{"id":27,"date":"2024-02-21T14:16:42","date_gmt":"2024-02-21T13:16:42","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=27"},"modified":"2024-08-28T09:03:23","modified_gmt":"2024-08-28T07:03:23","slug":"zakladni-pojmy","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/cookieless\/cookies\/zakladni-pojmy\/","title":{"rendered":"Z\u00e1kladn\u00ed pojmy"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><nav class=\"menu-anchors limiter\" data-limiter=\"6\" data-limiter-selector=\"&gt; ul\">\n<ul>\n\t<li><a href=\"#k-cemu-slouzi\">K \u010demu cookies slou\u017e\u00ed<\/a><\/li>\n<li><a href=\"#typy-dat\">Typy dat<\/a><\/li>\n<li><a href=\"#v-cem-se-lisi\">V \u010dem se li\u0161\u00ed cookies prvn\u00edch a t\u0159et\u00edch stran<\/a><\/li>\n<li><a href=\"#jake-informace-uchovavaji\">Jak\u00e9 informace cookies uchov\u00e1vaj\u00ed<\/a><\/li>\n<li><a href=\"#deleni-cookies\">D\u011blen\u00ed cookies podle \u00fa\u010delu<\/a><\/li>\n<li><a href=\"#souhlas-s-ukladanim\">Souhlas u\u017eivatele s ukl\u00e1d\u00e1n\u00edm cookies<\/a><\/li>\n<\/ul>\n\t<button class=\"limiter__button circle-button circle-button--down\">\n\t\t<span class=\"screen-reader-text\">Zobrazit v\u0161e <\/span>\n\t<\/button>\n\n<\/nav>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Cookies (\u010desky tak\u00e9 ozna\u010dovan\u00e9 jako &#8222;soubory cookies&#8220;) jsou mal\u00e9 textov\u00e9 soubory, kter\u00e9 nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky ukl\u00e1daj\u00ed do va\u0161eho po\u010d\u00edta\u010de nebo jin\u00e9ho za\u0159\u00edzen\u00ed, kter\u00e9 pou\u017e\u00edv\u00e1te k prohl\u00ed\u017een\u00ed internetu. Tyto soubory obsahuj\u00ed informace o va\u0161\u00ed interakci s danou webovou str\u00e1nkou. <\/p>\n\n\n\n<p>Cookies jsou d\u016fle\u017eit\u00fdm n\u00e1strojem pro zlep\u0161en\u00ed u\u017eivatelsk\u00e9ho z\u00e1\u017eitku na webu, ale z\u00e1rove\u0148 webov\u00fdm str\u00e1nk\u00e1m umo\u017e\u0148uj\u00ed sb\u00edrat data o chov\u00e1n\u00ed u\u017eivatel\u016f. Vzhledem k obav\u00e1m souvisej\u00edc\u00edm se soukrom\u00edm existuj\u00ed postupy, kter\u00e9 reguluj\u00ed to, jak weby a inzerenti cookies vyu\u017e\u00edvaj\u00ed a jak\u00e1 data o u\u017eivatel\u00edch shroma\u017e\u010fuj\u00ed.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"k-cemu-slouzi\">K \u010demu cookies slou\u017e\u00ed<\/h2>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Uchov\u00e1n\u00ed stavu\">\n\t\t\t\t<strong>Uchov\u00e1n\u00ed stavu<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Cookies umo\u017e\u0148uj\u00ed webov\u00fdm str\u00e1nk\u00e1m, aby si zapamatovaly informace o va\u0161\u00ed n\u00e1v\u0161t\u011bv\u011b. Pokud se nap\u0159\u00edklad p\u0159ihl\u00e1s\u00edte do webov\u00e9ho e-mailov\u00e9ho \u00fa\u010dtu, cookies mohou udr\u017eovat v\u00e1\u0161 p\u0159ihla\u0161ovac\u00ed stav, tak\u017ee nemus\u00edte p\u0159ihla\u0161ovac\u00ed \u00fadaje zad\u00e1vat p\u0159i ka\u017ed\u00e9 dal\u0161\u00ed n\u00e1v\u0161t\u011bv\u011b.