{"id":295,"date":"2024-03-27T06:44:50","date_gmt":"2024-03-27T05:44:50","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=295"},"modified":"2024-08-23T02:28:49","modified_gmt":"2024-08-23T00:28:49","slug":"motivace","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/cookieless\/inzerent\/motivace\/","title":{"rendered":"Jak u\u017eivatele motivovat k p\u0159ihl\u00e1\u0161en\u00ed?"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Ka\u017ed\u00fd e-shop chce loaj\u00e1ln\u00ed z\u00e1kazn\u00edky, kte\u0159\u00ed se pravideln\u011b vrac\u00ed. Pokud se u\u017eivatel do va\u0161eho webu p\u0159ihl\u00e1s\u00ed, m\u016f\u017eete mu nab\u00eddnou speci\u00e1ln\u00ed v\u00fdhody nebo personalizovan\u00fd obsah, a t\u00edm jeho loajalitu je\u0161t\u011b upevnit. A nav\u00edc ho dok\u00e1\u017eete oslovit i bez cookies t\u0159et\u00edch stran.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Pro\u010d usilovat o p\u0159ihl\u00e1\u0161en\u00e9 u\u017eivatele<\/h2>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Vybudujete si u\u017eivatelskou z\u00e1kladnu\">\n\t\t\t\t<strong>Vybudujete si u\u017eivatelskou z\u00e1kladnu<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Pomoc\u00ed p\u0159ihl\u00e1\u0161en\u00fdch u\u017eivatel\u016f si vytvo\u0159\u00edte stabiln\u00ed z\u00e1kaznickou z\u00e1kladnu, kterou pak m\u016f\u017eete personalizovan\u011b oslovovat. T\u00edm zv\u00fd\u0161\u00edte potenci\u00e1l opakovan\u00fdch konverz\u00ed.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Z\u00e1kazn\u00edky oslov\u00edte personalizovan\u00fdm newsletterem\">\n\t\t\t\t<strong>Z\u00e1kazn\u00edky oslov\u00edte personalizovan\u00fdm newsletterem<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Kdy\u017e se nep\u0159ihl\u00e1\u0161en\u00fd z\u00e1kazn\u00edk rozhodne odeb\u00edrat newsletter, do e-mailov\u00e9 schr\u00e1nky mu chod\u00ed nepersonalizovan\u00e9 sd\u011blen\u00ed. Po registraci budete m\u00edt v r\u00e1mci e-mailingu mnohem v\u011bt\u0161\u00ed mo\u017enosti, jak se z\u00e1kazn\u00edky efektivn\u011b komunikovat.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Zas\u00e1hnete nejkonverzn\u011bj\u0161\u00ed publika\">\n\t\t\t\t<strong>Zas\u00e1hnete nejkonverzn\u011bj\u0161\u00ed publika<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Retargeting, tedy osloven\u00ed u\u017eivatel\u016f, kte\u0159\u00ed u\u017e nav\u0161t\u00edvili v\u00e1\u0161 web, pat\u0159\u00ed mezi nejkonverzn\u011bj\u0161\u00edch kan\u00e1ly v\u016fbec. Omezen\u00ed cookies t\u0159et\u00edch stran ale zp\u016fsob\u00ed, \u017ee se pr\u00e1ce s n\u00edm zkomplikuje. Kdy\u017e sv\u00fdm z\u00e1kazn\u00edk\u016fm nab\u00eddnete P\u0159ihl\u00e1\u0161en\u00ed p\u0159es Seznam, budete m\u00edt mo\u017enost na tato nejv\u00edce konverzn\u00ed publika i nad\u00e1le c\u00edlit.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"M\u016f\u017eete tvo\u0159it obsah na m\u00edru\">\n\t\t\t\t<strong>M\u016f\u017eete tvo\u0159it obsah na m\u00edru<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>D\u00edky personalizaci obsahu m\u016f\u017eete sv\u00fdm z\u00e1kazn\u00edk\u016fm nab\u00eddnout lep\u0161\u00ed u\u017eivatelsk\u00fd z\u00e1\u017eitek. Spokojen\u00fd z\u00e1kazn\u00edk, kter\u00fd \u010dte to, co ho bav\u00ed a zaj\u00edm\u00e1, v\u00e1m m\u016f\u017ee pomoci zv\u00fd\u0161it konverzn\u00ed pom\u011br \u2013 tedy dokon\u010den\u00ed n\u00e1kupu \u2013 a pos\u00edlit z\u00e1kaznickou loajalitu. Personalizovat m\u016f\u017eete samotnou str\u00e1nku, navigaci na str\u00e1nce i nab\u00eddku produkt\u016f.