{"id":2021,"date":"2024-06-03T19:17:14","date_gmt":"2024-06-03T17:17:14","guid":{"rendered":"https:\/\/o-seznam.cz\/pravni-informace\/?page_id=2021"},"modified":"2024-09-26T13:25:08","modified_gmt":"2024-09-26T11:25:08","slug":"data","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/pravni-informace\/ochrana-udaju\/souhlas\/data\/","title":{"rendered":"Jak\u00e1 data v Seznamu sb\u00edr\u00e1me a k \u010demu pot\u0159ebujeme v\u00e1\u0161 souhlas"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>V Seznamu od sv\u00fdch u\u017eivatel\u016f sb\u00edr\u00e1me pro pot\u0159eby fungov\u00e1n\u00ed na\u0161ich str\u00e1nek r\u016fzn\u00e9 druhy dat. Stejn\u011b jako ostatn\u00ed webov\u00e9 str\u00e1nky, na kter\u00fdch se dnes u\u017eivatel\u00e9 b\u011b\u017en\u011b pohybuj\u00ed.<\/p>\n\n\n\n<p>Prvn\u00ed skupinou dat jsou tzv. jedine\u010dn\u00e9 identifik\u00e1tory, zejm\u00e9na cookies. Jedn\u00e1 se o mal\u00e9 textov\u00e9 soubory ulo\u017een\u00e9 ve va\u0161em\u202fza\u0159\u00edzen\u00ed pom\u00e1haj\u00edc\u00ed s va\u0161\u00ed\u202fidentifikac\u00ed. Mezi dal\u0161\u00ed takov\u00e9 identifik\u00e1tory pat\u0159\u00ed i tzv. IP adresy (unik\u00e1tn\u00ed adresa za\u0159\u00edzen\u00ed p\u0159ipojen\u00e9ho k\u202finternetu) nebo e-maily a telefonn\u00ed \u010d\u00edsla, pokud je poskytnete. K\u202ftomu, abychom mohli tyto identifik\u00e1tory vyu\u017e\u00edt, pot\u0159ebujeme v\u00e1\u0161 souhlas. Pokud n\u00e1m ho d\u00e1te, m\u016f\u017eeme vytvo\u0159it tzv. profil u\u017eivatele, kter\u00fd se vyu\u017e\u00edv\u00e1 nap\u0159\u00edklad pro c\u00edlen\u00ed reklamy a doporu\u010dov\u00e1n\u00ed obsahu.<\/p>\n\n\n<div class=\"align wp-block-seznam-stream\"><div class=\"streamAdvanced \">\n\t<button data-stream-video-advanced=\"65115810\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/o-seznam.cz\/pravni-informace\/wp-content\/uploads\/sites\/6\/2024\/09\/seznam-cz-data-2-1280x720.png\" class=\"attachment-ipq-1280x720-true size-ipq-1280x720-true\" alt=\"\" srcset=\"https:\/\/o-seznam.cz\/pravni-informace\/wp-content\/uploads\/sites\/6\/2024\/09\/seznam-cz-data-2-1280x720.png 1280w, https:\/\/o-seznam.cz\/pravni-informace\/wp-content\/uploads\/sites\/6\/2024\/09\/seznam-cz-data-2-992x558.png 992w, https:\/\/o-seznam.cz\/pravni-informace\/wp-content\/uploads\/sites\/6\/2024\/09\/seznam-cz-data-2-320x180.png 320w, https:\/\/o-seznam.cz\/pravni-informace\/wp-content\/uploads\/sites\/6\/2024\/09\/seznam-cz-data-2-768x432.png 768w, https:\/\/o-seznam.cz\/pravni-informace\/wp-content\/uploads\/sites\/6\/2024\/09\/seznam-cz-data-2-1536x864.png 1536w, https:\/\/o-seznam.cz\/pravni-informace\/wp-content\/uploads\/sites\/6\/2024\/09\/seznam-cz-data-2.png 1920w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>\t\t<div class=\"streamAdvanced__button\">\n\t\t\t<div>\n\t\t\t\tK \u010demu pot\u0159ebujeme v\u00e1\u0161 souhlas?\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/button>\n<\/div>\n<\/div>\n\n\n<p>Sou\u010d\u00e1st\u00ed takto vytvo\u0159en\u00e9ho u\u017eivatelsk\u00e9ho profilu jsou zejm\u00e9na r\u016fzn\u00e9 z\u00e1jmov\u00e9 segmenty, nap\u0159\u00edklad cestov\u00e1n\u00ed, va\u0159en\u00ed, sport apod. D\u00e1le sem pat\u0159\u00ed demografick\u00fd profil, tzn. pohlav\u00ed \u010di v\u011bkov\u00e1 kategorie. P\u0159\u00edpadn\u011b m\u016f\u017ee b\u00fdt \u010dlov\u011bk na z\u00e1klad\u011b sv\u00e9ho profilu za\u0159azen do skupiny u\u017eivatel\u016f, kte\u0159\u00ed