{"id":169,"date":"2024-02-14T11:06:54","date_gmt":"2024-02-14T10:06:54","guid":{"rendered":"https:\/\/o-seznam.cz\/pravni-informace\/?page_id=169"},"modified":"2024-04-10T08:57:00","modified_gmt":"2024-04-10T06:57:00","slug":"obsah","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/pravni-informace\/personalizace\/obsah\/","title":{"rendered":"Personalizovan\u00fd obsah"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Pro personalizaci obsahu vyu\u017e\u00edv\u00e1me informace o aktivit\u011b na na\u0161ich slu\u017eb\u00e1ch a aplikac\u00edch. D\u00edky tomu v\u00e1m m\u016f\u017eeme navrhnout t\u0159eba \u010dl\u00e1nek, kter\u00fd by se v\u00e1m mohl l\u00edbit. Mezi shroma\u017e\u010fovan\u00e9 informace o aktivit\u011b pat\u0159\u00ed t\u0159eba nav\u0161t\u00edven\u00e9 str\u00e1nky, vyhled\u00e1van\u00e9 dotazy, p\u0159ehran\u00e1 videa, zobrazen\u00ed obsahu a reklam a interakce s nimi, aktivity p\u0159i n\u00e1kupech, aktivita na webech a aplikac\u00edch t\u0159et\u00edch stran, kter\u00e9 vyu\u017e\u00edvaj\u00ed na\u0161e slu\u017eby apod.<\/p>\n\n\n\n<p>V r\u00e1mci personalizace obsahu zpracov\u00e1v\u00e1me informace o va\u0161\u00ed poloze. Obecnou polohu va\u0161eho za\u0159\u00edzen\u00ed m\u016f\u017eeme orienta\u010dn\u011b ur\u010dit i z technick\u00fdch \u00fadaj\u016f va\u0161eho prohl\u00ed\u017ee\u010de \u010di za\u0159\u00edzen\u00ed. D\u00edky nim dok\u00e1\u017eeme zjistit polohu na \u00farovni jednotliv\u00fdch okres\u016f. Po ud\u011blen\u00ed souhlasu m\u016f\u017eeme vyu\u017e\u00edt i p\u0159esn\u011bj\u0161\u00ed c\u00edlen\u00ed, nap\u0159. pomoc\u00ed geoloka\u010dn\u00edch dat z aplikace Mapy.cz, kter\u00e1 pracuj\u00ed se sou\u0159adnicemi GPS. Na z\u00e1klad\u011b t\u011bchto informac\u00ed v\u00e1m poskytujeme funkce jako trasu j\u00edzdy nebo v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed ve va\u0161em okol\u00ed. <\/p>\n\n\n\n<p>Personalizovan\u00fd obsah pracuje s r\u016fzn\u00fdmi typy identifik\u00e1tor\u016f. Identifik\u00e1tor je \u0159et\u011bzec znak\u016f, kter\u00fd lze pou\u017e\u00edt k rozpozn\u00e1n\u00ed u\u017eivatele, prohl\u00ed\u017ee\u010de, aplikace nebo za\u0159\u00edzen\u00ed. R\u016fzn\u00e9 identifik\u00e1tory se li\u0161\u00ed podle toho, jak jsou trval\u00e9, zda je m\u016f\u017eete resetovat a jak\u00fdm zp\u016fsobem k nim z\u00edskat p\u0159\u00edstup. V aplikac\u00edch se pak pou\u017e\u00edvaj\u00ed aplika\u010dn\u00ed identifik\u00e1tory k rozpozn\u00e1n\u00ed konkr\u00e9tn\u00edho za\u0159\u00edzen\u00ed nebo aplikace na za\u0159\u00edzen\u00ed. M\u016f\u017eeme je pou\u017e\u00edt nap\u0159. i k p\u0159izp\u016fsoben\u00ed slu\u017eby nebo k anal\u00fdze probl\u00e9m\u016f se slu\u017ebami na za\u0159\u00edzen\u00ed. Podle nasb\u00edran\u00fdch dat se identifik\u00e1tor za\u0159ad\u00ed do n\u011bkter\u00e9 z charakteristick\u00fdch skupin, jako je auto moto, weby pro \u017eeny, mu\u017e a \u017eena, geografick\u00e1 poloha atd. <\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b, \u017ee pat\u0159\u00edte mezi registrovan\u00e9 u\u017eivatele, z\u00edsk\u00e1v\u00e1me zadan\u00e9 informace z va\u0161eho Seznam \u00da\u010dtu, kde si je tak\u00e9 m\u016f\u017eete kdykoliv upravit. Tyto informace zpracujeme pro \u00fa\u010dely personalizace obsahu pouze v p\u0159\u00edpad\u011b, \u017ee k tomu ud\u011bl\u00edte souhlas. V prohl\u00ed\u017ee\u010d\u00edch pou\u017e\u00edv\u00e1me soubory cookies. Jedn\u00e1 se o textov\u00e9 soubory, kter\u00e9 obsahuj\u00ed mal\u00e9 mno\u017estv\u00ed dat ulo\u017een\u00fdch pr\u00e1v\u011b ve va\u0161em prohl\u00ed\u017ee\u010di. Do prohl\u00ed\u017ee\u010de se ukl\u00e1daj\u00ed podle pohybu na konkr\u00e9tn\u00edch webov\u00fdch str\u00e1nk\u00e1ch. Nashrom\u00e1\u017ed\u011bn\u00e9 \u00fadaje z cookies se pak zpracuj\u00ed pro pot\u0159eby zobrazen\u00ed doporu\u010den\u00e9ho obsahu \u010di analytick\u00e9 \u00fa\u010dely k vyhodnocen\u00ed efektivity sd\u011blen\u00ed.