{"id":526,"date":"2024-03-08T08:07:32","date_gmt":"2024-03-08T07:07:32","guid":{"rendered":"https:\/\/o-seznam.cz\/pravni-informace\/?page_id=526"},"modified":"2025-01-21T16:18:33","modified_gmt":"2025-01-21T15:18:33","slug":"opravneny-zajem","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/pravni-informace\/personalizace\/opravneny-zajem\/","title":{"rendered":"Zpracov\u00e1van\u00e9 \u00fa\u010dely na z\u00e1klad\u011b souhlasu u\u017eivatel\u016f a opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f spole\u010dnosti Seznam.cz"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><nav class=\"menu-anchors limiter\" data-limiter=\"6\" data-limiter-selector=\"&gt; ul\">\n<ul>\n\t<li><a href=\"#zajisteni-bezpecnosti\">Zaji\u0161t\u011bn\u00ed bezpe\u010dnosti, p\u0159edch\u00e1zen\u00ed podvod\u016fm a odstra\u0148ov\u00e1n\u00ed chyb<\/a><\/li>\n<li><a href=\"#technicke-zobrazeni\">Technick\u00e9 zobrazen\u00ed reklamy nebo obsahu<\/a><\/li>\n<li><a href=\"#nastaveni-reklamy\">Z\u00e1kladn\u00ed nastaven\u00ed reklamy<\/a><\/li>\n<li><a href=\"#vykon-reklamy\">M\u011b\u0159en\u00ed v\u00fdkonu reklamy<\/a><\/li>\n<li><a href=\"#vykon-obsahu\">M\u011b\u0159en\u00ed v\u00fdkonu obsahu<\/a><\/li>\n<li><a href=\"#pouzivani-vyzkumu\">Pou\u017e\u00edv\u00e1n\u00ed v\u00fdzkumu trhu pro z\u00edsk\u00e1n\u00ed poznatk\u016f o u\u017eivatel\u00edch<\/a><\/li>\n<li class=\"limiter-item-hidden\"><a href=\"#zlepsovani-produktu\">V\u00fdvoj a zlep\u0161ov\u00e1n\u00ed produkt\u016f<\/a><\/li>\n<li class=\"limiter-item-hidden\"><a href=\"#pouziti-omezenych-dat\">Pou\u017eit\u00ed omezen\u00fdch dat pro zobrazen\u00ed obsahu<\/a><\/li>\n<li class=\"limiter-item-hidden\"><a href=\"#vytvoreni-profilu-pro-reklamu\">Vytvo\u0159en\u00ed profilu pro personalizovanou reklamu<\/a><\/li>\n<li class=\"limiter-item-hidden\"><a href=\"#vyber-reklamy\">V\u00fdb\u011br personalizovan\u00e9 reklamy<\/a><\/li>\n<li class=\"limiter-item-hidden\"><a href=\"#vytvoreni-profilu-pro-obsah\">Vytvo\u0159en\u00ed profilu pro personalizovan\u00fd obsah<\/a><\/li>\n<li class=\"limiter-item-hidden\"><a href=\"#vyber-obsahu\">V\u00fdb\u011br personalizovan\u00e9ho obsahu<\/a><\/li>\n<li class=\"limiter-item-hidden\"><a href=\"#pouzivani-udaju-o-geograficke-poloze\">Pou\u017e\u00edv\u00e1n\u00ed p\u0159esn\u00fdch \u00fadaj\u016f o geografick\u00e9 poloze<\/a><\/li>\n<li class=\"limiter-item-hidden\"><a href=\"#pouzivani-udaju-o-geograficke-poloze\">Aktivn\u00ed vyhled\u00e1v\u00e1n\u00ed identifika\u010dn\u00edch \u00fadaj\u016f<\/a><\/li>\n<\/ul>\n\t<button class=\"limiter__button circle-button circle-button--down\">\n\t\t<span class=\"screen-reader-text\">Zobrazit v\u0161e <\/span>\n\t<\/button>\n\n<\/nav>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>\u00dadaje zpracov\u00e1van\u00e9 jako opr\u00e1vn\u011bn\u00fd z\u00e1jem spole\u010dnosti Seznam.cz, a.s.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"zajisteni-bezpecnosti\">Zaji\u0161t\u011bn\u00ed bezpe\u010dnosti, p\u0159edch\u00e1zen\u00ed podvod\u016fm a odstra\u0148ov\u00e1n\u00ed chyb<\/h2>\n\n\n\n<p>Za \u00fa\u010delem zaji\u0161t\u011bn\u00ed bezpe\u010dnosti, p\u0159edch\u00e1zen\u00ed podvod\u016fm a odstra\u0148ov\u00e1n\u00ed chyb mohou prodejci:<\/p>\n\n\n\n<ul class=\"is-style-default wp-block-list\">\n<li>Zajistit bezpe\u010dn\u00fd p\u0159enos dat<\/li>\n\n\n\n<li>Odhalovat \u0161kodliv\u00e9, podvodn\u00e9, neplatn\u00e9 nebo nez\u00e1konn\u00e9 aktivity a p\u0159edch\u00e1zet jim<\/li>\n\n\n\n<li>Zajistit spr\u00e1vn\u00e9 a efektivn\u00ed fungov\u00e1n\u00ed syst\u00e9m\u016f a postup\u016f v\u010detn\u011b monitorov\u00e1n\u00ed a zvy\u0161ov\u00e1n\u00ed v\u00fdkonnosti syst\u00e9m\u016f a postup\u016f, kter\u00e9 jsou pou\u017e\u00edvan\u00e9 pouze k povolen\u00fdm \u00fa\u010del\u016fm<\/li>\n<\/ul>\n\n\n\n<p>Prodejci nemohou:<\/p>\n\n\n\n<ul class=\"is-style-default wp-block-list\">\n<li>Prov\u00e1d\u011bt