{"id":11335,"date":"2026-03-17T09:54:40","date_gmt":"2026-03-17T08:54:40","guid":{"rendered":"https:\/\/o-seznam.cz\/reklama\/?page_id=11335"},"modified":"2026-05-05T16:13:07","modified_gmt":"2026-05-05T14:13:07","slug":"chytra-kampan","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/reklama\/sklik\/chytra-kampan\/","title":{"rendered":"Chytr\u00e1 kampa\u0148"},"content":{"rendered":"<div style=\"--wp--preset--color--accent:#34a853;--wp--preset--color--accent-dark:#268b41;--wp--custom--color--accent:#34a853;--wp--custom--color--accent-dark:#268b41;--wp--custom--color--link:#005173;--wp--custom--color--link-hover:#004059;\" class=\"is-scheme-light has-vertical-padding alignfull wp-block-seznam-area\">\n\n\t\n<div class=\"inner-blocks is-layout-constrained wp-container-seznam-area-is-layout-ff6e4433 wp-block-seznam-area-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"alignwide alignwide wp-block-seznam-hero\"><div class=\"cover is-hero is-hero-default\" style=\"background-color:#4391bf;\"><img decoding=\"async\" width=\"1280\" height=\"500\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-scaled.jpg\" class=\"cover__media cover__media--desktop\" alt=\"\" fetchpriority=\"high\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-scaled.jpg 2560w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-992x388.jpg 992w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-1984x775.jpg 1984w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-320x125.jpg 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-768x300.jpg 768w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-1536x600.jpg 1536w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/05\/sklik-00-2048x800.jpg 2048w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><div class=\"cover__content is-layout-constrained\">\n<div class=\"wp-block-seznam-cover-media-layout\"><div class=\"cover-media-layout is-valign-center is-tight-y is-tight-x is-position-right\"><div class=\"cover-media-layout__content is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-left\">Nov\u00e1 generace kampan\u00ed v Skliku<\/h1>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-9f866891 wp-block-group-is-layout-constrained\">\n<p>Nechte Chytrou kampa\u0148 pracovat za v\u00e1s. Je pln\u011b automatizovan\u00e1, kombinuje v\u00edce typ\u016f kampan\u00ed a p\u0159esn\u011b v\u00ed, kam a na koho c\u00edlit. V\u00fdsledkem je lep\u0161\u00ed v\u00fdkon i v\u00edce \u010dasu pro v\u00e1s. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--8)\">\n<div class=\"wp-block-button custom-return-url\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sklik.cz\/campaigns\/create\" target=\"_blank\" rel=\"noreferrer noopener\">Nastavit Chytrou kampa\u0148<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div><div class=\"cover-media-layout__media\"><div class=\"cover-media-layout__iframe\" style=\"max-width:721px;aspect-ratio:721\/341;\"><iframe loading=\"lazy\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/custom\/reklama-chytra-kampan-desktop-2\/?v=2\" width=\"721\" height=\"341\"><\/iframe><\/div><\/div><\/div><\/div>\n\n\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns pattern-columns-3-icons is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/04\/ikonka-sklik-presne-cileni.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-text-wrap-pretty\"><strong>Sama c\u00edl\u00ed<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-wrap-pretty\">Sta\u010d\u00ed dodat text reklamy, logo a obr\u00e1zky. Chytr\u00e1 kampa\u0148 sama vybere, komu a kde se jak\u00e1 reklama zobraz\u00ed.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/ikona-podpisovy-rad.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-text-wrap-pretty\"><strong>S texty pom\u00e1h\u00e1 Seznam AI<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-wrap-pretty\">Z va\u0161\u00ed landing page navrhne kompletn\u00ed reklamn\u00ed sd\u011blen\u00ed. Texty m\u016f\u017eete upravit a fin\u00e1ln\u00ed kontrola je tak v\u017edy na v\u00e1s.