nav\u0161t\u00edvili n\u011bjak\u00fd internetov\u00fd obchod. Mezi dal\u0161\u00ed druhy dat, kter\u00e1 se o v\u00e1s b\u011b\u017en\u011b sb\u00edraj\u00ed, pat\u0159\u00ed technick\u00e1 data, nap\u0159\u00edklad tov\u00e1rn\u00ed vlastnosti za\u0159\u00edzen\u00ed (typ a nastaven\u00ed za\u0159\u00edzen\u00ed \u010di prohl\u00ed\u017ee\u010de), ze kter\u00e9ho p\u0159istupujete ke slu\u017eb\u00e1m Seznamu. K\u202ftomuto typu dat nen\u00ed vy\u017eadov\u00e1n v\u00e1\u0161 souhlas s\u202fjejich vyu\u017eit\u00edm, proto\u017ee slou\u017e\u00ed zejm\u00e9na k\u202ftomu, aby nav\u0161t\u00edven\u00e1 str\u00e1nka fungovala tak, jak m\u00e1.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Rozd\u011blen\u00ed identifik\u00e1tor\u016f a spr\u00e1va dat<\/h2>\n\n\n\n<p>Uveden\u00e9 rozd\u011blen\u00ed se d\u00e1 detailn\u011bji popsat roz\u010dlen\u011bn\u00edm do t\u0159\u00ed skupin podle technick\u00e9ho nastaven\u00ed jednotliv\u00fdch \u00fakon\u016f\/forem zpracov\u00e1n\u00ed a typu dat.<\/p>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Unik\u00e1tn\u00ed identifik\u00e1tory\">\n\t\t\t\t<strong>Unik\u00e1tn\u00ed identifik\u00e1tory<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>U\u017eivatel sv\u00fdm ne\/souhlasem p\u0159ed\u00e1v\u00e1 informaci, zda m\u016f\u017eeme do jeho koncov\u00e9ho za\u0159\u00edzen\u00ed (telefon, po\u010d\u00edta\u010d, tablet) ukl\u00e1dat cookies. Ty slou\u017e\u00ed jako identifik\u00e1tory pro n\u011bkter\u00e9 z n\u00ed\u017ee uveden\u00fdch \u00fa\u010del\u016f a d\u011bl\u00ed se na tyto typy cookies.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--2);padding-bottom:var(--wp--preset--spacing--2)\">\n<div class=\"wp-block-columns pattern-columns-3-icons is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/pravni-informace\/wp-content\/uploads\/sites\/6\/2024\/06\/seznam-cz-technicke-cookies.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\"><strong>Technick\u00e9 cookies<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\">Pou\u017e\u00edvaj\u00ed se pro spr\u00e1vn\u00fd chod webov\u00e9 str\u00e1nky jako takov\u00e9.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/pravni-informace\/wp-content\/uploads\/sites\/6\/2024\/06\/seznam-cz-analyticke-cookies.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\"><strong>Analytick\u00e9 cookies<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\">Pou\u017e\u00edvaj\u00ed se pro webovou analytiku.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-16b3bfcb wp-block-column-is-layout-flow\"><figure class=\"aligncenter aligncenter wp-block-seznam-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/o-seznam.cz\/pravni-informace\/wp-content\/uploads\/sites\/6\/2024\/06\/seznam-cz-reklamni-cookies.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\"><strong>Reklamn\u00ed cookies<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center is-style-wrap-balance\">Pou\u017e\u00edvaj\u00ed se pro c\u00edlen\u00ed, vytv\u00e1\u0159en\u00ed profilu, doporu\u010dov\u00e1n\u00ed obsahu.