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Sledov\u00e1n\u00ed chov\u00e1n\u00ed\">\n\t\t\t\t<strong>Sledov\u00e1n\u00ed chov\u00e1n\u00ed<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Webov\u00e9 str\u00e1nky mohou pou\u017e\u00edvat cookies ke sledov\u00e1n\u00ed toho, jak proch\u00e1z\u00edte jejich obsahem. D\u00edky z\u00edskan\u00fdm dat\u016fm mohou weby l\u00e9pe porozum\u011bt tomu, jak\u00e9 \u010d\u00e1sti str\u00e1nky u\u017eivatel\u00e9 preferuj\u00ed a jak\u00fd obsah je pro n\u011b relevantn\u00ed.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Personalizace\">\n\t\t\t\t<strong>Personalizace<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Cookies pom\u00e1haj\u00ed webov\u00fdm str\u00e1nk\u00e1m poskytovat personalizovan\u00fd obsah a reklamy na z\u00e1klad\u011b va\u0161ich p\u0159edchoz\u00edch n\u00e1v\u0161t\u011bv a chov\u00e1n\u00ed na internetu.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Funkce n\u00e1kupn\u00edho ko\u0161\u00edku\">\n\t\t\t\t<strong>Funkce n\u00e1kupn\u00edho ko\u0161\u00edku<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>V p\u0159\u00edpad\u011b online n\u00e1kup\u016f mohou cookies uchov\u00e1vat informace o polo\u017ek\u00e1ch, kter\u00e9 jste p\u0159idali do n\u00e1kupn\u00edho ko\u0161\u00edku, a t\u00edm usnadnit dokon\u010den\u00ed n\u00e1kupu.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"typy-dat\">Typy dat<\/h2>\n\n\n\n<p>Zero Party Data, First Party Data a Third Party Data. Tyto term\u00edny se v oblasti spr\u00e1vy dat a analytiky pou\u017e\u00edvaj\u00ed pro ozna\u010den\u00ed typ\u016f dat, kter\u00e1 organizace pou\u017e\u00edvaj\u00ed pro r\u016fzn\u00e9 \u00fa\u010dely.<\/p>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Zero Party Data\">\n\t\t\t\t<strong>Zero Party Data<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Zero Party Data jsou \u00fadaje, kter\u00e9 u\u017eivatel\u00e9 na z\u00e1klad\u011b informovan\u00e9ho souhlasu poskytuj\u00ed organizaci nebo zna\u010dce. Jde o informace, kter\u00e9 u\u017eivatel\u00e9 aktivn\u011b sd\u00edlej\u00ed, a to nap\u0159\u00edklad vypln\u011bn\u00edm dotazn\u00edku, odb\u011brem newsletteru, zad\u00e1n\u00edm osobn\u00edch preferenc\u00ed nebo vypln\u011bn\u00edm formul\u00e1\u0159e na webov\u00e9 str\u00e1nce. Zero Party Data jsou obvykle velmi p\u0159esn\u00e1, proto\u017ee jde o informace, kter\u00e9 u\u017eivatel\u00e9 sd\u00edlej\u00ed dobrovoln\u011b.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"First Party Data\">\n\t\t\t\t<strong>First Party Data<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>First Party Data jsou informace, kter\u00e9 organizace shroma\u017e\u010fuj\u00ed p\u0159\u00edmo od sv\u00fdch vlastn\u00edch u\u017eivatel\u016f nebo z\u00e1kazn\u00edk\u016f. Organizace tato data z\u00edsk\u00e1vaj\u00ed p\u0159\u00edmo z interakce s u\u017eivateli na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch, v mobiln\u00edch aplikac\u00edch, n\u00e1kupn\u00edch transakc\u00edch a podobn\u011b. First Party Data jsou d\u016fv\u011bryhodn\u00e1 a cenn\u00e1, proto\u017ee organizace maj\u00ed kontrolu nad jejich sb\u011brem a zpracov\u00e1n\u00edm.