k tomuto \u00fa\u010delu jakoukoliv jinou operaci se zpracov\u00e1n\u00edm \u00fadaj\u016f povolenou k jin\u00e9mu \u00fa\u010delu<\/li>\n<\/ul>\n\n\n\n<p>Data shrom\u00e1\u017ed\u011bn\u00e1 a pou\u017eit\u00e1 za \u00fa\u010delem zaji\u0161t\u011bn\u00ed bezpe\u010dnosti, p\u0159edch\u00e1zen\u00ed podvod\u016fm a odstra\u0148ov\u00e1n\u00ed chyb mohou zahrnovat automaticky zas\u00edlan\u00e9 specifick\u00e9 vlastnosti za\u0159\u00edzen\u00ed pro identifikaci, p\u0159esn\u00e1 geoloka\u010dn\u00ed data a data z\u00edskan\u00e1 aktivn\u00edm prohled\u00e1v\u00e1n\u00edm specifick\u00fdch vlastnost\u00ed za\u0159\u00edzen\u00ed pro identifikaci bez samostatn\u00e9ho ozn\u00e1men\u00ed a\/nebo opt-in.<\/p>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Za jak\u00fdm \u00fa\u010delem vyu\u017e\u00edv\u00e1me tento opr\u00e1vn\u011bn\u00fd z\u00e1jem?\">\n\t\t\t\t<strong>Za jak\u00fdm \u00fa\u010delem vyu\u017e\u00edv\u00e1me tento opr\u00e1vn\u011bn\u00fd z\u00e1jem?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Seznam.cz provozuje vlastn\u00ed reklamn\u00ed syst\u00e9m, kter\u00fd na sv\u00e9 str\u00e1nky a sv\u00fdch partner\u016f doru\u010duje reklamn\u00ed sd\u011blen\u00ed inzerent\u016f. V n\u011bkter\u00fdch p\u0159\u00edpadech inzerenti plat\u00ed za proklik na reklamn\u00ed sd\u011blen\u00ed a v t\u011bchto p\u0159\u00edpadech pot\u0159ebujeme kontrolovat, jestli se nejedn\u00e1 o robotick\u00e9 kliky. Nap\u0159\u00edklad pokud zaznamen\u00e1me vysok\u00fd po\u010det proklik\u016f na reklamu jednoho inzerenta v takov\u00e9m \u010dasov\u00e9m \u00faseku, ve kter\u00e9m by nemohlo doj\u00edt p\u0159irozenou cestou. D\u00edky tomuto opat\u0159en\u00ed m\u016f\u017eeme podvodn\u00e9 robotick\u00e9 kliky filtrovat a chr\u00e1nit inzerenty p\u0159ed nadm\u011brn\u00fdmi v\u00fddaji na reklamn\u00ed sd\u011blen\u00ed. Stejn\u011b tak m\u016f\u017eeme zabr\u00e1nit p\u0159\u00edpadn\u00fdm nekal\u00fdm praktik\u00e1m vydavatel\u016f, kte\u0159\u00ed by se na robotick\u00fdch klic\u00edch cht\u011bli obohatit.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"technicke-zobrazeni\">Technick\u00e9 zobrazen\u00ed reklamy nebo obsahu<\/h2>\n\n\n\n<p>Za \u00fa\u010delem poskytnut\u00ed informac\u00ed a reakce na technick\u00e9 po\u017eadavky mohou prodejci: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pou\u017e\u00edvat u\u017eivatelovu IP adresu k zobrazen\u00ed reklamy prost\u0159ednictv\u00edm internetu<\/li>\n\n\n\n<li>Podle reakce u\u017eivatele na reklamu ho odeslat na str\u00e1nku ur\u010denou inzerentem <\/li>\n\n\n\n<li>Pou\u017e\u00edvat IP adresu u\u017eivatele k zobrazen\u00ed obsahu prost\u0159ednictv\u00edm internetu<\/li>\n\n\n\n<li>Podle reakce u\u017eivatele na obsah ho odeslat na str\u00e1nku ur\u010denou vydavatelem <\/li>\n\n\n\n<li>Pou\u017e\u00edvat informace o typu a mo\u017enostech za\u0159\u00edzen\u00ed za \u00fa\u010delem zobrazen\u00ed reklamy nebo obsahu, nap\u0159\u00edklad k zobrazen\u00ed reklamy nebo video souboru ve spr\u00e1vn\u00e9 velikosti a ve form\u00e1tu, kter\u00fd za\u0159\u00edzen\u00ed podporuje<\/li>\n<\/ul>\n\n\n\n<p>Prodejci nemohou: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prov\u00e1d\u011bt k tomuto \u00fa\u010delu jakoukoliv jinou operaci zpracov\u00e1n\u00ed \u00fadaj\u016f povolenou k jin\u00e9mu \u00fa\u010delu<\/li>\n<\/ul>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Za jak\u00fdm \u00fa\u010delem vyu\u017e\u00edv\u00e1me tento opr\u00e1vn\u011bn\u00fd z\u00e1jem?\">\n\t\t\t\t<strong>Za jak\u00fdm \u00fa\u010delem vyu\u017e\u00edv\u00e1me tento opr\u00e1vn\u011bn\u00fd z\u00e1jem?