{"id":12,"date":"2024-02-21T14:08:23","date_gmt":"2024-02-21T13:08:23","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=12"},"modified":"2025-04-14T17:32:55","modified_gmt":"2025-04-14T15:32:55","slug":"cookieless","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/cookieless\/","title":{"rendered":"Cookieless budoucnost"},"content":{"rendered":"\n
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Jde to i bez cookies
t\u0159et\u00edch stran<\/h1>\n\n\n\n
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Dosah kampan\u00ed, kter\u00e9 jsou pln\u011b z\u00e1visl\u00e9 na cookies t\u0159et\u00edch stran, kles\u00e1. Nav\u00edc t\u0159etina lid\u00ed u\u017e te\u010f spol\u00e9h\u00e1 na cookieless prohl\u00ed\u017ee\u010de. Co s t\u00edm? Ne\u010dekejte na propad zisk\u016f z reklamy. Rad\u0161i si vyberte \u0159e\u0161en\u00ed, kter\u00e9 se obejde bez cookies. <\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n\n\n\n

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Pro partnery<\/h2>\n\n\n\n
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Monetizujete sv\u016fj obsahov\u00fd web? S klesaj\u00edc\u00edm v\u00fdznamem cookies t\u0159et\u00edch stran m\u016f\u017eete p\u0159ij\u00edt o \u010d\u00e1st p\u0159\u00edjm\u016f z reklamy. Objevte \u0159e\u0161en\u00ed, kter\u00e1 v\u00e1m pomohou zachovat st\u00e1vaj\u00edc\u00ed zisky.<\/p>\n<\/div>\n\n\n\n

Dozv\u011bd\u011bt se v\u00edc<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Pro inzerenty<\/h2>\n\n\n\n
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Efektivita kampan\u00ed, kter\u00e9 vyu\u017e\u00edvaj\u00ed cookies t\u0159et\u00edch stran, se sni\u017euje. Vyberte si, jak\u00fd je v\u00e1\u0161 c\u00edl, a my v\u00e1m p\u0159edstav\u00edme mo\u017enosti, jak sn\u00ed\u017eit riziko ztr\u00e1t.<\/p>\n<\/div>\n\n\n\n

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Chci tipy pro e-shopovou platformu<\/p>\n\n<\/div><\/a><\/div>\n\n

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Chci tipy pro vlastn\u00ed \u0159e\u0161en\u00ed webu<\/p>\n\n<\/div><\/a><\/div>\n\n

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Chci udr\u017eet n\u00e1v\u0161t\u011bvnost webu<\/p>\n\n<\/div><\/a><\/div>\n\n

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Chci budovat zna\u010dku<\/p>\n\n<\/div><\/a><\/div><\/div><\/div>\n<\/div>\n\n\n\n

Dozv\u011bd\u011bt se v\u00edc<\/a><\/p>\n<\/div>\n\n<\/div>\t\n<\/div>\n\n<\/div>\n\n\n\n

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V\u0161e o cookies<\/h2>\n\n\n\n

Co jsou soubory cookies? K \u010demu se v reklam\u011b vyu\u017e\u00edvaj\u00ed? A pro\u010d se nemus\u00ed vyplatit na n\u011b spol\u00e9hat? To zjist\u00edte v na\u0161em p\u0159ehledu informac\u00ed nejen o cookies t\u0159et\u00edch stran.<\/p>\n<\/div>\n\n\n\n

Zjistit v\u00edc<\/a><\/p>\n\n<\/div>\t\n<\/div>\n<\/div>\n\n\n\n

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Posu\u0148te sv\u00e9 kampan\u011b
spr\u00e1vn\u00fdm sm\u011brem<\/h2>\n\n\n\n

Jak na kampan\u011b, kter\u00e9 vyd\u011bl\u00e1vaj\u00ed i bez cookies t\u0159et\u00edch stran? To zjist\u00edte v na\u0161em Pr\u016fvodci sv\u011btem c\u00edlen\u00ed. St\u00e1hn\u011bte si ho a objevte strategie, kter\u00e9 v\u00e1m p\u0159inesou skv\u011bl\u00e9 v\u00fdsledky.<\/p>\n\n\n\n

