{"id":21,"date":"2024-02-21T14:13:32","date_gmt":"2024-02-21T13:13:32","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=21"},"modified":"2025-06-19T16:51:31","modified_gmt":"2025-06-19T14:51:31","slug":"partner","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/cookieless\/partner\/","title":{"rendered":"Pro partnery"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Pokud sv\u016fj web monetizujete pomoc\u00ed reklamy, velk\u00e1 \u010d\u00e1st t\u011bchto p\u0159\u00edjm\u016f je z\u00e1visl\u00e1 na c\u00edlen\u00e9 reklam\u011b, kter\u00e1 vyu\u017e\u00edv\u00e1 cookies t\u0159et\u00edch stran, tedy na retargetingu a c\u00edlen\u00ed na z\u00e1jmy u\u017eivatele.&nbsp;P\u0159ed\u00e1v\u00e1n\u00ed informac\u00ed skrze cookies t\u0159et\u00edch stran n\u011bkter\u00e9 prohl\u00ed\u017ee\u010de p\u0159est\u00e1vaj\u00ed podporovat, a tak je t\u0159eba hledat nov\u00e9 zp\u016fsoby, jak reklamu c\u00edlenou na u\u017eivatele doru\u010dit na partnersk\u00e9 weby.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Prohl\u00ed\u017ee\u010de Safari, Firefox nebo Edge u\u017e v tuto chv\u00edli cookies t\u0159et\u00edch stran nepodporuj\u00ed. To znamen\u00e1, \u017ee c\u00edlen\u00e1 reklama nedok\u00e1\u017ee zas\u00e1hnout t\u0159etinu \u010desk\u00e9 internetov\u00e9 populace, kter\u00e1 vyu\u017e\u00edv\u00e1 pr\u00e1v\u011b tyto prohl\u00ed\u017ee\u010de. Nav\u00edc se o\u010dek\u00e1v\u00e1, \u017ee k v\u00fdrazn\u00e9mu omezen\u00ed podpory cookies t\u0159et\u00edch stran v budoucnu dojde i v nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00edm prohl\u00ed\u017ee\u010di Google Chrome. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Jak si udr\u017eet st\u00e1vaj\u00edc\u00ed zisky z reklamy?<\/h2>\n\n\n\n<p>Abyste nep\u0159i\u0161li o v\u00fdraznou \u010d\u00e1st p\u0159\u00edjm\u016f z programatick\u00e9 reklamy, je nutn\u00e9 aktivn\u011b hledat \u0159e\u0161en\u00ed, kter\u00e1 nahrad\u00ed p\u0159ed\u00e1v\u00e1n\u00ed informac\u00ed o u\u017eivateli pomoc\u00ed cookies t\u0159et\u00edch stran. V Seznamu na nov\u00fdch mo\u017enostech neust\u00e1le pracujeme.&nbsp;<\/p>\n\n\n\n<p>Pro inzerenty, kte\u0159\u00ed vytv\u00e1\u0159ej\u00ed kampan\u011b v Skliku, p\u0159in\u00e1\u0161\u00edme alternativy, kter\u00e9 jim pomohou dopad konce cookies t\u0159et\u00edch stran zm\u00edrnit. Vym\u00fd\u0161l\u00edme nov\u00e9 mo\u017enosti nastaven\u00ed kampan\u00ed a typy c\u00edlen\u00ed, kter\u00e9 na cookies t\u0159et\u00edch stran nejsou z\u00e1visl\u00e9. \u010c\u00edm v\u00edce inzerent\u016f je bude vyu\u017e\u00edvat, t\u00edm v\u00edce se tyto kampan\u011b budou zobrazovat na va\u0161em webu.<\/p>\n\n\n\n<div style=\"padding-bottom:0\" class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\">Aktu\u00e1ln\u00ed situace<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"255\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/06\/schemata-1-aktualni-situace.svg\" alt=\"\" class=\"wp-image-7829\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">3 kroky, kter\u00e9 se vyplat\u00ed podniknout<\/h2>\n\n\n\n<p>Nespol\u00e9hejte se na data cookies t\u0159et\u00edch stran, rad\u0161i vsa\u010fte na <a href=\"https:\/\/o-seznam.cz\/reklama\/cookieless\/cookies\/zakladni-pojmy\/#typy-dat\">1st party data<\/a>.