{"id":12546,"date":"2026-04-22T14:18:07","date_gmt":"2026-04-22T12:18:07","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=12546"},"modified":"2026-04-24T11:12:17","modified_gmt":"2026-04-24T09:12:17","slug":"seznam-event-measurement","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/en\/seznam-event-measurement\/","title":{"rendered":"Seznam Event Measurement"},"content":{"rendered":"\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide alignwide wp-block-seznam-hero\"><div class=\"cover is-hero is-hero-default\" style=\"background-color:#adadad;\"><img decoding=\"async\" width=\"1280\" height=\"500\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-scaled.jpg\" class=\"cover__media cover__media--desktop\" alt=\"\" fetchpriority=\"high\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-scaled.jpg 2560w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-992x388.jpg 992w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-1984x775.jpg 1984w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-320x125.jpg 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-768x300.jpg 768w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-1536x600.jpg 1536w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-2048x800.jpg 2048w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><div class=\"cover__content is-layout-constrained\">\n<div class=\"wp-block-seznam-cover-media-layout\"><div class=\"cover-media-layout is-valign-center is-tight-y is-tight-x is-position-right\"><div class=\"cover-media-layout__content is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-left\">Seznam Event Measurement<\/h1>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-9f866891 wp-block-group-is-layout-constrained\">\n<p>Optimize your campaigns based on user behavior. Seznam Event Measurement (SEM) replaces both the retargeting and conversion code, bringing more accurate conversion measurement and more advanced retargeting. All from one place, directly in the Sklik interface.<\/p>\n<\/div>\n<\/div>\n\n<\/div><div class=\"cover-media-layout__media\"><div class=\"cover-media-layout__iframe\" style=\"max-width:560px;aspect-ratio:560\/434;\"><iframe loading=\"lazy\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/reklama-sem-desktop-3\/\" width=\"560\" height=\"434\"><\/iframe><\/div><\/div><\/div><\/div>\n\n\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns pattern-columns-3-icons is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/04\/ikonka-sklik-presne-cileni.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\"><strong>Smarter retargeting<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\">Build more precise audiences for your Sklik campaigns and re-engage your customers more effectively.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/04\/ikonka-sklik-reklamy-pod-kontrolou.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\"><strong>Unified measurement<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\">Unify conversion measurement, additional event tracking, and satisfaction survey collection.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns pattern-columns-3-icons is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/ikona-rostouci-graf.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\"><strong>More conversion events<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\">Track purchases, registrations, and micro-conversions, and optimize campaigns toward a specific goal.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/ikona-hodnoceni.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\"><strong>Reliable data<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\">Collect data independently of browser cookies and measure conversions that did not happen directly on the website.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Choose the option that best describes your situation:<\/strong><\/h2>\n\n\n\n\n<div class=\"panels tabs is-behavior-tabs is-style-box wp-block-seznam-panels\">\n\n\t<div class=\"panels__menu\">\n\t\t\t<nav class=\"tab-control menu-line\">\n\t\t<ul class=\"tab-list\" role=\"tablist\" >\n\t\t\t\t\t\t\t<li class=\"tab-item\" >\n\t\t\t\t\t<button role=\"tab\" aria-controls=\"sablonova-reseni\">\n\t\t\t\t\t\tI use a templated solution\t\t\t\t\t<\/button>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<li class=\"tab-item\" >\n\t\t\t\t\t<button role=\"tab\" aria-controls=\"vlastni-reseni\">\n\t\t\t\t\t\tI use a custom solution\t\t\t\t\t<\/button>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<li class=\"tab-item\" >\n\t\t\t\t\t<button role=\"tab\" aria-controls=\"opensource-reseni\">\n\t\t\t\t\t\tI use an open-source solution\t\t\t\t\t<\/button>\n\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t<\/nav>\n\t<\/div>\n\n\t<div class=\"tab-group\">\n\t\t\n<div class=\"tab-content panel panel-d84fe950b55 is-layout-flow wp-block-seznam-panel-is-layout-flow\" id=\"sablonova-reseni\" data-label=\"I use a templated solution\" role=\"tabpanel\">\n\t<span style=\"display:none\"><\/span>\n\t\n\n<p class=\"has-neutral-60-color has-text-color has-link-color wp-elements-5c8953351abe1d0e3620818b0f33af16\">If you use a templated solution, implementation is handled through a ready-made module directly within your web platform. On top of that, you can do everything without any complex technical intervention.