{"id":24,"date":"2024-02-21T14:14:28","date_gmt":"2024-02-21T13:14:28","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=24"},"modified":"2025-08-07T06:53:25","modified_gmt":"2025-08-07T04:53:25","slug":"cookies","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/cookieless\/cookies\/","title":{"rendered":"V\u0161e o cookies"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>A\u010dkoliv k avizovan\u00e9mu vypnut\u00ed podpory cookies t\u0159et\u00edch stran v prohl\u00ed\u017ee\u010di Google Chrome, kter\u00fd m\u00e1 majoritn\u00ed zastoupen\u00ed nejen na \u010desk\u00e9m trhu, pravd\u011bpodobn\u011b nedojde, vyplat\u00ed se u\u017e te\u010f hledat cookieless \u0159e\u0161en\u00ed. T\u0159etina \u010desk\u00fdch u\u017eivatel\u016f internetu u\u017e te\u010f vyu\u017e\u00edv\u00e1 prohl\u00ed\u017ee\u010de, kter\u00e9 cookies t\u0159et\u00edch stran blokuj\u00ed. A je pravd\u011bpodobn\u00e9, \u017ee dosah c\u00edlen\u00e9 reklamy bude i nad\u00e1le klesat.  <\/p>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\">Pod\u00edl webov\u00fdch prohl\u00ed\u017ee\u010d\u016f na \u010desk\u00e9m trhu<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Prohl\u00ed\u017ee\u010de Safari, Firefox a Edge cookies t\u0159et\u00edch stran u\u017e blokuj\u00ed.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--6);padding-bottom:var(--wp--preset--spacing--6)\">\n<figure class=\"wp-block-image size-large is-style-rounded-none\"><img loading=\"lazy\" decoding=\"async\" width=\"818\" height=\"608\" src=\"https:\/\/o-seznam.cz\/reklama\/wp-content\/uploads\/sites\/5\/2024\/03\/cookieless-prohlizece-podil.svg\" alt=\"Pod\u00edl webov\u00fdch prohl\u00ed\u017ee\u010d\u016f na \u010desk\u00e9m trhu\" class=\"wp-image-282\"\/><\/figure>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">Zdroj: Statcounter.com, \u00fadaje platn\u00e9 k listopadu 2023.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Jak\u00e9 jsou d\u016fvody pro postupn\u00e9 omezov\u00e1n\u00ed cookies t\u0159et\u00edch stran?<\/h2>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Ochrana soukrom\u00ed\">\n\t\t\t\t<strong>Ochrana soukrom\u00ed<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Cookies t\u0159et\u00edch stran umo\u017e\u0148uj\u00ed skrze r\u016fzn\u00e9 webov\u00e9 str\u00e1nky zaznamen\u00e1vat chov\u00e1n\u00ed u\u017eivatel\u016f a shroma\u017e\u010fovat informace o jejich chov\u00e1n\u00ed na internetu. St\u00e1le v\u00edce lid\u00ed si ale p\u0159eje m\u00edt v\u011bt\u0161\u00ed kontrolu nad t\u00edm, kdo m\u00e1 p\u0159\u00edstup jejich dat\u016fm a jak\u00fdm zp\u016fsobem je pou\u017e\u00edv\u00e1.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Regulace a z\u00e1kony\">\n\t\t\t\t<strong>Regulace a z\u00e1kony<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>N\u011bkter\u00e9 zem\u011b a regula\u010dn\u00ed org\u00e1ny \u2013 nap\u0159\u00edklad Evropsk\u00e1 unie s na\u0159\u00edzen\u00edm GDPR \u2013 p\u0159ijaly z\u00e1kony a p\u0159edpisy, kter\u00e9 firm\u00e1m ukl\u00e1daj\u00ed povinnost chr\u00e1nit soukrom\u00ed a data u\u017eivatel\u016f. V d\u016fsledku t\u011bchto regulac\u00ed dostali u\u017eivatel\u00e9 mo\u017enost se rozhodnout, jestli souhlas\u00ed s ulo\u017een\u00edm cookies t\u0159et\u00edch stran. V \u010cesk\u00e9 republice tuto problematiku \u0159e\u0161\u00ed tak\u00e9 Z\u00e1kon o elektronick\u00fdch komunikac\u00edch.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Sledov\u00e1n\u00ed a bezpe\u010dnostn\u00ed rizika\">\n\t\t\t\t<strong>Sledov\u00e1n\u00ed a bezpe\u010dnostn\u00ed rizika<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Cookies t\u0159et\u00edch stran mohou b\u00fdt v krajn\u00edm p\u0159\u00edpad\u011b vyu\u017eity ke sledov\u00e1n\u00ed a vytv\u00e1\u0159en\u00ed fale\u0161n\u00fdch profil\u016f u\u017eivatel\u016f. T\u00edm vznik\u00e1 riziko zneu\u017eit\u00ed dat a vystaven\u00ed u\u017eivatel\u016f r\u016fzn\u00fdm online hrozb\u00e1m v\u010detn\u011b kybernetick\u00fdch \u00fatok\u016f.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Konkurence a transparentnost\">\n\t\t\t\t<strong>Konkurence a transparentnost<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Z\u00e1kazn\u00edci, obchodn\u00ed partne\u0159i a regul\u00e1to\u0159i po\u017eaduj\u00ed v\u00edce transparentnosti a spravedliv\u011bj\u0161\u00ed konkurenci v oblasti online reklamy. Cookies t\u0159et\u00edch stran umo\u017e\u0148uj\u00ed n\u011bkter\u00fdm firm\u00e1m z\u00edsk\u00e1vat v\u00fdhodu p\u0159i sledov\u00e1n\u00ed u\u017eivatel\u016f a c\u00edlen\u00ed reklamy, co\u017e m\u016f\u017ee v\u00e9st ke zkreslen\u00ed trhu.