{"id":11575,"date":"2026-03-19T14:48:16","date_gmt":"2026-03-19T13:48:16","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=11575"},"modified":"2026-05-21T15:50:46","modified_gmt":"2026-05-21T13:50:46","slug":"zbozi-cz","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/zbozi-cz\/","title":{"rendered":"Zbozi.cz"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide wp-block-seznam-hero\"><div class=\"cover is-hero is-hero-default\" style=\"background-color:#f4f5f7;\"><img decoding=\"async\" width=\"1280\" height=\"512\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/reklama-zbozi-hero.png\" class=\"cover__media cover__media--desktop\" alt=\"\" fetchpriority=\"high\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/reklama-zbozi-hero.png 2000w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/reklama-zbozi-hero-992x397.png 992w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/reklama-zbozi-hero-1984x794.png 1984w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/reklama-zbozi-hero-320x128.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/reklama-zbozi-hero-768x307.png 768w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/reklama-zbozi-hero-1536x614.png 1536w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><div class=\"cover__content is-layout-constrained\">\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-039f466e wp-block-group-is-layout-grid\">\n<h1 class=\"wp-block-heading has-text-align-left has-neutral-color has-text-color has-link-color wp-elements-8fe64d8d79e6a948e0ab8553bc866e0d\">Reklama na Zbo\u017e\u00ed.cz oslov\u00ed p\u0159es 2,3 milionu lid\u00ed t\u00fddn\u011b<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-116c251f wp-block-group-is-layout-constrained\">\n<p class=\"has-neutral-color has-text-color has-link-color wp-elements-d2f22007aca01e604cf68fc4e2c1064a\">Zas\u00e1hn\u011bte\u00a070 %\u00a0u\u017eivatel\u016f,\u00a0kte\u0159\u00ed\u00a0hledaj\u00ed<br>zbo\u017e\u00ed\u00a0p\u0159ed\u00a0n\u00e1kupem.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--8)\">\n<div class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link wp-element-button\" href=\"#\">Chci inzerovat na Zbo\u017e\u00ed.cz<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Pro\u010d inzerovat na Zbo\u017e\u00ed.cz<\/h2>\n\n\n\n<div class=\"wp-block-columns pattern-columns-3-icons is-layout-flex wp-container-core-columns-is-layout-987f836b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-15d1973a wp-block-column-is-layout-flow\"><figure class=\"aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/ikona-povedomi.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-text-wrap-pretty\"><strong>Zobrazov\u00e1n\u00ed zdarma<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-wrap-pretty\">Va\u0161e nab\u00eddky jsou viditeln\u00e9 zdarma, plat\u00edte pouze za proklik na v\u00e1\u0161 e-shop.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-15d1973a wp-block-column-is-layout-flow\"><figure class=\"aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/07\/zajemci-o-produkt-sluzby.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-text-wrap-pretty\"><strong>Reklama tam, kde lid\u00e9 hledaj\u00ed<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-wrap-pretty\">Va\u0161e nab\u00eddky se zobraz\u00ed t\u011bm, kdo je popt\u00e1v\u00e1, co\u017e zvy\u0161uje \u0161ance na n\u00e1kup.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-15d1973a wp-block-column-is-layout-flow\"><figure class=\"aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/ikona-rostouci-graf.