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>P\u0159i doru\u010dov\u00e1n\u00ed reklamn\u00edch kampan\u00ed vyu\u017e\u00edv\u00e1me technick\u00e1 data pro mo\u017enost zac\u00edlen\u00ed reklamn\u00edch sd\u011blen\u00ed podle typu za\u0159\u00edzen\u00ed nebo obecn\u00e9 geolokace. Nap\u0159\u00edklad lok\u00e1ln\u011b p\u016fsob\u00edc\u00ed spole\u010dnost ze St\u0159edo\u010desk\u00e9ho kraje m\u00e1 z\u00e1jem zobrazovat svou inzerci lidem pouze na mobiln\u00edch za\u0159\u00edzen\u00edch ve St\u0159edo\u010desk\u00e9m kraji. V p\u0159\u00edpad\u011b obsahu se m\u016f\u017ee jednat o optimalizaci zobrazen\u00ed ve spr\u00e1vn\u00e9m form\u00e1tu pro mobiln\u00ed za\u0159\u00edzen\u00ed.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"nastaveni-reklamy\">Z\u00e1kladn\u00ed nastaven\u00ed reklamy<\/h2>\n\n\n\n<p>Za \u00fa\u010delem z\u00e1kladn\u00edho nastaven\u00ed reklamy mohou prodejci: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>P\u0159i zobrazov\u00e1n\u00ed reklam pracujeme s informacemi v re\u00e1ln\u00e9m \u010dase podle toho, kde se u\u017eivatel nach\u00e1z\u00ed. Z informac\u00ed zjist\u00edme, jak\u00e9 za\u0159\u00edzen\u00ed u\u017eivatel pou\u017e\u00edv\u00e1 (mobil\/po\u010d\u00edta\u010d), jak\u00fd maj\u00ed prohl\u00ed\u017ee\u010d (User-Agent), na jak\u00fdch webov\u00fdch str\u00e1nk\u00e1ch se nach\u00e1zej\u00ed (URL adresu) nebo jejich internetovou adresu (IP adresa)<\/li>\n\n\n\n<li>Pou\u017e\u00edvat nep\u0159esn\u00e9 \u00fadaje o u\u017eivatelov\u011b geografick\u00e9 poloze<\/li>\n\n\n\n<li>Kontrolovat \u010detnost reklamy zobrazovan\u00e9 u\u017eivateli<\/li>\n\n\n\n<li>Stanovit po\u0159ad\u00ed, ve kter\u00e9m se reklamy u\u017eivateli zobraz\u00ed<\/li>\n\n\n\n<li>Br\u00e1nit zobrazov\u00e1n\u00ed reklamy v nevhodn\u00e9m redak\u010dn\u00edm kontextu (ohro\u017euj\u00edc\u00edm zna\u010dku)<\/li>\n<\/ul>\n\n\n\n<p>Prodejci nemohou: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Za pomoci t\u011bchto informac\u00ed vytv\u00e1\u0159et profily pro personalizovanou reklamu za \u00fa\u010delem zobrazen\u00ed budouc\u00ed reklamy bez samostatn\u00e9ho pr\u00e1vn\u00edho z\u00e1kladu za \u00fa\u010delem vytv\u00e1\u0159en\u00ed profilu pro personalizovanou reklamu<\/li>\n<\/ul>\n\n\n\n<p>V\u00fdraz nep\u0159esn\u00e9 \u00fadaje p\u0159edstavuje pouze p\u0159ibli\u017enou polohu dovoluj\u00edc\u00ed lokalizaci v okruhu nejm\u00e9n\u011b 500 metr\u016f.<\/p>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Za jak\u00fdm \u00fa\u010delem vyu\u017e\u00edv\u00e1me tento opr\u00e1vn\u011bn\u00fd z\u00e1jem?\">\n\t\t\t\t<strong>Za jak\u00fdm \u00fa\u010delem vyu\u017e\u00edv\u00e1me tento opr\u00e1vn\u011bn\u00fd z\u00e1jem?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>D\u00edky v\u00fddeji reklamn\u00edch sd\u011blen\u00ed m\u016f\u017ee Seznam financovat provoz sv\u00fdch slu\u017eeb. Pokud si n\u011bkter\u00fd inzerent, nap\u0159\u00edklad mobiln\u00ed oper\u00e1tor objedn\u00e1 reklamn\u00ed kampa\u0148, jej\u00ed\u017e c\u00edlem je oslovit v\u0161echny n\u00e1v\u0161t\u011bvn\u00edky str\u00e1nek Novinky.cz, proto\u017ee chce co nejv\u011bt\u0161\u00edmu publiku p\u0159edstavit nov\u00fd neomezen\u00fd tarif. Sou\u010dasn\u011b v\u0161ak nechce stejn\u00e9mu u\u017eivateli zobrazovat stejnou reklamu p\u0159\u00edli\u0161 \u010dasto.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"vykon-reklamy\">M\u011b\u0159en\u00ed v\u00fdkonu reklamy<\/h2>\n\n\n\n<p>Za \u00fa\u010delem m\u011b\u0159en\u00ed v\u00fdkonu reklamy mohou prodejci: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u011b\u0159it zobrazov\u00e1n\u00ed reklam ka\u017ed\u00e9mu u\u017eivateli a jejich reakce na n\u011b<\/li>\n\n\n\n<li>Poskytovat informace o reklam\u00e1ch, v\u010detn\u011b jejich v\u00fdkonu a \u00fa\u010dinnosti <\/li>\n\n\n\n<li>Poskytovat informace o u\u017eivatel\u00edch na z\u00e1klad\u011b dat posb\u00edran\u00fdch v pr\u016fb\u011bhu jejich reakce na zobrazenou reklamu<\/li>\n\n\n\n<li>Poskytovat informace vydavatel\u016fm o reklam\u00e1ch zobrazen\u00fdch v jejich vlastn\u00edch kan\u00e1lech<\/li>\n\n\n\n<li>M\u011b\u0159it zobrazov\u00e1n\u00ed reklamy ve vhodn\u00e9m redak\u010dn\u00edm