&nbsp;Poklesu reklamn\u00edch p\u0159\u00edjm\u016f v d\u016fsledku omezen\u00ed cookies t\u0159et\u00edch stran se m\u016f\u017eete vyhnout nebo ho alespo\u0148 zm\u00edrnit d\u00edky t\u011bmto t\u0159em krok\u016fm:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-circle\">\n<li>Usilujte o co nejvy\u0161\u0161\u00ed po\u010det u\u017eivatel\u016f, kte\u0159\u00ed jsou na webu p\u0159ihl\u00e1\u0161en\u00ed. <\/li>\n\n\n\n<li>Sna\u017ete se od co nejv\u011bt\u0161\u00edho po\u010dtu u\u017eivatel\u016f z\u00edskat souhlas s personalizac\u00ed reklam. <\/li>\n\n\n\n<li>Identifikaci u\u017eivatele pos\u00edlejte do reklamn\u00edho syst\u00e9mu v r\u00e1mci vol\u00e1n\u00ed reklamy.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Kl\u00ed\u010d k \u00fasp\u011bchu? P\u0159ihl\u00e1\u0161en\u00ed u\u017eivatel\u00e9<\/h2>\n\n\n\n<p>Pro sv\u016fj web nejprve p\u0159ipravte kvalitn\u00ed strategii pro p\u0159ihla\u0161ov\u00e1n\u00ed a z\u00edsk\u00e1v\u00e1n\u00ed dat. Jen u p\u0159ihl\u00e1\u0161en\u00e9ho u\u017eivatele zn\u00e1te jeho e-mail, a t\u00edm p\u00e1dem identitu. A bez kvalitn\u00ed identity nem\u016f\u017eeme reklamu spr\u00e1vn\u011b zac\u00edlit.<\/p>\n\n\n\n<p>M\u00e1te v z\u00e1sad\u011b dv\u011b mo\u017enosti, jak u\u017eivatele k p\u0159ihl\u00e1\u0161en\u00ed motivovat:<\/p>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Nab\u00eddn\u011bte jim speci\u00e1ln\u00ed funkce pro p\u0159\u00edjemn\u011bj\u0161\u00ed proch\u00e1zen\u00ed webu\">\n\t\t\t\t<strong>Nab\u00eddn\u011bte jim speci\u00e1ln\u00ed funkce pro p\u0159\u00edjemn\u011bj\u0161\u00ed proch\u00e1zen\u00ed webu<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Mezi tyto funkce pat\u0159\u00ed nap\u0159\u00edklad mo\u017enost odeb\u00edrat newsletter s novinkami, zapojit se do diskuz\u00ed, ulo\u017eit si roze\u010dten\u00fd \u010dl\u00e1nek na pozd\u011bji nebo si nastavit si notifikaci do e-mailu. V\u00fdm\u011bnou za p\u0159ihl\u00e1\u0161en\u00ed m\u016f\u017eete lidem umo\u017enit sledovat \u010di odeb\u00edrat konkr\u00e9tn\u00ed t\u00e9mata nebo autory \u010dl\u00e1nk\u016f. Pro p\u0159ihl\u00e1\u0161en\u00e9 u\u017eivatele m\u016f\u017eete uspo\u0159\u00e1dat sout\u011b\u017e nebo vymyslet jakoukoliv v\u00fdhodu nav\u00edc, kter\u00e1 souvis\u00ed se zam\u011b\u0159en\u00edm va\u0161eho webu.