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-text-wrap-pretty\"><strong>Zv\u00fd\u0161\u00edte sv\u00e9 prodeje<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-wrap-pretty\">70 % lid\u00ed pou\u017e\u00edv\u00e1 p\u0159ed online n\u00e1kupem vyhled\u00e1va\u010d zbo\u017e\u00ed. Za\u010dnete prod\u00e1vat i jim.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Reklamn\u00ed form\u00e1ty pro v\u0161echny va\u0161e c\u00edle<\/h2>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-a57ba6e5 wp-block-group-is-layout-constrained\">\n<p>Na Zbo\u017e\u00ed.cz m\u00e1te na v\u00fdb\u011br z mnoha form\u00e1t\u016f reklamy \u2013 od statick\u00fdch banner\u016f po videoreklamu. Ka\u017ed\u00fd form\u00e1t zaji\u0161\u0165uje vysokou viditelnost a m\u016f\u017eeme v\u00e1m pomoci vybrat ten nejvhodn\u011bj\u0161\u00ed pro va\u0161e pot\u0159eby.<\/p>\n<\/div>\n\n\n<div class=\"carousel is-loading has-dots is-style-side-buttons is-rounded wp-block-seznam-carousel\">\n\t<div class=\"carousel__inner\">\t\n\t\t<div class=\"inner-blocks carousel__body\">\n\n\n<div class=\"adformat is-style-box\">\n\t\n\t<div class=\"adformat__media\">\n\t\t<div class=\"adformat__media-inner\">\n\t\t\t<video src=\"https:\/\/o-seznam.cz\/reklama\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-zbozi-mobilni-halo.mp4\" autoplay muted loop><\/video>\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"adformat__content\">\n\t\t<h4 class=\"text-center sm:text-left\">Mobiln\u00ed Halo<\/h4>\n\t\t<div class=\"mt-f2\">\n\t\t\tMobiln\u00ed Halo je inovativn\u00ed reklamn\u00ed form\u00e1t, kter\u00fd nab\u00edz\u00ed vysokou vizibilitu a interaktivitu. D\u00edky sv\u00e9mu um\u00edst\u011bn\u00ed a atraktivn\u00edmu designu efektivn\u011b upout\u00e1 pozornost u\u017eivatel\u016f a zvy\u0161uje m\u00edru zapojen\u00ed.\t\t<\/div>\n\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n\n\n\n<div class=\"adformat is-style-box\">\n\t\n\t<div class=\"adformat__media\">\n\t\t<div class=\"adformat__media-inner\">\n\t\t\t<video src=\"https:\/\/o-seznam.cz\/reklama\/wp-content\/uploads\/sites\/5\/2025\/09\/reklama-zbozi-shifter.mp4\" autoplay muted loop><\/video>\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"adformat__content\">\n\t\t<h4 class=\"text-center sm:text-left\">Mobiln\u00ed Shifter<\/h4>\n\t\t<div class=\"mt-f2\">\n\t\t\tS Mobiln\u00edm Shifterem z\u00edsk\u00e1te reklamu, kter\u00e1 se pohybuje spolu s obsahem str\u00e1nky, co\u017e zaji\u0161\u0165uje vy\u0161\u0161\u00ed viditelnost a interakci. Tento form\u00e1t je navr\u017een tak, aby plynule zapadl do u\u017eivatelsk\u00e9ho prost\u0159ed\u00ed a z\u00e1rove\u0148 efektivn\u011b komunikoval va\u0161e sd\u011blen\u00ed.\t\t<\/div>\n\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n\n\n\n<div class=\"adformat is-style-box\">\n\t\n\t<div class=\"adformat__media\">\n\t\t<div class=\"adformat__media-inner\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"492\" height=\"277\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/reklama-zbozi-rectangle-492x277.png\" class=\"attachment-ipq-492x277-true size-ipq-492x277-true\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/reklama-zbozi-rectangle-492x277.png 492w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/reklama-zbozi-rectangle-320x180.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/reklama-zbozi-rectangle-768x432.png 768w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/09\/reklama-zbozi-rectangle.png 800w\" sizes=\"auto, (max-width: 492px) 100vw, 492px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"adformat__content\">\n\t\t<h4 class=\"text-center sm:text-left\">Rectangle<\/h4>\n\t\t<div class=\"mt-f2\">\n\t\t\tRectangle se zobrazuje ve spodn\u00ed \u010d\u00e1sti str\u00e1nky nad pati\u010dkou, kde p\u0159irozen\u011b zachyt\u00ed pozornost u\u017eivatel\u016f, kte\u0159\u00ed do\u010dtou obsah a\u017e do konce. D\u00edky sv\u00e9 velikosti a um\u00edst\u011bn\u00ed skv\u011ble podporuje zapamatov\u00e1n\u00ed zna\u010dky a zvy\u0161uje \u0161anci na interakci.