kontextu, kter\u00e9 neohro\u017euje jejich zna\u010dku<\/li>\n\n\n\n<li>Ur\u010dit procento reklamy, u kter\u00e9 byla p\u0159\u00edle\u017eitost ke zhl\u00e9dnut\u00ed, a dobu trv\u00e1n\u00ed takov\u00e9 p\u0159\u00edle\u017eitosti <\/li>\n\n\n\n<li>Kombinovat tyto informace s dal\u0161\u00edmi, d\u0159\u00edve nashrom\u00e1\u017ed\u011bn\u00fdmi informacemi, v\u010detn\u011b shrom\u00e1\u017ed\u011bn\u00fdch informac\u00ed nap\u0159\u00ed\u010d webov\u00fdmi str\u00e1nkami a aplikacemi<\/li>\n<\/ul>\n\n\n\n<p>Prodejci nemohou: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pou\u017e\u00edt poznatky o u\u017eivatel\u00edch z\u00edskan\u00e9 z panelu (vzorku u\u017eivatel\u016f) nebo podobn\u00fdm zp\u016fsobem na data o m\u011b\u0159en\u00ed v\u00fdkonu reklamy bez samostatn\u00e9ho pr\u00e1vn\u00edho z\u00e1kladu za \u00fa\u010delem pou\u017eit\u00ed v\u00fdzkumu trhu pro z\u00edsk\u00e1v\u00e1n\u00ed poznatk\u016f o u\u017eivatel\u00edch<\/li>\n<\/ul>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Za jak\u00fdm \u00fa\u010delem vyu\u017e\u00edv\u00e1me tento opr\u00e1vn\u011bn\u00fd z\u00e1jem?\">\n\t\t\t\t<strong>Za jak\u00fdm \u00fa\u010delem vyu\u017e\u00edv\u00e1me tento opr\u00e1vn\u011bn\u00fd z\u00e1jem?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>D\u00edky v\u00fddeji reklamn\u00edch sd\u011blen\u00ed m\u016f\u017ee Seznam.cz financovat provoz sv\u00fdch slu\u017eeb. Pokud si n\u011bkter\u00fd inzerent (nap\u0159. mobiln\u00ed oper\u00e1tor) objedn\u00e1 reklamn\u00ed kampa\u0148 s c\u00edlem oslovit v\u0161echny n\u00e1v\u0161t\u011bvn\u00edky str\u00e1nek Novinky.cz, proto\u017ee chce co nejv\u011bt\u0161\u00edmu publiku p\u0159edstavit nov\u00fd neomezen\u00fd tarif. Sou\u010d\u00e1st\u00ed v\u00fdstupu takov\u00e9 reklamn\u00ed kampan\u011b jsou pro inzerenta informace o po\u010dtu zobrazen\u00ed a kliknut\u00ed na jeho reklamn\u00ed sd\u011blen\u00ed, d\u00edky kter\u00e9mu inzerent m\u016f\u017ee zm\u011b\u0159it efektivitu sv\u00e9 reklamn\u00ed kampan\u011b.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"vykon-obsahu\">M\u011b\u0159en\u00ed v\u00fdkonu obsahu<\/h2>\n\n\n\n<p>Za \u00fa\u010delem m\u011b\u0159en\u00ed v\u00fdkonu obsahu mohou prodejci: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u011b\u0159it zobrazov\u00e1n\u00ed obsahu u\u017eivatel\u016fm a jejich reakce na obsah, o kter\u00fdch pak poskytuje informace<\/li>\n\n\n\n<li>Poskytovat informace o tom, jak u\u017eivatel\u00e9 na obsah reagovali, a to za pou\u017eit\u00ed p\u0159\u00edmo m\u011b\u0159iteln\u00fdch nebo zn\u00e1m\u00fdch informac\u00ed o u\u017eivatel\u00edch<\/li>\n\n\n\n<li>Kombinovat tyto informace s jin\u00fdmi, d\u0159\u00edve nashrom\u00e1\u017ed\u011bn\u00fdmi informacemi, v\u010detn\u011b shrom\u00e1\u017ed\u011bn\u00fdch informac\u00ed nap\u0159\u00ed\u010d webov\u00fdmi str\u00e1nkami a aplikacemi<\/li>\n<\/ul>\n\n\n\n<p>Prodejci nemohou:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u011b\u0159it, zda a jak\u00fdm zp\u016fsobem byly reklamy (v\u010detn\u011b nativn\u00ed reklamy) zobrazen\u00e9 a jak na n\u011b u\u017eivatel reagoval v p\u0159\u00edpad\u011b, \u017ee nemaj\u00ed k tomu samostatn\u00fd pr\u00e1vn\u00ed z\u00e1klad<\/li>\n\n\n\n<li>Pou\u017e\u00edt poznatky o u\u017eivatel\u00edch z\u00edskan\u00e9 z panelu (vzorku u\u017eivatel\u016f) nebo podobn\u00fdm zp\u016fsobem na data o m\u011b\u0159en\u00ed v\u00fdkonu obsahu bez samostatn\u00e9ho pr\u00e1vn\u00edho z\u00e1kladu za \u00fa\u010delem pou\u017eit\u00ed v\u00fdzkumu trhu pro z\u00edsk\u00e1v\u00e1n\u00ed poznatk\u016f o u\u017eivatel\u00edch<\/li>\n<\/ul>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Za jak\u00fdm \u00fa\u010delem vyu\u017e\u00edv\u00e1me tento opr\u00e1vn\u011bn\u00fd z\u00e1jem?\">\n\t\t\t\t<strong>Za jak\u00fdm \u00fa\u010delem vyu\u017e\u00edv\u00e1me tento opr\u00e1vn\u011bn\u00fd z\u00e1jem?