{"id":12969,"date":"2026-05-07T15:36:29","date_gmt":"2026-05-07T13:36:29","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=12969"},"modified":"2026-05-11T09:30:47","modified_gmt":"2026-05-11T07:30:47","slug":"hp-seznam-cz","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/hp-seznam-cz\/","title":{"rendered":"HP Seznam"},"content":{"rendered":"\n
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Reklamou na Seznam.cz oslov\u00edte p\u0159es 7,6 milionu lid\u00ed<\/h1>\n<\/div>\n\n\n\n
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65 % lid\u00ed na internetu nav\u0161\u00edt\u00edv\u00ed Seznam.cz alespo\u0148 jednou t\u00fddn\u011b.<\/p>\n\n\n\n

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Inzerovat na Seznam.cz<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n\n\n\n
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Pro\u010d inzerovat pr\u00e1v\u011b tady?<\/h2>\n\n\n\n
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Reklama, kterou lid\u00e9 opravdu vid\u00ed<\/strong><\/p>\n\n\n\n

Homepage jako rozcestn\u00edk k z\u00e1bav\u011b, zpr\u00e1v\u00e1m a slu\u017eb\u00e1m. Pro mnoho lid\u00ed je prvn\u00ed zast\u00e1vkou po p\u0159ihl\u00e1\u0161en\u00ed.<\/p>\n<\/div>\n\n\n\n

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Chytr\u00e9 c\u00edlen\u00ed podle re\u00e1ln\u00fdch dat<\/strong><\/p>\n\n\n\n

Rreklamu doru\u010d\u00edme t\u011bm, kte\u0159\u00ed jsou pro v\u00e1s relevantn\u00ed. Vych\u00e1z\u00edme z dat p\u0159ihl\u00e1\u0161en\u00fdch u\u017eivatel\u016f, tak\u017ee v\u00edte, koho oslovujete.<\/p>\n<\/div>\n\n\n\n

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Bezpe\u010dn\u00e9 prost\u0159ed\u00ed pro va\u0161i zna\u010dku<\/strong><\/p>\n\n\n\n

Homepage spravujeme sami. Nezobrazuje se tu n\u00e1hodn\u00fd obsah ani rizikov\u00e9 p\u0159\u00edsp\u011bvky. Va\u0161e zna\u010dka je v bezpe\u010d\u00ed nonstop.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Reklamn\u00ed form\u00e1ty pro v\u0161echny va\u0161e c\u00edle<\/h2>\n\n\n\n
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Homepage Seznamu nab\u00edz\u00ed mno\u017estv\u00ed form\u00e1t\u016f. Od klasick\u00fdch banner\u016f, p\u0159es video bannery, nativn\u00ed inzer\u00e1ty, Seznam Shorts aRich Media a\u017e po nejpr\u00e9miov\u011bj\u0161\u00ed HP Exclusive.<\/p>\n<\/div>\n\n\n

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\n\t\t\t\"\"\t\t<\/div>\n\t<\/div>\n\n\t
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Mobiln\u00ed Square Premium<\/h4>\n\t\t
\n\t\t\tS Mobiln\u00edm Square Premium z\u00edsk\u00e1te v\u00fdrazn\u00fd \u010dtvercov\u00fd banner, kter\u00fd se zobrazuje p\u0159\u00edmo v obsahu \u010dl\u00e1nk\u016f na na\u0161ich top webech. D\u00edky tomuto form\u00e1tu snadno upout\u00e1te pozornost z\u00e1kazn\u00edk\u016f a p\u0159irozen\u011b je zapoj\u00edte do sv\u00e9ho sd\u011blen\u00ed.\t\t<\/div>\n\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n\n\n\n
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HP Exclusive Premium<\/h4>\n\t\t
\n\t\t\tHP Exclusive Premium na domovsk\u00e9 str\u00e1nce Seznam.cz oslov\u00ed a\u017e 3,5 milionu u\u017eivatel\u016f denn\u011b. D\u00edky atraktivn\u00edmu form\u00e1tu s videi a interaktivn\u00edmi prvky zaujm\u011bte pozornost a dosta\u0148te svou zna\u010dku do centra d\u011bn\u00ed.\t\t<\/div>\n\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n\n\n\n
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Wallpaper Retail<\/h4>\n\t\t
\n\t\t\tNejv\u011bt\u0161\u00ed banner z na\u0161\u00ed nab\u00eddky, kter\u00fd se zobrazuje p\u0159\u00edmo na domovsk\u00e9 str\u00e1nce Seznamu \u2013 tedy tam, kam denn\u011b m\u00ed\u0159\u00ed miliony lid\u00ed. D\u00edky t\u00e9to pozici je Wallpaper jedn\u00edm z nejviditeln\u011bj\u0161\u00edch form\u00e1t\u016f.\t\t<\/div>\n\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n\n\n\n
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Seznam Shorts<\/h4>\n\t\t
\n\t\t\tRychle zaujme, spust\u00ed se se zvukem a zabere celou obrazovku \u2013 ide\u00e1ln\u00ed pro zna\u010dky, kter\u00e9 cht\u011bj\u00ed b\u00fdt vid\u011bt hned. D\u00edky um\u00edst\u011bn\u00ed na hlavn\u00ed str\u00e1nce Seznam.cz oslov\u00edte \u0161irok\u00e9 publikum b\u011bhem p\u00e1r vte\u0159in. Perfektn\u00ed pro novinky, slevy nebo budov\u00e1n\u00ed brandu.\t\t<\/div>\n\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n<\/div>\t<\/div>\n<\/div>\n\n\n\n\n