\t\t<\/div>\n\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n<\/div>\t<\/div>\n<\/div>\n\n\n\n\n<p class=\"is-style-link-external\"><a href=\"https:\/\/seznam.prehledreklam.cz\/cs\/primy-nakup\/#W3sibiI6InNlcnZlciIsInYiOls2Ml19XQ==\" data-type=\"link\" data-id=\"https:\/\/seznam.prehledreklam.cz\/cs\/primy-nakup\/#W3sibiI6InNlcnZlciIsInYiOls2Ml19XQ==\" target=\"_blank\" rel=\"noreferrer noopener\">Proj\u00edt v\u0161echny form\u00e1ty<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"mediaText is-position-left is-orientation-landscape is-style-default\">\n\t\n\t<div class=\"mediaText__media\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1845\" height=\"1236\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-sociodemografie-1.jpg\" class=\"\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-sociodemografie-1.jpg 1845w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-sociodemografie-1-992x665.jpg 992w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-sociodemografie-1-320x214.jpg 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-sociodemografie-1-768x514.jpg 768w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/02\/reklama-sociodemografie-1-1536x1029.jpg 1536w\" sizes=\"auto, (max-width: 1845px) 100vw, 1845px\" \/>\t<\/div>\n\n\t<div class=\"mediaText__content is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-99c2b46a wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">V\u011bzte p\u0159esn\u011b, koho reklamou zas\u00e1hnete<\/h2>\n\n\n\n<p class=\"has-text-wrap-pretty\">D\u016fkladn\u011b mapujeme, kdo vyu\u017e\u00edv\u00e1 Zbo\u017e\u00ed.cz. M\u016f\u017eete snadno vyhodnotit, zda se demografick\u00fd profil n\u00e1v\u0161t\u011bvn\u00edk\u016f shoduje s va\u0161\u00ed c\u00edlovou skupinou, a zda bude va\u0161e reklama efektivn\u011b zac\u00edlena.<\/p>\n<\/div>\n\n\n\n<p class=\"is-style-next\"><a href=\"https:\/\/o-seznam.cz\/reklama\/zbozi-cz\/navstevnost-a-sociodemografie\/\" data-type=\"link\" data-id=\"https:\/\/o-seznam.cz\/reklama\/navstevnost-a-sociodemografie\/\">Chci zn\u00e1t publikum<\/a><\/p>\n\n<\/div>\t\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">\u0160irok\u00e9 mo\u017enosti c\u00edlen\u00ed<\/h2>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-a57ba6e5 wp-block-group-is-layout-constrained\">\n<p>M\u016f\u017eete efektivn\u011b oslovit c\u00edlov\u00e9 skupiny, kter\u00e9 maj\u00ed z\u00e1jem o va\u0161e produkty a jsou bl\u00edzko k n\u00e1kupn\u00edmu rozhodnut\u00ed. Va\u0161e investice do reklamy bude tak efektivn\u011bj\u0161\u00ed.<\/p>\n<\/div>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n<details class=\"expander is-style-default is-style-symbol is-style-symbol-icon\" open>\n\t<summary data-datalayer-name=\"expander_targeting_9970\" data-datalayer-text=\"Behavior\u00e1ln\u00ed c\u00edlen\u00ed\">\n\t\t\t\t\t<span><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/03\/ikonka-cileni-na-zajmy.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/span>\n\t\t\t\t<strong>Behavior\u00e1ln\u00ed c\u00edlen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n<p>Oslovte lidi podle jejich z\u00e1jm\u016f, n\u00e1kupn\u00edho chov\u00e1n\u00ed a typu za\u0159\u00edzen\u00ed.