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Jak na to?<\/h2>\n\n\n\n<p>Nab\u00eddn\u011bte p\u0159ihl\u00e1\u0161en\u00fdm z\u00e1kazn\u00edk\u016fm speci\u00e1ln\u00ed v\u00fdhody, ke kter\u00fdm se nep\u0159ihl\u00e1\u0161en\u00ed u\u017eivatel\u00e9 nedostanou. M\u016f\u017ee j\u00edt o slevov\u00fd k\u00f3d, d\u00e1rek k n\u00e1kupu nebo p\u0159\u00edjemn\u011bj\u0161\u00ed z\u00e1\u017eitek p\u0159i proch\u00e1zen\u00ed webu.<\/p>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Slu\u017eby nav\u00edc\">\n\t\t\t\t<strong>Slu\u017eby nav\u00edc<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<ul class=\"wp-block-list\">\n<li>Hl\u00eddac\u00ed pes <\/li>\n\n\n\n<li>Doprava nebo poji\u0161t\u011bn\u00ed z\u00e1silky zdarma <\/li>\n\n\n\n<li>Prodlou\u017een\u00e1 z\u00e1ru\u010dn\u00ed doba nebo v\u00edce \u010dasu na vr\u00e1cen\u00ed zbo\u017e\u00ed <\/li>\n\n\n\n<li>P\u0159ednostn\u00ed p\u0159ipojen\u00ed k infolince <\/li>\n\n\n\n<li>Sleva na servis<\/li>\n<\/ul>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Slevov\u00e9 k\u00f3dy\">\n\t\t\t\t<strong>Slevov\u00e9 k\u00f3dy<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<ul class=\"wp-block-list\">\n<li>Na prvn\u00ed n\u00e1kup <\/li>\n\n\n\n<li>K narozenin\u00e1m nebo ke sv\u00e1tku <\/li>\n\n\n\n<li>V newsletterech<\/li>\n<\/ul>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Bonusov\u00fd syst\u00e9m\">\n\t\t\t\t<strong>Bonusov\u00fd syst\u00e9m<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<ul class=\"wp-block-list\">\n<li>Sb\u00edr\u00e1n\u00ed bod\u016f za ka\u017ed\u00fd realizovan\u00fd n\u00e1kup<\/li>\n\n\n\n<li>P\u0159ednostn\u00ed p\u0159\u00edstup ke slevov\u00fdm akc\u00edm<\/li>\n\n\n\n<li>V\u00fdhodn\u011bj\u0161\u00ed ceny pro p\u0159ihl\u00e1\u0161en\u00e9 z\u00e1kazn\u00edky<\/li>\n<\/ul>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Interaktivn\u00ed sout\u011b\u017e\">\n\t\t\t\t<strong>Interaktivn\u00ed sout\u011b\u017e<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Adventn\u00ed kalend\u00e1\u0159, kolo \u0161t\u011bst\u00ed apod.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"D\u00e1rek jako bonus\">\n\t\t\t\t<strong>D\u00e1rek jako bonus<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<ul class=\"wp-block-list\">\n<li>Za registraci <\/li>\n\n\n\n<li>K narozenin\u00e1m nebo sv\u00e1tku <\/li>\n\n\n\n<li>Za n\u00e1kup nad ur\u010ditou \u010d\u00e1stku<\/li>\n<\/ul>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Usnadn\u011bn\u00ed nakupov\u00e1n\u00ed\">\n\t\t\t\t<strong>Usnadn\u011bn\u00ed nakupov\u00e1n\u00ed<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<ul class=\"wp-block-list\">\n<li>Mo\u017enost zrychlen\u00e9ho n\u00e1kupu <\/li>\n\n\n\n<li>Zapamatov\u00e1n\u00ed doru\u010dovac\u00edch \u00fadaj\u016f, platebn\u00ed karty nebo preferovan\u00e9ho zp\u016fsobu dopravy <\/li>\n\n\n\n<li>Personalizace obsahu <\/li>\n\n\n\n<li>Historie objedn\u00e1vek, hled\u00e1n\u00ed a prohl\u00e9dnut\u00e9ho zbo\u017e\u00ed <\/li>\n\n\n\n<li>Sledov\u00e1n\u00ed