<\/p>\n\n\n\n<div id=\"boxlink-checkbox\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h5 class=\"wp-block-heading\">What you get with implementation<\/h5>\n\n\n\n<div class=\"wp-block-seznam-tiles has-columns-3\" style=\"--seznam-tiles--columns:3\"><div class=\"inner-blocks\"><div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f4 py-f6\" href=\"#\"> <div class=\"inner-blocks\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5800fa18 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized flex-none wp-container-content-b83b6736\"><img decoding=\"async\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/images\/icon-32-done.svg\" alt=\"\u2713\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-552d0213 wp-block-group-is-layout-constrained\">\n<p><strong>Enhanced retargeting options<\/strong><\/p>\n\n\n\n<p class=\"has-neutral-60-color has-text-color has-link-color has-small-font-size wp-elements-2315d7ca0a67a5018c48f65d714ebc3a\">Reach users based on specific steps in the purchase journey, not just a website visit.<\/p>\n<\/div>\n<\/div>\n\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f4 py-f6\" href=\"#\"> <div class=\"inner-blocks\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5800fa18 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized flex-none wp-container-content-b83b6736\"><img decoding=\"async\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/images\/icon-32-done.svg\" alt=\"\u2713\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-552d0213 wp-block-group-is-layout-constrained\">\n<p><strong>Reporting across multiple conversion types<\/strong><\/p>\n\n\n\n<p class=\"has-neutral-60-color has-text-color has-link-color has-small-font-size wp-elements-f519cb246190e4c1c166fdf633302027\">Track and evaluate multiple goals at once \u2013 from add-to-cart to purchase.<\/p>\n<\/div>\n<\/div>\n\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f4 py-f6\" href=\"#\"> <div class=\"inner-blocks\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5800fa18 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized flex-none wp-container-content-b83b6736\"><img decoding=\"async\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/images\/icon-32-done.svg\" alt=\"\u2713\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-552d0213 wp-block-group-is-layout-constrained\">\n<p><strong>Server-side measurement<\/strong><\/p>\n\n\n\n<p class=\"has-neutral-60-color has-text-color has-link-color has-small-font-size wp-elements-ad83ce8267cdf20897a24bc016c0a25e\">Access more stable and reliable data independent of browser limitations.<\/p>\n<\/div>\n<\/div>\n\n<\/div> <\/a><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h5 class=\"wp-block-heading\">E-commerce platforms that support SEM<\/h5>\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-b72d77f5 wp-block-group-is-layout-grid\"><div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/manual.binargon.cz\/seznam-event-measurement-sem-nove-mereni-od-seznam-cz-2026\/\" target=\"_blank\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/binargon-logo-320-1-132x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/binargon-logo-320-1-132x84.png 132w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/binargon-logo-320-1-320x204.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/binargon-logo-320-1-264x168.png 264w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/binargon-logo-320-1.png 502w\" sizes=\"auto, (max-width: 132px) 100vw, 132px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/napoveda.sklik.cz\/merici-skripty\/seznam-event-measurement\/implementace-sem\/e-commerce-platformy\/bsshop-aktivace-sem\/\" target=\"_blank\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/bsshop-logo-320-2-132x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/bsshop-logo-320-2-132x84.png 132w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/bsshop-logo-320-2-320x204.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/bsshop-logo-320-2-263x168.png 263w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/bsshop-logo-320-2.png 501w\" sizes=\"auto, (max-width: 132px) 100vw, 132px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/napoveda.sklik.cz\/merici-skripty\/seznam-event-measurement\/implementace-sem\/e-commerce-platformy\/eshoprychle-aktivace-sem\/\" target=\"_blank\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/eshoprychle-logo-320-2-148x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/eshoprychle-logo-320-2-148x84.png 148w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/eshoprychle-logo-320-2-320x182.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/eshoprychle-logo-320-2-296x168.png 296w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/eshoprychle-logo-320-2.png 563w\" sizes=\"auto, (max-width: 148px) 100vw, 148px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/www.fastcentrik.cz\/jak-zacit\/manual\/fastcentrik-3-0-manual\/zakladni-nastaveni\/nastaveni-nastroju\/provozni-systemy\/statistiky-a-ppc-systemy\/aktivace-seznam-event-measurement-(sem)\" target=\"_blank\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/fastcentrik-logo-320-2-148x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/fastcentrik-logo-320-2-148x84.png 148w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/fastcentrik-logo-320-2-320x182.