<\/p>\n<\/div><\/details>\n\n<details class=\"expander is-style-default is-style-symbol is-style-symbol-icon\">\n\t<summary data-datalayer-name=\"expander_targeting_9996\" data-datalayer-text=\"Geografick\u00e9 c\u00edlen\u00ed\">\n\t\t\t\t\t<span><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/04\/ikonka-sklik-regionalni-cileni.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/span>\n\t\t\t\t<strong>Geografick\u00e9 c\u00edlen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n<p>Pokud podnik\u00e1te lok\u00e1ln\u011b, m\u016f\u017ee pomoct c\u00edlen\u00ed na konkr\u00e9tn\u00ed region.<\/p>\n<\/div><\/details>\n\n<details class=\"expander is-style-default is-style-symbol is-style-symbol-icon\">\n\t<summary data-datalayer-name=\"expander_targeting_9998\" data-datalayer-text=\"Demografick\u00e9 c\u00edlen\u00ed\">\n\t\t\t\t\t<span><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/03\/ikonka-sociodemograficke-cileni.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/span>\n\t\t\t\t<strong>Demografick\u00e9 c\u00edlen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n<p>Vyberte si v\u011bk a pohlav\u00ed, kde bude nejv\u00edce va\u0161ich potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f.<\/p>\n<\/div><\/details>\n<\/div><\/div>\n\n<\/div>\n\n\n\n<div id=\"carousel\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">P\u0159\u00edb\u011bhy spokojen\u00fdch klient\u016f<\/h2>\n\n\n<div class=\"carousel is-loading has-dots is-style-side-buttons is-rounded wp-block-seznam-carousel\">\n\t<div class=\"carousel__inner\">\t\n\t\t\n<div class=\"inner-blocks carousel__body\"><div class=\"wp-block-seznam-cover\"><div class=\"cover is-content is-align-y-bottom bg-neutral-40\" style=\"min-height:35rem;\"><img loading=\"lazy\" decoding=\"async\" width=\"1138\" height=\"640\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/reklama-zbozi-michal-hanacek-pilulka.png\" class=\"cover__media cover__media--desktop\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/reklama-zbozi-michal-hanacek-pilulka.png 1138w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/reklama-zbozi-michal-hanacek-pilulka-992x558.png 992w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/reklama-zbozi-michal-hanacek-pilulka-320x180.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/reklama-zbozi-michal-hanacek-pilulka-768x432.png 768w\" sizes=\"auto, (max-width: 1138px) 100vw, 1138px\" \/><div class=\"cover__content is-layout-constrained\">\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-6f36c5d6 wp-block-group-is-layout-constrained\">\n<p>\u201eInzerce na Zbo\u017e\u00ed.cz pro n\u00e1s byla p\u0159i rozj\u00ed\u017ed\u011bn\u00ed Pilulky jedn\u00edm ze z\u00e1kladn\u00edch kamen\u016f. Dnes tvo\u0159\u00ed d\u016fle\u017eitou \u010d\u00e1st na\u0161\u00ed n\u00e1v\u0161t\u011bvnosti a prodej\u016f. Kdy\u017e pot\u0159ebujeme s \u010d\u00edmkoli pomoci, m\u016f\u017eeme se spolehnout na rychl\u00fd servis. D\u00edky t\u00e9to pozitivn\u00ed zku\u0161enosti a d\u00edky tomu, \u017ee rosteme, roz\u0161i\u0159ujeme investice i do dal\u0161\u00ed inzerce na Seznam.cz.\u201c<\/p>\n\n\n\n<p><strong>Michal Han\u00e1\u010dek<\/strong><br>\u0159editel spole\u010dnosti Pilulka<\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n\n\n<div class=\"wp-block-seznam-cover\"><div class=\"cover is-content is-align-y-bottom bg-neutral-40\" style=\"min-height:35rem;\"><img loading=\"lazy\" decoding=\"async\" width=\"1139\" height=\"642\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/reklama-zbozi-petr-matousek-veselezvire-2.png\" class=\"cover__media cover__media--desktop\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/reklama-zbozi-petr-matousek-veselezvire-2.png 1139w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/reklama-zbozi-petr-matousek-veselezvire-2-992x559.png 992w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/reklama-zbozi-petr-matousek-veselezvire-2-320x180.