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns pattern-columns-3-icons is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/ikona-financni-produkty.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-text-wrap-pretty\"><strong>Hl\u00edd\u00e1 cenu za konverzi<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-wrap-pretty\">Automaticky upravuje cenu za proklik podle c\u00edle kampan\u011b. Sou\u010d\u00e1st\u00ed je i Maximalizace konverz\u00ed, kter\u00e1 zaji\u0161\u0165uje relevantn\u00ed n\u00e1v\u0161t\u011bvnost i konverze.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/ikona-rostouci-graf.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-text-wrap-pretty\"><strong>Vyb\u00edr\u00e1 nejv\u00fdkonn\u011bj\u0161\u00ed produkty<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-wrap-pretty\">U produktov\u00e9 inzerce vyb\u00edr\u00e1 produkty s nejlep\u0161\u00edm v\u00fdkonem a zobrazuje je pomoc\u00ed dynamick\u00e9ho retargetingu a banneru.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--6)\"><\/div>\n\n\n<div class=\"mediaText is-position-right is-orientation-landscape is-style-default\">\n\t\n\t<div class=\"mediaText__media\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1484\" height=\"991\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/reklama-chytra-kampan-vse-dulezite.jpg\" class=\"\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/reklama-chytra-kampan-vse-dulezite.jpg 1484w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/reklama-chytra-kampan-vse-dulezite-992x662.jpg 992w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/reklama-chytra-kampan-vse-dulezite-320x214.jpg 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/03\/reklama-chytra-kampan-vse-dulezite-768x513.jpg 768w\" sizes=\"auto, (max-width: 1484px) 100vw, 1484px\" \/>\t<\/div>\n\n\t<div class=\"mediaText__content is-layout-flow\">\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-beff7c7e wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">V\u0161e d\u016fle\u017eit\u00e9 v jedn\u00e9 kampani<\/h2>\n\n\n\n<p class=\"has-text-wrap-pretty\">Chytr\u00e1 kampa\u0148 umo\u017e\u0148uje vyu\u017e\u00edvat vyhled\u00e1vac\u00ed i obsahovou s\u00ed\u0165 a nejd\u016fle\u017eit\u011bj\u0161\u00ed reklamn\u00ed form\u00e1ty v\u010detn\u011b produktov\u00e9 inzerce v jednom p\u0159ehledn\u00e9m \u0159e\u0161en\u00ed, tak\u017ee nen\u00ed pot\u0159eba zakl\u00e1dat v\u00edce samostatn\u00fdch kampan\u00ed.<\/p>\n<\/div>\n\n<\/div>\t\n<\/div>\n<\/div>\n\n\n\n\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Pro koho je Chytr\u00e1 kampa\u0148 vhodn\u00e1<\/h3>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-default is-style-symbol is-style-symbol-icon\" open>\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Nov\u00fd nebo m\u00e9n\u011b zku\u0161en\u00fd inzerent\">\n\t\t\t\t\t<span><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/ikonka-uzivatel.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/span>\n\t\t\t\t<strong>Nov\u00fd nebo m\u00e9n\u011b zku\u0161en\u00fd inzerent<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Z\u00edsk\u00e1te jednoduch\u00fd zp\u016fsob, jak inzerovat ve vyhled\u00e1v\u00e1n\u00ed i na webech Seznamu&nbsp;\u2013 ne\u0159e\u0161\u00edte,&nbsp;jak\u00fd typ&nbsp;kampan\u011b nebo form\u00e1t&nbsp;reklamy&nbsp;zvolit.&nbsp;<\/p>\n\n\n\n<p>Chytr\u00e1 kampa\u0148:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nevy\u017eaduje znalost c\u00edlen\u00ed&nbsp;<\/li>\n\n\n\n<li>Nepot\u0159ebuje&nbsp;ru\u010dn\u00ed optimalizaci&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Zobrazuje&nbsp;reklamu ve vyhled\u00e1v\u00e1n\u00ed i na webech Seznamu z\u00e1rove\u0148.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default is-style-symbol is-style-symbol-icon\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Zanepr\u00e1zdn\u011bn\u00fd PPC specialista\">\n\t\t\t\t\t<span><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2025\/04\/ikonka-sklik-zaciname.