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/fastcentrik-logo-320-2-296x168.png 296w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/fastcentrik-logo-320-2.png 563w\" sizes=\"auto, (max-width: 148px) 100vw, 148px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/www.sunlight.cz\/blog\/2026\/05\/seznam-event-measurement-pro-e-shopy-co-to-je-a-jak-ho-spustit-v-sunlight\" target=\"_blank\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"145\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/sunlight-logo-320-2-145x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/sunlight-logo-320-2-145x84.png 145w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/sunlight-logo-320-2-320x186.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/sunlight-logo-320-2-290x168.png 290w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/sunlight-logo-320-2.png 552w\" sizes=\"auto, (max-width: 145px) 100vw, 145px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h5 class=\"wp-block-heading\">E-commerce platforms currently developing SEM<\/h5>\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-b72d77f5 wp-block-group-is-layout-grid\"><div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f3 py-f3\" href=\"https:\/\/o-seznam.cz\/reklama\/platforma\/jzshop\/\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"103\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/jzshop-logo-320-2-103x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/jzshop-logo-320-2-103x84.png 103w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/jzshop-logo-320-2-320x261.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/jzshop-logo-320-2.png 393w\" sizes=\"auto, (max-width: 103px) 100vw, 103px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f3 py-f3\" href=\"https:\/\/o-seznam.cz\/reklama\/platforma\/nody-cz\/\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"104\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/nody-logo-320-1-104x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/nody-logo-320-1-104x84.png 104w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/nody-logo-320-1-320x259.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/nody-logo-320-1.png 395w\" sizes=\"auto, (max-width: 104px) 100vw, 104px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f3 py-f3\" href=\"https:\/\/o-seznam.cz\/reklama\/platforma\/shopify\/\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/shopify-logo-320-1-148x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/shopify-logo-320-1-148x84.png 148w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/shopify-logo-320-1-320x182.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/shopify-logo-320-1-296x168.png 296w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/shopify-logo-320-1.png 563w\" sizes=\"auto, (max-width: 148px) 100vw, 148px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f3 py-f3\" href=\"https:\/\/o-seznam.cz\/reklama\/platforma\/shoptet\/\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/shoptet-logo-320-1-148x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/shoptet-logo-320-1-148x84.png 148w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/shoptet-logo-320-1-320x182.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/shoptet-logo-320-1-296x168.png 296w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/shoptet-logo-320-1.png 563w\" sizes=\"auto, (max-width: 148px) 100vw, 148px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f3 py-f3\" href=\"https:\/\/o-seznam.cz\/reklama\/platforma\/sofishop\/\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/sofishop-logo-320-2-148x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/sofishop-logo-320-2-148x84.png 148w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/sofishop-logo-320-2-320x182.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/sofishop-logo-320-2-296x168.png 296w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/sofishop-logo-320-2.png 563w\" sizes=\"auto, (max-width: 148px) 100vw, 148px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f3 py-f3\" href=\"https:\/\/o-seznam.cz\/reklama\/platforma\/upgates\/\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/10\/upgates-logo-320-2-148x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/10\/upgates-logo-320-2-148x84.png 148w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/10\/upgates-logo-320-2-320x182.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/10\/upgates-logo-320-2-296x168.png 296w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/10\/upgates-logo-320-2.png 563w\" sizes=\"auto, (max-width: 148px) 100vw, 148px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f3 py-f3\" href=\"https:\/\/o-seznam.cz\/reklama\/platforma\/webareal\/\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"127\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/webareal-logo-320-1-127x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/webareal-logo-320-1-127x84.png 127w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/webareal-logo-320-1-320x212.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/webareal-logo-320-1-254x168.png 254w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/08\/webareal-logo-320-1.png 483w\" sizes=\"auto, (max-width: 127px) 100vw, 127px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-left\">Do not want to wait? Use the Google Tag Manager (GTM) template<\/h5>\n\n\n\n<p>If your platform does not support SEM yet, you can activate it using the GTM template.