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/reklama-zbozi-petr-matousek-veselezvire-2-768x433.png 768w\" sizes=\"auto, (max-width: 1139px) 100vw, 1139px\" \/><div class=\"cover__content is-layout-constrained\">\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-6f36c5d6 wp-block-group-is-layout-constrained\">\n<p>\u201eNa Zbo\u017e\u00ed.cz inzerujeme v podstat\u011b od za\u010d\u00e1tku na\u0161eho podnik\u00e1n\u00ed. D\u00edky pe\u010dliv\u00e9mu nastaven\u00ed se n\u00e1m poda\u0159ilo z\u00edskat z\u00e1kazn\u00edky, kter\u00e9 bychom jinak z\u0159ejm\u011b v\u016fbec neoslovili. Postupem \u010dasu jsme p\u0159idali i Sklik. D\u00edky jeho propojen\u00ed se Zbo\u017e\u00edm se te\u010f zobrazujeme v produktov\u00fdch inzer\u00e1tech i lidem, kte\u0159\u00ed produkty hledaj\u00ed p\u0159\u00edmo v seznam\u00e1ck\u00e9m Vyhled\u00e1v\u00e1n\u00ed. Zbo\u017e\u00ed.cz se tak pro n\u00e1s stalo srde\u010dn\u00ed z\u00e1le\u017eitost\u00ed.\u201c<\/p>\n\n\n\n<p><strong>Petr Matou\u0161ek<\/strong><br>majitel eshopu Vesel\u00e9Zv\u00ed\u0159e.cz<\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n\n\n<div class=\"wp-block-seznam-cover\"><div class=\"cover is-content is-align-y-bottom bg-neutral-40\" style=\"min-height:35rem;\"><img loading=\"lazy\" decoding=\"async\" width=\"1139\" height=\"642\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/reklama-zbozi-adam-pycha-dobrovsky.png\" class=\"cover__media cover__media--desktop\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/reklama-zbozi-adam-pycha-dobrovsky.png 1139w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/reklama-zbozi-adam-pycha-dobrovsky-992x559.png 992w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/reklama-zbozi-adam-pycha-dobrovsky-320x180.png 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/reklama-zbozi-adam-pycha-dobrovsky-768x433.png 768w\" sizes=\"auto, (max-width: 1139px) 100vw, 1139px\" \/><div class=\"cover__content is-layout-constrained\">\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-6f36c5d6 wp-block-group-is-layout-constrained\">\n<p>\u201eZbo\u017e\u00ed.cz je pro n\u00e1s dlouhodob\u011b stabiln\u00edm kan\u00e1lem pro nab\u00eddku na\u0161eho zbo\u017e\u00ed z\u00e1kazn\u00edk\u016fm. Oce\u0148ujeme zejm\u00e9na jeho spolehlivou v\u00fdkonnost bez v\u011bt\u0161\u00edch v\u00fdkyv\u016f, n\u00edzkou cenu za z\u00edskan\u00e9 konverze a velmi transparentn\u00ed mo\u017enosti nastaven\u00ed. Tak\u00e9 fungov\u00e1n\u00ed podpory je na jedni\u010dku a ka\u017ed\u00fd probl\u00e9m se n\u00e1m poda\u0159ilo v\u017edy rychle vy\u0159e\u0161it.\u201c<\/p>\n\n\n\n<p><strong>Adam P\u00fdcha<\/strong><br>E-commerce director &amp; CMO Knihy Dobrovsk\u00fd<\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Odpov\u011bdi na \u010dast\u00e9 ot\u00e1zky<\/h2>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Pro\u010d je inzerce na Zbo\u017e\u00ed.cz vhodn\u00e1 pro m\u016fj e-shop? \">\n\t\t\t\t<strong>Pro\u010d je inzerce na Zbo\u017e\u00ed.cz vhodn\u00e1 pro m\u016fj e-shop? <\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p class=\"is-style-link-external\">Va\u0161e produkty se zobraz\u00ed lidem, kte\u0159\u00ed aktivn\u011b hledaj\u00ed podobn\u00e9 zbo\u017e\u00ed, co\u017e zvy\u0161uje pravd\u011bpodobnost n\u00e1kupu.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Jak\u00e9 form\u00e1ty reklamy nab\u00edz\u00edte na Zbo\u017e\u00ed.cz?\">\n\t\t\t\t<strong>Jak\u00e9 form\u00e1ty reklamy nab\u00edz\u00edte na Zbo\u017e\u00ed.cz?