{"id":2312,"date":"2025-03-21T09:05:56","date_gmt":"2025-03-21T08:05:56","guid":{"rendered":"https:\/\/o-seznam.cz\/pravni-informace\/?page_id=2312"},"modified":"2025-03-21T09:08:47","modified_gmt":"2025-03-21T08:08:47","slug":"tv","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/pravni-informace\/ochrana-udaju\/stream-cz\/tv\/","title":{"rendered":"StreamTV.cz a aplikace StreamTV"},"content":{"rendered":"\n
\n

M\u00e1te p\u0159ed sebou p\u0159ehled dat, kter\u00e1 na streamtv.cz a aplikaci StreamTV zpracov\u00e1v\u00e1me dle GDPR.<\/p>\n<\/div>\n\n\n\n

\n

S jak\u00fdmi \u00fadaji pracujeme<\/h2>\n\n\n\n
\n\t
\n\n
\n\t\n\t\t\t\tRUS \u00fa\u010det<\/strong>\n\t\t\t<\/summary>\n\t
\n\n

RUS \u00fa\u010det je pro StreamTV \u010dist\u011b numerick\u00e9 ID. RUS \u00fa\u010det je nezbytnou podm\u00ednkou pro fungov\u00e1n\u00ed slu\u017eby a dr\u017e\u00edme ho z n\u00e1sleduj\u00edc\u00edch d\u016fvod\u016f:<\/p>\n\n\n\n

    \n
  • Identifikujeme j\u00edm u\u017eivatele v na\u0161ich syst\u00e9mech<\/li>\n\n\n\n
  • Pro analytick\u00e9 n\u00e1stroje slou\u017e\u00ed jako identifik\u00e1tor<\/li>\n\n\n\n
  • Pro dohled\u00e1n\u00ed u\u017eivatele v na\u0161ich syst\u00e9mech pro z\u00e1kaznickou p\u00e9\u010di<\/li>\n\n\n\n
  • Pro reklamu a c\u00edlen\u00ed slou\u017e\u00ed jako identifik\u00e1tor<\/li>\n\n\n\n
  • Slou\u017e\u00ed jako identifik\u00e1tor pro diagnostick\u00e9 \u00fadaje kv\u016fli \u0159e\u0161en\u00ed probl\u00e9m\u016f se slu\u017ebou<\/li>\n<\/ul>\n\n<\/div><\/details>\n\n\n\n
    \n\t\n\t\t\t\tTV Profil<\/strong>\n\t\t\t<\/summary>\n\t
    \n\n
      \n
    • Identifikujeme j\u00edm u\u017eivatele v na\u0161ich syst\u00e9mech<\/li>\n\n\n\n
    • Slou\u017e\u00ed jako identifik\u00e1tor u\u017eivatele pro nalezen\u00ed informac\u00ed o z\u00e1lib\u00e1ch, z\u00e1jmech a historii sledov\u00e1n\u00ed<\/li>\n<\/ul>\n\n<\/div><\/details>\n\n\n\n
      \n\t\n\t\t\t\tAlias u\u017eivatele<\/strong>\n\t\t\t<\/summary>\n\t
      \n\n

      Slou\u017e\u00ed jako p\u0159ezd\u00edvka u\u017eivatele, kterou si u\u017eivatel m\u016f\u017ee vytvo\u0159it a vystupovat pod n\u00ed v r\u00e1mci slu\u017eby. P\u0159i komunikaci z\u00e1kaznick\u00e9 p\u00e9\u010de s u\u017eivatelem slou\u017e\u00ed pro rychl\u00e9 rozli\u0161en\u00ed profil\u016f na slu\u017eb\u011b.<\/p>\n\n<\/div><\/details>\n\n\n\n