Proj\u00edt v\u0161echny form\u00e1ty<\/a><\/p>\n<\/div>\n\n\n\n

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Oslovte ty, na kter\u00fdch v\u00e1m z\u00e1le\u017e\u00ed<\/h2>\n\n\n\n

Homepage Seznamu v\u00e1m pom\u016f\u017ee oslovit \u0161irok\u00e9 publikum i p\u0159esn\u011b vybran\u00e9 skupiny \u2013 podle v\u011bku, regionu, z\u00e1jm\u016f nebo za\u0159\u00edzen\u00ed. D\u00edky vlastn\u00edm dat\u016fm v\u00edme, komu reklamu doru\u010dujeme, a vy m\u00e1te jasn\u00fd p\u0159ehled o v\u00fdsledc\u00edch.<\/p>\n<\/div>\n\n\n\n

Chci zn\u00e1t publikum<\/a><\/p>\n\n<\/div>\t\n<\/div>\n<\/div>\n\n\n\n\n\n

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C\u00edlen\u00ed, kter\u00e9 d\u00e1v\u00e1 smysl<\/h2>\n\n\n\n
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Seznam.cz nab\u00edz\u00ed r\u016fzn\u00e9 mo\u017enosti c\u00edlen\u00ed, d\u00edky kter\u00fdm dosahuj\u00ed kampan\u011b lep\u0161\u00edch a m\u011b\u0159iteln\u00fdch v\u00fdsledk\u016f. Zobrazujte reklamu jen t\u011bm, pro kter\u00e9 je skute\u010dn\u011b relevantn\u00ed.<\/p>\n<\/div>\n\n\n\n

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\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tTechnick\u00e9 c\u00edlen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t
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Oslovte \u010dten\u00e1\u0159ky podle jejich lokality, za\u0159\u00edzen\u00ed nebo opera\u010dn\u00edho syst\u00e9mu, kter\u00fd pou\u017e\u00edvaj\u00ed.<\/p>\n<\/div><\/details>\n\n

\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tBehavior\u00e1ln\u00ed c\u00edlen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t
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Oslovte lidi podle jejich z\u00e1jm\u016f, n\u00e1kupn\u00edho chov\u00e1n\u00ed a typu za\u0159\u00edzen\u00ed.<\/p>\n<\/div><\/details>\n\n

\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tTematick\u00e9 c\u00edlen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t
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Spojte svou zna\u010dku s v\u00fdznamn\u00fdmi momenty jako Valent\u00fdn, za\u010d\u00e1tek \u0161koln\u00edho roku nebo V\u00e1noce.<\/p>\n<\/div><\/details>\n<\/div><\/div>\n\n<\/div>\n\n\n\n