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/span>\n\t\t\t\t<strong>Zanepr\u00e1zdn\u011bn\u00fd PPC specialista<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Roz\u0161\u00ed\u0159\u00edte z\u00e1sah a v\u00fdkon bez v\u00fdrazn\u00e9ho nav\u00fd\u0161en\u00ed \u010dasu na spr\u00e1vu.&nbsp;<\/p>\n\n\n\n<p>Chytr\u00e1 kampa\u0148:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u011b\u017e\u00ed&nbsp;paraleln\u011b se st\u00e1vaj\u00edc\u00edmi kampan\u011bmi&nbsp;<\/li>\n\n\n\n<li>Neovliv\u0148uje jejich&nbsp;v\u00fdkon&nbsp;\u2013&nbsp;doru\u010d\u00ed&nbsp;jen dodate\u010dn\u00fd z\u00e1sah nad jejich r\u00e1mec&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>P\u0159in\u00e1\u0161\u00ed dal\u0161\u00ed v\u00fdkon bez&nbsp;slo\u017eit\u00e9 optimalizace.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-return-url\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sklik.cz\/campaigns\/create\" target=\"_blank\" rel=\"noreferrer noopener\">Nastavit Chytrou kampa\u0148<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"carousel is-loading is-style-side-buttons is-rounded wp-block-seznam-carousel\">\n\t<div class=\"carousel__inner\">\t\n\t\t\n<div class=\"inner-blocks carousel__body\"><div class=\"wp-block-seznam-cover\"><div class=\"cover is-content has-mobile-image is-align-y-bottom bg-neutral-40\" style=\"min-height:35rem;\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"722\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/reklama-sklik-chytrakampan.jpg\" class=\"cover__media cover__media--desktop\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/reklama-sklik-chytrakampan.jpg 1990w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/reklama-sklik-chytrakampan-992x559.jpg 992w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/reklama-sklik-chytrakampan-1984x1119.jpg 1984w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/reklama-sklik-chytrakampan-320x180.jpg 320w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/reklama-sklik-chytrakampan-768x433.jpg 768w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/reklama-sklik-chytrakampan-1536x866.jpg 1536w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"645\" src=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/reklama-sklik-chytrakampan-mobil.jpg\" class=\"cover__media cover__media--mobile\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/reklama-sklik-chytrakampan-mobil.jpg 1062w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/reklama-sklik-chytrakampan-mobil-936x992.jpg 936w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/reklama-sklik-chytrakampan-mobil-302x320.jpg 302w, https:\/\/o-seznam.cz\/wp-content\/uploads\/sites\/5\/2026\/04\/reklama-sklik-chytrakampan-mobil-768x814.jpg 768w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><div class=\"cover__dim\" style=\"opacity:0.1\"><\/div><div class=\"cover__content is-layout-constrained\">\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-3b38d32a wp-block-group-is-layout-constrained\">\n<p>U klienta Luxor vyu\u017e\u00edv\u00e1me Chytrou kampa\u0148 v Skliku u\u017e od jej\u00edho uzav\u0159en\u00e9ho beta testov\u00e1n\u00ed, a to ve strategii zam\u011b\u0159en\u00e9 na zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti webu. Dlouhodob\u011b v n\u00ed dosahujeme nadpr\u016fm\u011brn\u00fdch v\u00fdsledk\u016f ve srovn\u00e1n\u00ed s p\u016fvodn\u00ed Jednoduchou obsahovou kampan\u00ed, a to zejm\u00e9na z hlediska kvality n\u00e1v\u0161t\u011bvnosti. Kampa\u0148 p\u0159iv\u00e1d\u00ed na web nov\u00e9, relevantn\u00ed u\u017eivatele a z\u00e1rove\u0148 generuje i p\u0159\u00edm\u00e9 konverze.<\/p>\n\n\n\n<p><strong>Maya Vaks<\/strong><br>E-commerce Consultant, Acomware<\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left text-center sm:text-left\">Nej\u010dast\u011bj\u0161\u00ed dotazy<\/h2>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Jak Chytr\u00e1 kampa\u0148 funguje\">\n\t\t\t\t<strong>Jak Chytr\u00e1 kampa\u0148 funguje<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Syst\u00e9m automaticky vyhodnocuje&nbsp;vyhled\u00e1vac\u00ed dotazy,&nbsp;obsah webov\u00fdch str\u00e1nek,&nbsp;u\u017eivatelsk\u00e9 chov\u00e1n\u00ed,&nbsp;z\u00e1jmy&nbsp;a&nbsp;pravd\u011bpodobnost konverze.