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/napoveda.sklik.cz\/en\/tracking-scripts\/seznam-event-measurement-sem\/sem-implementation\/google-tag-manager-implementation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn how to do it<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/div>\n\n\n<div class=\"tab-content panel panel-d84fe950b55 is-layout-flow wp-block-seznam-panel-is-layout-flow\" id=\"vlastni-reseni\" data-label=\"I use a custom solution\" role=\"tabpanel\">\n\t<span style=\"display:none\"><\/span>\n\t\n\n<p class=\"has-neutral-60-color has-text-color has-link-color wp-elements-27eb1c0c88fcb86cc8ef5625d22b0219\">Do you have a custom website or e-shop solution? Use the Google Tag Manager (GTM) template for implementation or follow our guide.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h5 class=\"wp-block-heading\">What you get with implementation<\/h5>\n\n\n\n<div class=\"wp-block-seznam-tiles has-columns-3\" style=\"--seznam-tiles--columns:3\"><div class=\"inner-blocks\"><div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f4 py-f6\" href=\"#\"> <div class=\"inner-blocks\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5800fa18 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized flex-none wp-container-content-b83b6736\"><img decoding=\"async\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/images\/icon-32-done.svg\" alt=\"\u2713\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-552d0213 wp-block-group-is-layout-constrained\">\n<p><strong>Enhanced retargeting options<\/strong><\/p>\n\n\n\n<p class=\"has-neutral-60-color has-text-color has-link-color has-small-font-size wp-elements-2315d7ca0a67a5018c48f65d714ebc3a\">Reach users based on specific steps in the purchase journey, not just a website visit.<\/p>\n<\/div>\n<\/div>\n\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f4 py-f6\" href=\"#\"> <div class=\"inner-blocks\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5800fa18 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized flex-none wp-container-content-b83b6736\"><img decoding=\"async\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/images\/icon-32-done.svg\" alt=\"\u2713\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-552d0213 wp-block-group-is-layout-constrained\">\n<p><strong>Reporting across multiple conversion types<\/strong><\/p>\n\n\n\n<p class=\"has-neutral-60-color has-text-color has-link-color has-small-font-size wp-elements-f519cb246190e4c1c166fdf633302027\">Track and evaluate multiple goals at once \u2013 from add-to-cart to purchase.<\/p>\n<\/div>\n<\/div>\n\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f4 py-f6\" href=\"#\"> <div class=\"inner-blocks\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5800fa18 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized flex-none wp-container-content-b83b6736\"><img decoding=\"async\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/images\/icon-32-done.svg\" alt=\"\u2713\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-552d0213 wp-block-group-is-layout-constrained\">\n<p><strong>Server-side measurement<\/strong><\/p>\n\n\n\n<p class=\"has-neutral-60-color has-text-color has-link-color has-small-font-size wp-elements-ad83ce8267cdf20897a24bc016c0a25e\">Access more stable and reliable data independent of browser limitations.<\/p>\n<\/div>\n<\/div>\n\n<\/div> <\/a><\/div><\/div><\/div>\n\n\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-left\">I want to implement Seznam Event Measurement<\/h5>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/napoveda.sklik.cz\/en\/tracking-scripts\/seznam-event-measurement-sem\/sem-implementation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn how to do it<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a76537d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-ea7e8adf wp-block-column-is-layout-flow\">\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Need help with implementation?<\/h5>\n\n\n\n<p>Our verified partners can guide you through the process.<\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-b72d77f5 wp-block-group-is-layout-grid\"><div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/crossmasters.com\/\" target=\"_blank\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"129\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/crossmasters-logo-320-1-129x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/crossmasters-logo-320-1-129x84.png 129w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/crossmasters-logo-320-1-320x209.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/crossmasters-logo-320-1-257x168.png 257w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/crossmasters-logo-320-1.png 490w\" sizes=\"auto, (max-width: 129px) 100vw, 129px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/www.optimics.com\/\" target=\"_blank\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/optimics-logo-320-1-148x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/optimics-logo-320-1-148x84.png 148w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/optimics-logo-320-1-320x182.