<\/p>\n\n\n\n<p>Seznam.cz uchov\u00e1 tyto informace (resp. \u00fadaje) v n\u00e1sleduj\u00edc\u00edm rozsahu: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pro pot\u0159eby personalizace obsahu maxim\u00e1ln\u011b 1 460 dn\u00ed<\/li>\n\n\n\n<li>Pro pot\u0159eby doporu\u010dovan\u00e9ho obsahu maxim\u00e1ln\u011b 1 460 dn\u00ed<\/li>\n<\/ul>\n\n\n\n<p>V\u00fdjimkou jsou informace, kter\u00e9 jste do sv\u00e9ho Seznam \u00da\u010dtu vyplnili sami. Po ud\u011blen\u00ed p\u0159\u00edslu\u0161n\u00e9ho souhlasu pro pot\u0159eby personalizace obsahu se budou data vyu\u017e\u00edvat po celou dobu jeho existence.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button szn-cmp-manage\"><a class=\"wp-block-button__link wp-element-button\">Nastavit personalizaci<\/a><\/div>\n<\/div>\n\n\n\n<p>Nastaven\u00ed personalizace m\u016f\u017eete upravovat i ve sv\u00e9m Seznam \u00da\u010dtu. Z\u00e1lo\u017eka Osobn\u00ed \u00fadaje v podsekci Ochrana osobn\u00edch \u00fadaj\u016f.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Nej\u010dast\u011bj\u0161\u00ed dotazy<\/h2>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Co kdy\u017e nechci zobrazovat personalizovan\u00fd obsah?\">\n\t\t\t\t<strong>Co kdy\u017e nechci zobrazovat personalizovan\u00fd obsah?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Pokud si mysl\u00edte, \u017ee v\u00e1m personalizovan\u00fd obsah nezp\u0159\u00edjemn\u00ed pou\u017e\u00edv\u00e1n\u00ed internetu, m\u016f\u017eete si nastavit pomoc\u00ed tla\u010d\u00edtka &#8222;Nastavit personalizaci&#8220; obsah zobrazov\u00e1n\u00ed podle vlastn\u00edch preferenc\u00ed. Nebo si ji m\u016f\u017eete upravit i v &#8222;Nastaven\u00ed osobn\u00edch \u00fadaj\u016f&#8220; ve va\u0161em \u00fa\u010dtu po p\u0159ihl\u00e1\u0161en\u00ed. Jakmile si ulo\u017e\u00edte nastaven\u00ed, do cookies ozna\u010duj\u00edc\u00edch v\u00e1\u0161 prohl\u00ed\u017ee\u010d se prop\u00ed\u0161e informace, zda si p\u0159ejete personalizaci obsahu, nebo ne. Tato informace je pak dostupn\u00e1 i pro partnersk\u00e9 syst\u00e9my. Pokud personalizaci zak\u00e1\u017eete, doporu\u010den\u00fd obsah se v\u00e1m nebude zobrazovat. Sou\u010dasn\u011b nebudeme ani zpracov\u00e1vat \u017e\u00e1dn\u00e1 data z va\u0161eho prohl\u00ed\u017ee\u010de pro tyto \u00fa\u010dely. V p\u0159\u00edpad\u011b, \u017ee sma\u017eete ve sv\u00e9m prohl\u00ed\u017ee\u010di cookies, nebo je v\u00e1\u0161 prohl\u00ed\u017ee\u010d nastaven\u00fd tak, aby cookies pravideln\u011b mazal, p\u0159ijdeme o informaci o va\u0161em nastaven\u00ed. P\u0159i dal\u0161\u00edm p\u0159\u00edchodu na slu\u017eby Seznamu a na\u0161ich partner\u016f se v\u00e1s pak budeme op\u011bt dotazovat na nastaven\u00ed va\u0161ich preferenc\u00ed. Jestli\u017ee m\u00e1te nastaven\u00ed personalizace ulo\u017een\u00e9 ve sv\u00e9m Seznam \u00da\u010dtu, pou\u017eijeme ho pro nov\u00e9 cookies a po va\u0161em p\u0159ihl\u00e1\u0161en\u00ed se na n\u011bj u\u017e dotazovat nebudeme.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pro personalizaci obsahu vyu\u017e\u00edv\u00e1me informace o aktivit\u011b na na\u0161ich slu\u017eb\u00e1ch a aplikac\u00edch. D\u00edky tomu v\u00e1m m\u016f\u017eeme navrhnout t\u0159eba \u010dl\u00e1nek, kter\u00fd by se v\u00e1m mohl l\u00edbit. Mezi shroma\u017e\u010fovan\u00e9 informace o aktivit\u011b pat\u0159\u00ed t\u0159eba nav\u0161t\u00edven\u00e9 str\u00e1nky, vyhled\u00e1van\u00e9 dotazy, p\u0159ehran\u00e1 videa, zobrazen\u00ed obsahu a reklam a interakce s nimi, aktivity p\u0159i n\u00e1kupech, aktivita na webech a aplikac\u00edch t\u0159et\u00edch [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":157,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[4],"page_tag":[],"class_list":["post-169","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":169,"en":2677},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/pages\/169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/comments?post=169"}],"version-history":[{"count":20,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/pages\/169\/revisions"}],"predecessor-version":[{"id":1509,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/pages\/169\/revisions\/1509"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/pages\/157"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/media?parent=169"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/page_category?post=169"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/page_tag?post=169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}