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Odpov\u011bdi na \u010dast\u00e9 ot\u00e1zky<\/h2>\n\n\n\n
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\n\t\n\t\t\t\tJe reklama na homepage opravdu vid\u011bt?<\/strong>\n\t\t\t<\/summary>\n\t
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Ano. Form\u00e1ty jako Wallpaper nebo Video Box maj\u00ed viditelnost a\u017e 98 %. Va\u0161e zna\u010dka je hned po p\u0159ihl\u00e1\u0161en\u00ed do e-mailu nebo p\u0159i prvn\u00edm otev\u0159en\u00ed str\u00e1nky \u2013 tam, kde ji nikdo nep\u0159ehl\u00e9dne.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tJak\u00e9 form\u00e1ty reklamy nab\u00edz\u00edte pro propagaci m\u00e9 zna\u010dky a slu\u017eeb?<\/strong>\n\t\t\t<\/summary>\n\t
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Nab\u00edz\u00edme \u0161irokou \u0161k\u00e1lu reklamn\u00edch form\u00e1t\u016f, kter\u00e9 najdete v P\u0159ehledu reklam. Zvolen\u00ed vhodn\u00e9ho form\u00e1tu pro va\u0161i propagaci zvol\u00edte spolu s obchodn\u00edkem, dle va\u0161\u00ed preferovan\u00e9 strategie.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tM\u016f\u017eu se spolehnout, \u017ee moje reklama bude ve vhodn\u00e9m prost\u0159ed\u00ed?<\/strong>\n\t\t\t<\/summary>\n\t
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Rozhodn\u011b. Homepage Seznamu je redak\u010dn\u011b spravovan\u00e1 a bez u\u017eivatelsk\u00e9ho obsahu. Zna\u010dky se tu zobrazuj\u00ed vedle d\u016fv\u011bryhodn\u00fdch informac\u00ed a nejsou ohro\u017eeny nevhodn\u00fdm kontextem jako u otev\u0159en\u00fdch platforem.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tPro jak\u00fd typ kampan\u011b je homepage vhodn\u00e1?<\/strong>\n\t\t\t<\/summary>\n\t
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Skv\u011ble funguje pro budov\u00e1n\u00ed zna\u010dky, uveden\u00ed produktu i pro rychl\u00fd z\u00e1sah v kr\u00e1tk\u00e9m \u010dase. D\u00edky r\u016fznorod\u00fdm form\u00e1t\u016fm tu odkomunikujete launch, promo i jednoduch\u00e9 sd\u011blen\u00ed.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tD\u00e1 se c\u00edlit i na konkr\u00e9tn\u00ed skupiny u\u017eivatel\u016f?<\/strong>\n\t\t\t<\/summary>\n\t
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Ano. Vyu\u017e\u00edv\u00e1me first-party data Seznamu, tak\u017ee m\u016f\u017eete c\u00edlit podle regionu, v\u011bku, pohlav\u00ed, z\u00e1jm\u016f i typu za\u0159\u00edzen\u00ed. Nab\u00edz\u00edme i retargeting nebo pr\u00e1ci s va\u0161\u00ed vlastn\u00ed datab\u00e1z\u00ed p\u0159es Sklik.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tKolik stoj\u00ed inzerce na homepage?<\/strong>\n\t\t\t<\/summary>\n\t
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Z\u00e1le\u017e\u00ed na form\u00e1tu, c\u00edlen\u00ed a d\u00e9lce kampan\u011b. R\u00e1di v\u00e1m p\u0159iprav\u00edme n\u00e1vrh podle va\u0161eho rozpo\u010dtu \u2013 od v\u00fdkonnostn\u00ed kampan\u011b po pr\u00e9miov\u00fd z\u00e1sah.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tJak rychle m\u016f\u017eete reklamu spustit?<\/strong>\n\t\t\t<\/summary>\n\t
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B\u011b\u017en\u00e9 bannery nasazujeme do 2 pracovn\u00edch dn\u016f. U v\u011bt\u0161\u00edch form\u00e1t\u016f jako video nebo rich media do 3\u20135 dn\u00ed od dod\u00e1n\u00ed podklad\u016f.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tDostanu report v\u00fdsledk\u016f?<\/strong>\n\t\t\t<\/summary>\n\t
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Ano. Sou\u010d\u00e1st\u00ed je detailn\u00ed reporting: zobrazen\u00ed, prokliky, CTR, viewability, konverze i post-click chov\u00e1n\u00ed, pokud je kampa\u0148 napojen\u00e1 na Sklik.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n

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R\u00e1di v\u00e1m pom\u016f\u017eeme naj\u00edt reklamu, kter\u00e1 funguje.<\/p>\n\n\n\n

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Pot\u0159ebuji poradit<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Seznam na\u0161ich slu\u017eeb<\/h2>\n\n\n\n

Pod\u00edvejte se, na jak\u00fdch webech m\u016f\u017eete b\u00fdt d\u00edky Seznamu vid\u011bt.<\/p>\n\n\n\n

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Uk\u00e1zat slu\u017eby<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Reklamou na Seznam.cz oslov\u00edte p\u0159es 7,6 milionu lid\u00ed<\/p>\n","protected":false},"author":67,"featured_media":10256,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-head","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"SEO Framework Relevanssi index exclude","footnotes":""},"page_category":[86,98,84],"page_tag":[],"class_list":["post-12969","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"lang":"cs","translations":{"cs":12969},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/12969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=12969"}],"version-history":[{"count":12,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/12969\/revisions"}],"predecessor-version":[{"id":12992,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/12969\/revisions\/12992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media\/10256"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=12969"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=12969"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=12969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}