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/optimics-logo-320-1-296x168.png 296w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/optimics-logo-320-1.png 563w\" sizes=\"auto, (max-width: 148px) 100vw, 148px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/www.signals.cz\/\" target=\"_blank\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"145\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/signals-logo-320-1-145x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/signals-logo-320-1-145x84.png 145w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/signals-logo-320-1-320x186.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/signals-logo-320-1-290x168.png 290w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/signals-logo-320-1.png 552w\" sizes=\"auto, (max-width: 145px) 100vw, 145px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/taste.cz\/\" target=\"_blank\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"110\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/taste-logo-320-1-110x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/taste-logo-320-1-110x84.png 110w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/taste-logo-320-1-320x244.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/taste-logo-320-1.png 419w\" sizes=\"auto, (max-width: 110px) 100vw, 110px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"tab-content panel panel-d84fe950b55 is-layout-flow wp-block-seznam-panel-is-layout-flow\" id=\"opensource-reseni\" data-label=\"I use an open-source solution\" role=\"tabpanel\">\n\t<span style=\"display:none\"><\/span>\n\t\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-neutral-60-color has-text-color has-link-color wp-elements-702611e539133b2ed44e46a67e845594\">If your website runs on an open-source platform, you can implement SEM using the Google Tag Manager (GTM) template or follow our guide.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">What you get with implementation<\/h5>\n\n\n\n<div class=\"wp-block-seznam-tiles has-columns-3\" style=\"--seznam-tiles--columns:3\"><div class=\"inner-blocks\"><div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f4 py-f6\" href=\"#\"> <div class=\"inner-blocks\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5800fa18 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized flex-none wp-container-content-b83b6736\"><img decoding=\"async\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/images\/icon-32-done.svg\" alt=\"\u2713\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-552d0213 wp-block-group-is-layout-constrained\">\n<p><strong>Enhanced retargeting options<\/strong><\/p>\n\n\n\n<p class=\"has-neutral-60-color has-text-color has-link-color has-small-font-size wp-elements-2315d7ca0a67a5018c48f65d714ebc3a\">Reach users based on specific steps in the purchase journey, not just a website visit.<\/p>\n<\/div>\n<\/div>\n\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f4 py-f6\" href=\"#\"> <div class=\"inner-blocks\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5800fa18 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized flex-none wp-container-content-b83b6736\"><img decoding=\"async\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/images\/icon-32-done.svg\" alt=\"\u2713\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-552d0213 wp-block-group-is-layout-constrained\">\n<p><strong>Reporting across multiple conversion types<\/strong><\/p>\n\n\n\n<p class=\"has-neutral-60-color has-text-color has-link-color has-small-font-size wp-elements-f519cb246190e4c1c166fdf633302027\">Track and evaluate multiple goals at once \u2013 from add-to-cart to purchase.<\/p>\n<\/div>\n<\/div>\n\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-none px-f4 py-f6\" href=\"#\"> <div class=\"inner-blocks\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5800fa18 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized flex-none wp-container-content-b83b6736\"><img decoding=\"async\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/images\/icon-32-done.svg\" alt=\"\u2713\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-552d0213 wp-block-group-is-layout-constrained\">\n<p><strong>Server-side measurement<\/strong><\/p>\n\n\n\n<p class=\"has-neutral-60-color has-text-color has-link-color has-small-font-size wp-elements-ad83ce8267cdf20897a24bc016c0a25e\">Access more stable and reliable data independent of browser limitations.<\/p>\n<\/div>\n<\/div>\n\n<\/div> <\/a><\/div><\/div><\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-left\">I want to implement Seznam Event Measurement<\/h5>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/napoveda.sklik.cz\/en\/tracking-scripts\/seznam-event-measurement-sem\/sem-implementation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn how to do it<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a76537d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-ea7e8adf wp-block-column-is-layout-flow\">\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Need help with implementation?<\/h5>\n\n\n\n<p>Our verified partners can guide you through the process.<\/p>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-b72d77f5 wp-block-group-is-layout-grid\"><div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/crossmasters.com\/\" target=\"_blank\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"129\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/crossmasters-logo-320-1-129x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/crossmasters-logo-320-1-129x84.png 129w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/crossmasters-logo-320-1-320x209.