      \n\t\n\t\t\t\tJm\u00e9no a P\u0159\u00edjmen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t
      \n\n
        \n
      • V r\u00e1mci platebn\u00edho procesu je uvedeno na faktu\u0159e<\/li>\n\n\n\n
      • Slou\u017e\u00ed jako \u00fadaj pro komunikaci z\u00e1kaznick\u00e9 p\u00e9\u010de se z\u00e1kazn\u00edkem v p\u0159\u00edpad\u011b \u0159e\u0161en\u00ed probl\u00e9m\u016f nebo dotaz\u016f<\/li>\n\n\n\n
      • Slou\u017e\u00ed pro osloven\u00ed u\u017eivatele v r\u00e1mci marketingov\u00e9 komunikace<\/li>\n<\/ul>\n\n<\/div><\/details>\n\n\n\n
        \n\t\n\t\t\t\tRezidence (dle karty)<\/strong>\n\t\t\t<\/summary>\n\t
        \n\n
          \n
        • V r\u00e1mci platebn\u00edho procesu slou\u017e\u00ed k ov\u011b\u0159en\u00ed mo\u017enosti koup\u011b produktu<\/li>\n\n\n\n
        • V r\u00e1mci zabezpe\u010den\u00ed a dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f slou\u017e\u00ed pro ov\u011b\u0159en\u00ed mo\u017enosti poskytnut\u00ed obsahu<\/li>\n<\/ul>\n\n<\/div><\/details>\n\n\n\n
          \n\t\n\t\t\t\tE-mailov\u00e1 adresa<\/strong>\n\t\t\t<\/summary>\n\t
          \n\n
            \n
          • V r\u00e1mci platebn\u00edho procesu ji dr\u017e\u00edme pro platbu a kontrolu podvodn\u00fdch plateb<\/li>\n\n\n\n
          • U hl\u00e1\u0161en\u00ed poruch a komunikace se z\u00e1kazn\u00edkem slou\u017e\u00ed jako:\n
              \n
            • \u00dadaj pro komunikaci se z\u00e1kazn\u00edkem v p\u0159\u00edpad\u011b \u0159e\u0161en\u00ed probl\u00e9m\u016f nebo dotaz\u016f <\/li>\n\n\n\n
            • Identifik\u00e1tor v p\u0159\u00edpad\u011b vy\u0159izov\u00e1n\u00ed probl\u00e9m\u016f v CRM<\/li>\n<\/ul>\n<\/li>\n\n\n\n
            • Pro marketingov\u00e9 \u00fa\u010dely v p\u0159\u00edpad\u011b osloven\u00ed s novou nab\u00eddkou nebo \u017e\u00e1dosti o zp\u011btnou vazbu<\/li>\n<\/ul>\n\n<\/div><\/details>\n\n\n\n
              \n\t\n\t\t\t\tPohlav\u00ed <\/strong>\n\t\t\t<\/summary>\n\t
              \n\n

              Tento \u00fadaj vyu\u017e\u00edv\u00e1me pro c\u00edlen\u00ed a vhodnost reklamy, pokud n\u00e1m k tomu d\u00e1te souhlas.<\/p>\n\n<\/div><\/details>\n\n\n\n