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Third Party Data\">\n\t\t\t\t<strong>Third Party Data<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Third Party Data organizace nez\u00edsk\u00e1vaj\u00ed p\u0159\u00edmo od sv\u00fdch u\u017eivatel\u016f, ale od extern\u00edch zdroj\u016f, jako jsou data brokers, reklamn\u00ed s\u00edt\u011b a dal\u0161\u00ed poskytovatel\u00e9 dat. Tato data poch\u00e1zej\u00ed z r\u016fzn\u00fdch zdroj\u016f a mohou zahrnovat demografick\u00e9 \u00fadaje nebo informace o chov\u00e1n\u00ed na internetu. Third Party Data se nej\u010dast\u011bji vyu\u017e\u00edvaj\u00ed pro reklamn\u00ed \u00fa\u010dely a c\u00edlen\u00ed reklam na z\u00e1klad\u011b z\u00e1jmu a chov\u00e1n\u00ed u\u017eivatel\u016f.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n\n\n\n<p>Ka\u017ed\u00fd z t\u011bchto typ\u016f dat m\u00e1 sv\u00e9 v\u00fdhody i omezen\u00ed a jejich vyu\u017eit\u00ed z\u00e1vis\u00ed na konkr\u00e9tn\u00edch pot\u0159eb\u00e1ch a strategi\u00edch organizace. Zero Party Data jsou st\u00e1le v\u00edce cen\u011bna jako prost\u0159edek pro budov\u00e1n\u00ed d\u016fv\u011bry u z\u00e1kazn\u00edk\u016f, zat\u00edmco First Party Data jsou kl\u00ed\u010dov\u00e1 pro personalizaci obsahu a slu\u017eeb. Third Party Data se vyu\u017e\u00edvaj\u00ed v oblasti digit\u00e1ln\u00edho marketingu a reklamy, ale kv\u016fli obav\u00e1m o ochranu soukrom\u00ed u\u017eivatel\u016f podl\u00e9haj\u00ed \u0159ad\u011b regulac\u00ed.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"v-cem-se-lisi\">V \u010dem se li\u0161\u00ed cookies prvn\u00edch a t\u0159et\u00edch stran<\/h2>\n\n\n\n<p>Existuj\u00ed dv\u011b hlavn\u00ed kategorie cookie \u2013 cookies prvn\u00ed strany a cookies t\u0159et\u00ed strany. Cookies prvn\u00ed strany jsou vytv\u00e1\u0159eny webovou str\u00e1nkou, kterou p\u0159\u00edmo nav\u0161t\u00edv\u00edte. Cookies t\u0159et\u00ed strany jsou vytv\u00e1\u0159eny jin\u00fdmi webov\u00fdmi str\u00e1nkami nebo slu\u017ebami, kter\u00e9 jsou integrov\u00e1ny do str\u00e1nky, kterou nav\u0161t\u00edv\u00edte. Z technick\u00e9ho hlediska jsou oba typy cookies stejn\u00e9, li\u0161\u00ed se jen t\u00edm, jak byly vytvo\u0159en\u00e9.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cookies prvn\u00ed strany vytv\u00e1\u0159\u00ed dom\u00e9na, tedy webov\u00e1 str\u00e1nka, kterou u\u017eivatel v danou chv\u00edli nav\u0161t\u00edv\u00ed<\/li>\n\n\n\n<li>Cookies t\u0159et\u00ed strany zat\u00edm vytv\u00e1\u0159ej\u00ed dom\u00e9ny odli\u0161n\u00e9 od t\u00e9, na n\u00ed\u017e se u\u017eivatel pr\u00e1v\u011b nach\u00e1z\u00ed<\/li>\n<\/ul>\n\n\n\n<p>Cookies t\u0159et\u00ed strany, kter\u00fdm se \u0159\u00edk\u00e1 tak\u00e9 sledovac\u00ed cookies, sledovac\u00ed k\u00f3dy nebo sledovac\u00ed pixely, se nej\u010dast\u011bji vyu\u017e\u00edvaj\u00ed pro identifikaci u\u017eivatel\u016f nap\u0159\u00ed\u010d r\u016fzn\u00fdmi webov\u00fdmi str\u00e1nkami. D\u00edky tomu je lze vyu\u017e\u00edvat pro \u00fa\u010dely programatick\u00e9 reklamy, jako jsou c\u00edlen\u00ed na publikum, retargeting, omezen\u00ed frekvence a m\u011b\u0159en\u00ed.<\/p>\n\n\n\n<p>Krom\u011b toho, \u017ee cookies t\u0159et\u00ed strany sleduj\u00ed aktivitu u\u017eivatel\u016f nap\u0159\u00ed\u010d r\u016fzn\u00fdmi webov\u00fdmi str\u00e1nkami, aby ukl\u00e1daly informace o jejich chov\u00e1n\u00ed, tak\u00e9 provozovatel\u016fm webov\u00fdch str\u00e1nek umo\u017e\u0148uj\u00ed poskytovat n\u00e1v\u0161t\u011bvn\u00edk\u016fm ur\u010dit\u00e9 slu\u017eby \u2013 nap\u0159\u00edklad \u017eiv\u00e9 chaty.