{"id":13157,"date":"2026-05-21T14:41:01","date_gmt":"2026-05-21T12:41:01","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=13157"},"modified":"2026-05-21T14:41:01","modified_gmt":"2026-05-21T12:41:01","slug":"navstevnost-a-sociodemografie","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/zbozi-cz\/navstevnost-a-sociodemografie\/","title":{"rendered":"N\u00e1v\u0161t\u011bvnost a sociodemografie Zbo\u017e\u00ed.cz"},"content":{"rendered":"
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RU podle pohlav\u00ed<\/h2>\n\t\n\t
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\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
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\n\t\t<\/em>\n\t\tMu\u017e<\/strong>\n\t\t55,01%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t\u017dena<\/strong>\n\t\t44,99%<\/span>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div>\n
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PV podle pohlav\u00ed<\/h2>\n\t\n\t
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\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
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\n\t\t<\/em>\n\t\tMu\u017e<\/strong>\n\t\t12 908 661<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t\u017dena<\/strong>\n\t\t9 975 387<\/span>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div>\n
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RU podle v\u011bku<\/h2>\n\t\n\t
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\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
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\n\t\t<\/em>\n\t\t[55+]<\/strong>\n\t\t42,55%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[45-54]<\/strong>\n\t\t26,93%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[35-44]<\/strong>\n\t\t17,07%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[25-34]<\/strong>\n\t\t7,26%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[15-24]<\/strong>\n\t\t4,18%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[10-14]<\/strong>\n\t\t2,01%<\/span>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div>\n
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PV podle v\u011bku<\/h2>\n\t\n\t
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\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
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\n\t\t<\/em>\n\t\t[55+]<\/strong>\n\t\t49,20%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[45-54]<\/strong>\n\t\t31,01%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[35-44]<\/strong>\n\t\t12,89%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[25-34]<\/strong>\n\t\t3,61%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[15-24]<\/strong>\n\t\t2,21%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[10-14]<\/strong>\n\t\t1,09%<\/span>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div>\n
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RU podle vzd\u011bl\u00e1n\u00ed<\/h2>\n\t\n\t
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\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
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\n\t\t<\/em>\n\t\tSt\u0159edo\u0161kolsk\u00e9 s maturitou<\/strong>\n\t\t34,57%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tVyu\u010den(a) bez maturity<\/strong>\n\t\t34,46%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tVysoko\u0161kolsk\u00e9<\/strong>\n\t\t19,27%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tVy\u0161\u0161\u00ed odborn\u00e9 vzd\u011bl\u00e1n\u00ed, vysoko\u0161kolsk\u00e9 Bc.<\/strong>\n\t\t4,79%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tDokon\u010den\u00e9 z\u00e1kladn\u00ed<\/strong>\n\t\t4,50%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tNeukon\u010den\u00e9 z\u00e1kladn\u00ed<\/strong>\n\t\t2,41%<\/span>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div>\n
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PV podle vzd\u011bl\u00e1n\u00ed<\/h2>\n\t\n\t
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\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
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\n\t\t<\/em>\n\t\tVyu\u010den(a) bez maturity<\/strong>\n\t\t38,76%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tSt\u0159edo\u0161kolsk\u00e9 s maturitou<\/strong>\n\t\t37,43%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tVysoko\u0161kolsk\u00e9<\/strong>\n\t\t15,63%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tDokon\u010den\u00e9 z\u00e1kladn\u00ed<\/strong>\n\t\t3,66%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tVy\u0161\u0161\u00ed odborn\u00e9 vzd\u011bl\u00e1n\u00ed, vysoko\u0161kolsk\u00e9 Bc.<\/strong>\n\t\t3,17%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tNeukon\u010den\u00e9 z\u00e1kladn\u00ed<\/strong>\n\t\t1,34%<\/span>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div>\n