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Jedn\u00e1 se o statistick\u00e1 m\u011b\u0159en\u00ed v\u00fdkonu jednotliv\u00fdch str\u00e1nek. Nap\u0159\u00edklad m\u011b\u0159en\u00ed po\u010dtu otev\u0159en\u00ed nov\u00e9ho \u010dl\u00e1nku a \u010dasu, kter\u00fd str\u00e1v\u00ed pr\u016fm\u011brn\u00fd u\u017eivatel nad jeho obsahem. D\u00edky t\u011bmto statistick\u00fdm informac\u00edm m\u016f\u017ee redakce sledovat obl\u00edbenost \u010dl\u00e1nku a t\u00e9matu, o kter\u00e9m pojedn\u00e1v\u00e1, porovnat ho s ostatn\u00edmi t\u00e9maty a \u010dl\u00e1nky a na z\u00e1klad\u011b toho preferovat psan\u00ed podobn\u00fdch \u010dl\u00e1nk\u016f o dan\u00e9m t\u00e9matu.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"pouzivani-vyzkumu\">Pou\u017e\u00edv\u00e1n\u00ed v\u00fdzkumu trhu pro z\u00edsk\u00e1n\u00ed poznatk\u016f o u\u017eivatel\u00edch<\/h2>\n\n\n\n<p>Za \u00fa\u010delem pou\u017eit\u00ed v\u00fdzkumu trhu pro z\u00edsk\u00e1n\u00ed poznatk\u016f o u\u017eivatel\u00edch mohou prodejci: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Poskytovat o u\u017eivatel\u00edch souhrnn\u00e9 informace inzerent\u016fm nebo jejich z\u00e1stupc\u016fm, kter\u00e9 zas\u00e1hla jejich reklama, a to na z\u00e1klad\u011b informac\u00ed ze vzorku zasa\u017een\u00fdch u\u017eivatel\u016f nebo jin\u00fdch odvozen\u00fdch informac\u00ed<\/li>\n\n\n\n<li>Poskytovat souhrnn\u00e9 informace vydavatel\u016fm o u\u017eivatel\u00edch, kter\u00fdm se v jimi vlastn\u011bn\u00fdch kan\u00e1lech zobrazil obsah a\/nebo reklama nebo u\u017eivatel\u00edch, kte\u0159\u00ed na obsah nebo reklamu reagovali, a to na z\u00e1klad\u011b informac\u00ed ze vzorku zasa\u017een\u00fdch u\u017eivatel\u016f nebo jin\u00fdch odvozen\u00fdch informac\u00ed<\/li>\n\n\n\n<li>Spojovat offline data s online u\u017eivatelem pro \u00fa\u010dely v\u00fdzkumu trhu k z\u00edsk\u00e1v\u00e1n\u00ed poznatk\u016f o u\u017eivatel\u00edch, pokud prodejci deklarovali, \u017ee p\u0159i\u0159azuj\u00ed a kombinuj\u00ed zdroje offline dat<\/li>\n\n\n\n<li>Kombinovat tato data s jin\u00fdmi, d\u0159\u00edve nashrom\u00e1\u017ed\u011bn\u00fdmi \u00fadaji, v\u010detn\u011b shrom\u00e1\u017ed\u011bn\u00fdch \u00fadaj\u016f nap\u0159\u00ed\u010d webov\u00fdmi str\u00e1nkami a aplikacemi<\/li>\n<\/ul>\n\n\n\n<p>Prodejci nemohou: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u011b\u0159it \u00fa\u010dinnost a v\u00fdkon reklamy, kter\u00e1 se konkr\u00e9tn\u00edmu u\u017eivateli zobrazila nebo na ni reagoval, a to bez pr\u00e1vn\u00edho z\u00e1kladu pro \u00fa\u010del m\u011b\u0159en\u00ed v\u00fdkonu reklamy<\/li>\n\n\n\n<li>M\u011b\u0159it zobrazov\u00e1n\u00ed obsahu konkr\u00e9tn\u00edmu u\u017eivateli a jeho reakc\u00ed na n\u011bj, a to bez pr\u00e1vn\u00edho z\u00e1kladu pro \u00fa\u010del m\u011b\u0159en\u00ed v\u00fdkonu obsahu<\/li>\n<\/ul>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Za jak\u00fdm \u00fa\u010delem vyu\u017e\u00edv\u00e1me tento opr\u00e1vn\u011bn\u00fd z\u00e1jem?\">\n\t\t\t\t<strong>Za jak\u00fdm \u00fa\u010delem vyu\u017e\u00edv\u00e1me tento opr\u00e1vn\u011bn\u00fd z\u00e1jem?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Zadavatel reklamy si objedn\u00e1 reklamn\u00ed kampa\u0148 na serveru SeznamZpravy.cz za stejn\u00fdm \u00fa\u010delem popsan\u00fdm v odstavci o z\u00e1kladn\u00edm nastaven\u00ed reklamy. Po ukon\u010den\u00ed kampan\u011b ho zaj\u00edm\u00e1, jak\u00e9 u\u017eivatele, s jakou charakteristikou a na jak\u00fdch za\u0159\u00edzen\u00edch byli zasa\u017een\u00ed. D\u00edky t\u011bmto statistick\u00fdm informac\u00edm m\u016f\u017eeme inzerentovi p\u0159i vyhodnocen\u00ed kampan\u011b sd\u011blit, \u017ee 30 % u\u017eivatel\u016f vid\u011blo reklamu na mobiln\u00edm za\u0159\u00edzen\u00ed a podle n\u00e1mi odhadnut\u00e9ho modelu se jednalo z 60 % o mu\u017ee.