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Krom\u011b zm\u00edn\u011bn\u00fdch cookies m\u016f\u017eeme pro tyto \u00fa\u010dely vyu\u017e\u00edt i jin\u00e9 unik\u00e1tn\u00ed identifik\u00e1tory, kter\u00e9 mohou slou\u017eit ke stejn\u00fdm c\u00edl\u016fm, prim\u00e1rn\u011b pro marketing a analytiku. Jedn\u00e1 se nap\u0159\u00edklad o e-mail, telefon, adresu. Tento typ osobn\u00edch \u00fadaj\u016f nevytv\u00e1\u0159\u00edme my, ale jedn\u00e1 se o \u00fadaje, kter\u00e9 n\u00e1m u\u017eivatel n\u011bkde sd\u011blil, m\u00e1me je k dispozici a v p\u0159\u00edpad\u011b souhlasu je m\u016f\u017eeme vyu\u017e\u00edt pro n\u011bkter\u00fd z \u00fa\u010del\u016f. Tento typ dat se nikdy s nik\u00fdm nesd\u00edl\u00ed. Pokud je vyu\u017eit\u00fd pro n\u011bkter\u00fd z \u00fa\u010del\u016f, pro kter\u00fd sb\u00edr\u00e1me sou\u010dasn\u011b souhlas, tak jsou tyto unik\u00e1tn\u00ed identifik\u00e1tory reprezentov\u00e1ny ve form\u011b cookies, v\u011bt\u0161inou cookies prvn\u00edch stran. A pr\u00e1v\u011b tyto identifik\u00e1tory jsou ony osobn\u00ed \u00fadaje, ke kter\u00fdm je v\u017edy vy\u017eadov\u00e1n souhlas s jejich pou\u017eit\u00edm (krom\u011b cookies, kter\u00e9 jsou definov\u00e1ny jako technick\u00e9).<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Data jako takov\u00e1\">\n\t\t\t\t<strong>Data jako takov\u00e1<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Pokud existuje souhlas, tak existuje mo\u017enost k uveden\u00fdm identifik\u00e1tor\u016fm sb\u00edrat a ukl\u00e1dat data, kter\u00e1 jsou n\u00e1sledn\u011b pou\u017e\u00edv\u00e1na pro r\u016fzn\u00e9 typy \u00fa\u010del\u016f. Fyzicky tedy do koncov\u00e9ho za\u0159\u00edzen\u00ed u\u017eivatele nejsou ukl\u00e1d\u00e1na \u017e\u00e1dn\u00e1 jin\u00e1 data ne\u017e zm\u00edn\u011bn\u00e1 cookies. Data jako takov\u00e1, kter\u00e1 se v p\u0159\u00edpad\u011b souhlasu k u\u017eivateli\/za\u0159\u00edzen\u00ed poj\u00ed, jsou zpracov\u00e1v\u00e1na na na\u0161ich serverech a obsahuj\u00ed nap\u0159\u00edklad n\u00e1sleduj\u00edc\u00ed informace:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>URL nav\u0161t\u00edven\u00e9 str\u00e1nky<\/li>\n\n\n\n<li>Klik na reklamu<\/li>\n\n\n\n<li>Zobrazen\u00ed reklamn\u00ed kampan\u011b<\/li>\n\n\n\n<li>Str\u00e1ven\u00fd \u010das na str\u00e1nce<\/li>\n<\/ul>\n\n\n\n<p>Ka\u017edou takovou informaci, kter\u00e1 se d\u00e1 propojit s n\u011bkter\u00fdm z osobn\u00edch identifik\u00e1tor\u016f, m\u016f\u017eeme nazvat jako &#8222;interakce&#8220;. Tyto interakce se pak r\u016fzn\u011b agreguj\u00ed a zpracov\u00e1vaj\u00ed pro r\u016fzn\u00e9 typy \u00fa\u010del\u016f, ke kter\u00fdm spole\u010dn\u011b se souhlasem o tom, zda se tato data mohou spole\u010dn\u011b s jedine\u010dn\u00fdmi identifik\u00e1tory ukl\u00e1dat, pot\u0159ebujeme tak\u00e9 dal\u0161\u00ed souhlasy (tedy pro ty \u00fa\u010dely).<\/p>\n\n\n\n<p>Dal\u0161\u00ed skupinou dat jsou data technick\u00e9ho r\u00e1zu, kter\u00e1 se nemus\u00ed pojit s n\u011bkter\u00fdm z osobn\u00edch identifik\u00e1tor\u016f. Tato technick\u00e1 data slou\u017e\u00ed pro zaji\u0161t\u011bn\u00ed z\u00e1kladn\u00edch pot\u0159eb provozu jak slu\u017eby jako takov\u00e9, tak i reklamn\u00edho syst\u00e9mu. Mezi takov\u00e1 data pat\u0159\u00ed nap\u0159\u00edklad User agent, \u010dili data z prohl\u00ed\u017ee\u010de. Tato data n\u00e1m \u0159\u00edkaj\u00ed, o jak\u00fd typ prohl\u00ed\u017ee\u010de nebo za\u0159\u00edzen\u00ed se jedn\u00e1, abychom byli schopni zajistit chod z\u00e1kladn\u00edch funkc\u00ed. Pro tento typ dat vyu\u017e\u00edv\u00e1me mo\u017enost aplikace opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu pro \u00fa\u010dely viz n\u00ed\u017ee. A to nap\u0159\u00edklad:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Abychom na mobiln\u00edm za\u0159\u00edzen\u00ed vydali mobiln\u00ed banner.