{"id":11672,"date":"2026-03-30T14:07:34","date_gmt":"2026-03-30T12:07:34","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=11672"},"modified":"2026-04-08T16:05:16","modified_gmt":"2026-04-08T14:05:16","slug":"rtb-komunita","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/rtb\/rtb-komunita\/","title":{"rendered":"RTB komunita"},"content":{"rendered":"\n
\n

RTB komunita je m\u00edstem pro v\u0161echny, kdo cht\u011bj\u00ed b\u00fdt v obraze v oblasti programatick\u00e9 reklamy a RTB. Pravideln\u011b propojujeme lidi, kter\u00e9 bav\u00ed marketing, technologie i sd\u00edlen\u00ed zku\u0161enost\u00ed z praxe. Na na\u0161ich akc\u00edch vznik\u00e1 prostor pro inspirativn\u00ed debaty, nov\u00e9 kontakty a spole\u010dn\u00e9 diskuze nad t\u00edm, co pr\u00e1v\u011b h\u00fdbe oborem. Krom\u011b odborn\u00e9ho programu si ale zakl\u00e1d\u00e1me i na p\u0159\u00edjemn\u00e9 a z\u00e1bavn\u00e9 atmosf\u00e9\u0159e. Rozd\u00e1v\u00e1me super merch, testujeme znalosti v pubkv\u00edzu a dokazujeme, \u017ee networking m\u016f\u017ee b\u00fdt nejen p\u0159\u00ednosn\u00fd, ale i opravdu z\u00e1bavn\u00fd.<\/p>\n\n\n\n

Pod\u00edvejte se na momenty z minul\u00fdch setk\u00e1n\u00ed RTB komunity a p\u0159e\u010dt\u011bte si zaj\u00edmav\u00e9 post\u0159ehy na na\u0161em\u00a0Sblogu.<\/p>\n<\/div>\n\n\n\n

\n

Pod\u00edvejte se na momenty z RTB setk\u00e1n\u00ed<\/h2>\n\n\n\n
\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n<\/div>\n\n\n
\n
\n\t\t\n\t\t
\n\t\t\t

Co zazn\u011blo na p\u00e1t\u00e9 RTB komunit\u011b? Tentokr\u00e1t vl\u00e1dla AI<\/a><\/p>\n\t\t\t

20. 4. 2026<\/p>\n\t\t\t\t\t\t\t

P\u00e1t\u00e9 setk\u00e1n\u00ed RTB komunity v pra\u017esk\u00e9m Salsita Clubu ovl\u00e1dlo t\u00e9ma vyu\u017eit\u00ed AI v reklam\u011b, kter\u00e9 rezonuje cel\u00fdm oborem. \u010ctve\u0159ice p\u0159edn\u00e1\u0161ek probrala um\u011blou inteligenci od re\u00e1ln\u00e9ho vyu\u017eit\u00ed v agentur\u00e1ch a e-commerce p\u0159es novinky ze Seznamu a\u017e po sv\u011btov\u00e9 kampan\u011b v re\u017eii autonomn\u00edch agent\u016f. Tady je v\u00fdb\u011br nejzaj\u00edmav\u011bj\u0161\u00edch poznatk\u016f z obsahov\u011b nabit\u00e9ho setk\u00e1n\u00ed. \n<\/p>\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\n\t\t

\n\t\t\t

RTB komunita p\u0159inesla nov\u00e9 prost\u0159ed\u00ed, aktu\u00e1ln\u00ed t\u00e9mata i networking\u00a0<\/a><\/p>\n\t\t\t

26. 11. 2025<\/p>\n\t\t\t\t\t\t\t

Ve \u010dtvrtek 20. listopadu se v pra\u017esk\u00e9m Salsita Clubu uskute\u010dnila u\u017e \u010dtvrt\u00e1 RTB komunita. Nov\u00e9 prost\u0159ed\u00ed dodalo akci v\u00edc prostoru i leh\u010d\u00ed \u201eparty\u201c atmosf\u00e9ru. Ne\u017e se setk\u00e1n\u00ed p\u0159epnulo do networkingu a PubQuizu, \u010dekala na \u00fa\u010dastn\u00edky d\u00e1vka inspirace v podob\u011b dvou p\u0159edn\u00e1\u0161ek o nov\u00fdch trendech vyu\u017e\u00edv\u00e1n\u00ed RTB.\n<\/p>\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\n\t\t

\n\t\t\t

RTB komunita diskutovala o budoucnosti videoreklamy<\/a><\/p>\n\t\t\t

25. 6. 2025<\/p>\n\t\t\t\t\t\t\t

V polovin\u011b \u010dervna jsme za Seznam uspo\u0159\u00e1dali v po\u0159ad\u00ed u\u017e t\u0159et\u00ed setk\u00e1n\u00ed RTB komunity, tentokr\u00e1t na t\u00e9ma videoreklama v RTB. Neform\u00e1ln\u00ed akce se z\u00fa\u010dastnilo n\u011bkolik des\u00edtek host\u016f, kte\u0159\u00ed si p\u0159i\u0161li poslechnout zaj\u00edmav\u00e9 p\u0159edn\u00e1\u0161ky, sd\u00edlet sv\u00e9 know-how a diskutovat o aktu\u00e1ln\u00edch t\u00e9matech v oboru. \n<\/p>\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t<\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

RTB komunita je m\u00edstem pro v\u0161echny, kdo cht\u011bj\u00ed b\u00fdt v obraze v oblasti programatick\u00e9 reklamy a RTB. Pravideln\u011b propojujeme lidi, kter\u00e9 bav\u00ed marketing, technologie i sd\u00edlen\u00ed zku\u0161enost\u00ed z praxe. Na na\u0161ich akc\u00edch vznik\u00e1 prostor pro inspirativn\u00ed debaty, nov\u00e9 kontakty a spole\u010dn\u00e9 diskuze nad t\u00edm, co pr\u00e1v\u011b h\u00fdbe oborem. Krom\u011b odborn\u00e9ho programu si ale zakl\u00e1d\u00e1me i […]<\/p>\n","protected":false},"author":67,"featured_media":0,"parent":8960,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"SEO Framework Relevanssi index exclude","footnotes":""},"page_category":[69],"page_tag":[],"class_list":["post-11672","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":11672},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/11672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=11672"}],"version-history":[{"count":8,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/11672\/revisions"}],"predecessor-version":[{"id":12187,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/11672\/revisions\/12187"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/8960"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=11672"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=11672"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=11672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}