{"id":18,"date":"2024-02-21T14:12:44","date_gmt":"2024-02-21T13:12:44","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=18"},"modified":"2024-09-03T15:11:56","modified_gmt":"2024-09-03T13:11:56","slug":"inzerent","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/cookieless\/inzerent\/","title":{"rendered":"Pro inzerenty"},"content":{"rendered":"\n
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Jak\u00e1 je aktu\u00e1ln\u00ed situace ohledn\u011b cookies t\u0159et\u00edch stran? Po\u010det lid\u00ed, kter\u00e9 d\u00edky nim dok\u00e1\u017eete oslovit, kles\u00e1. T\u0159etina \u010desk\u00e9 internetov\u00e9 populace nav\u00edc u\u017e te\u010f vyu\u017e\u00edv\u00e1 prohl\u00ed\u017ee\u010de, kter\u00e9 cookies t\u0159et\u00edch stran blokuj\u00ed. Jde p\u0159edev\u0161\u00edm o prohl\u00ed\u017ee\u010de Safari, Firefox a Edge.\u00a0<\/p>\n\n\n\n

Pokud chcete zabr\u00e1nit poklesu tr\u017eeb z reklam, je nutn\u00e9 kampan\u011b zalo\u017een\u00e9 na vyu\u017eit\u00ed cookies t\u0159et\u00edch stran nahradit jin\u00fdmi typy c\u00edlen\u00ed. S na\u0161\u00edm pr\u016fvodcem to zvl\u00e1dnete \u2013 a\u0165 u\u017e sami, nebo s pomoc\u00ed va\u0161eho Sklik specialisty. Sta\u010d\u00ed si vybrat mo\u017enost, kter\u00e1 nejl\u00e9pe vystihuje v\u00e1\u0161 e-shop nebo web a c\u00edl va\u0161ich online kampan\u00ed.<\/p>\n\n\n\n

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E-shopov\u00e1 platforma<\/p>\n\n<\/div><\/a><\/div>\n\n

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Vlastn\u00ed \u0159e\u0161en\u00ed webu<\/p>\n\n<\/div><\/a><\/div>\n\n

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N\u00e1v\u0161t\u011bvnost webu<\/p>\n\n<\/div><\/a><\/div>\n\n

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Budov\u00e1n\u00ed zna\u010dky<\/p>\n\n<\/div><\/a><\/div><\/div><\/div>\n<\/div>\n\n\n\n

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Zabra\u0148te propadu va\u0161ich reklamn\u00edch zisk\u016f<\/h2>\n\n\n\n

Pokud provozujete e-shop nebo webov\u00e9 str\u00e1nky a vyu\u017e\u00edv\u00e1te reklamn\u00ed platformy, kter\u00e9 pracuj\u00ed s cookies t\u0159et\u00edch stran, pravd\u011bpodobn\u011b jste zaznamenali, \u017ee mno\u017estv\u00ed u\u017eivatel\u016f, kter\u00e9 dok\u00e1\u017eete prost\u0159ednictv\u00edm c\u00edlen\u00e9 reklamy zas\u00e1hnout, kles\u00e1. <\/p>\n\n\n\n

Budete-li se spol\u00e9hat pouze na kampan\u011b, kter\u00e9 pracuj\u00ed cookies t\u0159et\u00edch stran, p\u0159iprav\u00edte se o mo\u017enost oslovit t\u0159etinu internetov\u00e9 populace, kter\u00e1 vyu\u017e\u00edv\u00e1 cookieless prohl\u00ed\u017ee\u010de. V d\u016fsledku toho m\u016f\u017eete p\u0159ij\u00edt o velk\u00fd objem objedn\u00e1vek, a tedy i tr\u017eeb. <\/p>\n\n\n\n

Proto v\u00e1m doporu\u010dujeme zam\u011b\u0159it se na 1st party c\u00edlen\u00ed, kter\u00e1 v\u00e1m umo\u017en\u00ed zas\u00e1hnout t\u00e9m\u011b\u0159 ka\u017ed\u00e9ho u\u017eivatele nez\u00e1visle na tom, jak\u00fd prohl\u00ed\u017ee\u010d vyu\u017e\u00edv\u00e1. <\/p>\n<\/div>\n\n\n\n