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Nab\u00edz\u00edme z\u00e1kladn\u00ed produktov\u00e9 nab\u00eddky, bannery i dynamick\u00e9 form\u00e1ty pro v\u011bt\u0161\u00ed viditelnost.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Jak sledovat \u00fasp\u011b\u0161nost kampan\u00ed?\">\n\t\t\t\t<strong>Jak sledovat \u00fasp\u011b\u0161nost kampan\u00ed?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Poskytujeme p\u0159ehledn\u00e9 statistiky, kter\u00e9 v\u00e1m umo\u017en\u00ed sledovat v\u00fdkon kampan\u00ed v re\u00e1ln\u00e9m \u010dase.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Jak nastavit inzerci na Zbo\u017e\u00ed.cz?\">\n\t\t\t\t<strong>Jak nastavit inzerci na Zbo\u017e\u00ed.cz?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Svou inzerci nov\u011b nastavujete p\u0159\u00edmo v rozhran\u00ed Skliku na Centrum prodejce (https:\/\/prodejce.seznam.cz\/n\/login), kde jsou pro v\u00e1s st\u00e1le dostupn\u00e9 n\u00e1stroje jako diagnostika dat nab\u00eddek, informace o stahov\u00e1n\u00ed feedu, nastaven\u00ed cen dopravy, m\u011b\u0159en\u00ed konverz\u00ed Seznam N\u00e1kupy nebo hodnocen\u00ed spokojenosti s n\u00e1kupem od z\u00e1kazn\u00edk\u016f.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Je slu\u017eba Zbo\u017e\u00ed.cz zpoplatn\u011bn\u00e1?\">\n\t\t\t\t<strong>Je slu\u017eba Zbo\u017e\u00ed.cz zpoplatn\u011bn\u00e1?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Zobrazov\u00e1n\u00ed nab\u00eddek je zdarma, plat\u00edte pouze za prokliky.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-c561e9f0 wp-block-group-is-layout-flex\">\n<p>R\u00e1di v\u00e1m pom\u016f\u017eeme naj\u00edt reklamu, kter\u00e1 funguje.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-a53448e3 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#\">Pot\u0159ebuji poradit<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-seznam-cover\"><div class=\"cover is-content is-align-y-center\" style=\"background-color:#000000;\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"601\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/reklama-seznam-sluzeb.jpg\" class=\"cover__media cover__media--desktop\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/reklama-seznam-sluzeb.jpg 1704w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/reklama-seznam-sluzeb-992x466.jpg 992w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/reklama-seznam-sluzeb-320x150.jpg 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/reklama-seznam-sluzeb-768x361.jpg 768w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/05\/reklama-seznam-sluzeb-1536x721.jpg 1536w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><div class=\"cover__content is-layout-constrained\">\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-222cccd2 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left\">Seznam na\u0161ich slu\u017eeb<\/h2>\n\n\n\n<p>Pod\u00edvejte se, na jak\u00fdch webech m\u016f\u017eete b\u00fdt d\u00edky Seznamu vid\u011bt.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--8)\">\n<div class=\"wp-block-button is-style-secondary-2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/o-seznam.cz\/reklama\/nase-sluzby\/\">Uk\u00e1zat slu\u017eby<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Reklama na Zbo\u017e\u00ed.cz oslov\u00ed p\u0159es 2,3 milionu lid\u00ed t\u00fddn\u011b<\/p>\n","protected":false},"author":67,"featured_media":10400,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-head","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"SEO Framework Relevanssi index 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