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/crossmasters-logo-320-1-257x168.png 257w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/crossmasters-logo-320-1.png 490w\" sizes=\"auto, (max-width: 129px) 100vw, 129px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/www.optimics.com\/\" target=\"_blank\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/optimics-logo-320-1-148x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/optimics-logo-320-1-148x84.png 148w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/optimics-logo-320-1-320x182.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/optimics-logo-320-1-296x168.png 296w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/optimics-logo-320-1.png 563w\" sizes=\"auto, (max-width: 148px) 100vw, 148px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/www.signals.cz\/\" target=\"_blank\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"145\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/signals-logo-320-1-145x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/signals-logo-320-1-145x84.png 145w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/signals-logo-320-1-320x186.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/signals-logo-320-1-290x168.png 290w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/signals-logo-320-1.png 552w\" sizes=\"auto, (max-width: 145px) 100vw, 145px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-external px-f3 py-f3\" href=\"https:\/\/taste.cz\/\" target=\"_blank\"> <div class=\"inner-blocks\">\t\n\t<div class=\"mx-auto\" style=\"max-width:210px\" >\n\t\t<div class=\"relative h-0 pt-[40%]\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"110\" height=\"84\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/taste-logo-320-1-110x84.png\" class=\"absolute top-0 left-0 w-full h-full object-contain\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/taste-logo-320-1-110x84.png 110w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/taste-logo-320-1-320x244.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/taste-logo-320-1.png 419w\" sizes=\"auto, (max-width: 110px) 100vw, 110px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\n<\/div> <\/a><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left\"><strong>What our partners say about Seznam Event Measurement<\/strong><\/h2>\n\n\n<div class=\"carousel is-loading is-rounded wp-block-seznam-carousel\">\n\t<div class=\"carousel__inner\">\t\n\t\t\n<div class=\"inner-blocks carousel__body\">\n<div class=\"medallion-medium is-style-box wp-block-seznam-medallion-medium\">\n\t<div class=\"medallion-medium__in\">\n\t\t<div class=\"medallion-medium__photo\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/petra-nerodilova-sem-128x128.jpg\" class=\"attachment-ipq-128x128-true size-ipq-128x128-true\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/petra-nerodilova-sem-128x128.jpg 128w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/petra-nerodilova-sem-320x320.jpg 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/petra-nerodilova-sem-256x256.jpg 256w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/petra-nerodilova-sem.jpg 500w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/>\t\t<\/div>\n\t\t<div class=\"medallion-medium__head\">\n\t\t\t<p>Petra Nerodilov\u00e1<\/p>\n\t\t\t<p>Analytics Specialist, Taste<\/p>\n\t\t<\/div>\n\t\t<div class=\"medallion-medium__content\">\t\t\n\t\t\t\n\n<p>We tested Seznam\u2019s new measurement setup with two clients using <a href=\"https:\/\/www.sabatka.net\/cs\/seznam-sem-gtm-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pavel \u0160abatka\u2019s intuitive and very well-prepared GTM template<\/a>. In our view, both the new interface and the data collection method bring measurement on Seznam up to a modern standard. We are currently looking forward to the release of the sandbox, which should make it easier to fine-tune the setup and verify the correctness of the parameters being sent for the most accurate measurement possible.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"medallion-medium is-style-box wp-block-seznam-medallion-medium\">\n\t<div class=\"medallion-medium__in\">\n\t\t<div class=\"medallion-medium__photo\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-tichy-sem-128x128.png\" class=\"attachment-ipq-128x128-true size-ipq-128x128-true\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-tichy-sem-128x128.png 128w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-tichy-sem-256x256.png 256w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/>\t\t<\/div>\n\t\t<div class=\"medallion-medium__head\">\n\t\t\t<p>Jan Tich\u00fd<\/p>\n\t\t\t<p>Konzultant, analytik, \u0161kolitel<\/p>\n\t\t<\/div>\n\t\t<div class=\"medallion-medium__content\">\t\t\n\t\t\t\n\n<p>Seznam Event Measurement is a response to the evolving digital environment and changing requirements for working with data. It gives advertisers better control over what data they collect and how they use it. I consider server-side measurement to be a key benefit, as it delivers more accurate and reliable data, along with the unification of retargeting, conversions, and other events into one functional whole. The result is simpler implementation and a stable data foundation for effective campaign optimization.