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"zlepsovani-produktu\">V\u00fdvoj a zlep\u0161ov\u00e1n\u00ed produkt\u016f<\/h2>\n\n\n\n<p>Za \u00fa\u010delem v\u00fdvoje nov\u00fdch produkt\u016f a zlep\u0161ov\u00e1n\u00ed produkt\u016f mohou prodejci: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pou\u017e\u00edvat informace k vylep\u0161en\u00ed sv\u00fdch st\u00e1vaj\u00edc\u00edch produkt\u016f pomoc\u00ed nov\u00fdch funkc\u00ed a k v\u00fdvoji nov\u00fdch produkt\u016f<\/li>\n\n\n\n<li>Vytv\u00e1\u0159et nov\u00e9 modely a algoritmy pomoc\u00ed strojov\u00e9ho u\u010den\u00ed<\/li>\n<\/ul>\n\n\n\n<p>Prodejci nemohou: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prov\u00e1d\u011bt v r\u00e1mci tohoto \u00fa\u010delu jakoukoliv jinou operaci zpracov\u00e1n\u00ed \u00fadaj\u016f povolenou v r\u00e1mci jin\u00e9ho \u00fa\u010delu<\/li>\n<\/ul>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Za jak\u00fdm \u00fa\u010delem vyu\u017e\u00edv\u00e1me tento opr\u00e1vn\u011bn\u00fd z\u00e1jem?\">\n\t\t\t\t<strong>Za jak\u00fdm \u00fa\u010delem vyu\u017e\u00edv\u00e1me tento opr\u00e1vn\u011bn\u00fd z\u00e1jem?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>P\u0159i doru\u010dov\u00e1n\u00ed reklamn\u00edch kampan\u00ed, kter\u00e9 jsou ve form\u00e1tu videa, se pou\u017e\u00edvaj\u00ed technick\u00e9 informace dostupn\u00e9 z p\u0159ipojen\u00e9ho za\u0159\u00edzen\u00ed. Pokud jde o u\u017eivatele, kter\u00fd se p\u0159ipojil z mobiln\u00edho za\u0159\u00edzen\u00ed a jeho p\u0159ipojen\u00ed nen\u00ed dostate\u010dn\u011b rychl\u00e9, m\u016f\u017ee tato data syst\u00e9m pou\u017e\u00edt pro optimalizaci v\u00fddeje videoreklamy (vybere ni\u017e\u0161\u00ed kvalitu videostopy), aby se u\u017eivateli str\u00e1nka s obsahem na\u010detla rychleji.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"pouziti-omezenych-dat\">Pou\u017eit\u00ed omezen\u00fdch dat pro zobrazen\u00ed obsahu<\/h2>\n\n\n\n<p>Za \u00fa\u010delem zobrazov\u00e1n\u00ed obsahu mohou prodejci: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vyu\u017e\u00edt omezen\u00fd typ dat jako nap\u0159. o jakou webovou str\u00e1nku se jedn\u00e1, nep\u0159esnou polohu, typ za\u0159\u00edzen\u00ed nebo obsah, se kter\u00fdm se u\u017eivatel na dan\u00e9 str\u00e1nce setkal<\/li>\n<\/ul>\n\n\n\n<p>Prodejci nemohou: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prov\u00e1d\u011bt v r\u00e1mci tohoto \u00fa\u010delu jakoukoliv jinou operaci zpracov\u00e1n\u00ed \u00fadaj\u016f povolenou v r\u00e1mci jin\u00e9ho \u00fa\u010delu<\/li>\n<\/ul>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Za jak\u00fdm \u00fa\u010delem vyu\u017e\u00edv\u00e1me tento opr\u00e1vn\u011bn\u00fd z\u00e1jem?\">\n\t\t\t\t<strong>Za jak\u00fdm \u00fa\u010delem vyu\u017e\u00edv\u00e1me tento opr\u00e1vn\u011bn\u00fd z\u00e1jem?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Obsah, kter\u00fd se u\u017eivatel\u016fm zobrazuje na slu\u017eb\u00e1ch spole\u010dnosti Seznam.cz, m\u016f\u017ee b\u00fdt zalo\u017een\u00fd na omezen\u00fdch datech, jako je webov\u00e1 str\u00e1nka nebo aplikace, kterou pou\u017e\u00edvaj\u00ed nebo jejich nep\u0159esnou polohu, typ jejich za\u0159\u00edzen\u00ed nebo obsah, se kter\u00fdm jsou nebo byli v interakci (nap\u0159. omezen\u00ed po\u010dtu zobrazen\u00ed videa nebo \u010dl\u00e1nku).<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>\u00dadaje zpracov\u00e1van\u00e9 se souhlasem u\u017eivatele pro poskytov\u00e1n\u00ed jedine\u010dn\u00e9ho obsahu spole\u010dnost\u00ed Seznam.cz, a.s. a jej\u00edmi partnery.