{"id":12884,"date":"2026-05-06T13:43:06","date_gmt":"2026-05-06T11:43:06","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=12884"},"modified":"2026-05-13T14:29:06","modified_gmt":"2026-05-13T12:29:06","slug":"tv-program","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/tv-program\/","title":{"rendered":"TV program"},"content":{"rendered":"\n
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TV Program je t\u00fddenn\u00ed jistota pro spoustu lid\u00ed<\/h1>\n<\/div>\n\n\n\n
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Zacilte reklamu na u\u017eivatele, kte\u0159\u00ed hledaj\u00ed program a tipy na sledov\u00e1n\u00ed.<\/p>\n\n\n\n

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Chci inzerovat na TV Programu<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n\n\n\n
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Pro\u010d inzerovat v TV Programu<\/h2>\n\n\n\n
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Nejnav\u0161t\u011bvovan\u011bj\u0161\u00ed internetov\u00fd TV program v \u010cesku<\/strong><\/p>\n\n\n\n

T\u00fddn\u011b nav\u0161t\u00edv\u00ed TV Program v\u00edce ne\u017e 1,5 milionu u\u017eivatel\u016f, kte\u0159\u00ed aktivn\u011b vyhled\u00e1vaj\u00ed sv\u00e9 obl\u00edben\u00e9 po\u0159ady a z\u00e1bavu.<\/p>\n<\/div>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Reklamn\u00ed form\u00e1ty pro v\u0161echny pot\u0159eby<\/strong><\/p>\n\n\n\n

K dispozici jsou bannery i videoreklamy, kter\u00e9 p\u0159itahuj\u00ed pozornost a zvy\u0161uj\u00ed zapamatovatelnost zna\u010dky.<\/p>\n<\/div>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Region\u00e1ln\u00ed c\u00edlen\u00ed<\/strong><\/p>\n\n\n\n

Zacilte reklamu na kraj nebo m\u011bsto. Ide\u00e1ln\u00ed pro lok\u00e1ln\u00ed slu\u017eby, prodejny a akce s jasn\u00fdm region\u00e1ln\u00edm dosahem.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Reklamn\u00ed form\u00e1ty pro v\u0161echny va\u0161e c\u00edle<\/h2>\n\n\n\n
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TV Program nab\u00edz\u00ed form\u00e1ty pro efektivn\u00ed reklamu, a to od banner\u016f v p\u0159ehledu po\u0159ad\u016f a\u017e po videoreklamu. Z\u00edsk\u00e1te viditelnost i prostor pro v\u00fdkon. Reklamu um\u00edst\u00edme na m\u00edsta, kde ji lid\u00e9 nep\u0159ehl\u00e9dnou, a pom\u016f\u017eeme vybrat \u0159e\u0161en\u00ed podle c\u00edle i rozpo\u010dtu.<\/p>\n<\/div>\n\n\n

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\n\t\t\t\"\"\t\t<\/div>\n\t<\/div>\n\n\t
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Mobiln\u00ed Square Premium<\/h4>\n\t\t
\n\t\t\tS Mobiln\u00edm Square Premium z\u00edsk\u00e1te v\u00fdrazn\u00fd \u010dtvercov\u00fd banner, kter\u00fd se zobrazuje p\u0159\u00edmo v obsahu \u010dl\u00e1nk\u016f na na\u0161ich top webech. D\u00edky tomuto form\u00e1tu snadno upout\u00e1te pozornost z\u00e1kazn\u00edk\u016f a p\u0159irozen\u011b je zapoj\u00edte do sv\u00e9ho sd\u011blen\u00ed.\t\t<\/div>\n\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n\n\n\n
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\n\t\t\t\"\"\t\t<\/div>\n\t<\/div>\n\n\t
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Leaderboard<\/h4>\n\t\t
\n\t\t\tS bannerov\u00fdm form\u00e1tem Leaderboard z\u00edsk\u00e1te pr\u00e9miovou pozici na za\u010d\u00e1tku str\u00e1nek, kde va\u0161i reklamu nikdo nep\u0159ehl\u00e9dne. V\u00fdrazn\u00fd rozm\u011br a atraktivn\u00ed um\u00edst\u011bn\u00ed zajist\u00ed vysokou m\u00edru zobrazen\u00ed a zapojen\u00ed u\u017eivatel\u016f. \t\t<\/div>\n\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n\n\n\n
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Skyscraper<\/h4>\n\t\t
\n\t\t\tSkyscraper je vysok\u00fd a \u00fazk\u00fd banner, um\u00edst\u011bn\u00fd na bo\u010dn\u00ed stran\u011b webu. Jeho pozice a velikost zaru\u010duj\u00ed vysokou viditelnost a p\u0159itahuj\u00ed pozornost u\u017eivatel\u016f, co\u017e m\u016f\u017ee v\u00e9st k vy\u0161\u0161\u00ed m\u00ed\u0159e prokliku. \t\t<\/div>\n\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n<\/div>\t<\/div>\n<\/div>\n\n\n\n\n

Proj\u00edt v\u0161echny form\u00e1ty<\/a><\/p>\n<\/div>\n\n\n\n

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Najd\u011bte sv\u00e9 publikum<\/h2>\n\n\n\n