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Vlastnost<\/th><th>Cookies prvn\u00ed strany<\/th><th>Cookies t\u0159et\u00ed strany<\/th><\/tr><\/thead><tbody><tr><td>Vznik, \u010dten\u00ed<\/td><td>Nastavuje je pouze webov\u00fd server provozovatele nebo jak\u00fdkoliv JavaScript na\u010dten\u00fd na webu.<\/td><td>Nastavuje je server t\u0159et\u00ed strany prost\u0159ednictv\u00edm k\u00f3du na\u010dten\u00e9ho na webu vydavatele.<\/td><\/tr><tr><td>Dostupnost<\/td><td>Jsou p\u0159\u00edstupn\u00e9 pouze prost\u0159ednictv\u00edm dom\u00e9ny, kter\u00e1 je vytvo\u0159ila.<\/td><td>Jsou p\u0159\u00edstupn\u00e9 na jak\u00e9koliv str\u00e1nce, kter\u00e1 na\u010d\u00edt\u00e1 k\u00f3d serveru t\u0159et\u00ed strany.<\/td><\/tr><tr><td>Podpora prohl\u00ed\u017ee\u010d\u016f<\/td><td>Podporuj\u00ed je v\u0161echny prohl\u00ed\u017ee\u010de a u\u017eivatel\u00e9 je mohou kdykoliv zablokovat nebo smazat.<\/td><td>Podporuj\u00ed je v\u0161echny prohl\u00ed\u017ee\u010de, ale nyn\u00ed ve v\u00fdchoz\u00edm nastaven\u00ed blokuj\u00ed jejich vytv\u00e1\u0159en\u00ed.<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"jake-informace-uchovavaji\">Jak\u00e9 informace cookies uchov\u00e1vaj\u00ed<\/h2>\n\n\n\n<p>Cookies maj\u00ed zpravidla omezenou velikost i dobu platnosti. Informace v cookies by se m\u011bly redukovat na ty, kter\u00e9 jsou nezbytn\u00e9 pro fungov\u00e1n\u00ed webov\u00e9 str\u00e1nky nebo slu\u017eby. Pokud jde o osobn\u00ed \u00fadaje, je d\u016fle\u017eit\u00e9, aby byly respektov\u00e1ny z\u00e1sady ochrany soukrom\u00ed a regulace, kter\u00e9 definuj\u00ed, jak osobn\u00ed \u00fadaje sb\u00edrat a vyu\u017e\u00edvat. Cookies obsahuj\u00ed r\u016fzn\u00e9 informace, kter\u00e9 jsou obvykle textov\u00e9 a ukl\u00e1daj\u00ed se do va\u0161eho webov\u00e9ho prohl\u00ed\u017ee\u010de.<\/p>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Identifika\u010dn\u00ed informace\">\n\t\t\t\t<strong>Identifika\u010dn\u00ed informace<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Cookies mohou obsahovat jedine\u010dn\u00e9 identifik\u00e1tory, kter\u00e9 umo\u017e\u0148uj\u00ed webov\u00e9 str\u00e1nce nebo aplikaci, aby v\u00e1s rozpoznala p\u0159i opakovan\u00fdch n\u00e1v\u0161t\u011bv\u00e1ch. To m\u016f\u017ee zahrnovat u\u017eivatelsk\u00e1 jm\u00e9na nebo ID.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Stavov\u00e9 informace\">\n\t\t\t\t<strong>Stavov\u00e9 informace<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Cookies mohou uchov\u00e1vat informace o stavu nebo nastaven\u00ed webov\u00e9 str\u00e1nky. To znamen\u00e1, \u017ee si &#8222;zapamatuj\u00ed&#8220; nap\u0159\u00edklad jazyk, ve kter\u00e9m byla str\u00e1nka zobrazena, nebo vybran\u00e9 filtry a preferovan\u00fd obsah.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Informace o relaci\">\n\t\t\t\t<strong>Informace o relaci<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Cookies mohou sledovat, zda jste p\u0159ihl\u00e1\u0161eni na webov\u00e9m serveru, co\u017e je u\u017eite\u010dn\u00e9 pro online slu\u017eby, jako jsou e-mailov\u00e9 \u00fa\u010dty.