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Technologick\u00fd v\u00fdvoj\">\n\t\t\t\t<strong>Technologick\u00fd v\u00fdvoj<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Zm\u011bny v technologick\u00e9m prost\u0159ed\u00ed a nov\u00e9 p\u0159\u00edstupy k online reklam\u011b vedou k p\u0159ekon\u00e1n\u00ed dosavadn\u00edch metod, kter\u00e9 byly zalo\u017een\u00e9 na vyu\u017eit\u00ed cookies t\u0159et\u00edch stran. Kontextov\u00e1 reklama, anonymn\u00ed identifikace, um\u011bl\u00e1 inteligence a dal\u0161\u00ed n\u00e1stroje nab\u00edzej\u00ed alternativy, kter\u00e9 mohou b\u00fdt efektivn\u011bj\u0161\u00ed, a p\u0159itom respektuj\u00ed soukrom\u00ed u\u017eivatel\u016f.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Po n\u011bkolika odkladech p\u0159ich\u00e1z\u00ed n\u00e1hradn\u00ed pl\u00e1n<\/h2>\n\n\n\n<p>Google sv\u016fj pl\u00e1n na ukon\u010den\u00ed podpory cookies t\u0159et\u00edch stran ve sv\u00e9m prohl\u00ed\u017ee\u010di Chrome poprv\u00e9 zve\u0159ejnil v roce 2020. Term\u00edn vypnut\u00ed cookies pot\u00e9 opakovan\u011b posouval, a t\u00edm trh udr\u017eoval v nejistot\u011b. <\/p>\n\n\n\n<p>V prohl\u00e1\u0161en\u00ed z \u010dervence 2024 spole\u010dnost uvedla, \u017ee m\u00edsto pl\u00e1novan\u00e9 ukon\u010den\u00ed podpory cookies t\u0159et\u00edch stran nab\u00eddne u\u017eivatel\u016fm mo\u017enost v\u00fdb\u011bru, kdy se budou moci rozhodnout, zda cht\u011bj\u00ed, nebo necht\u011bj\u00ed, aby cookies zaznamen\u00e1valy jejich online aktivity.<\/p>\n\n\n<div class=\"wp-block-seznam-timeline\">\n\t\n<div class=\"wp-block-seznam-timeline-item\">\n\t\n\n<p><strong>Leden 2020<\/strong><\/p>\n\n\n\n<p>Google ozn\u00e1mil, \u017ee ve sv\u00e9m prohl\u00ed\u017ee\u010di v horizontu dvou let p\u0159estane podporovat cookies t\u0159et\u00edch stran.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-seznam-timeline-item\">\n\t\n\n<p><strong>\u010cerven 2021<\/strong><\/p>\n\n\n\n<p>Konec podpory cookies t\u0159et\u00edch stran se posouv\u00e1 na polovinu roku 2023.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-seznam-timeline-item\">\n\t\n\n<p><strong>\u010cervenec 2022<\/strong><\/p>\n\n\n\n<p>Term\u00edn konce cookies t\u0159et\u00edch stran se odkl\u00e1d\u00e1 o dal\u0161\u00ed rok.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-seznam-timeline-item\">\n\t\n\n<p><strong>Leden 2024<\/strong><\/p>\n\n\n\n<p>Google ukon\u010dil podporu cookies t\u0159et\u00edch stran pro 1 % u\u017eivatel\u016f.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-seznam-timeline-item\">\n\t\n\n<p><strong>\u010cervenec 2024<\/strong><\/p>\n\n\n\n<p>Z vyj\u00e1d\u0159en\u00ed Googlu plyne, \u017ee rozhodnut\u00ed o tom, jestli skrze cookies t\u0159et\u00edch stran cht\u011bj\u00ed, nebo necht\u011bj\u00ed b\u00fdt sledov\u00e1ni, nech\u00e1 na u\u017eivatel\u00edch.<\/p>\n\n<\/div>\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A\u010dkoliv k avizovan\u00e9mu vypnut\u00ed podpory cookies t\u0159et\u00edch stran v prohl\u00ed\u017ee\u010di Google Chrome, kter\u00fd m\u00e1 majoritn\u00ed zastoupen\u00ed nejen na \u010desk\u00e9m trhu, pravd\u011bpodobn\u011b nedojde, vyplat\u00ed se u\u017e te\u010f hledat cookieless \u0159e\u0161en\u00ed. T\u0159etina \u010desk\u00fdch u\u017eivatel\u016f internetu u\u017e te\u010f vyu\u017e\u00edv\u00e1 prohl\u00ed\u017ee\u010de, kter\u00e9 cookies t\u0159et\u00edch stran blokuj\u00ed. A je pravd\u011bpodobn\u00e9, \u017ee dosah c\u00edlen\u00e9 reklamy bude i nad\u00e1le klesat. Jak\u00e9 jsou [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":12,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[3],"page_tag":[],"class_list":["post-24","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":24},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/24","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=24"}],"version-history":[{"count":27,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/24\/revisions"}],"predecessor-version":[{"id":8377,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/24\/revisions\/8377"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/12"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=24"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=24"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}