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"medallion-medium is-style-box wp-block-seznam-medallion-medium\">\n\t<div class=\"medallion-medium__in\">\n\t\t<div class=\"medallion-medium__photo\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-brzobohaty-sem-128x128.png\" class=\"attachment-ipq-128x128-true size-ipq-128x128-true\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-brzobohaty-sem-128x128.png 128w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-brzobohaty-sem-992x992.png 992w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-brzobohaty-sem-320x320.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-brzobohaty-sem-768x768.png 768w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-brzobohaty-sem-256x256.png 256w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-brzobohaty-sem.png 1254w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/>\t\t<\/div>\n\t\t<div class=\"medallion-medium__head\">\n\t\t\t<p>Jan Brzobohat\u00fd<\/p>\n\t\t\t<p>Head of Digital Analytics, Cross Masters<\/p>\n\t\t<\/div>\n\t\t<div class=\"medallion-medium__content\">\t\t\n\t\t\t\n\n<p>Seznam Event Measurement is a real step forward that puts Seznam among the leaders of marketing platforms. I particularly appreciate the option of server-side measurement, which ensures accurate and reliable data. Unifying measurement for Sklik and Shopping Ads into a single mechanism makes perfect sense and simplifies integration. The icing on the cake is the ability to work with a larger number of different events in campaign targeting, which has an invaluable impact on business results.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"medallion-medium is-style-box wp-block-seznam-medallion-medium\">\n\t<div class=\"medallion-medium__in\">\n\t\t<div class=\"medallion-medium__photo\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/matej-solc-sem-128x128.jpg\" class=\"attachment-ipq-128x128-true size-ipq-128x128-true\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/matej-solc-sem-128x128.jpg 128w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/matej-solc-sem-992x992.jpg 992w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/matej-solc-sem-320x320.jpg 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/matej-solc-sem-768x768.jpg 768w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/matej-solc-sem-256x256.jpg 256w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/matej-solc-sem.jpg 1080w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/>\t\t<\/div>\n\t\t<div class=\"medallion-medium__head\">\n\t\t\t<p>Mat\u011bj \u0160olc<\/p>\n\t\t\t<p>Digital Analytics Consultant, Optimics<\/p>\n\t\t<\/div>\n\t\t<div class=\"medallion-medium__content\">\t\t\n\t\t\t\n\n<p>We see Seznam Event Measurement as a significant step forward. It brings our clients advanced retargeting capabilities and the ability to track multiple conversion types across the entire purchase journey. We see the biggest benefit especially for more advanced e-shops that want to work with data in a more detailed and strategic way.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"medallion-medium is-style-box wp-block-seznam-medallion-medium\">\n\t<div class=\"medallion-medium__in\">\n\t\t<div class=\"medallion-medium__photo\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-broz-sem-scaled-128x128.jpg\" class=\"attachment-ipq-128x128-true size-ipq-128x128-true\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-broz-sem-scaled-128x128.jpg 128w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-broz-sem-992x992.jpg 992w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-broz-sem-1984x1984.jpg 1984w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-broz-sem-320x320.jpg 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-broz-sem-768x768.jpg 768w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-broz-sem-1536x1536.jpg 1536w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-broz-sem-2048x2048.jpg 2048w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/jan-broz-sem-scaled-256x256.jpg 256w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/>\t\t<\/div>\n\t\t<div class=\"medallion-medium__head\">\n\t\t\t<p>Jan Bro\u017e<\/p>\n\t\t\t<p>Head of Product, Eshop-rychle.cz<\/p>\n\t\t<\/div>\n\t\t<div class=\"medallion-medium__content\">\t\t\n\t\t\t\n\n<p>We implemented Seznam Event Measurement in Eshop-rychle because more accurate conversion data directly impacts campaign performance. Better signals mean better optimization, which every e-shop owner advertising on Sklik will appreciate. Activation is just one click for e-shop owner \u2013 exactly the way we like it at Eshop-rychle.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n\n<div class=\"mediaText is-position-right is-orientation-landscape is-style-default\">\n\t\n\t<div class=\"mediaText__media\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1484\" height=\"991\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/sem.jpg\" class=\"\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/sem.jpg 1484w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/sem-992x662.jpg 992w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/sem-320x214.jpg 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/sem-768x513.jpg 768w\" sizes=\"auto, (max-width: 1484px) 100vw, 1484px\" \/>\t<\/div>\n\n\t<div class=\"mediaText__content is-layout-flow\">\n\n<h2 class=\"wp-block-heading has-text-align-left\">More advanced retargeting and more accurate measurement. Get started today<\/h2>\n\n\n\n<p class=\"has-text-align-left\">You can activate Seznam Event Measurement in the Sklik interface. You can test the implementation before switching thanks to the testing environment \u2013 the sandbox.