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Dozv\u011bd\u011bt se v\u00edc<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n\n\n\n
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Nej\u010dast\u011bj\u0161\u00ed dotazy<\/h2>\n\n\n\n
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\n\t\n\t\t\t\tJak se Google aktu\u00e1ln\u011b stav\u00ed k problematice cookies t\u0159et\u00edch stran?<\/strong>\n\t\t\t<\/summary>\n\t
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Google p\u016fvodn\u011b avizoval, \u017ee podporu cookies t\u0159et\u00edch stran ve sv\u00e9m prohl\u00ed\u017ee\u010di Chrome \u00fapln\u011b ukon\u010d\u00ed. Konkr\u00e9tn\u00ed term\u00edn ale t\u00e9m\u011b\u0159 \u010dty\u0159i roky postupn\u011b posouval, a t\u00edm trh udr\u017eoval v nejistot\u011b. V \u010dervenci 2024 Google ozn\u00e1mil, \u017ee ke kompletn\u00edmu vypnut\u00ed cookies t\u0159et\u00edch stran v Chromu zat\u00edm nedojde. M\u00edsto toho p\u0159enese zodpov\u011bdnost na u\u017eivatele, kte\u0159\u00ed se budou moci sami rozhodnout, zda cht\u011bj\u00ed b\u00fdt pomoc\u00ed cookies sledov\u00e1n\u00ed, nebo ne. Jist\u00e9 ale je, \u017ee t\u00edm p\u0159ijde o \u010d\u00e1st souhlas\u016f, \u010d\u00edm\u017e se sn\u00ed\u017e\u00ed po\u010det lid\u00ed, kter\u00e9 bude mo\u017en\u00e9 pomoc\u00ed kampan\u00ed zalo\u017een\u00fdch na vyu\u017eit\u00ed cookies t\u0159et\u00edch stran oslovit.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tCo se stane, kdy\u017e budu klesaj\u00edc\u00ed dosah c\u00edlen\u00fdch kampan\u00ed ignorovat?<\/strong>\n\t\t\t<\/summary>\n\t
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Pokud ve sv\u00fdch kampan\u00edch vyu\u017e\u00edv\u00e1te c\u00edlen\u00ed, kter\u00e1 pracuj\u00ed s u\u017eivatelsk\u00fdmi daty z\u00edskan\u00fdmi pomoc\u00ed cookies t\u0159et\u00edch stran, m\u016f\u017eete o\u010dek\u00e1vat, \u017ee po\u010det u\u017eivatel\u016f, kter\u00e9 dok\u00e1\u017eete zas\u00e1hnout prost\u0159ednictv\u00edm retargetingu, dynamick\u00e9ho retargetingu a \u010d\u00e1ste\u010dn\u011b i dal\u0161\u00ed c\u00edlen\u00e9 reklamy, bude postupn\u011b klesat. <\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\tCo bude v budoucnosti kl\u00ed\u010dov\u00e9 pro zachov\u00e1n\u00ed efektivity kampan\u00ed?<\/strong>\n\t\t\t<\/summary>\n\t
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D\u016fle\u017eit\u00e9 bude pracovat s identitou u\u017eivatel\u016f. To znamen\u00e1, \u017ee byste m\u011bli sv\u00e9 z\u00e1kazn\u00edky a \u010dten\u00e1\u0159e motivovat k tomu, aby se do va\u0161eho webu p\u0159ihl\u00e1sili. Vy pak budete v kampan\u00ed moct pracovat s jejich e-maily. Zam\u011b\u0159it byste se m\u011bli tak\u00e9 na c\u00edlen\u00ed, kter\u00e1 nejsou z\u00e1visl\u00e1 na cookies t\u0159et\u00edch stran. Jde nap\u0159\u00edklad o c\u00edlen\u00ed na z\u00e1jmy, z\u00e1jmy o koupi a kl\u00ed\u010dov\u00e1 slova nebo Jednoduchou obsahovou kampa\u0148.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n

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Nev\u00edte si rady nebo m\u00e1te dotaz?<\/h2>\n\n\n\n

Pot\u0159ebujete poradit s nastaven\u00edm kampan\u00ed, \u00fapravou konverzn\u00edho k\u00f3du nebo n\u011bco jin\u00e9ho? Dejte n\u00e1m v\u011bd\u011bt a my se v\u00e1m ozveme.<\/p>\n\n\n\n

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Zeptat se<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Nej\u010dast\u011bj\u0161\u00ed dotazy<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-head","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[3],"page_tag":[],"class_list":["post-12","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":12},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":73,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":7506,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/12\/revisions\/7506"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=12"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=12"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}