              \n\t\n\t\t\t\tDatum narozen\u00ed <\/strong>\n\t\t\t<\/summary>\n\t
              \n\n
                \n
              • V r\u00e1mci slu\u017eby vyu\u017e\u00edv\u00e1me tento \u00fadaj pro omezen\u00ed p\u0159\u00edstupu k nevhodn\u00e9mu obsahu<\/li>\n\n\n\n
              • V r\u00e1mci platebn\u00edho procesu tento \u00fadaj vyu\u017e\u00edv\u00e1me pro ov\u011b\u0159en\u00ed v\u011bku p\u0159i koupi produktu (jen p\u0159i v\u011bku 18+)<\/li>\n\n\n\n
              • \u00dadaj vyu\u017e\u00edv\u00e1me pro c\u00edlen\u00ed a vhodnost reklamy, pokud n\u00e1m k tomu d\u00e1te souhlas<\/li>\n<\/ul>\n\n<\/div><\/details>\n\n\n\n
                \n\t\n\t\t\t\tIP adresa<\/strong>\n\t\t\t<\/summary>\n\t
                \n\n
                  \n
                • V r\u00e1mci slu\u017eby slou\u017e\u00ed pro diagnostiku probl\u00e9mu a logov\u00e1n\u00ed<\/li>\n\n\n\n
                • V r\u00e1mci analytiky a zabezpe\u010den\u00ed slu\u017eby slou\u017e\u00ed pro ur\u010den\u00ed p\u0159ibli\u017en\u00e9 polohy u\u017eivatele<\/li>\n\n\n\n
                • V r\u00e1mci zlep\u0161ov\u00e1n\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti slou\u017e\u00ed pro ur\u010den\u00ed p\u0159ibli\u017en\u00e9 polohy u\u017eivatele<\/li>\n\n\n\n
                • V r\u00e1mci zabezpe\u010den\u00ed a dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f slou\u017e\u00ed pro zamezen\u00ed p\u0159\u00edstupu ke slu\u017eb\u011b za pomoci VPN. D\u00e1le slou\u017e\u00ed pro ov\u011b\u0159en\u00ed, zda u\u017eivatel m\u016f\u017ee konzumovat dan\u00fd obsah<\/li>\n<\/ul>\n\n<\/div><\/details>\n\n\n\n
                  \n\t\n\t\t\t\tTelefonn\u00ed \u010d\u00edslo <\/strong>\n\t\t\t<\/summary>\n\t
                  \n\n
                    \n
                  • V r\u00e1mci aplikace slou\u017e\u00ed jako unik\u00e1tn\u00ed identifik\u00e1tor u\u017eivatele a registraci p\u0159es ucet.seznam.cz <\/li>\n\n\n\n
                  • Slou\u017e\u00ed jako \u00fadaj pro komunikaci z\u00e1kaznick\u00e9 p\u00e9\u010de se z\u00e1kazn\u00edkem v p\u0159\u00edpad\u011b \u0159e\u0161en\u00ed probl\u00e9m\u016f nebo dotaz\u016f<\/li>\n<\/ul>\n\n<\/div><\/details>\n\n\n\n
                    \n\t\n\t\t\t\tZ\u00e1liby a aktivity (odvozen\u00e9 \u00fadaje) <\/strong>\n\t\t\t<\/summary>\n\t
                    \n\n
                      \n
                    • Tyto \u00fadaje vyu\u017e\u00edv\u00e1me pro c\u00edlen\u00ed a vhodnost reklamy, pokud n\u00e1m k tomu d\u00e1te souhlas<\/li>\n\n\n\n
                    • Z chov\u00e1n\u00ed a v\u00fdb\u011bru po\u0159ad\u016f u\u017eivatele budeme agregovat a vytv\u00e1\u0159et z\u00e1liby a vyu\u017e\u00edvat je pro c\u00edlen\u00ed reklamy<\/li>\n\n\n\n
                    • Slou\u017e\u00ed pro nab\u00eddku relevantn\u00edho obsahu u\u017eivateli<\/li>\n<\/ul>\n\n<\/div><\/details>\n\n\n\n
                      \n\t\n\t\t\t\tLad\u00edc\u00ed data <\/strong>\n\t\t\t<\/summary>\n\t
                      \n\n

                      V r\u00e1mci b\u011b\u017en\u00e9ho provozu tvo\u0159\u00edme logy (lad\u00edc\u00ed a trasovac\u00ed z\u00e1znamy), kter\u00e9 pou\u017e\u00edv\u00e1me pro dohled\u00e1v\u00e1n\u00ed p\u0159\u00edpadn\u00fdch technick\u00fdch probl\u00e9m\u016f. Logy mohou obsahovat IP adresu, ve\u0159ejnou adresu, s\u00e9riov\u00e9 \u010d\u00edslo, verzi aplikace, sestaven\u00ed aplikace, typ televize a verze OS a mohou se v nich vyskytovat i jin\u00e1 analytick\u00e1 data.<\/p>\n\n<\/div><\/details>\n\n\n\n