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Obsah webu nebo jeho \u010d\u00e1st zp\u0159\u00edstupn\u011bte pouze p\u0159ihl\u00e1\u0161en\u00fdm u\u017eivatel\u016fm\">\n\t\t\t\t<strong>Obsah webu nebo jeho \u010d\u00e1st zp\u0159\u00edstupn\u011bte pouze p\u0159ihl\u00e1\u0161en\u00fdm u\u017eivatel\u016fm<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>U velk\u00e9 \u010d\u00e1sti web\u016f ale v posledn\u00edch n\u011bkolika letech za\u010d\u00edn\u00e1 b\u00fdt standardem, \u017ee se u\u017eivatel k pln\u00e9mu obsahu dostane a\u017e po p\u0159ihl\u00e1\u0161en\u00ed. Proto u\u017eivatele k p\u0159ihl\u00e1\u0161en\u00ed motivujte i vy a hledejte zp\u016fsoby, jak jim proces p\u0159ihla\u0161ov\u00e1n\u00ed co nejv\u00edce zjednodu\u0161it.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n\n\n\n<p class=\"is-style-link-external\">K p\u0159ihl\u00e1\u0161en\u00ed m\u016f\u017eete vyu\u017e\u00edt tla\u010d\u00edtko <a href=\"https:\/\/vyvojari.seznam.cz\/oauth\" target=\"_blank\" rel=\"noreferrer noopener\">P\u0159ihl\u00e1\u0161en\u00ed p\u0159es Seznam<\/a> nebo <a href=\"https:\/\/vyvojari.seznam.cz\/oauth\/fedcm\" target=\"_blank\" rel=\"noreferrer noopener\">FedCM dialog<\/a>.<\/p>\n\n\n\n<div style=\"padding-bottom:0\" class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\">Bez cookies s p\u0159ihl\u00e1\u0161en\u00fdm u\u017eivatelem<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"355\" src=\"https:\/\/o-seznam.cz\/reklama\/wp-content\/uploads\/sites\/5\/2025\/06\/schemata-2-bez-cookies.svg\" alt=\"\" class=\"wp-image-7830\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Souhlas u\u017eivatele je z\u00e1sadn\u00ed&nbsp;&nbsp;<\/h2>\n\n\n\n<p class=\"is-style-link-external\">Pokud u\u017eivatel na webu neud\u011bl\u00ed souhlas s p\u0159ed\u00e1v\u00e1n\u00edm informac\u00ed nebo personalizac\u00ed, reklamn\u00ed syst\u00e9my ho nemohou oslovit c\u00edlenou reklamu. M\u00edsto toho se u\u017eivateli zobraz\u00ed levn\u011bj\u0161\u00ed a m\u00e9n\u011b relevantn\u00ed typ reklamy, a proto web p\u0159ijde o mo\u017enost lep\u0161\u00edho v\u00fdkonu p\u0159i monetizaci obsahu. Se sb\u011brem souhlas\u016f na va\u0161em webu v\u00e1m m\u016f\u017ee pomoci <a href=\"https:\/\/vyvojari.seznam.cz\/cmp\" target=\"_blank\" rel=\"noreferrer noopener\">CMP \u0159e\u0161en\u00ed od Seznamu<\/a>.<\/p>\n\n\n\n<div style=\"padding-bottom:0\" class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\">Bez cookies s nep\u0159ihl\u00e1\u0161en\u00fdm u\u017eivatelem<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"355\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/06\/schemata-3-bez-cookies.svg\" alt=\"\" class=\"wp-image-7831\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Nezapome\u0148te na identifikaci u\u017eivatele<\/h2>\n\n\n\n<p>P\u0159ihl\u00e1\u0161en\u00fd u\u017eivatel je prvn\u00edm krokem k tomu, jak jej identifikovat, ale samotn\u00e9 p\u0159ihl\u00e1\u0161en\u00ed nesta\u010d\u00ed.&nbsp; Dal\u0161\u00edm a nem\u00e9n\u011b d\u016fle\u017eit\u00fdm krokem je pos\u00edl\u00e1n\u00ed identifik\u00e1toru u\u017eivatele do reklamn\u00edho syst\u00e9mu p\u0159i samotn\u00e9m po\u017eadavku na reklamu.