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sklik.cz\/campaigns\">Go to Sklik<\/a><\/div>\n<\/div>\n\n<\/div>\t\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left text-center sm:text-left\">Frequently asked questions<\/h2>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"What is Seznam Event Measurement (SEM)?\">\n\t\t\t\t<strong>What is Seznam Event Measurement (SEM)?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Seznam Event Measurement is an advanced interaction measurement system with full support for Google Consent Mode v2 and server-side integration. It allows you to collect accurate 1st party data with support for Google Consent Mode v2.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Do I need to stop using my current scripts immediately?\">\n\t\t\t\t<strong>Do I need to stop using my current scripts immediately?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>No. You implement SEM alongside your existing measurement scripts, and both setups can run in parallel. Only after you verify the data in the test environment do you switch to SEM. The switch itself is irreversible, so we recommend testing everything thoroughly first.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"What happens if I deploy SEM on my website but do not remove the old measurement codes at the same time?\">\n\t\t\t\t<strong>What happens if I deploy SEM on my website but do not remove the old measurement codes at the same time?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>The codes can run side by side without any issues. This allows you to test SEM thoroughly before you fully switch your account over to it. Remove the old codes from your website only after switching the account, when they are no longer needed. They will not interfere with the new measurement in the meantime.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"When will the original codes stop working?\">\n\t\t\t\t<strong>When will the original codes stop working?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>We will discontinue support for the existing conversion and retargeting codes in the future. We will let you know the date well in advance. However, we recommend not waiting for support to end and starting to use the benefits of SEM as soon as possible.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Is it possible to measure a mobile app with SEM? If so, what exactly can be measured?\">\n\t\t\t\t<strong>Is it possible to measure a mobile app with SEM? If so, what exactly can be measured?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Yes, if you use a server-to-server implementation. You will not be able to measure the number of downloads, but you can measure what happens directly inside the app, along with all standard events tracked by SEM.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Does deploying SEM require updates to the cookie banner, GDPR documentation, or terms and conditions?\">\n\t\t\t\t<strong>Does deploying SEM require updates to the cookie banner, GDPR documentation, or terms and conditions?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Updating the cookie banner, GDPR documentation, or terms and conditions is not necessary. Just make sure your terms and conditions include information about what data you send to Sklik.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"How long does implementation take?\">\n\t\t\t\t<strong>How long does implementation take?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>It depends on the implementation type. Activation in a ready-made module takes just a few clicks. Deployment via the GTM template takes a matter of hours. A custom implementation takes 1-2 days.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Is SEM compatible with Google Consent Mode?\">\n\t\t\t\t<strong>Is SEM compatible with Google Consent Mode?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p class=\"is-style-link-external\">Yes, Seznam Event Measurement is fully compatible with Google Consent Mode v2.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"How much does it cost?\">\n\t\t\t\t<strong>How much does it cost?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Seznam Event Measurement is completely free of charge.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Who can I contact if I have questions?\">\n\t\t\t\t<strong>Who can I contact if I have questions?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p class=\"is-style-link-external\">If you have any questions, please contact your Sklik consultant. Alternatively, you can reach us at sklik@firma.seznam.cz.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smarter retargeting Build more precise audiences for your Sklik campaigns and re-engage your customers more effectively. Unified measurement Unify conversion measurement, additional event tracking, and satisfaction survey collection. More conversion events Track purchases, registrations, and micro-conversions, and optimize campaigns toward a specific goal. 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