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Informace o chov\u00e1n\u00ed\">\n\t\t\t\t<strong>Informace o chov\u00e1n\u00ed<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Cookies mohou zaznamen\u00e1vat, jak\u00fdm zp\u016fsobem interagujete s webovou str\u00e1nkou. Uchov\u00e1vaj\u00ed tak \u00fadaje o tom, jak\u00e9 \u010d\u00e1sti webu jste nav\u0161t\u00edvili, na kter\u00e9 odkazy jste klikli nebo jak dlouho jste na str\u00e1nce z\u016fstali.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"N\u00e1kupn\u00ed ko\u0161\u00edk a transak\u010dn\u00ed informace\">\n\t\t\t\t<strong>N\u00e1kupn\u00ed ko\u0161\u00edk a transak\u010dn\u00ed informace<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Pokud nakupujete online, cookies mohou uchov\u00e1vat informace o polo\u017ek\u00e1ch v n\u00e1kupn\u00edm ko\u0161\u00edku a transak\u010dn\u00ed historii.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Sledovac\u00ed informace\">\n\t\t\t\t<strong>Sledovac\u00ed informace<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Cookies t\u0159et\u00ed strany, kter\u00e9 se \u010dasto vyu\u017e\u00edvaj\u00ed v online reklam\u011b, mohou shroma\u017e\u010fovat data o tom, jak proch\u00e1z\u00edte r\u016fzn\u00fdmi webov\u00fdmi str\u00e1nkami. Tyto informace pak mohou slou\u017eit k c\u00edlen\u00ed reklam.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Technick\u00e9 informace o za\u0159\u00edzen\u00ed\">\n\t\t\t\t<strong>Technick\u00e9 informace o za\u0159\u00edzen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Cookies mohou ukl\u00e1dat informace o va\u0161em za\u0159\u00edzen\u00ed, jako jsou opera\u010dn\u00ed syst\u00e9m, prohl\u00ed\u017ee\u010d nebo rozli\u0161en\u00ed obrazovky.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Ostatn\u00ed nastaven\u00ed a preference\">\n\t\t\t\t<strong>Ostatn\u00ed nastaven\u00ed a preference<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Cookies mohou ukl\u00e1dat va\u0161e preference t\u00fdkaj\u00edc\u00ed se zabezpe\u010den\u00ed, nastaven\u00ed zvuku nebo up\u0159ednost\u0148ovan\u00e9ho rozlo\u017een\u00ed webov\u00fdch str\u00e1nek.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"deleni-cookies\">D\u011blen\u00ed cookies podle \u00fa\u010delu<\/h2>\n\n\n\n<p>Cookies je mo\u017en\u00e9 rozd\u011blit tak\u00e9 na z\u00e1klad\u011b toho, k \u010demu na konkr\u00e9tn\u00ed webov\u00e9 str\u00e1nce slou\u017e\u00ed.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns pattern-columns-3-icons is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2024\/04\/seznam-cz-technicke-cookies.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\"><strong>Technick\u00e9 cookies<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\">Umo\u017e\u0148uj\u00ed proch\u00e1zen\u00ed str\u00e1nkou a vyu\u017e\u00edv\u00e1n\u00ed jejich slu\u017eeb, jako jsou n\u00e1kupn\u00ed ko\u0161\u00edk nebo p\u0159ihl\u00e1\u0161en\u00ed. Obvykle nevy\u017eaduj\u00ed souhlas u\u017eivatele.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2024\/04\/seznam-cz-analyticke-cookies.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\"><strong>Analytick\u00e9 cookies<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\">Sb\u00edraj\u00ed informace o tom, jak lid\u00e9 pou\u017e\u00edvaj\u00ed webov\u00e9 str\u00e1nky, a pom\u00e1haj\u00ed vylep\u0161it v\u00fdkon a funkce str\u00e1nky.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2024\/04\/seznam-cz-reklamni-cookies.