{"id":12896,"date":"2026-05-06T14:22:35","date_gmt":"2026-05-06T12:22:35","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=12896"},"modified":"2026-05-07T12:12:17","modified_gmt":"2026-05-07T10:12:17","slug":"navstevnost-a-sociodemografie","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/tv-program\/navstevnost-a-sociodemografie\/","title":{"rendered":"N\u00e1v\u0161t\u011bvnost a sociodemografie TV program"},"content":{"rendered":"
\n
\n\t
\n\n
\n\n\t\t\t

RU podle pohlav\u00ed<\/h2>\n\t\n\t
\n\t\t
\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
\n\t\t\t
\n\t\t<\/em>\n\t\t\u017dena<\/strong>\n\t\t53,21%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tMu\u017e<\/strong>\n\t\t46,79%<\/span>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div>\n
\n\n
\n\n\t\t\t

PV podle pohlav\u00ed<\/h2>\n\t\n\t
\n\t\t
\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
\n\t\t\t
\n\t\t<\/em>\n\t\t\u017dena<\/strong>\n\t\t14 474 051<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tMu\u017e<\/strong>\n\t\t10 220 333<\/span>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div>\n
\n\n
\n\n\t\t\t

RU podle v\u011bku<\/h2>\n\t\n\t
\n\t\t
\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
\n\t\t\t
\n\t\t<\/em>\n\t\t[55+]<\/strong>\n\t\t46,35%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[45-54]<\/strong>\n\t\t24,18%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[35-44]<\/strong>\n\t\t14,81%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[25-34]<\/strong>\n\t\t9,23%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[15-24]<\/strong>\n\t\t4,08%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[10-14]<\/strong>\n\t\t1,34%<\/span>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div>\n
\n\n
\n\n\t\t\t

PV podle v\u011bku<\/h2>\n\t\n\t
\n\t\t
\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
\n\t\t\t
\n\t\t<\/em>\n\t\t[55+]<\/strong>\n\t\t52,89%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[45-54]<\/strong>\n\t\t25,24%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[35-44]<\/strong>\n\t\t12,57%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[25-34]<\/strong>\n\t\t6,62%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[15-24]<\/strong>\n\t\t2,02%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t[10-14]<\/strong>\n\t\t0,66%<\/span>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div>\n
\n\n
\n\n\t\t\t

RU podle vzd\u011bl\u00e1n\u00ed<\/h2>\n\t\n\t
\n\t\t
\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
\n\t\t\t
\n\t\t<\/em>\n\t\tSt\u0159edo\u0161kolsk\u00e9 s maturitou<\/strong>\n\t\t36,47%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tVyu\u010den(a) bez maturity<\/strong>\n\t\t30,57%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tVysoko\u0161kolsk\u00e9<\/strong>\n\t\t21,65%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tVy\u0161\u0161\u00ed odborn\u00e9 vzd\u011bl\u00e1n\u00ed, vysoko\u0161kolsk\u00e9 Bc.<\/strong>\n\t\t5,27%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tDokon\u010den\u00e9 z\u00e1kladn\u00ed<\/strong>\n\t\t4,32%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tNeukon\u010den\u00e9 z\u00e1kladn\u00ed<\/strong>\n\t\t1,73%<\/span>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div>\n
\n\n
\n\n\t\t\t

PV podle vzd\u011bl\u00e1n\u00ed<\/h2>\n\t\n\t
\n\t\t
\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
\n\t\t\t
\n\t\t<\/em>\n\t\tSt\u0159edo\u0161kolsk\u00e9 s maturitou<\/strong>\n\t\t38,08%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tVyu\u010den(a) bez maturity<\/strong>\n\t\t31,48%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tVysoko\u0161kolsk\u00e9<\/strong>\n\t\t21,30%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tVy\u0161\u0161\u00ed odborn\u00e9 vzd\u011bl\u00e1n\u00ed, vysoko\u0161kolsk\u00e9 Bc.<\/strong>\n\t\t4,86%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tDokon\u010den\u00e9 z\u00e1kladn\u00ed<\/strong>\n\t\t3,42%<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tNeukon\u010den\u00e9 z\u00e1kladn\u00ed<\/strong>\n\t\t0,87%<\/span>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div>\n
\n\n
\n\n\t\t\t