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RU podle kraj\u016f<\/h2>\n\t\n\t
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\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
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\n\t\t<\/em>\n\t\tSt\u0159edo\u010desk\u00fd kraj<\/strong>\n\t\t298 584<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tMoravskoslezsk\u00fd kraj<\/strong>\n\t\t286 264<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tJihomoravsk\u00fd kraj<\/strong>\n\t\t273 504<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tPraha<\/strong>\n\t\t266 640<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t\u00dasteck\u00fd kraj<\/strong>\n\t\t197 560<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tHradeck\u00fd kraj<\/strong>\n\t\t148 368<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tJiho\u010desk\u00fd kraj<\/strong>\n\t\t146 608<\/span>\n\t<\/div>\n\t<\/div>
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\n\t\t<\/em>\n\t\tOlomouck\u00fd kraj<\/strong>\n\t\t139 304<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tZl\u00ednsk\u00fd kraj<\/strong>\n\t\t128 216<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tPlze\u0148sk\u00fd kraj<\/strong>\n\t\t128 128<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tPardubick\u00fd kraj<\/strong>\n\t\t122 056<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tKraj Vyso\u010dina<\/strong>\n\t\t119 592<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tLibereck\u00fd kraj<\/strong>\n\t\t90 552<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tKarlovarsk\u00fd kraj<\/strong>\n\t\t80 960<\/span>\n\t<\/div>\n\t<\/div><\/div>\t<\/div>\n<\/div><\/div>\n
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PV podle kraj\u016f<\/h2>\n\t\n\t
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\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
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\n\t\t<\/em>\n\t\tSt\u0159edo\u010desk\u00fd kraj<\/strong>\n\t\t2 817 624<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tMoravskoslezsk\u00fd kraj<\/strong>\n\t\t2 624 004<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tJihomoravsk\u00fd kraj<\/strong>\n\t\t2 593 965<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tPraha<\/strong>\n\t\t2 186 180<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t\u00dasteck\u00fd kraj<\/strong>\n\t\t1 830 608<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tOlomouck\u00fd kraj<\/strong>\n\t\t1 506 243<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tJiho\u010desk\u00fd kraj<\/strong>\n\t\t1 420 599<\/span>\n\t<\/div>\n\t<\/div>
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\n\t\t<\/em>\n\t\tHradeck\u00fd kraj<\/strong>\n\t\t1 398 507<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tZl\u00ednsk\u00fd kraj<\/strong>\n\t\t1 272 860<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tKraj Vyso\u010dina<\/strong>\n\t\t1 160 036<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tPardubick\u00fd kraj<\/strong>\n\t\t1 158 617<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tPlze\u0148sk\u00fd kraj<\/strong>\n\t\t1 144 648<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tLibereck\u00fd kraj<\/strong>\n\t\t921 907<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tKarlovarsk\u00fd kraj<\/strong>\n\t\t848 250<\/span>\n\t<\/div>\n\t<\/div><\/div>\t<\/div>\n<\/div><\/div>\n
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RU podle ABCDE socioekonomick\u00e9 klasifikace<\/h2>\n\t\n\t
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\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
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\n\t\t<\/em>\n\t\tNekvalifikovan\u00fd<\/strong>\n\t\t633 600<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tA – nejvy\u0161\u0161\u00ed<\/strong>\n\t\t343 552<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tB<\/strong>\n\t\t323 576<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tC1<\/strong>\n\t\t296 296<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tC2<\/strong>\n\t\t253 528<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tC3<\/strong>\n\t\t220 792<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tD1<\/strong>\n\t\t206 976<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tD2<\/strong>\n\t\t115 544<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tE<\/strong>\n\t\t32 472<\/span>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div>\n
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PV podle ABCDE socioekonomick\u00e9 klasifikace<\/h2>\n\t\n\t