&nbsp;K tomu m\u016f\u017eete vyu\u017e\u00edt tyto mo\u017enosti:&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>said: Pokud pou\u017e\u00edv\u00e1te P\u0159ihl\u00e1\u0161en\u00ed p\u0159es Seznam<\/li>\n\n\n\n<li>hashovan\u00e9 e-maily: Pokud pou\u017e\u00edv\u00e1te jak\u00e1koliv jin\u00e1 p\u0159ihl\u00e1\u0161en\u00ed<\/li>\n\n\n\n<li>secid: Unik\u00e1tn\u00ed identifik\u00e1tor slu\u017eby Czech ad ID<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-link-external\">Zjist\u011bte v\u00edce o <a href=\"https:\/\/vyvojari.seznam.cz\/identita\/IS\" target=\"_blank\" rel=\"noreferrer noopener\">objektu identity i jednotliv\u00fdch identifik\u00e1torech<\/a>.&nbsp;Ve v\u0161ech p\u0159\u00edpadech budete pot\u0159ebovat souhlas u\u017eivatele.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">N\u00e1stroje, kter\u00e9 se vyplat\u00ed vyu\u017e\u00edt<\/h2>\n\n\n<div class=\"wp-block-seznam-list-pages\"><div>\n<div style=\"--seznam-tiles--columns:3\" class=\"wp-block-seznam-tiles has-columns-3\"><div class=\"inner-blocks\">\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-arrow boxlink--align-y-center px-f8 py-f4\" href=\"https:\/\/o-seznam.cz\/reklama\/cookieless\/partner\/prihlaseni-pres-seznam\/\"><div class=\"inner-blocks\">P\u0159ihl\u00e1\u0161en\u00ed p\u0159es Seznam<\/div><\/a><\/div><div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-arrow boxlink--align-y-center px-f8 py-f4\" href=\"https:\/\/o-seznam.cz\/reklama\/cookieless\/partner\/czech-ad-id\/\"><div class=\"inner-blocks\">Czech ad ID<\/div><\/a><\/div><div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-arrow boxlink--align-y-center px-f8 py-f4\" href=\"https:\/\/o-seznam.cz\/reklama\/cookieless\/partner\/cmp\/\"><div class=\"inner-blocks\">CMP<\/div><\/a><\/div><\/div><\/div>\n\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Na co se n\u00e1s \u010dasto pt\u00e1te?<\/h2>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Vyu\u017e\u00edv\u00e1m P\u0159ihl\u00e1\u0161en\u00ed p\u0159es Seznam. Zajist\u00ed mi p\u0159ihla\u0161ovac\u00ed tla\u010d\u00edtko stabiln\u00ed zisky z reklamy?\">\n\t\t\t\t<strong>Vyu\u017e\u00edv\u00e1m P\u0159ihl\u00e1\u0161en\u00ed p\u0159es Seznam. Zajist\u00ed mi p\u0159ihla\u0161ovac\u00ed tla\u010d\u00edtko stabiln\u00ed zisky z reklamy?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p class=\"is-style-link-external\">Aktivace P\u0159ihl\u00e1\u0161en\u00ed p\u0159es Seznam p\u0159edstavuje pouze prvn\u00ed krok. T\u00edm dal\u0161\u00edm je vytvo\u0159en\u00ed strategie, jak n\u00e1v\u0161t\u011bvn\u00edky va\u0161eho webu motivovat k tomu, aby tla\u010d\u00edtko opravdu vyu\u017e\u00edvali. Jedin\u011b p\u0159ihl\u00e1\u0161en\u00e9ho u\u017eivatele toti\u017e m\u016f\u017eete identifikovat, abyste \u00fadaje o n\u011bm mohli pos\u00edlat do reklamn\u00edho syst\u00e9mu p\u0159i po\u017eadavku na reklamu. Kdy\u017e se u\u017eivatel p\u0159ihl\u00e1s\u00ed, je d\u016fle\u017eit\u00e9, abyste od n\u011bj m\u011bli souhlas s c\u00edlenou reklamou nebo obecn\u011b s personalizac\u00ed. S t\u00edm v\u00e1m pom\u016f\u017ee CMP od Seznamu. Aby byl cel\u00fd proces kompletn\u00ed a zajistili jste si stabiln\u00ed zisky z reklamy, je t\u0159eba identifikaci u\u017eivatele pos\u00edlat v po\u017eadavku na reklamu do reklamn\u00edho syst\u00e9mu. V\u00edce podrobnost\u00ed najdete v <a href=\"https:\/\/vyvojari.seznam.cz\/identita\" target=\"_blank\" rel=\"noreferrer noopener\">na\u0161\u00ed n\u00e1pov\u011bd\u011b<\/a>.