RU podle kraj\u016f<\/h2>\n\t\n\t
\n\t\t
\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
\n\t\t
\t
\n\t\t<\/em>\n\t\tSt\u0159edo\u010desk\u00fd kraj<\/strong>\n\t\t183 832<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tMoravskoslezsk\u00fd kraj<\/strong>\n\t\t183 392<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tPraha<\/strong>\n\t\t180 840<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tJihomoravsk\u00fd kraj<\/strong>\n\t\t171 512<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t\u00dasteck\u00fd kraj<\/strong>\n\t\t125 664<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tHradeck\u00fd kraj<\/strong>\n\t\t96 096<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tOlomouck\u00fd kraj<\/strong>\n\t\t88 440<\/span>\n\t<\/div>\n\t<\/div>
\t
\n\t\t<\/em>\n\t\tJiho\u010desk\u00fd kraj<\/strong>\n\t\t87 032<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tZl\u00ednsk\u00fd kraj<\/strong>\n\t\t82 896<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tPlze\u0148sk\u00fd kraj<\/strong>\n\t\t80 520<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tPardubick\u00fd kraj<\/strong>\n\t\t74 800<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tKraj Vyso\u010dina<\/strong>\n\t\t74 624<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tLibereck\u00fd kraj<\/strong>\n\t\t69 696<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tKarlovarsk\u00fd kraj<\/strong>\n\t\t47 608<\/span>\n\t<\/div>\n\t<\/div><\/div>\t<\/div>\n<\/div><\/div>\n
\n\n
\n\n\t\t\t

PV podle kraj\u016f<\/h2>\n\t\n\t
\n\t\t
\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
\n\t\t
\t
\n\t\t<\/em>\n\t\tPraha<\/strong>\n\t\t2 917 902<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tSt\u0159edo\u010desk\u00fd kraj<\/strong>\n\t\t2 851 803<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tMoravskoslezsk\u00fd kraj<\/strong>\n\t\t2 850 863<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tJihomoravsk\u00fd kraj<\/strong>\n\t\t2 689 988<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\t\u00dasteck\u00fd kraj<\/strong>\n\t\t2 187 390<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tHradeck\u00fd kraj<\/strong>\n\t\t1 548 003<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tOlomouck\u00fd kraj<\/strong>\n\t\t1 504 417<\/span>\n\t<\/div>\n\t<\/div>
\t
\n\t\t<\/em>\n\t\tJiho\u010desk\u00fd kraj<\/strong>\n\t\t1 350 832<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tPlze\u0148sk\u00fd kraj<\/strong>\n\t\t1 333 337<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tZl\u00ednsk\u00fd kraj<\/strong>\n\t\t1 247 238<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tKraj Vyso\u010dina<\/strong>\n\t\t1 228 285<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tPardubick\u00fd kraj<\/strong>\n\t\t1 156 113<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tLibereck\u00fd kraj<\/strong>\n\t\t1 126 976<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tKarlovarsk\u00fd kraj<\/strong>\n\t\t701 238<\/span>\n\t<\/div>\n\t<\/div><\/div>\t<\/div>\n<\/div><\/div>\n
\n\n
\n\n\t\t\t

RU podle ABCDE socioekonomick\u00e9 klasifikace<\/h2>\n\t\n\t
\n\t\t
\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
\n\t\t\t
\n\t\t<\/em>\n\t\tNekvalifikovan\u00fd<\/strong>\n\t\t400 752<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tA – nejvy\u0161\u0161\u00ed<\/strong>\n\t\t226 952<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tB<\/strong>\n\t\t203 632<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tC1<\/strong>\n\t\t187 000<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tC2<\/strong>\n\t\t160 600<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tC3<\/strong>\n\t\t142 648<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tD1<\/strong>\n\t\t132 968<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tD2<\/strong>\n\t\t70 488<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tE<\/strong>\n\t\t21 912<\/span>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div>\n
\n\n
\n\n\t\t\t