&nbsp;Na z\u00e1klad\u011b t\u011bchto dat rozhoduje o&nbsp;m\u00edst\u011b zobrazen\u00ed reklamy,&nbsp;v\u00fd\u0161i nab\u00eddky CPC&nbsp;a&nbsp;kombinaci reklamn\u00edch prvk\u016f.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Jak Chytrou kampa\u0148 nastavit\">\n\t\t\t\t<strong>Jak Chytrou kampa\u0148 nastavit<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Nastaven\u00ed Chytr\u00e9 kampan\u011b je rychl\u00e9 a intuitivn\u00ed. Pokud si p\u0159esto chcete proj\u00edt podrobn\u00fd postup krok za krokem, najdete ho&nbsp;v&nbsp;<a href=\"https:\/\/napoveda.sklik.cz\/kampane-a-sestavy\/typy-kampani\/chytra-kampan\/\" data-type=\"link\" data-id=\"https:\/\/napoveda.sklik.cz\/kampane-a-sestavy\/typy-kampani\/chytra-kampan\/\">Sklik&nbsp;N\u00e1pov\u011bd\u011b<\/a>.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Je Chytr\u00e1 kampa\u0148 kompatibiln\u00ed s Performance Max? \">\n\t\t\t\t<strong>Je Chytr\u00e1 kampa\u0148 kompatibiln\u00ed s Performance Max? <\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Ano.&nbsp;Chytrou kampa\u0148 m\u016f\u017eete snadno vytvo\u0159it pomoc\u00ed&nbsp;p\u0159\u00edm\u00e9ho importu&nbsp;z\u202fPerformance Max v\u202fGoogle&nbsp;Ads.&nbsp;Nastaven\u00ed tak p\u0159enesete rychle a bez zbyte\u010dn\u00e9 pr\u00e1ce.&nbsp;<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Jak v kampani vyu\u017e\u00edt Maximalizaci konverz\u00ed?\">\n\t\t\t\t<strong>Jak v kampani vyu\u017e\u00edt Maximalizaci konverz\u00ed?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Maximalizace konverz\u00ed je v Chytr\u00e9 kampani dostupn\u00e1 pouze pro kampan\u011b, kter\u00e9 dosahuj\u00ed za posledn\u00edch 30 dn\u00ed alespo\u0148 30 konverz\u00ed ve vyhled\u00e1v\u00e1n\u00ed a z\u00e1rove\u0148 alespo\u0148 30 konverz\u00ed v obsahov\u00e9 s\u00edti.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Co v\u0161e u Chytr\u00e9 kampan\u011b nastavuje inzerent?\">\n\t\t\t\t<strong>Co v\u0161e u Chytr\u00e9 kampan\u011b nastavuje inzerent?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Inzerent nastavuje c\u00edl kampan\u011b a jeho krit\u00e9ria, nap\u0159\u00edklad maxim\u00e1ln\u00ed cenu za p\u0159iveden\u00ed jednoho z\u00e1kazn\u00edka. D\u016fle\u017eit\u00e1 je pro Chytrou kampa\u0148 zejm\u00e9na landing page, pr\u00e1v\u011b jej\u00ed kvalita pom\u00e1h\u00e1 spr\u00e1vn\u011b extrahovat kl\u00ed\u010dov\u00e9 \u00fadaje, kter\u00e9 jsou v kapani vyu\u017eit\u00e9.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-return-url\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sklik.cz\/campaigns\/create\" target=\"_blank\" rel=\"noreferrer noopener\">Nastavit Chytrou kampa\u0148<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\t\n\t\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":67,"featured_media":0,"parent":7414,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-head","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[84],"page_tag":[],"class_list":["post-11335","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":11335},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/11335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/comments?post=11335"}],"version-history":[{"count":61,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/11335\/revisions"}],"predecessor-version":[{"id":12836,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/11335\/revisions\/12836"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/pages\/7414"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/media?parent=11335"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_category?post=11335"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/reklama\/wp-json\/wp\/v2\/page_tag?post=11335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}