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"M\u00e1m sv\u016fj web v Newsfeedu. M\u016f\u017ee v\u011bt\u0161\u00ed vyu\u017eit\u00ed cookies prvn\u00ed strany nam\u00edsto cookies t\u0159et\u00edch stran ovlivnit to, jak se budou moje \u010dl\u00e1nky na homepage Seznam.cz zobrazovat a doporu\u010dovat u\u017eivatel\u016fm?\">\n\t\t\t\t<strong>M\u00e1m sv\u016fj web v Newsfeedu. M\u016f\u017ee v\u011bt\u0161\u00ed vyu\u017eit\u00ed cookies prvn\u00ed strany nam\u00edsto cookies t\u0159et\u00edch stran ovlivnit to, jak se budou moje \u010dl\u00e1nky na homepage Seznam.cz zobrazovat a doporu\u010dovat u\u017eivatel\u016fm?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Doporu\u010dov\u00e1n\u00ed ve feedu na Seznam.cz Homepage cookies t\u0159et\u00edch stran p\u0159\u00edmo neovliv\u0148uj\u00ed, proto\u017ee vyu\u017e\u00edv\u00e1me p\u0159edev\u0161\u00edm identitu p\u0159ihl\u00e1\u0161en\u00e9ho u\u017eivatele. Omezen\u00ed cookies t\u0159et\u00edch stran ovlivn\u00ed m\u011b\u0159en\u00ed \u010dasu, kter\u00fd u\u017eivatel\u00e9 str\u00e1v\u00ed na str\u00e1nk\u00e1ch partner\u016f. P\u0159ipravujeme alternativn\u00ed \u0159e\u0161en\u00ed, jak informaci o \u010dasu spojit s konkr\u00e9tn\u00edm u\u017eivatelem, ale je mo\u017en\u00e9, \u017ee m\u011b\u0159en\u00ed \u010dasu, kter\u00fd u\u017eivatel str\u00e1v\u00ed na \u010dl\u00e1nku partnera, bude v\u00fdznamn\u011b upraveno nebo zcela ukon\u010deno.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Provozuji jeden web a m\u00e1m na n\u011bm nasazen\u00fd doporu\u010dovac\u00ed box\u00edk Seznam Doporu\u010duje. Ovlivn\u00ed omezen\u00ed cookies t\u0159et\u00edch stran jeho v\u00fdkon?\">\n\t\t\t\t<strong>Provozuji jeden web a m\u00e1m na n\u011bm nasazen\u00fd doporu\u010dovac\u00ed box\u00edk Seznam Doporu\u010duje. Ovlivn\u00ed omezen\u00ed cookies t\u0159et\u00edch stran jeho v\u00fdkon?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>V\u00fdkon reklamy bude odpov\u00eddat zm\u011bn\u00e1m v cel\u00e9 partnersk\u00e9 s\u00edti. Velk\u00e1 \u010d\u00e1st doporu\u010dovan\u00fdch box\u016f nebude omezen\u00edm cookies t\u0159et\u00edch stran v\u016fbec ovlivn\u011bn\u00e1. Kontextov\u00e9 doporu\u010dov\u00e1n\u00ed, clustering a spousta dal\u0161\u00edch algoritm\u016f, kter\u00e9 pou\u017e\u00edv\u00e1me, s cookies t\u0159et\u00edch stran nijak nesouvis\u00ed. Zm\u011bny ale dopadnou na personaliza\u010dn\u00ed algoritmus, a proto pracujeme na tom, aby jeho v\u00fdkon z\u016fstal stejn\u00fd nebo podobn\u00fd jako p\u0159ed omezen\u00edm cookies t\u0159et\u00edch stran. Nijak se nezm\u011bn\u00ed ani v\u00fdkon cross boxu.