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"vytvoreni-profilu-pro-reklamu\">Vytvo\u0159en\u00ed profilu pro personalizovanou reklamu<\/h2>\n\n\n\n<p>Prodejci mohou: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shroma\u017e\u010fovat informace o u\u017eivateli v\u010detn\u011b jeho aktivity, z\u00e1jm\u016f, n\u00e1v\u0161t\u011bv str\u00e1nek nebo aplikac\u00ed, demografick\u00fdch \u00fadaj\u016f nebo polohy, a to za \u00fa\u010delem vytvo\u0159en\u00ed nebo \u00fapravy profilu u\u017eivatele pro pou\u017eit\u00ed v personalizovan\u00e9 reklam\u011b <\/li>\n\n\n\n<li>Kombinovat tyto \u00fadaje s dal\u0161\u00edmi, d\u0159\u00edve nashrom\u00e1\u017ed\u011bn\u00fdmi \u00fadaji, v\u010detn\u011b \u00fadaj\u016f shrom\u00e1\u017ed\u011bn\u00fdch nap\u0159\u00ed\u010d webov\u00fdmi str\u00e1nkami a aplikacemi, za \u00fa\u010delem vytvo\u0159en\u00ed nebo \u00fapravy profilu u\u017eivatele pro pou\u017eit\u00ed v personalizovan\u00e9 reklam\u011b<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"vyber-reklamy\">V\u00fdb\u011br personalizovan\u00e9 reklamy<\/h2>\n\n\n\n<p>Prodejci mohou: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vyb\u00edrat personalizovanou reklamu na z\u00e1klad\u011b profilu u\u017eivatele nebo jin\u00fdch dat, v\u010detn\u011b u\u017eivatelovy p\u0159edchoz\u00ed aktivity, z\u00e1jm\u016f, n\u00e1v\u0161t\u011bv str\u00e1nek nebo aplikac\u00ed, polohy nebo demografick\u00fdch \u00fadaj\u016f<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"vytvoreni-profilu-pro-obsah\">Vytvo\u0159en\u00ed profilu pro personalizovan\u00fd obsah<\/h2>\n\n\n\n<p>Prodejci mohou: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shroma\u017e\u010fovat informace o u\u017eivateli v\u010detn\u011b jeho aktivity, z\u00e1jm\u016f, n\u00e1v\u0161t\u011bv str\u00e1nek nebo aplikac\u00ed, demografick\u00fdch \u00fadaj\u016f nebo polohy, a to za \u00fa\u010delem vytvo\u0159en\u00ed nebo \u00fapravy u\u017eivatelsk\u00e9ho profilu pro personalizovan\u00fd obsah<\/li>\n\n\n\n<li>Kombinovat tyto informace s dal\u0161\u00edmi, d\u0159\u00edve nashrom\u00e1\u017ed\u011bn\u00fdmi informacemi, v\u010detn\u011b informac\u00ed z\u00edskan\u00fdch nap\u0159\u00ed\u010d webov\u00fdmi str\u00e1nkami a aplikacemi za \u00fa\u010delem vytvo\u0159en\u00ed nebo \u00fapravy u\u017eivatelsk\u00e9ho profilu pro personalizovan\u00fd obsah<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"vyber-obsahu\">V\u00fdb\u011br personalizovan\u00e9ho obsahu<\/h2>\n\n\n\n<p>Prodejci mohou:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vyb\u00edrat personalizovan\u00fd obsah na z\u00e1klad\u011b profilu u\u017eivatele nebo jin\u00fdch dat v\u010detn\u011b u\u017eivatelovy p\u0159edchoz\u00ed aktivity, z\u00e1jm\u016f, n\u00e1v\u0161t\u011bv str\u00e1nek nebo aplikac\u00ed, polohy nebo demografick\u00fdch \u00fadaj\u016f<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"pouzivani-udaju-o-geograficke-poloze\">Pou\u017e\u00edv\u00e1n\u00ed p\u0159esn\u00fdch \u00fadaj\u016f o geografick\u00e9 poloze<\/h2>\n\n\n\n<p>Prodejci mohou: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shroma\u017e\u010fovat a zpracov\u00e1vat p\u0159esn\u00e9 \u00fadaje o geografick\u00e9 poloze za \u00fa\u010delem podpory jednoho nebo v\u00edce \u00fa\u010del\u016f<\/li>\n<\/ul>\n\n\n\n<p>V\u00fdraz p\u0159esn\u00e1 geografick\u00e1 poloha znamen\u00e1, \u017ee neexistuj\u00ed \u017e\u00e1dn\u00e1 omezen\u00ed t\u00fdkaj\u00edc\u00ed se p\u0159esnosti u\u017eivatelovy polohy. Polohu je mo\u017en\u00e9 ur\u010dit s p\u0159esnost\u00ed jen na n\u011bkolik metr\u016f.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"pouzivani-udaju-o-geograficke-poloze\">Aktivn\u00ed vyhled\u00e1v\u00e1n\u00ed identifika\u010dn\u00edch \u00fadaj\u016f<\/h2>\n\n\n\n<p>Prodejci mohou: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vytvo\u0159it identifik\u00e1tor pomoc\u00ed \u00fadaj\u016f shrom\u00e1\u017ed\u011bn\u00fdch prost\u0159ednictv\u00edm aktivn\u00edho vyhled\u00e1v\u00e1n\u00ed specifick\u00fdch vlastnost\u00ed v r\u00e1mci za\u0159\u00edzen\u00ed, nap\u0159. instalovan\u00fdch p\u00edsem nebo rozli\u0161en\u00ed obrazovky<\/li>\n\n\n\n<li>Pou\u017e\u00edvat tento identifik\u00e1tor za \u00fa\u010delem op\u011btovn\u00e9 identifikace za\u0159\u00edzen\u00ed<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button szn-cmp-manage\"><a class=\"wp-block-button__link wp-element-button\">Nastavit personalizaci<\/a><\/div>\n<\/div>\n\n\n\n<p>Nastaven\u00ed personalizace m\u016f\u017eete upravovat i ve sv\u00e9m Seznam \u00da\u010dtu. Z\u00e1lo\u017eka Osobn\u00ed \u00fadaje v podsekci Ochrana osobn\u00edch \u00fadaj\u016f.