{"id":33,"date":"2024-02-21T14:19:43","date_gmt":"2024-02-21T13:19:43","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=33"},"modified":"2024-05-19T20:57:37","modified_gmt":"2024-05-19T18:57:37","slug":"czech-ad-id","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/cookieless\/partner\/czech-ad-id\/","title":{"rendered":"Czech ad ID"},"content":{"rendered":"\n
\n

Czech ad ID je iniciativa, za kterou stoj\u00ed Seznam a sdru\u017een\u00ed \u010desk\u00fdch provozovatel\u016f online m\u00e9di\u00ed Czech Publisher Exchange<\/a> (CPEx). C\u00edlem projektu je vytvo\u0159it platformu pro sd\u00edlen\u00ed identit na \u010desk\u00e9m internetu. Tato platforma se zam\u011b\u0159uje na sd\u00edlen\u00ed osobn\u00edch \u00fadaj\u016f p\u0159ihl\u00e1\u0161en\u00fdch u\u017eivatel\u016f v re\u00e1ln\u00e9m \u010dase a z\u00e1rove\u0148 na zaji\u0161t\u011bn\u00ed ochrany soukrom\u00ed t\u011bchto u\u017eivatel\u016f.<\/p>\n\n\n\n

Projekt Czech ad ID vznikl v reakci na ukon\u010den\u00ed podpory cookies t\u0159et\u00edch stran v prohl\u00ed\u017ee\u010di Google Chrome. Jde o nov\u00fd standard, kter\u00fd umo\u017e\u0148uje stabiln\u00ed identifikaci u\u017eivatel\u016f nap\u0159\u00ed\u010d r\u016fzn\u00fdmi prohl\u00ed\u017ee\u010di, za\u0159\u00edzen\u00edmi a p\u0159ihl\u00e1\u0161en\u00edmi. D\u00edky tomu mohou Seznam a dal\u0161\u00ed nez\u00e1visl\u00e9 platformy v oblasti reklamy konkurovat glob\u00e1ln\u00edm platform\u00e1m.<\/p>\n<\/div>\n\n\n\n

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Jak Czech ad ID funguje?<\/h2>\n\n\n\n

Czech ad ID spo\u010d\u00edv\u00e1 v tom, \u017ee ka\u017ed\u00fd vydavatel za\u0161ifruje e-mail p\u0159ihl\u00e1\u0161en\u00e9ho u\u017eivatele v prim\u00e1rn\u00edm identifika\u010dn\u00edm \u00fadaji (primary_id) a prost\u0159ednictv\u00edm API ho p\u0159ed\u00e1 Seznamu. Pokud Seznam u\u017eivatele u\u017e v datab\u00e1zi m\u00e1, vr\u00e1t\u00ed vydavateli sekund\u00e1rn\u00ed identifika\u010dn\u00ed \u00fadaj (secondary_id, v Seznamu identifik\u00e1tor secid), kter\u00fd se z bezpe\u010dnostn\u00edch d\u016fvod\u016f pravideln\u011b m\u011bn\u00ed.<\/p>\n\n\n\n

Vydavatel si sekund\u00e1rn\u00ed identifika\u010dn\u00ed \u00fadaj ulo\u017e\u00ed a pou\u017e\u00edv\u00e1 ho p\u0159i po\u017eadavc\u00edch na reklamu v re\u00e1ln\u00e9m \u010dase (RTB) a pro c\u00edlen\u00ed reklamy na u\u017eivatele na z\u00e1klad\u011b jejich z\u00e1jm\u016f. T\u00edmto zp\u016fsobem lze vytv\u00e1\u0159et u\u017eivatelsk\u00e9 profily pro \u00fa\u010dely c\u00edlen\u00ed reklamy.<\/p>\n\n\n\n

Tento proces pom\u00e1h\u00e1 vytvo\u0159it stabiln\u00ed identifikaci u\u017eivatel\u016f pro \u00fa\u010dely online reklamy, co\u017e m\u016f\u017ee b\u00fdt d\u016fle\u017eit\u00e9 pro personalizaci a c\u00edlen\u00ed reklamn\u00edch kampan\u00ed na z\u00e1klad\u011b konkr\u00e9tn\u00edch z\u00e1jm\u016f u\u017eivatel\u016f. Reklama tak m\u016f\u017ee b\u00fdt relevantn\u011bj\u0161\u00ed a efektivn\u011bj\u0161\u00ed, a p\u0159itom respektovat soukrom\u00ed u\u017eivatel\u016f.<\/p>\n\n\n\n

V\u00edce o Czech ad ID<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Czech ad ID je iniciativa, za kterou stoj\u00ed Seznam a sdru\u017een\u00ed \u010desk\u00fdch provozovatel\u016f online m\u00e9di\u00ed Czech Publisher Exchange (CPEx). C\u00edlem projektu je vytvo\u0159it platformu pro sd\u00edlen\u00ed identit na \u010desk\u00e9m internetu. Tato platforma se zam\u011b\u0159uje na sd\u00edlen\u00ed osobn\u00edch \u00fadaj\u016f p\u0159ihl\u00e1\u0161en\u00fdch u\u017eivatel\u016f v re\u00e1ln\u00e9m \u010dase a z\u00e1rove\u0148 na zaji\u0161t\u011bn\u00ed ochrany soukrom\u00ed t\u011bchto u\u017eivatel\u016f. Projekt Czech ad ID […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":21,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[3],"page_tag":[],"class_list":["post-33","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":33},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/33","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=33"}],"version-history":[{"count":5,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/33\/revisions"}],"predecessor-version":[{"id":4565,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/33\/revisions\/4565"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/21"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=33"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=33"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=33"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}