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\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
\n\t\t\t
\n\t\t<\/em>\n\t\tNekvalifikovan\u00fd<\/strong>\n\t\t5 859 563<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tB<\/strong>\n\t\t3 012 170<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tA – nejvy\u0161\u0161\u00ed<\/strong>\n\t\t2 887 776<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tC1<\/strong>\n\t\t2 866 257<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tC2<\/strong>\n\t\t2 387 574<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tD1<\/strong>\n\t\t2 198 037<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tC3<\/strong>\n\t\t2 169 376<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tD2<\/strong>\n\t\t1 212 834<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tE<\/strong>\n\t\t290 462<\/span>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div>\n
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RU podle pravideln\u00fdch aktivit<\/h2>\n\t\n\t
\n\t\t
\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
\n\t\t
\t
\n\t\t<\/em>\n\t\tPou\u017e\u00edv\u00e1n\u00ed vyhled\u00e1va\u010de<\/strong>\n\t\t1 822 744<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tNakupuje na internetu (E-shopy)<\/strong>\n\t\t1 652 728<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tSledov\u00e1n\u00ed vide\u00ed \u010di uk\u00e1zek na internetu (nap\u0159. YouTube, iDNES, Stream, archivy TV stanic, …)<\/strong>\n\t\t1 447 600<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tInstant messaging – online komunikace typu ICQ, AOL, …<\/strong>\n\t\t1 433 872<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tJe \u010dlenem soci\u00e1ln\u00edch s\u00edt\u00ed (nap\u0159. Spolu\u017e\u00e1ci.cz, Facebook, Libimseti.cz\u2026)<\/strong>\n\t\t1 206 304<\/span>\n\t<\/div>\n\t<\/div>
\t
\n\t\t<\/em>\n\t\tStahuje hry, hudbu, filmy, videa a animace<\/strong>\n\t\t838 552<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tRespondent nebyl dotazov\u00e1n<\/strong>\n\t\t239 624<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tJin\u00e9 odpov\u011bdi (pouze star\u00fd dotazn\u00edk)<\/strong>\n\t\t49 808<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tNic z uveden\u00e9ho<\/strong>\n\t\t0<\/span>\n\t<\/div>\n\t<\/div><\/div>\t<\/div>\n<\/div><\/div>\n
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\n\n\t\t\t

PV podle pravideln\u00fdch aktivit<\/h2>\n\t\n\t
\n\t\t
\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
\n\t\t
\t
\n\t\t<\/em>\n\t\tPou\u017e\u00edv\u00e1n\u00ed vyhled\u00e1va\u010de<\/strong>\n\t\t17 381 762<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tNakupuje na internetu (E-shopy)<\/strong>\n\t\t15 791 054<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tSledov\u00e1n\u00ed vide\u00ed \u010di uk\u00e1zek na internetu (nap\u0159. YouTube, iDNES, Stream, archivy TV stanic, …)<\/strong>\n\t\t13 366 094<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tInstant messaging – online komunikace typu ICQ, AOL, …<\/strong>\n\t\t13 326 962<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tJe \u010dlenem soci\u00e1ln\u00edch s\u00edt\u00ed (nap\u0159. Spolu\u017e\u00e1ci.cz, Facebook, Libimseti.cz\u2026)<\/strong>\n\t\t11 035 253<\/span>\n\t<\/div>\n\t<\/div>
\t
\n\t\t<\/em>\n\t\tStahuje hry, hudbu, filmy, videa a animace<\/strong>\n\t\t7 351 230<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tRespondent nebyl dotazov\u00e1n<\/strong>\n\t\t1 901 773<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tJin\u00e9 odpov\u011bdi (pouze star\u00fd dotazn\u00edk)<\/strong>\n\t\t468 225<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tNic z uveden\u00e9ho<\/strong>\n\t\t0<\/span>\n\t<\/div>\n\t<\/div><\/div>\t<\/div>\n<\/div><\/div><\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":67,"featured_media":0,"parent":11575,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"SEO Framework Relevanssi index exclude","footnotes":""},"page_category":[84,102],"page_tag":[],"class_list":["post-13157","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":13157},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/13157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=13157"}],"version-history":[{"count":3,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/13157\/revisions"}],"predecessor-version":[{"id":13160,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/13157\/revisions\/13160"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/11575"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=13157"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=13157"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=13157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}