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Nej\u010dast\u011bj\u0161\u00ed dotazy<\/h2>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Kde najdu v\u00edc informac\u00ed?\">\n\t\t\t\t<strong>Kde najdu v\u00edc informac\u00ed?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p class=\"is-style-link-external\"><a href=\"https:\/\/www.youronlinechoices.com\/cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sdru\u017een\u00ed pro internetovou reklamu<\/a><\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Co kdy\u017e nechci zobrazovat personalizovanou reklamu?\">\n\t\t\t\t<strong>Co kdy\u017e nechci zobrazovat personalizovanou reklamu?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Pokud si mysl\u00edte, \u017ee v\u00e1m personalizovan\u00e1 reklama nem\u016f\u017ee u\u017e\u00edv\u00e1n\u00ed internetu zp\u0159\u00edjemnit, m\u016f\u017eete si nastavit jej\u00ed zobrazen\u00ed podle sv\u00fdch preferenc\u00ed, a to pomoc\u00ed tla\u010d\u00edtka &#8222;Nastavit personalizaci&#8220;. Po ulo\u017een\u00ed va\u0161eho nastaven\u00ed, bude do cookies ozna\u010duj\u00edc\u00ed v\u00e1\u0161 prohl\u00ed\u017ee\u010d ulo\u017een\u00e1 informace, zda si p\u0159ejete \u010di nep\u0159ejete personalizaci reklam. Tato informace je pak dostupn\u00e1 i partnersk\u00fdm reklamn\u00edm syst\u00e9m\u016fm. Pokud personalizaci reklamy zak\u00e1\u017eete, reklamy se v\u00e1m pak budou zobrazovat bez p\u0159izp\u016fsoben\u00ed va\u0161im z\u00e1jm\u016fm. Stejn\u011b tak nebude prob\u00edhat vyhodnocov\u00e1n\u00ed va\u0161eho chov\u00e1n\u00ed, kter\u00e9 slou\u017e\u00ed k jejich personalizaci. Kdy\u017e sma\u017eete ve sv\u00e9m prohl\u00ed\u017ee\u010di cookies, p\u0159ijdeme o informaci o va\u0161em nastaven\u00ed a p\u0159i dal\u0161\u00edm p\u0159\u00edchodu na slu\u017eby Seznamu se v\u00e1s budeme dotazovat na va\u0161e preference.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00dadaje zpracov\u00e1van\u00e9 jako opr\u00e1vn\u011bn\u00fd z\u00e1jem spole\u010dnosti Seznam.cz, a.s. Zaji\u0161t\u011bn\u00ed bezpe\u010dnosti, p\u0159edch\u00e1zen\u00ed podvod\u016fm a odstra\u0148ov\u00e1n\u00ed chyb Za \u00fa\u010delem zaji\u0161t\u011bn\u00ed bezpe\u010dnosti, p\u0159edch\u00e1zen\u00ed podvod\u016fm a odstra\u0148ov\u00e1n\u00ed chyb mohou prodejci: Prodejci nemohou: Data shrom\u00e1\u017ed\u011bn\u00e1 a pou\u017eit\u00e1 za \u00fa\u010delem zaji\u0161t\u011bn\u00ed bezpe\u010dnosti, p\u0159edch\u00e1zen\u00ed podvod\u016fm a odstra\u0148ov\u00e1n\u00ed chyb mohou zahrnovat automaticky zas\u00edlan\u00e9 specifick\u00e9 vlastnosti za\u0159\u00edzen\u00ed pro identifikaci, p\u0159esn\u00e1 geoloka\u010dn\u00ed data a data [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":157,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[4],"page_tag":[],"class_list":["post-526","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":526,"en":2683},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/pages\/526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/comments?post=526"}],"version-history":[{"count":42,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/pages\/526\/revisions"}],"predecessor-version":[{"id":2267,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/pages\/526\/revisions\/2267"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/pages\/157"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/media?parent=526"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/page_category?post=526"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/page_tag?post=526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}