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3 d\u016fvody, pro\u010d pracovat s vlastn\u00edmi daty<\/h2>\n\n\n\n
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\n\t\n\t\t\t\t\t1<\/span><\/span>\n\t\t\t\tNejsou z\u00e1visl\u00e1 na cookies t\u0159et\u00edch stran<\/strong>\n\t\t\t<\/summary>\n\t
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Kampan\u011b postaven\u00e9 na 1st party datech jsou zcela nez\u00e1visl\u00e9 na cookies t\u0159et\u00edch stran. To znamen\u00e1, \u017ee v\u00e1s nezasko\u010d\u00ed sni\u017euj\u00edc\u00ed se dosah c\u00edlen\u00e9 reklamy. A nav\u00edc oslov\u00edte i u\u017eivatele cookieless prohl\u00ed\u017ee\u010d\u016f.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\t\t2<\/span><\/span>\n\t\t\t\tUmo\u017e\u0148uj\u00ed velmi p\u0159esn\u00e9 c\u00edlen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t
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S 1st party daty z\u00edsk\u00e1te transparentn\u00ed a d\u016fv\u011bryhodn\u00e9 informace o chov\u00e1n\u00ed u\u017eivatel\u016f. D\u00edky tomu m\u016f\u017eete kampan\u011b nejen p\u0159esn\u011b zac\u00edlit, ale tak\u00e9 personalizovat. Va\u0161e reklamn\u00ed sd\u011blen\u00ed se tak v\u017edy dostane k relevantn\u00edmu publiku.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\t\t3<\/span><\/span>\n\t\t\t\tFunguj\u00ed nap\u0159\u00ed\u010d platformami<\/strong>\n\t\t\t<\/summary>\n\t
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Vlastn\u00ed data m\u016f\u017eete vyu\u017e\u00edt nejen v Skliku, ale i v dal\u0161\u00edch reklamn\u00edch platform\u00e1ch. Pr\u00e1ci s nimi v\u00e1m nav\u00edc usnadn\u00ed CRM nebo e-mailingov\u00e9 n\u00e1stroje, pomoc\u00ed kter\u00fdch m\u016f\u017eete data detailn\u011bji segmentovat, a tak dos\u00e1hnout je\u0161t\u011b lep\u0161\u00edch v\u00fdsledk\u016f.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n

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Na co se n\u00e1s \u010dasto pt\u00e1te?<\/h2>\n\n\n\n
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\n\t\n\t\t\t\tJak na sv\u00fdch kampan\u00edch pozn\u00e1m klesaj\u00edc\u00ed dosah c\u00edlen\u00e9 reklamy?<\/strong>\n\t\t\t<\/summary>\n\t
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Spolehliv\u00fd ukazatel pro zm\u011b\u0159en\u00ed sni\u017euj\u00edc\u00edho se dosahu kampan\u00ed z\u00e1visl\u00fdch na cookies t\u0159et\u00edch stran bohu\u017eel neexistuje. Vzhledem k tomu, \u017ee prohl\u00ed\u017ee\u010de s v\u011bt\u0161\u00edm pod\u00edlem na trhu \u2013 Safari a Firefox \u2013 u\u017e cookies t\u0159et\u00edch stran blokuj\u00ed, doporu\u010dujeme v kampan\u00edch do v\u011bt\u0161\u00ed m\u00edry vyu\u017e\u00edvat 1st party data nebo otestovat kontextovou reklamu. Z\u00edsk\u00e1te tak n\u00e1skok p\u0159ed konkurenc\u00ed, kter\u00e1 zat\u00edm spol\u00e9h\u00e1 na cookies t\u0159et\u00edch stran.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tPro\u010d m\u00e1m d\u011blat \u00fapravy pro konverze v Skliku a Zbo\u017e\u00ed.cz? V\u00fdkon kampan\u00ed si p\u0159ece vyhodnot\u00edm pomoc\u00ed Google Analytics<\/strong>\n\t\t\t<\/summary>\n\t
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Konec cookies t\u0159et\u00edch stran m\u016f\u017ee m\u00edt dopad i na Google Analytics. Proto v\u00e1m doporu\u010dujeme m\u011b\u0159it konverze v Skliku a Zbo\u017e\u00ed.cz. Pro\u010d?<\/p>\n\n\n\n