                      \n\t\n\t\t\t\tInterakce s aplikac\u00ed <\/strong>\n\t\t\t<\/summary>\n\t
                      \n\n
                        \n
                      • Tyto \u00fadaje vyu\u017e\u00edv\u00e1me pro ukl\u00e1d\u00e1n\u00ed historie vyhled\u00e1v\u00e1n\u00ed v r\u00e1mci slu\u017eby<\/li>\n\n\n\n
                      • Interakce s aplikac\u00ed a slu\u017ebou (zapnut\u00ed, pohyb v aplikaci atd.) vyu\u017e\u00edv\u00e1me pro zpracov\u00e1n\u00ed a zobrazen\u00ed v analytick\u00fdch n\u00e1stroj\u00edch, pro zlep\u0161en\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti, d\u00e1le pro A\/B testov\u00e1n\u00ed funkcionalit<\/li>\n\n\n\n
                      • V r\u00e1mci personalizace slou\u017e\u00ed pro nab\u00edzen\u00ed relevantn\u00edho obsahu u\u017eivateli, pokud n\u00e1m k tomu d\u00e1te souhlas<\/li>\n<\/ul>\n\n<\/div><\/details>\n\n\n\n
                        \n\t\n\t\t\t\tHistorie n\u00e1kup\u016f <\/strong>\n\t\t\t<\/summary>\n\t
                        \n\n
                          \n
                        • V r\u00e1mci slu\u017eby vyu\u017e\u00edv\u00e1me tento \u00fadaj pro zji\u0161t\u011bn\u00ed, jak\u00e9 polo\u017eky m\u00e1 u\u017eivatel zakoupen\u00e9<\/li>\n\n\n\n
                        • V r\u00e1mci platebn\u00edho procesu tento \u00fadaj vyu\u017e\u00edv\u00e1me pro faktury, identifikaci \u00fasp\u011b\u0161n\u00fdch a ne\u00fasp\u011b\u0161n\u00fdch plateb a jejich d\u016fvod\u016f<\/li>\n\n\n\n
                        • V r\u00e1mci z\u00e1kaznick\u00e9 p\u00e9\u010de vyu\u017e\u00edv\u00e1me tento \u00fadaj pro anal\u00fdzu probl\u00e9mu a p\u0159\u00edpadnou pomoc z\u00e1kazn\u00edkovi<\/li>\n\n\n\n
                        • V r\u00e1mci z\u00e1kaznick\u00e9 zku\u0161enosti slou\u017e\u00ed pro zji\u0161t\u011bn\u00ed informac\u00ed o n\u00e1kupech a vyu\u017e\u00edv\u00e1n\u00ed nakoupen\u00fdch polo\u017eek<\/li>\n<\/ul>\n\n<\/div><\/details>\n\n\n\n
                          \n\t\n\t\t\t\tHistorie komunikace <\/strong>\n\t\t\t<\/summary>\n\t
                          \n\n

                          V r\u00e1mci z\u00e1kaznick\u00e9 p\u00e9\u010de n\u00e1m historie komunikace umo\u017e\u0148uje nav\u00e1zat na d\u0159\u00edv\u011bj\u0161\u00ed komunikaci se z\u00e1kazn\u00edkem. D\u00e1le slou\u017e\u00ed pro anal\u00fdzu probl\u00e9mu a p\u0159\u00edpadnou pomoc u\u017eivateli.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                          M\u00e1te p\u0159ed sebou p\u0159ehled dat, kter\u00e1 na streamtv.cz a aplikaci StreamTV zpracov\u00e1v\u00e1me dle GDPR. S jak\u00fdmi \u00fadaji pracujeme<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":138,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[3],"page_tag":[],"class_list":["post-2312","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":2312,"en":2611},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/pages\/2312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/comments?post=2312"}],"version-history":[{"count":3,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/pages\/2312\/revisions"}],"predecessor-version":[{"id":2317,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/pages\/2312\/revisions\/2317"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/pages\/138"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/media?parent=2312"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/page_category?post=2312"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/page_tag?post=2312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}