trasy objedn\u00e1vky <\/li>\n\n\n\n<li>Zjednodu\u0161en\u00fd proces vr\u00e1cen\u00ed zbo\u017e\u00ed <\/li>\n\n\n\n<li>P\u0159ednost na z\u00e1kaznick\u00e9 lince <\/li>\n\n\n\n<li>Zobrazen\u00ed zbo\u017e\u00ed, kter\u00e9 je skladem na bl\u00edzk\u00e9 prodejn\u011b<\/li>\n<\/ul>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Omezen\u00ed p\u0159\u00edstupu k obsahu webu\">\n\t\t\t\t<strong>Omezen\u00ed p\u0159\u00edstupu k obsahu webu<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>P\u0159\u00edstup bez p\u0159ihl\u00e1\u0161en\u00ed jen k \u010d\u00e1sti obsahu webu (nap\u0159\u00edklad recenze).<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Dejte z\u00e1kazn\u00edk\u016fm o v\u00fdhod\u00e1ch p\u0159ihl\u00e1\u0161en\u00ed v\u011bd\u011bt<\/h2>\n\n\n\n<p>Z\u00e1kazn\u00edci zpravidla mo\u017enosti, kter\u00e9 jim zp\u0159\u00edjemn\u00ed nakupov\u00e1n\u00ed, v\u00edtaj\u00ed. Na v\u00e1s proto je, aby se o nich dozv\u011bd\u011bli. D\u00edky tomu budou m\u00edt d\u016fvod se p\u0159ihl\u00e1sit. Informace o tom, jak\u00e9 v\u00fdhody p\u0159ihl\u00e1\u0161en\u00ed p\u0159in\u00e1\u0161\u00ed, doporu\u010dujeme atraktivn\u00ed formou p\u0159ipom\u00ednat na v\u00edce m\u00edstech.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>P\u0159i vstupu na web <\/li>\n\n\n\n<li>V n\u00e1kupn\u00edm ko\u0161\u00edku a p\u0159i dokon\u010dov\u00e1n\u00ed objedn\u00e1vky <\/li>\n\n\n\n<li>Pop-upem nebo bannerem na webu <\/li>\n\n\n\n<li>Na produktov\u00fdch kart\u00e1ch <\/li>\n\n\n\n<li>V reklam\u011b mimo web (Sklik, Google) <\/li>\n\n\n\n<li>Na soci\u00e1ln\u00edch s\u00edt\u00edch <\/li>\n\n\n\n<li>V newsletterech<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-link-external\"><a href=\"https:\/\/partner.seznam.cz\/tlacitko-prihlaseni-pres-seznam\/\" target=\"_blank\" rel=\"noreferrer noopener\">V\u00edce o P\u0159ihl\u00e1\u0161en\u00ed p\u0159es Seznam<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ka\u017ed\u00fd e-shop chce loaj\u00e1ln\u00ed z\u00e1kazn\u00edky, kte\u0159\u00ed se pravideln\u011b vrac\u00ed. Pokud se u\u017eivatel do va\u0161eho webu p\u0159ihl\u00e1s\u00ed, m\u016f\u017eete mu nab\u00eddnou speci\u00e1ln\u00ed v\u00fdhody nebo personalizovan\u00fd obsah, a t\u00edm jeho loajalitu je\u0161t\u011b upevnit. A nav\u00edc ho dok\u00e1\u017eete oslovit i bez cookies t\u0159et\u00edch stran. Pro\u010d usilovat o p\u0159ihl\u00e1\u0161en\u00e9 u\u017eivatele Jak na to? Nab\u00eddn\u011bte p\u0159ihl\u00e1\u0161en\u00fdm z\u00e1kazn\u00edk\u016fm speci\u00e1ln\u00ed v\u00fdhody, ke kter\u00fdm [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":18,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[3],"page_tag":[],"class_list":["post-295","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":295},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=295"}],"version-history":[{"count":23,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/295\/revisions"}],"predecessor-version":[{"id":5566,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/295\/revisions\/5566"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/18"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=295"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=295"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}