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\"><strong>Reklamn\u00ed cookies<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\">Slou\u017e\u00ed ke sledov\u00e1n\u00ed chov\u00e1n\u00ed u\u017eivatel\u016f a umo\u017e\u0148uj\u00ed je oslovit personalizovanou reklamou. Obvykle je vytv\u00e1\u0159ej\u00ed t\u0159et\u00ed strany a vy\u017eaduj\u00ed souhlas u\u017eivatele.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"souhlas-s-ukladanim\">Souhlas u\u017eivatele s ukl\u00e1d\u00e1n\u00edm cookies<\/h2>\n\n\n\n<p>Souhlas u\u017eivatele s ukl\u00e1d\u00e1n\u00edm cookies je d\u016fle\u017eit\u00fdm aspektem ochrany soukrom\u00ed v online prostoru a z\u00e1kon\u016f, kter\u00e9 o\u0161et\u0159uj\u00ed nakl\u00e1d\u00e1n\u00ed s osobn\u00edmi daty. Aby webov\u00e9 str\u00e1nky a aplikace mohly ukl\u00e1dat a pou\u017e\u00edvat cookies, mus\u00ed obvykle od u\u017eivatele z\u00edskat informovan\u00fd souhlas. To plat\u00ed zejm\u00e9na v p\u0159\u00edpad\u011b, \u017ee jde o reklamn\u00ed cookies. <\/p>\n\n\n\n<p>C\u00edlem z\u00edsk\u00e1v\u00e1n\u00ed souhlasu s ukl\u00e1d\u00e1n\u00edm cookies je zachov\u00e1n\u00ed soukrom\u00ed u\u017eivatel\u016f a dodr\u017eov\u00e1n\u00ed z\u00e1kon\u016f a na\u0159\u00edzen\u00ed o ochran\u011b dat, jako jsou GDPR a Z\u00e1kon o elektronick\u00fdch komunikac\u00edch (ZEK). U\u017eivatel\u00e9 mus\u00ed v\u017edy v\u011bd\u011bt, jak jsou jejich osobn\u00ed data zpracov\u00e1v\u00e1na, a m\u00edt kontrolu nad t\u00edm, jak\u00e9 druhy cookies jsou povoleny. <\/p>\n\n\n\n<p>Povinnost zajistit souhlas u\u017eivatele se zpracov\u00e1n\u00edm dat a ukl\u00e1d\u00e1n\u00edm soubor\u016f cookies m\u00e1 ka\u017ed\u00e1 webov\u00e1 str\u00e1nka, kter\u00e1 tak \u010din\u00ed. Souhlasy se obvykle sb\u00edraj\u00ed pomoc\u00ed tzv. cookie li\u0161ty nebo Consent Management Platform (CMP).<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cookies (\u010desky tak\u00e9 ozna\u010dovan\u00e9 jako &#8222;soubory cookies&#8220;) jsou mal\u00e9 textov\u00e9 soubory, kter\u00e9 nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky ukl\u00e1daj\u00ed do va\u0161eho po\u010d\u00edta\u010de nebo jin\u00e9ho za\u0159\u00edzen\u00ed, kter\u00e9 pou\u017e\u00edv\u00e1te k prohl\u00ed\u017een\u00ed internetu. Tyto soubory obsahuj\u00ed informace o va\u0161\u00ed interakci s danou webovou str\u00e1nkou. Cookies jsou d\u016fle\u017eit\u00fdm n\u00e1strojem pro zlep\u0161en\u00ed u\u017eivatelsk\u00e9ho z\u00e1\u017eitku na webu, ale z\u00e1rove\u0148 webov\u00fdm str\u00e1nk\u00e1m umo\u017e\u0148uj\u00ed sb\u00edrat data [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":24,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[3],"page_tag":[],"class_list":["post-27","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":27},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=27"}],"version-history":[{"count":20,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/27\/revisions"}],"predecessor-version":[{"id":5601,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/27\/revisions\/5601"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/24"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=27"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=27"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}