{"id":2469,"date":"2026-02-12T13:16:29","date_gmt":"2026-02-12T12:16:29","guid":{"rendered":"https:\/\/o-seznam.cz\/pravni-informace\/?page_id=2469"},"modified":"2026-02-17T14:04:27","modified_gmt":"2026-02-17T13:04:27","slug":"oznameni-o-transparentnosti-szn2026101","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/pravni-informace\/oznameni-o-transparentnosti-szn2026101\/","title":{"rendered":"Ozn\u00e1men\u00ed o transparentnosti SZN2026101"},"content":{"rendered":"\n
\n
N\u00e1zev<\/th>Vysv\u011btlen\u00ed<\/th>Hodnoty<\/th><\/tr><\/thead>
Zadavatel<\/td>Zadavatel<\/td>PSSVDN
Politick\u00e1 strana s velmi dlouh\u00fdm n\u00e1zvem
U L\u00edpy 123\/45
120 00 Praha 2
\u010cesk\u00e1 republika
info@pssvdn.cz<\/a><\/td><\/tr>
(Subjekt ovl\u00e1daj\u00edc\u00ed zadavatele)<\/td>Subjekt, kter\u00fd zadavatele v kone\u010dn\u00e9m d\u016fsledku ovl\u00e1d\u00e1<\/td>Vladan Ovlada\u010dovi\u010d<\/td><\/tr>
(Pl\u00e1tce za reklamu)<\/td>Subjekt, kter\u00fd je pl\u00e1tce politick\u00e9ho reklamn\u00edho sd\u011blen\u00ed<\/td>Politick\u00e1 strana s velmi dlouh\u00fdm n\u00e1zvem \/ Medi\u00e1ln\u00ed agentura<\/td><\/tr>
Doba trv\u00e1n\u00ed kampan\u011b<\/td>Obdob\u00ed, b\u011bhem n\u011bho\u017e m\u00e1 b\u00fdt politick\u00e9 reklamn\u00ed sd\u011blen\u00ed zve\u0159ejn\u011bno, doru\u010dov\u00e1no \u010di \u0161\u00ed\u0159eno<\/td>Datum zah\u00e1jen\u00ed: 1. 1. 2026
Datum ukon\u010den\u00ed: 31. 12. 2026<\/td><\/tr>
Cena za reklamu<\/td>Souhrnn\u00e9 \u010d\u00e1stky a souhrnn\u00e1 hodnota jin\u00fdch v\u00fdhod, kter\u00e9 poskytovatel\u00e9 slu\u017eeb politick\u00e9 reklamy obdr\u017eeli za politick\u00e9 reklamn\u00ed sd\u011blen\u00ed<\/td>–<\/td><\/tr>
Cena za kampa\u0148<\/td>Souhrnn\u00e9 \u010d\u00e1stky a souhrnn\u00e1 hodnota jin\u00fdch v\u00fdhod, kter\u00e9 poskytovatel\u00e9 slu\u017eeb politick\u00e9 reklamy obdr\u017eeli za politickou reklamn\u00ed kampa\u0148<\/td>9 999 K\u010d bez DPH<\/td><\/tr>
P\u016fvod financ\u00ed<\/td>Informace o p\u016fvodu \u010d\u00e1stek a jin\u00fdch v\u00fdhod, kter\u00e9 poskytovatel\u00e9 slu\u017eeb politick\u00e9 reklamy obdr\u017eeli<\/td>Soukrom\u00e9 zdroje z EU
<\/td><\/tr>
Metodika v\u00fdpo\u010dtu ceny<\/td>Metodika pou\u017eit\u00e1 pro v\u00fdpo\u010det souhrnn\u00fdch \u010d\u00e1stek a souhrnn\u00e9 hodnoty jin\u00fdch v\u00fdhod, kter\u00e9 poskytovatel\u00e9 slu\u017eeb politick\u00e9 reklamy obdr\u017eeli za politickou reklamu a p\u0159\u00edpadn\u011b za politickou reklamn\u00ed kampa\u0148<\/td>Uveden\u00e1 cena je sou\u010dtem cen za zadavatelem vybran\u00e9 reklamn\u00ed z\u00f3ny na vybran\u00fdch webech po klientsk\u00e9 slev\u011b. Sleva vych\u00e1z\u00ed z rozsahu kampan\u011b a m\u016f\u017ee se li\u0161it pro jednotliv\u00e9 reklamn\u00ed z\u00f3ny. Cena je uvedena bez DPH.<\/td><\/tr>
(Reklama se vztahuje k)<\/td>Politick\u00e9 reklamn\u00ed sd\u011blen\u00ed souvis\u00ed s<\/td>Sen\u00e1tn\u00ed volby \u010cR 2026<\/td><\/tr>
Ofici\u00e1ln\u00ed informace o volb\u00e1ch\/referendu<\/td>Odkaz (odkazy) na internetov\u00e9 str\u00e1nky s ofici\u00e1ln\u00edmi informacemi o zp\u016fsobech \u00fa\u010dasti ve volb\u00e1ch nebo v referendu souvisej\u00edc\u00edch s politick\u00fdm reklamn\u00edm sd\u011blen\u00edm<\/td>Sen\u00e1tn\u00ed volby \u010cR 2026<\/a><\/td><\/tr>
Evropsk\u00fd archiv politick\u00fdch reklam<\/td>Odkazy na evropsk\u00fd archiv online politick\u00fdch reklamn\u00edch sd\u011blen\u00ed<\/td><\/td><\/tr>
Mo\u017enosti nahl\u00e1\u0161en\u00ed z\u00e1vadn\u00e9 reklamy<\/td>Mo\u017enosti upozorn\u011bn\u00ed na politick\u00e1 reklamn\u00ed sd\u011blen\u00ed, kter\u00e1 mohou b\u00fdt v rozporu s pravidly<\/td>
Napi\u0161te na nahlaseni.reklamy@firma.seznam.cz<\/a>. V mailu, pros\u00edm, uve\u010fte:

1. d\u016fvody pro\u010d si mysl\u00edte, \u017ee reklama poru\u0161uje na\u0159\u00edzen\u00ed
2. informace umo\u017e\u0148uj\u00edc\u00ed identifikaci (ide\u00e1ln\u011b ID reklamy, p\u0159\u00edpadn\u011b n\u00e1zev politick\u00e9 strany, p\u0159edstavitele \u010di jinou identifikaci)
3. va\u0161e jm\u00e9no a email<\/td><\/tr>
(Pozastaven\u00ed kv\u016fli poru\u0161en\u00ed)<\/td>P\u0159edchoz\u00ed zve\u0159ejn\u011bn\u00ed politick\u00e9ho reklamn\u00edho sd\u011blen\u00ed nebo jeho d\u0159\u00edv\u011bj\u0161\u00ed verze bylo pozastaveno nebo ukon\u010deno z d\u016fvodu poru\u0161en\u00ed na\u0159\u00edzen\u00ed (EU) 2024\/900<\/td>–<\/td><\/tr>
Personalizovan\u00e1\/c\u00edlen\u00e1 reklama<\/td>Politick\u00e9 reklamn\u00ed sd\u011blen\u00ed bylo p\u0159edm\u011btem technik c\u00edlen\u00ed a\/nebo technik doru\u010dov\u00e1n\u00ed reklamn\u00edch sd\u011blen\u00ed zalo\u017een\u00fdch na vyu\u017eit\u00ed osobn\u00edch \u00fadaj\u016f<\/td>Ne<\/td><\/tr>
Pou\u017eit\u00e9 techniky<\/td>Pou\u017eit\u00e9 techniky<\/td>Nejsou<\/td><\/tr>
ID<\/td>ID kampan\u011b dle vydavatele<\/td>SZN2026101<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n\n
\n
\n

Uk\u00e1zka kreativ:<\/h2>\n<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

N\u00e1zev Vysv\u011btlen\u00ed Hodnoty Zadavatel Zadavatel PSSVDNPolitick\u00e1 strana s velmi dlouh\u00fdm n\u00e1zvemU L\u00edpy 123\/45120 00 Praha 2\u010cesk\u00e1 republikainfo@pssvdn.cz (Subjekt ovl\u00e1daj\u00edc\u00ed zadavatele) Subjekt, kter\u00fd zadavatele v kone\u010dn\u00e9m d\u016fsledku ovl\u00e1d\u00e1 Vladan Ovlada\u010dovi\u010d (Pl\u00e1tce za reklamu) Subjekt, kter\u00fd je pl\u00e1tce politick\u00e9ho reklamn\u00edho sd\u011blen\u00ed Politick\u00e1 strana s velmi dlouh\u00fdm n\u00e1zvem \/ Medi\u00e1ln\u00ed agentura Doba trv\u00e1n\u00ed kampan\u011b Obdob\u00ed, b\u011bhem n\u011bho\u017e m\u00e1 […]<\/p>\n","protected":false},"author":67,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"SEO Framework Relevanssi index exclude","footnotes":""},"page_category":[7],"page_tag":[],"class_list":["post-2469","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":2469,"en":2701},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/pages\/2469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/comments?post=2469"}],"version-history":[{"count":4,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/pages\/2469\/revisions"}],"predecessor-version":[{"id":2508,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/pages\/2469\/revisions\/2508"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/media?parent=2469"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/page_category?post=2469"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/page_tag?post=2469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}