TV Program v\u00e1m umo\u017en\u00ed l\u00e9pe poznat sv\u00e9 publikum a podle toho nastavit reklamu. D\u00edky p\u0159ehled\u016fm o pohlav\u00ed, v\u011bku, regionu, vzd\u011bl\u00e1n\u00ed, socioekonomick\u00fdch skupin\u00e1ch i internetov\u00fdch aktivit\u00e1ch snadno uvid\u00edte, koho TV Program nej\u010dast\u011bji oslovuje, a p\u0159izp\u016fsob\u00edte tomu sd\u011blen\u00ed kampan\u011b.<\/p>\n<\/div>\n\n\n\n

Chci zn\u00e1t publikum<\/a><\/p>\n\n<\/div>\t\n<\/div>\n<\/div>\n\n\n\n

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Zas\u00e1hn\u011bte p\u0159esn\u011b, koho chcete<\/h2>\n\n\n\n
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TV Program nab\u00edz\u00ed pokro\u010dil\u00e9 c\u00edlen\u00ed na z\u00e1klad\u011b lokality, za\u0159\u00edzen\u00ed, z\u00e1jm\u016f a demografick\u00fdch \u00fadaj\u016f. M\u016f\u017eete tak oslovit u\u017eivatele, kte\u0159\u00ed maj\u00ed skute\u010dn\u00fd z\u00e1jem o va\u0161i nab\u00eddku.<\/p>\n<\/div>\n\n\n\n

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\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tTechnick\u00e9 c\u00edlen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t
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Oslovte \u010dten\u00e1\u0159ky podle jejich lokality, za\u0159\u00edzen\u00ed nebo opera\u010dn\u00edho syst\u00e9mu, kter\u00fd pou\u017e\u00edvaj\u00ed.<\/p>\n<\/div><\/details>\n\n

\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tBehavior\u00e1ln\u00ed c\u00edlen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t
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Oslovte lidi podle jejich z\u00e1jm\u016f, n\u00e1kupn\u00edho chov\u00e1n\u00ed a typu za\u0159\u00edzen\u00ed.<\/p>\n<\/div><\/details>\n\n

\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tTematick\u00e9 c\u00edlen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t
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Spojte svou zna\u010dku s v\u00fdznamn\u00fdmi momenty jako Valent\u00fdn, za\u010d\u00e1tek \u0161koln\u00edho roku nebo V\u00e1noce.<\/p>\n<\/div><\/details>\n<\/div><\/div>\n\n<\/div>\n\n\n\n

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Odpov\u011bdi na \u010dast\u00e9 ot\u00e1zky<\/h2>\n\n\n\n
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\n\t\n\t\t\t\tPro\u010d je inzerce v TV Programu d\u016fle\u017eit\u00e1 pro mou firmu? <\/strong>\n\t\t\t<\/summary>\n\t
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TV Program oslovuje \u0161irokou \u0161k\u00e1lu lid\u00ed , kte\u0159\u00ed aktivn\u011b hledaj\u00ed z\u00e1bavu., Va\u0161e reklama tak zvy\u0161uje pov\u011bdom\u00ed o zna\u010dce a podporuje prodeje.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tJak\u00e9 form\u00e1ty reklamy nab\u00edz\u00edte v TV Programu?<\/strong>\n\t\t\t<\/summary>\n\t
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Nab\u00edz\u00edme bannery, videoreklamy a dal\u0161\u00ed form\u00e1ty, kter\u00e9 n\u00e1v\u0161t\u011bvn\u00edky oslovuj\u00ed nap\u0159\u00ed\u010d r\u016fzn\u00fdmi za\u0159\u00edzen\u00edmi.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tJe inzerce v TV Programu vhodn\u00e1 i pro mal\u00e9 firmy?<\/strong>\n\t\t\t<\/summary>\n\t
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Ano, d\u00edky mo\u017enosti c\u00edlen\u00ed je inzerce vhodn\u00e1 pro firmy v\u0161ech velikost\u00ed, a to v\u010detn\u011b lok\u00e1ln\u00edch podnik\u016f.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n

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R\u00e1di v\u00e1m pom\u016f\u017eeme naj\u00edt reklamu, kter\u00e1 funguje.<\/p>\n\n\n\n

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Pot\u0159ebuji poradit<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Seznam na\u0161ich slu\u017eeb<\/h2>\n\n\n\n

Pod\u00edvejte se, na jak\u00fdch webech m\u016f\u017eete b\u00fdt d\u00edky Seznamu vid\u011bt.<\/p>\n\n\n\n

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Uk\u00e1zat slu\u017eby<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"

TV Program je t\u00fddenn\u00ed jistota pro spoustu lid\u00ed<\/p>\n","protected":false},"author":67,"featured_media":13005,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-head","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"SEO Framework Relevanssi index exclude","footnotes":""},"page_category":[86,98,84],"page_tag":[],"class_list":["post-12884","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"lang":"cs","translations":{"cs":12884},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/12884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=12884"}],"version-history":[{"count":12,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/12884\/revisions"}],"predecessor-version":[{"id":13013,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/12884\/revisions\/13013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media\/13005"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=12884"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=12884"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=12884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}