<\/li>\n\n\n\n<li>Abychom u\u017eivateli na\u010detli mobiln\u00ed verzi webov\u00e9 str\u00e1nky.<\/li>\n\n\n\n<li>Abychom p\u0159i sledov\u00e1n\u00ed vide\u00ed vid\u011bli rychlost p\u0159ipojen\u00ed a dle toho mohli upravit v\u00fddej kvality videa pro optimalizaci rychlost\/ kvalitu dodan\u00e9 slu\u017eby.<\/li>\n\n\n\n<li>Abychom v\u011bd\u011bli, \u017ee se n\u011bkdo p\u0159ipojuje ze zahrani\u010d\u00ed a m\u00e1 nastaven jazyk prohl\u00ed\u017ee\u010de v angli\u010dtin\u011b, tud\u00ed\u017e mu nab\u00eddneme anglickou verzi webu nebo CMP dialogu.<\/li>\n<\/ul>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-box\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"\u00da\u010dely\">\n\t\t\t\t<strong>\u00da\u010dely<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>\u00da\u010dely jako takov\u00e9 v na\u0161em p\u0159\u00edpad\u011b a vesm\u011bs v cel\u00e9 Evrop\u011b, kde plat\u00ed GDPR, se v p\u0159\u00edpad\u011b publisher\u016f definuj\u00ed pomoc\u00ed standardu TCF 2.2, ve kter\u00e9m pracujeme. Tyto \u00fa\u010dely jsou v prvn\u00ed instanci rozd\u011bleny do dvou z\u00e1kladn\u00edch skupin, a to podle toho, zda je pro dan\u00fd \u00fa\u010del zpracov\u00e1n\u00ed \u00fadaj\u016f pot\u0159eba souhlas u\u017eivatele.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00da\u010dely, ke kter\u00fdm je pot\u0159eba souhlas.<\/li>\n\n\n\n<li>\u00da\u010dely, ke kter\u00fdm souhlas nen\u00ed pot\u0159eba, publisher na jejich zpracov\u00e1n\u00ed aplikuje tzv. opr\u00e1vn\u011bn\u00fd z\u00e1jem.<\/li>\n<\/ul>\n\n\n\n<p>Kompletn\u00ed <a href=\"https:\/\/o-seznam.cz\/pravni-informace\/personalizace\/opravneny-zajem\/\">seznam v\u0161ech \u00fa\u010del\u016f<\/a> rozd\u011blen\u00fdch do t\u011bchto dvou kategori\u00ed, s detailn\u00edm popisem k \u010demu a jak\u00e1 data slou\u017e\u00ed, m\u00e1me ve\u0159ejn\u011b dostupn\u00fd.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>V Seznamu od sv\u00fdch u\u017eivatel\u016f sb\u00edr\u00e1me pro pot\u0159eby fungov\u00e1n\u00ed na\u0161ich str\u00e1nek r\u016fzn\u00e9 druhy dat. Stejn\u011b jako ostatn\u00ed webov\u00e9 str\u00e1nky, na kter\u00fdch se dnes u\u017eivatel\u00e9 b\u011b\u017en\u011b pohybuj\u00ed. Prvn\u00ed skupinou dat jsou tzv. jedine\u010dn\u00e9 identifik\u00e1tory, zejm\u00e9na cookies. Jedn\u00e1 se o mal\u00e9 textov\u00e9 soubory ulo\u017een\u00e9 ve va\u0161em\u202fza\u0159\u00edzen\u00ed pom\u00e1haj\u00edc\u00ed s va\u0161\u00ed\u202fidentifikac\u00ed. Mezi dal\u0161\u00ed takov\u00e9 identifik\u00e1tory pat\u0159\u00ed i tzv. IP [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":1629,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[6],"page_tag":[],"class_list":["post-2021","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":2021,"en":2647},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/pages\/2021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/comments?post=2021"}],"version-history":[{"count":32,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/pages\/2021\/revisions"}],"predecessor-version":[{"id":2203,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/pages\/2021\/revisions\/2203"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/pages\/1629"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/media?parent=2021"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/page_category?post=2021"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/page_tag?post=2021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}