PV podle ABCDE socioekonomick\u00e9 klasifikace<\/h2>\n\t\n\t
\n\t\t
\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
\n\t\t\t
\n\t\t<\/em>\n\t\tNekvalifikovan\u00fd<\/strong>\n\t\t6 606 471<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tA – nejvy\u0161\u0161\u00ed<\/strong>\n\t\t3 532 852<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tB<\/strong>\n\t\t3 207 944<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tC1<\/strong>\n\t\t2 878 100<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tC2<\/strong>\n\t\t2 555 429<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tC3<\/strong>\n\t\t2 312 362<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tD1<\/strong>\n\t\t2 116 806<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tD2<\/strong>\n\t\t1 152 370<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tE<\/strong>\n\t\t332 051<\/span>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div>\n
\n\n
\n\n\t\t\t

RU podle pravideln\u00fdch aktivit<\/h2>\n\t\n\t
\n\t\t
\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
\n\t\t
\t
\n\t\t<\/em>\n\t\tPou\u017e\u00edv\u00e1n\u00ed vyhled\u00e1va\u010de<\/strong>\n\t\t1 178 760<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tNakupuje na internetu (E-shopy)<\/strong>\n\t\t1 078 704<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tSledov\u00e1n\u00ed vide\u00ed \u010di uk\u00e1zek na internetu (nap\u0159. YouTube, iDNES, Stream, archivy TV stanic, …)<\/strong>\n\t\t939 928<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tInstant messaging – online komunikace typu ICQ, AOL, …<\/strong>\n\t\t938 696<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tJe \u010dlenem soci\u00e1ln\u00edch s\u00edt\u00ed (nap\u0159. Spolu\u017e\u00e1ci.cz, Facebook, Libimseti.cz\u2026)<\/strong>\n\t\t788 128<\/span>\n\t<\/div>\n\t<\/div>
\t
\n\t\t<\/em>\n\t\tStahuje hry, hudbu, filmy, videa a animace<\/strong>\n\t\t529 408<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tRespondent nebyl dotazov\u00e1n<\/strong>\n\t\t146 520<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tJin\u00e9 odpov\u011bdi (pouze star\u00fd dotazn\u00edk)<\/strong>\n\t\t29 304<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tNic z uveden\u00e9ho<\/strong>\n\t\t0<\/span>\n\t<\/div>\n\t<\/div><\/div>\t<\/div>\n<\/div><\/div>\n
\n\n
\n\n\t\t\t

PV podle pravideln\u00fdch aktivit<\/h2>\n\t\n\t
\n\t\t
\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t
\n\t\t
\t
\n\t\t<\/em>\n\t\tPou\u017e\u00edv\u00e1n\u00ed vyhled\u00e1va\u010de<\/strong>\n\t\t19 061 650<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tNakupuje na internetu (E-shopy)<\/strong>\n\t\t17 515 930<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tInstant messaging – online komunikace typu ICQ, AOL, …<\/strong>\n\t\t15 087 831<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tSledov\u00e1n\u00ed vide\u00ed \u010di uk\u00e1zek na internetu (nap\u0159. YouTube, iDNES, Stream, archivy TV stanic, …)<\/strong>\n\t\t14 926 817<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tJe \u010dlenem soci\u00e1ln\u00edch s\u00edt\u00ed (nap\u0159. Spolu\u017e\u00e1ci.cz, Facebook, Libimseti.cz\u2026)<\/strong>\n\t\t12 493 416<\/span>\n\t<\/div>\n\t<\/div>
\t
\n\t\t<\/em>\n\t\tStahuje hry, hudbu, filmy, videa a animace<\/strong>\n\t\t7 993 550<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tRespondent nebyl dotazov\u00e1n<\/strong>\n\t\t1 987 682<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tJin\u00e9 odpov\u011bdi (pouze star\u00fd dotazn\u00edk)<\/strong>\n\t\t502 748<\/span>\n\t<\/div>\n\t\t
\n\t\t<\/em>\n\t\tNic z uveden\u00e9ho<\/strong>\n\t\t0<\/span>\n\t<\/div>\n\t<\/div><\/div>\t<\/div>\n<\/div><\/div><\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":67,"featured_media":0,"parent":12884,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"SEO Framework Relevanssi index exclude","footnotes":""},"page_category":[84,102],"page_tag":[],"class_list":["post-12896","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":12896},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/12896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=12896"}],"version-history":[{"count":12,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/12896\/revisions"}],"predecessor-version":[{"id":12997,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/12896\/revisions\/12997"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/12884"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=12896"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=12896"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=12896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}