&nbsp;<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"O\u010dek\u00e1v\u00e1te, \u017ee se po omezen\u00ed cookies t\u0159et\u00edch stran zm\u011bn\u00ed chov\u00e1n\u00ed klient\u016f p\u0159i n\u00e1kupu reklamy? Kam podle v\u00e1s inzerenti nasm\u011bruj\u00ed p\u016fvodn\u00ed rozpo\u010dty na c\u00edlenou reklamu?   \">\n\t\t\t\t<strong>O\u010dek\u00e1v\u00e1te, \u017ee se po omezen\u00ed cookies t\u0159et\u00edch stran zm\u011bn\u00ed chov\u00e1n\u00ed klient\u016f p\u0159i n\u00e1kupu reklamy? Kam podle v\u00e1s inzerenti nasm\u011bruj\u00ed p\u016fvodn\u00ed rozpo\u010dty na c\u00edlenou reklamu?   <\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Inzerenti se pravd\u011bpodobn\u011b v\u00edce zam\u011b\u0159\u00ed sp\u00ed\u0161e na brandov\u00e9 ne\u017e na v\u00fdkonostn\u00ed kampan\u011b a tak\u00e9 budou muset l\u00e9pe pracovat s vlastn\u00edmi seznamy z\u00e1kazn\u00edk\u016f. Proto bude d\u016fle\u017eit\u00e9, aby u\u017eivatele motivovali k p\u0159ihl\u00e1\u0161en\u00ed nebo jin\u00e9m zp\u016fsobu sd\u00edlen\u00ed identity.&nbsp;&nbsp;<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">To nejnov\u011bj\u0161\u00ed z na\u0161eho Blogu<\/h2>\n\n\n<div class=\"wp-block-seznam-remote-wp-posts\">\n<div style=\"--seznam-tiles--columns:3\" class=\"wp-block-seznam-tiles has-columns-3\"><div class=\"inner-blocks\">\n\t\t\n\t\t<div class=\"wp-block-seznam-box space-y-f2 is-layout-flow wp-container-seznam-box-is-layout-ea7e8adf wp-block-seznam-box-is-layout-flow\">\n\t\t\t<p><a class=\"block font-bold text-neutral-black hover:text-accent-dark\" target=\"_blank\" href=\"https:\/\/blog.seznam.cz\/2026\/03\/jak-zjednodusit-prihlaseni-a-vydelat-na-reklame-vic\/\">Jak zjednodu\u0161it p\u0159ihl\u00e1\u0161en\u00ed a vyd\u011blat v\u00edc na reklam\u011b<\/a><\/p>\n\t\t\t<p class=\"has-neutral-60-color has-text-color whitespace-nowrap text-sm\"> 27. 3. 2026<\/p>\n\t\t\t\t\t\t\t<p class=\"has-neutral-60-color has-text-color text-sm\">Zapome\u0148te na slo\u017eit\u00e9 procesy a vyu\u017eijte potenci\u00e1l rozhran\u00ed FedCM. P\u0159ihl\u00e1\u0161en\u00fd u\u017eivatel je toti\u017e kl\u00ed\u010dem k p\u0159esn\u011bj\u0161\u00ed identifikaci, ale i efektivn\u011bj\u0161\u00edmu c\u00edlen\u00ed, co\u017e v kone\u010dn\u00e9m d\u016fsledku p\u0159\u00edmo zvy\u0161uje va\u0161e v\u00fdnosy z reklamy.  \n<\/p>\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\n\t\t<div class=\"wp-block-seznam-box space-y-f2 is-layout-flow wp-container-seznam-box-is-layout-ea7e8adf wp-block-seznam-box-is-layout-flow\">\n\t\t\t<p><a class=\"block font-bold text-neutral-black hover:text-accent-dark\" target=\"_blank\" href=\"https:\/\/blog.seznam.cz\/2026\/03\/seznam-cz-rozsiruje-svou-spolupraci-s-reportery-bez-hranic-pro-hodnoceni-webu-v-programu-seznam-partner-nove-vyuziva-certifikaci-journalism-trust-initiative\/\">Seznam.cz roz\u0161i\u0159uje svou spolupr\u00e1ci s Report\u00e9ry bez hranic. Pro hodnocen\u00ed web\u016f v programu Seznam Partner nov\u011b vyu\u017e\u00edv\u00e1 certifikaci Journalism Trust Initiative\u00a0<\/a><\/p>\n\t\t\t<p class=\"has-neutral-60-color has-text-color whitespace-nowrap text-sm\"> 2. 