizovat zisk. Aktu\u00e1ln\u011b se v\u011bnuje rozvoji agenturn\u00ed spolupr\u00e1ce, newsletter\u016fm a workshop\u016fm pro partnersk\u00fd program Ov\u011b\u0159en\u00ed.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Rudolf Pe\u010denka<\/h3>\n\n\n\n

Mana\u017eer konzulta\u010dn\u00edho odd\u011blen\u00ed<\/p>\n<\/div>\n<\/div>\n\n\n\n

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V Seznamu za\u010d\u00ednal roku 2011 na pozici PPC specialisty a vypracoval se a\u017e na Mana\u017eera t\u00fdmu konzultant\u016f. Aktu\u00e1ln\u011b vede t\u00fdm zast\u0159e\u0161uj\u00edc\u00ed klientsk\u00fd servis a p\u0159ed\u00e1v\u00e1 programatick\u00e9 know-how nejv\u011bt\u0161\u00edm klient\u016fm a agentur\u00e1m na \u010desk\u00e9m i zahrani\u010dn\u00edm trhu.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Miroslav Mat\u011bjka<\/strong><\/h3>\n\n\n\n

Head of Seznam Brand Studio<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Reklamn\u00edm kampan\u00edm se v Seznamu v\u011bnuje od roku 2002. Zalo\u017eil grafick\u00e9 odd\u011blen\u00ed s technick\u00fdm p\u0159esahem, kter\u00e9 klient\u016fm poskytuje komplexn\u00ed slu\u017eby v oblasti propagace. Od dubna 2025 vede Seznam Brand Studio.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Vojt\u011bch Bek<\/h3>\n\n\n\n

Mana\u017eer reklamn\u00edch produkt\u016f<\/p>\n<\/div>\n<\/div>\n\n\n\n

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P\u0159ed \u010dty\u0159mi lety za\u010d\u00ednal monetizovat prostor extern\u00edm partner\u016fm, dnes u\u017e se sv\u00fdm t\u00fdmem hl\u00edd\u00e1 \u00fasp\u011bchy reklamn\u00edch produkt\u016f nap\u0159\u00ed\u010d weby Seznamu. Krom\u011b display a audioreklamy se specializuje i na rozvoj produkt\u016f videoreklamy.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Aneta Kapuci\u00e1nov\u00e1<\/h3>\n\n\n\n

Mana\u017eerka PR
a intern\u00ed komunikace<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Svoje zku\u0161enosti za\u010dala sb\u00edrat v roce 2011 v agentu\u0159e Bison & Rose, kde se starala o \u0161irok\u00e9 portfolio klient\u016f. Do Seznamu p\u0159i\u0161la v roce 2016 a dneska vede t\u00fdm, kter\u00fd zaji\u0161\u0165uje komunikaci uvnit\u0159 firmy, ale i PR a spole\u010denskou odpov\u011bdnost.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Martina Kr\u00e1l\u00edkov\u00e1<\/h3>\n\n\n\n

Mana\u017eerka prodeje
kl\u00ed\u010dov\u00fdm z\u00e1kazn\u00edk\u016fm<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Obchodn\u00edm aktivit\u00e1m se v Seznamu v\u011bnuje od roku 2003. Pozd\u011bji se specializovala na \u0159\u00edzen\u00ed p\u0159\u00edjm\u016f. Od roku 2018 se v r\u00e1mci veden\u00ed \u010dty\u0159 obchodn\u00edch t\u00fdm\u016f a odd\u011blen\u00ed klientsk\u00e9ho servisu star\u00e1 o nejv\u011bt\u0161\u00ed klienty.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Uk\u00e1zat v\u0161echny fotky<\/a><\/p>\n<\/div>\n\n\n\n

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Nej\u010dast\u011bj\u0161\u00ed dotazy<\/h2>\n\n\n\n
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\n\t\n\t\t\t\tCo je Agenturn\u00ed spolupr\u00e1ce roku?<\/strong>\n\t\t\t<\/summary>\n\t
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Ocen\u011bn\u00ed pro digit\u00e1ln\u00ed agenturu za nejzda\u0159ilej\u0161\u00ed spolupr\u00e1ci se Seznamem.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tJak se p\u0159ihl\u00e1s\u00edm do Agenturn\u00ed spolupr\u00e1ce roku?<\/strong>\n\t\t\t<\/summary>\n\t
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Ankety se automaticky \u00fa\u010dastn\u00ed v\u0161echny agentury, kter\u00e9 spolupracuj\u00ed se Seznamem. Do kategorie CSR kampa\u0148 roku je mo\u017en\u00e9 agenturu nominovat p\u0159es e-mail nominace@agsr.cz. \u00da\u010dast v t\u00e9to kategorii nepodmi\u0148ujeme spoluprac\u00ed se Seznamem. Touto kategori\u00ed chceme ocenit celospole\u010densky prosp\u011b\u0161n\u00e9 t\u00e9ma.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tJak se bude hodnotit?<\/strong>\n\t\t\t<\/summary>\n\t
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Z ka\u017ed\u00e9 kategorie vyhl\u00e1s\u00edme jen jednoho v\u00edt\u011bze, kter\u00e9ho vybere odborn\u00e1 porota. Kategorii Skokan roku hodnot\u00edme v r\u00e1mci cel\u00e9 agenturn\u00ed skupiny. U ostatn\u00edch kategori\u00ed porota hodnot\u00ed jednotliv\u00e9 agentury.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tKdy prob\u011bhlo vyhl\u00e1\u0161en\u00ed?<\/strong>\n\t\t\t<\/summary>\n\t
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Slavnostn\u00ed vyhl\u00e1\u0161en\u00ed prob\u011bhlo 18. z\u00e1\u0159\u00ed 2025 na konferenci Seznam f\u00f3rum v DOX+.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tJak\u00e1 je v\u00fdhra?<\/strong>\n\t\t\t<\/summary>\n\t
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Ka\u017ed\u00e1 kategorie m\u00e1 p\u0159i\u0159azenou jednu neziskovou organizaci, kter\u00e9 v\u00edt\u011bz p\u0159ed\u00e1 p\u0159es po\u0159adatele dar v podob\u011b kreditu ve v\u00fd\u0161i 50 000 K\u010d bez DPH do reklamn\u00edho syst\u00e9mu Sklik. Poskytneme ho na z\u00e1klad\u011b darovac\u00ed smlouvy uzav\u0159en\u00e9 mezi neziskovou organizac\u00ed a po\u0159adatelem. Seznam neziskov\u00fdch organizac\u00ed si m\u016f\u017eete prohl\u00e9dnout v pravidlech ankety.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n

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V\u0161echny ocen\u011bn\u00e9 agentury<\/p>\n\n<\/div><\/a><\/div>\n\n

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Pravidla Agenturn\u00ed spolupr\u00e1ce roku<\/p>\n\n<\/div><\/a><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\t\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"

T\u0159et\u00ed ro\u010dn\u00edk ankety o nejlep\u0161\u00ed Agenturn\u00ed spolupr\u00e1ci roku je \u00fasp\u011b\u0161n\u011b za n\u00e1mi. Mrkn\u011bte, kdo letos zaz\u00e1\u0159il v jednotliv\u00fdch kategori\u00edch.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-head","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[],"page_tag":[],"class_list":["post-334","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":334},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=334"}],"version-history":[{"count":267,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/334\/revisions"}],"predecessor-version":[{"id":12611,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/334\/revisions\/12611"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=334"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=334"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}