3. 2026<\/p>\n\t\t\t\t\t\t\t<p class=\"has-neutral-60-color has-text-color text-sm\">\u010cesk\u00e1 internetov\u00e1 jedni\u010dka nab\u00edz\u00ed sv\u00fdm partner\u016fm, jejich\u017e \u010dl\u00e1nky se zobrazuj\u00ed na domovsk\u00e9 str\u00e1nce Seznam.cz, dal\u0161\u00ed mo\u017enost, jak splnit podm\u00ednky programu Seznam Partner. Nov\u011b mohou m\u00e9dia vyu\u017e\u00edt pro ov\u011b\u0159en\u00ed sv\u00e9 nez\u00e1vislosti a kvality certifikaci Journalism Trust Initiative (JTI) organizace Report\u00e9\u0159i bez hranic (RSF). \n<\/p>\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t<\/div><\/div>\n<\/div>\n\n\n<p class=\"has-text-align-left is-style-link-external\"><a href=\"https:\/\/blog.seznam.cz\/stitek\/seznam-partner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Uk\u00e1zat v\u0161echny \u010dl\u00e1nky<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Nev\u00edte si rady nebo m\u00e1te dotaz?<\/h2>\n\n\n\n<p>Pot\u0159ebujete poradit s nastaven\u00edm kampan\u00ed, \u00fapravou konverzn\u00edho k\u00f3du nebo n\u011bco jin\u00e9ho? Dejte n\u00e1m v\u011bd\u011bt a my se v\u00e1m ozveme.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary-2\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/o-seznam.cz\/reklama\/cookieless\/kontakt\/\">Zeptat se<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pokud sv\u016fj web monetizujete pomoc\u00ed reklamy, velk\u00e1 \u010d\u00e1st t\u011bchto p\u0159\u00edjm\u016f je z\u00e1visl\u00e1 na c\u00edlen\u00e9 reklam\u011b, kter\u00e1 vyu\u017e\u00edv\u00e1 cookies t\u0159et\u00edch stran, tedy na retargetingu a c\u00edlen\u00ed na z\u00e1jmy u\u017eivatele.&nbsp;P\u0159ed\u00e1v\u00e1n\u00ed informac\u00ed skrze cookies t\u0159et\u00edch stran n\u011bkter\u00e9 prohl\u00ed\u017ee\u010de p\u0159est\u00e1vaj\u00ed podporovat, a tak je t\u0159eba hledat nov\u00e9 zp\u016fsoby, jak reklamu c\u00edlenou na u\u017eivatele doru\u010dit na partnersk\u00e9 weby.&nbsp;&nbsp; Prohl\u00ed\u017ee\u010de Safari, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":12,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[3],"page_tag":[],"class_list":["post-21","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":21},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":77,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/21\/revisions"}],"predecessor-version":[{"id":7835,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/21\/revisions\/7835"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/12"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=21"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=21"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}